WXii 12.com

What WXii 12.com does

WXII 12.com is the digital and broadcast platform of WXII Channel 12, a local NBC-affiliated television station serving the Piedmont Triad region of North Carolina — specifically Winston-Salem, Greensboro, and High Point. The station is owned and operated by Hearst Television, a subsidiary of Hearst Communications (Hearst Properties Inc.), and operates from its headquarters in Winston-Salem with 51-100 employees. Its core function is producing and distributing local news, weather, sports, and investigative journalism to residents of the Triad market through multiple distribution channels including over-the-air broadcast, cable/satellite carriage, the wxii12.com website, native iOS and Android mobile applications, and the NOWCAST live streaming service.

The underlying platform combines traditional broadcast infrastructure with a digital media distribution stack: a full content website, mobile apps with push-based breaking news alerts, on-demand video streaming, interactive weather radar and forecasting tools (including severe weather alerts and hurricane tracking), a Triad CW sub-channel, dedicated high school sports coverage, and the Very Local streaming platform for regional original content. The station also operates a video archive licensing service through Hearst Television, monetizing decades of digitized local footage to documentary producers and third-party media organizations.

WXII generates revenue primarily through local and national advertising sold across broadcast, digital, and sponsored-content inventory, with a secondary stream from content licensing. Pricing is not publicly disclosed; advertising is sold quote-based through an in-house sales team, and the station maintains advertising partnerships with Hearst Television. Distribution is regional, and the station does not pursue a global footprint. As a subsidiary within the Hearst Television network, WXII is a stable, cash-generative local media asset rather than an independent growth-stage company.

Name

WXii 12.com

Legal name

Hearst Properties Inc.

Website

https://wxii12.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

WXII 12.com is a Hearst Television-owned local NBC affiliate serving the Piedmont Triad of North Carolina, delivering local news, weather, and sports via broadcast, website, mobile apps, and streaming to Winston-Salem, Greensboro, and High Point audiences.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local news broadcasting
• Weather forecasting
• Digital news platform
• Streaming newscasts
• Local advertising sales

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Local and national advertising revenue from broadcast commercials, digital ads on website and mobile apps, and sponsored content. The station maintains an advertising sales operation and references advertising partnerships with Hearst Television.
2. Content Licensing: Revenue from licensing archived video footage to third parties including documentary producers and other media organizations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WXII 12.com is a local broadcast television station and digital news platform serving the Piedmont Triad region of North Carolina (Winston-Salem, Greensboro, and High Point). It delivers local news, weather, sports, and community content through over-the-air broadcast, cable/satellite distribution, a website, mobile apps, and streaming services such as NOWCAST and Very Local.

Product overview

WXII 12 is a local broadcast television station operated by Hearst Television, serving the North Carolina Triad region (Winston-Salem, Greensboro, High Point). The station operates as a multimedia news organization offering a unified news and weather platform through its primary website, mobile applications, streaming services, and broadcast television channels including Triad CW. Key products include the WXII 12 News website providing local, national, and political news coverage; the WXII 12 mobile app for iOS and Android enabling on-demand access to news and weather alerts; the NOWCAST streaming service for live and recorded newscasts; the Very Local streaming platform offering regional original content; interactive weather radar and forecasting tools; dedicated high school sports coverage; and video archive licensing services through Hearst Television for historical footage spanning decades of regional coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• WXII 12 News and Weather Website The primary digital platform providing local news, weather updates, sports coverage, and breaking news alerts for Winston-Salem, Greensboro, High Point, and surrounding North Carolina areas.
• WXII 12 News Mobile App Native iOS and Android mobile application for receiving news alerts, weather forecasts, and on-demand video content for Triad-area viewers.
• NOWCAST Streaming Live streaming video service for watching WXII 12 newscasts and weather updates on demand via the website.
• Very Local Streaming Service A streaming platform providing local news, exclusive original content, and regional programming available for download and streaming to Triad viewers.
• Weather Radar and Forecasting Interactive radar maps, hourly and daily forecasts, severe weather alerts, hurricane tracking, and skycam imagery for the North Carolina Triad region.
• Triad CW Broadcast Channel Local broadcast television programming channel operated by WXII serving the Triad area with CW network content.
• High School Sports Coverage Dedicated section covering local high school sports teams, scores, schedules, and athletic news from Winston-Salem and Forsyth County schools.
• Video Archive Licensing Service Historical and current video footage licensing service through Hearst Television for documentaries, productions, and news content spanning decades of regional coverage.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WGHP Fox 8: Fox-owned local TV station covering the Greensboro-High Point-Winston-Salem market. Competes directly with WXII for local news audiences, advertisers, and sports rights in the Triad.
• WXLV ABC 45: ABC affiliate in the Piedmont Triad market. Another in-market broadcast peer competing for the same local news viewers, political ad dollars, and weather coverage leadership.
• WFMY News 2: CBS affiliate serving the same Greensboro/Winston-Salem/High Point DMA. Direct head-to-head competitor for local news, weather, and advertising in the Piedmont Triad market.
• Spectrum News 1 North Carolina: Charter's cable-owned local news channel providing 24/7 regional North Carolina coverage including the Triad. Competes for audience attention and local advertiser share within WXII's footprint.

Broad incumbents

• WRAL: Capitol Broadcasting's NBC affiliate and regional powerhouse in Raleigh-Durham. Comparable NBC-affiliated local news operation with strong digital/streaming extensions; competes for state-wide North Carolina audience share and political ad budgets.
• WBTV: Gray Television's CBS affiliate in Charlotte, the largest North Carolina market. Adjacent regional broadcaster with overlapping North Carolina news coverage and similar Hearst-style multi-platform strategy.
• WCNC: NBCUniversal-owned NBC affiliate in Charlotte, NC. Sister NBC-affiliated station with similar audience profile and digital product suite; competes for North Carolina streaming audiences and political ad dollars.
• Tegna: Major US local TV station group operator. Industry peer providing comparable broadcast-plus-digital monetization models, audience targeting capabilities, and operational scale benchmarks for station-level valuation.
• Sinclair Broadcast Group: One of the largest US television broadcast operators. Comparable in structure and strategy — multi-station portfolio, aggressive digital expansion (STIRR), sports content, and local news focus — providing a public benchmark for station-group economics.

Regional players

• WLOS: Sinclair-owned ABC affiliate in Asheville, NC. Comparable small/mid-market local broadcast operation within the same state; not direct competition but operates under similar industry dynamics for North Carolina audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WXII/videos
• Xx.com/WXII
• Facebookfacebook.com/wxii12news
• LinkedInlinkedin.com/company/ahr-aviation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WXii 12.com