Perta Life Insurance

What Perta Life Insurance does

PT Perta Life Insurance is an Indonesian life insurance and pension fund management provider established in 1986 and headquartered in Jakarta Pusat. The company operates within the Pertamina Group ecosystem and is jointly owned with PT Timah Tbk under the Pertamina & Timah ownership consortium, with Dana Pensiun Pertamina serving as both shareholder and strategic partner. Its offerings span individual insurance products (Power Link investment-linked insurance, PA Medicard personal accident, Eka Warsa term life) and group insurance products (Group Personal Accident, Group Managed Health Care, Severance Program) for corporate clients, alongside defined contribution pension fund management through its wholly-owned subsidiary DPLK PertaLife, including the PPIP program and Sharia-compliant investment packages supervised by DSN-MUI.

Revenue is generated through recurring life insurance premiums collected annually or as one-time payments and through management fees on accumulated pension fund assets under administration. Distribution is anchored by enterprise field sales teams targeting corporate clients within the Pertamina Group ecosystem, augmented by digital self-service through the P-Life and SIPERDANA mobile applications and Virtual Account payment integrations with Bank Mandiri and BRI. Key enterprise customers include PT Pertamina (Persero), Pertamina EP, Pertamina Hulu Energi, Badak NGL, Elnusa, PGN, PGNMAS, ITB, and Universitas Pertamina. The company is regulated by OJK, holds ISO 27001 information security certification, and operates under a four-line defense governance model with Pertamina Internal Audit oversight.

The company recorded record net profit of Rp96.14 billion in 2023 (a 32.61% increase from Rp72.49 billion in 2022), the highest in its history, following a four-year transformation program focused on HR development, profitable product focus, and business process re-engineering. Leadership is headed by President Director Hanindio W. Hadi, with named directors overseeing finance and investment, marketing, and operations. The company has received multiple industry awards including Indonesia Insurance Award 2023, Best Digital Finance 2025, and Indonesia CEO Excellence 2024/2025.

Name

Perta Life Insurance

Legal name

PT Perta Life Insurance

Website

https://pertalife.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Perta Life Insurance is an Indonesian life insurance and pension fund management provider within the Pertamina Group, serving corporate clients through group insurance and defined contribution pension programs, supported by digital distribution via the P-Life and SIPERDANA applications.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Health and Welfare Funds (525120), Pension Funds (52511)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Group Universal Life (GUL) (FSAIADAC)

Keywords

• Life insurance services
• Pension fund management
• Group insurance products
• Investment-linked insurance
• Sharia investment packages

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Life Insurance Premiums: PertaLife Insurance generates revenue through individual and group life insurance products including term life, accident insurance, investment-linked products, and health coverage plans. Premiums are collected periodically or as one-time payments depending on the product.
2. DPLK Pension Fund Management: DPLK PertaLife manages defined contribution pension programs (PPIP) for corporate clients, collecting management fees on accumulated pension fund assets under its administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PT Perta Life Insurance provides individual and group life insurance products (term life, accident, health, investment-linked) and operates a pension fund management subsidiary (DPLK PertaLife) that administers defined contribution pension programs (PPIP) for corporate clients and individuals. The company serves both retail customers seeking personal life and health coverage and corporate clients — particularly within the Pertamina Group — needing group insurance, severance, and managed pension fund solutions.

Product overview

PertaLife Insurance offers a comprehensive portfolio of life insurance and pension fund management products. The company provides group insurance products (Group Personal Accident, Group Managed Health Care, and Severance Program) alongside individual insurance products (Power Link investment-linked insurance, PA Medicard personal accident, and Eka Warsa life insurance). Through DPLK PertaLife, the company manages pension funds including the Defined Contribution Pension Program (PPIP) with both conventional and Sharia-compliant investment packages. The SiPerdana mobile application and online calculator enable customers to monitor and plan their pension funds in real time.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Personal Accident (GPA) Group insurance product that provides compensation benefits if the insured dies due to accidents, with insurance period guaranteed for one year or according to the policyholder's data. Targeted at corporate / group customers.
• Group Managed Health Care (GMHC) Group health insurance product providing comprehensive healthcare coverage for organizations and groups. Targeted at corporate customers seeking managed care for employees.
• Severance Program Group severance/payout product that provides or liquidates compensation if the insured dies due to accidents, with insurance period guaranteed for one year or according to the policyholder's data. Targeted at corporate HR benefits programs.
• Power Link Investment-linked insurance program that not only provides investment benefits for participants but also offers life insurance protection. Targeted at individual retail customers.
• PA Medicard Individual insurance product that provides accident protection benefits up to the maximum sum insured for personal accidents. Targeted at individual retail customers.
• Eka Warsa Insurance product that provides death benefits according to the policy summary or rules, with a maximum insurance period of one year. Targeted at individual retail customers.
• DPLK PertaLife (Dana Pensiun Lembaga Keuangan) Financial Institution Pension Fund (DPLK) that manages defined contribution pension programs for employees, providing retirement fund preparation through investment packages. Operated through a wholly owned subsidiary. Targeted at both individual and corporate clients seeking retirement planning.
• SiPerdana (Mobile Application) Mobile application for DPLK customers to monitor their pension fund investment results in real time and track their DPLK balance development. Includes an integrated online pension calculator for retirement planning.
• Program Pensiun Iuran Pasti (PPIP) Defined Contribution Pension Program (PPIP) based on accumulated contributions paid periodically by the company, employees, or both, managed through investment schemes tailored to participants' preferences. Targeted at corporate clients seeking employee pension administration.
• Sharia Investment Packages Sharia-compliant investment options including Sharia Money Market and Sharia Fixed Income, supervised by the Sharia Supervisory Board appointed by the National Sharia Council - Indonesian Ulema Council (DSN-MUI). Offered within DPLK PertaLife.

Quantifiable outcome

• Net profit increased by 32.61% to Rp96.14 billion in 2023, the highest in company history
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PT Perusahaan Gas Negara (PGN)coreStrategic or Co-development PartnerDPLK PertaLife established a strategic partnership with PT Perusahaan Gas Negara (PGN) through the Defined Contribution Pension Program (PPIP). The agreement was signed on December 10, 2024, for managing pension funds for PGN employees. The program is based on contribution accumulation paid periodically, managed through investment schemes tailored to participants' preferences.
• PT Permata Graha Nusantara (PGNMAS)coreStrategic or Co-development PartnerDPLK PertaLife entered into a strategic partnership with PT Permata Graha Nusantara (PGNMAS), a subsidiary of PGN engaged in property management, for managing the PPIP pension program for PGNMAS employees. The signing took place on February 5, 2025, at PertaLife Insurance Ballroom, attended by CEO Hanindio W. Hadi and PGNMAS CEO Ivanna Laksmini Devi.
• Institut Teknologi Bandung (ITB)coreStrategic or Co-development PartnerDPLK PertaLife signed an agreement with Institut Teknologi Bandung (ITB) on December 30, 2024, for managing the PPIP pension program for 1,027 permanent ITB employees including lecturers and educational staff. The partnership marks DPLK PertaLife's expansion into the education sector, with Hanindio W. Hadi witnessing the signing.
• RS Mayapada Jakarta SelatanminorStrategic or Co-development PartnerRS Mayapada Jakarta Selatan serves as a medical provider partner for PertaLife Insurance, providing healthcare services including ambulance support, mini medical check-ups (MCU), and emergency referrals for insurance program participants during corporate events.
• EMC Group (EMC Graha Kedoya and EMC Pulomas)minorStrategic or Co-development PartnerEMC Group operates as a healthcare provider partner, collaborating with PertaLife Insurance during corporate events to offer medical services including mini MCU, general practitioners, nurses, and physiotherapists for tournament participants.
• Dana Pensiun Pertamina (DPP)coreStrategic or Co-development PartnerDana Pensiun Pertamina is both a shareholder of PertaLife Insurance and a key strategic partner. DPP celebrated its 56th anniversary on January 15, 2024, with PertaLife providing health screening facilities and ongoing pension fund management collaboration.
• Pertamina Group EcosystemcoreStrategic or Co-development PartnerPertaLife Insurance serves as part of the Pertamina Group family, managing pension and insurance programs across multiple subsidiaries including Pertamina EP, Pertamina Hulu Energi, Badak NGL, Elnusa, and others through cross-selling and captive market relationships.
• Yayasan Panti Asuhan Yatim Daarul RahmanminorOthersPertaLife Insurance partnered with the Daarul Rahman Orphanage Foundation during the Isra Mikraj commemoration, providing donations and conducting religious study activities for orphaned children supported by the foundation.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Allianz Life Indonesia: Allianz Life Indonesia is one of the largest foreign-owned life insurers in Indonesia offering individual and group life, health, accident, and investment-linked products. Directly comparable to PertaLife in product breadth (especially Power Link equivalent unit-link products) but operates at significantly greater scale with broader distribution including bancassurance.
• Prudential Indonesia (PT Prudential Life Assurance): Prudential Indonesia is a leading life insurer offering individual life, health, accident, and investment-linked products (PRUlink) plus group schemes. Direct competitor to PertaLife in unit-linked and group health offerings, with much larger scale and a multi-channel agency and bancassurance footprint.
• AXA Mandiri Financial Services: AXA Mandiri is a joint venture between AXA and Bank Mandiri offering life insurance, health, accident, and pension products distributed primarily through Bank Mandiri's massive branch network. Comparable to PertaLife in product mix but benefits from a bank-led captive distribution model analogous to PertaLife's Pertamina captive model.
• Manulife Indonesia: Manulife Indonesia offers individual life, group benefits, accident, health, and investment-linked products plus pension solutions. Comparable to PertaLife in life and pension offerings but operates at much larger scale with stronger digital infrastructure and bancassurance partnerships.
• BNI Life Insurance: BNI Life is the life insurance arm of Bank Negara Indonesia (BNI) group, offering individual and group life, health, and unit-link products distributed via BNI's branch network. Comparable to PertaLife in Indonesian market focus and SOE-affiliated corporate distribution.

Direct peers

• Asuransi Jiwa Sinarmas MSIG (SIMAS Jiwa): Simas Jiwa is an Indonesian life insurer affiliated with the Sinarmas conglomerate, offering individual life, group, and bancassurance-distributed products. Comparable to PertaLife as a domestic Indonesian life insurer with a captive corporate ecosystem and similar product mix including unit-linked offerings.
• Sequislife (PT Asuransi Jiwa Sequis Financial): Sequislife is a mid-sized Indonesian life insurer offering individual life, group, health, accident, and investment-linked products with pension capabilities. Highly comparable to PertaLife in product breadth, target market (corporate + individual), and approximate scale tier within the Indonesian life insurance market.
• Aviva Indonesia (formerly) / now part of Astra Life: Astra Life is the life insurance arm of the Astra conglomerate, offering life, health, accident, and group products distributed through Astra's automotive and financial services ecosystem. Comparable to PertaLife as a SOE/conglomerate-affiliated Indonesian life insurer with captive corporate distribution.
• Dana Pensiun Lembaga Keuangan (DPLK) Industry Players — e.g. DPLK Manulife Indonesia: Manulife Indonesia operates one of the largest DPLK (Financial Institution Pension Fund) schemes in the country alongside its life insurance business, directly competing with DPLK PertaLife in the defined-contribution pension fund management space for corporate clients.

Regional players

• Sun Life Financial Indonesia: Sun Life Indonesia offers individual life, group benefits, and pension products with a focus on health and wealth. Comparable to PertaLife in life and pension offerings, with a regional Asia-wide parent providing scale and product backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Instagraminstagram.com/pertalife_insurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perta Life Insurance