BrandFace, LLC
BrandFace, LLC is a privately held personal branding consultancy that delivers project-based branding engagements to coaches, consultants, CEOs, and other professionals using its proprietary Define, Develop & Display methodology.
- Company typePrivate
- Founded2005
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BrandFace, LLC does
BrandFace, LLC is a privately held personal branding consultancy founded in 2005 by Tonya Eberhart and co-led since 2014 by Michael Carr as Co-Founder and COO. The firm is headquartered in Jefferson, Georgia, and operates with 1–10 employees, delivering project-based and retainer personal branding services to individual professionals and SMB owners including CEOs, coaches, consultants, attorneys, financial advisors, physicians, and authors across 47 US states and 6 countries. Its core offering is the proprietary Define, Develop & Display methodology — a three-phase framework (Define positioning, Develop messaging and visual identity, Display through strategic visibility) — applied as bespoke engagements rather than fixed packaged products.
The business is built around a proprietary services methodology rather than a technology platform; there is no API, software product, or mobile app. Supporting monetized assets include a portfolio of branded books, the Be BOLD Branding podcast (ranked top 3% globally on Listen Notes), a Client Spotlight Magazine, the 3-D Freedom Formula speaking program, and the Profit Alignment Program, which extends the core engagement into post-brand lead generation. The firm cites 250+ expert media appearances by its founders and 45 verified five-star Google reviews.
Commercially, BrandFace runs a consultative, sales-led inside/field motion: prospects apply for a free strategy session, receive a customized proposal, and engage on scoped multi-month projects. Pricing is bespoke per engagement, ranging from roughly $5,000 for single-channel CEO projects to $50,000+ for comprehensive programs, with coaching engagements typically priced $15,000–$25,000+. Distribution is direct — no resellers or marketplaces — and acquisition is driven by thought leadership content, podcast listenership, speaking engagements, and founder-led discovery calls.
BrandFace, LLC firmographics
Firmographics- Name
- BrandFace, LLC
- Legal name
- BrandFace, LLC
- Website
- https://brandfacestar.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BrandFace, LLC is a privately held personal branding consultancy that delivers project-based branding engagements to coaches, consultants, CEOs, and other professionals using its proprietary Define, Develop & Display methodology.
- Ownership category
- akta.pro rank
BrandFace, LLC industry classification
Industry- Product category
- Personal Branding Consulting
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Visual Identity & Brand Design Systems (BPAFAEAC), Brand Guidelines, Governance & Brand Management (BPAFAEAF), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where BrandFace, LLC is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BrandFace, LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Branding Services: Project-based and retainer engagements for personal, executive, CEO, and industry-specific branding services. Engagements range from foundational positioning work to comprehensive programs including messaging, visual identity, and visibility strategy. The company scopes services to each client's goals rather than offering fixed monthly packages.
- Speaking Engagements: Revenue from speaking, training, and entertainment services at conferences and events. The company offers topics including the 3-D Freedom Formula for Personal Branding, Missing 5 Critical Elements, and Common Personal Branding Mistakes.
- Book Sales: Sale of published books on personal branding including BrandFace (original), BrandFace for Real Estate Professionals, BrandFace for Entrepreneurs, and BrandFace for Home Improvement Professionals. Additionally contributing author books on PodMatch host and guest mastery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | CEO Branding Comprehensive Program |
| Other | Multi-year contract | Coaching Branding Comprehensive Program |
| One time/ perpetual license | Multi-year contract | Brand Foundation Project |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
BrandFace, LLC product offering
Product offeringCore offering
BrandFace, LLC is a personal branding firm that builds profitable personal brands for coaches, consultants, executives, and professionals using its proprietary "Define, Develop & Display" framework. The firm scopes each engagement to the client's goals, providing positioning work, brand asset development, and strategic visibility execution across industry-specific service lines (CEO, consultant, attorney, author, coach, financial advisor, physician). The company also generates ancillary revenue through a podcast, published books, speaking engagements, and a post-branding Profit Alignment Program.
Product overview
BrandFace, LLC is a personal branding company offering a comprehensive suite of services built around their proprietary Define, Develop & Display methodology. The core offerings include industry-specific personal branding services (CEO, Consultant, Attorney, Author, Coach, Financial Advisor, and Physician branding) and speaking programs. Supporting products include the Be BOLD Branding Podcast, BrandFace Client Spotlight Magazine, and a library of books on personal branding authored by founders Tonya Eberhart and Michael Carr. The company also offers the Profit Alignment Program for lead generation and the 3-D Freedom Formula as a speaking engagement topic.
Differentiator
Problem solved
Functional benefit
Brands
- Be BOLD Branding Podcast: Podcast hosted by Tonya Eberhart and Michael Carr featuring interviews with serious professionals and personal branding tips
- Client Spotlight Magazine
- Define Develop Display
Products and services
- Personal Branding Services
- CEO Branding Services
- Consultant Branding Services
- Attorney Branding Services
- Author Branding Services
- Branding Services for Coaches
- Financial Advisor Branding Services
- Physician Branding Services
- Be BOLD Branding Podcast
- BrandFace Client Spotlight Magazine
- Personal Branding Speaking Engagements
Quantifiable outcome
- 44% of company market value tied directly to CEO reputation (Weber Shandwick study)
- +6 more outcomes
Companies that use BrandFace, LLC
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles7 records
BrandFace, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BrandFace, LLC partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
BrandFace, LLC competitors and assessment
Company assessmentDirect peers
- Brand Builders Group: Coaching and program-based company that helps entrepreneurs, coaches, and experts build and monetize their personal brands. Shares BrandFace's identity-first positioning, premium-program pricing, and founder-led model serving the same coach/consultant/expert segment.
- Influence & Co: Thought-leadership and personal-branding agency that produces books, content, and PR for executives and experts to build authority. Overlaps directly with BrandFace's authority-positioning offer, though weighted more toward ghostwritten content and publishing than BrandFace's Define/Develop/Display strategy framework.
- StoryBrand: Donald Miller's personal-brand and messaging framework business, offering certifications, agencies, and workshops for experts who want clearer brand messaging. Directly comparable in that both sell a proprietary branding framework, books, speaking, and downstream programs into the same SMB/expert buyer base.
- Dorie Clark: Duke professor and author-consultant who advises executives and entrepreneurs on personal branding, keynotes, books, and online courses. Competes for the same "CEO wants a personal brand" wallet and uses a similar thought-leadership, books-to-speaking-to-consulting engine that BrandFace operates.
- Column Five Media: Brand storytelling and content agency that builds brand narratives, visual identity, and content for purpose-driven brands. Comparable to BrandFace on the visual identity, messaging, and brand-story development phases of the Develop stage, though typically serving larger institutional clients.
Broad incumbents
- TopRank Marketing: B2B marketing agency specializing in content-driven executive thought leadership and influencer marketing for B2B brands. Comparable scope around building personal/executive brand authority at scale, but operates as an agency serving larger marketing functions rather than as a personal-branding specialist.
- MarketingProfs: Marketing training, content, and community business serving marketing professionals across specializations. Relevant as a broader incumbent that trains and certifies marketers — adjacent to BrandFace's coaching/expert buyer, but competes for the same marketing-education wallet through seminars, courses, and certifications.
- Aimclear: Integrated digital marketing agency with a strong specialty in B2B influencer/person-brand marketing, social advertising, and SEO. Comparable on the "Display" stage of BrandFace's framework — strategic visibility execution across search and social — though operating more as a performance-marketing agency than a strategy-first firm.
- Edelman: Global public relations and marketing firm whose Personal Branding / Executive Influence practices serve CEOs and high-profile leaders with positioning, reputation, and thought-leadership services. The dominant scale incumbent competing for the same enterprise CEO brand wallet BrandFace targets at the high end.
Others
- HubSpot: Marketing, sales, and CRM platform whose inbound methodology and content tools enable professionals to operationalize their own personal brand and demand generation. Adjacent ecosystem participant — not a direct competitor to bespoke services, but increasingly substitutes for the "Display" stage with self-serve tools.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
BrandFace, LLC social profiles
Digital presenceBrandFace, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandFace, LLC leadership team
Management profileNumber of profiles
Profiles2 records
BrandFace, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandFace, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandFace, LLC
What does BrandFace, LLC do?
BrandFace, LLC is a personal branding firm that builds profitable personal brands for coaches, consultants, executives, and professionals using its proprietary "Define, Develop & Display" framework. The firm scopes each engagement to the client's goals, providing positioning work, brand asset development, and strategic visibility execution across industry-specific service lines (CEO, consultant, attorney, author, coach, financial advisor, physician). The company also generates ancillary revenue through a podcast, published books, speaking engagements, and a post-branding Profit Alignment Program.
Is BrandFace, LLC a public or private company?
BrandFace, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrandFace, LLC founded?
BrandFace, LLC was founded in 2005. It employs 1 to 10 people.
Where is BrandFace, LLC based?
BrandFace, LLC is headquartered in Columbus, United States, in the North America region.
How does BrandFace, LLC make money?
Three revenue lines are on record. Professional Branding Services are the primary driver. The others are speaking Engagements and book Sales.
Who are BrandFace, LLC's main competitors?
Direct peers on record are Brand Builders Group, Influence & Co, StoryBrand, Dorie Clark and Column Five Media. Broad incumbents are TopRank Marketing, MarketingProfs, Aimclear and Edelman. HubSpot is listed as an others.
Does BrandFace, LLC have an API?
No public API is recorded for BrandFace, LLC.
What industry is BrandFace, LLC in?
BrandFace, LLC's product category is Personal Branding Consulting. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 5418 and its SIC code is 7311.