ProGro Bio

Name

ProGro Bio

Legal name

ProGro Bio Inc.

Website

https://progrobio.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Microbial Soil Inoculants

NAICS

Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Biofertilizers & Microbial Inoculants (IMAEAEAG)

akta.pro secondary industries

Biostimulants & Plant Health Biologicals (Microbial/Non-microbial) (AFABAEAK), Compost Tea, Extracts & Microbial Inoculants (AFABAKAD), Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)

Keywords

• Microbial soil inoculants
• Organic soil amendments
• Agricultural biologicals
• Crop yield enhancement
• Probiotic plant products

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Rhizol Product Sales: ProGro Bio generates revenue through the sale of its Rhizol microbial soil inoculant products sold in various package sizes for agricultural and home/garden use. Products are distributed through agricultural dealers, retailers, and e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

ProGro Bio develops and sells organic, non-GMO microbial soil amendment products under the Rhizol brand, formulated as water-soluble powders containing proprietary blends of diverse probiotic microbes. The product family includes the flagship 35-strain Rhizol inoculant, OMRI-listed Rhizol Organic, peanut-specific Rhizol JumpStart, Phoenix soil-recovery product, planter talc, and consumer-sized Home & Garden Rhizol, sold through agricultural dealers and home/garden retailers to row-crop farmers, peanut growers, turf managers, and home gardeners.

Product overview

ProGro Bio offers a unified product ecosystem centered on its flagship Rhizol microbial soil amendment platform. The core Rhizol product contains 35 diverse microbial isolates in a 100% all-natural, non-GMO, water-soluble powder form. The product family includes: Rhizol (flagship soil inoculant), Rhizol Organic (OMRI-certified variant), Rhizol JumpStart (specialized Bradyrhizobium-based inoculant for peanuts), Phoenix (soil recovery product with 29 species plus humic/fulvic acids), Rhizol Agricultural Planter Talc (infused planter lubricant), and Home & Garden Rhizol (consumer-sized packages). Products offer versatile application methods including broadcast, in-furrow, pivot, and drip irrigation.

Differentiator

Problem solved

Functional benefit

Brands

• Rhizol: 100% all-natural, organically certifiable, non-GMO microbial soil amendment containing 35 diverse probiotic microbes including rhizobacteria, fungi, bacteria, endomycorrhizae, actinomycetes, and ectomycorrhizae. Available in multiple formulations including soil inoculant, seed treatments, planter talc, and home & garden products.
• Phoenix
• Rhizol JumpStart

Products and services

• Rhizol Soil Inoculant & Seed Treatments Flagship 100% all-natural, organically certifiable, non-GMO microbial soil amendment containing 35 diverse microbial isolates, proven effective across 30+ U.S. crops including cotton, soybeans, corn, potatoes, hemp, tomatoes, and 10 turf grass species. Sold to row-crop farmers, turf managers, and horticultural producers through agricultural dealers.
• Rhizol JumpStart Dry Bradyrhizobium-based soil inoculant formulated specifically for peanut production to enhance biological nitrogen fixation and boost yield potential. Shelf-stable formula treating up to 40 acres per package. Sold to commercial peanut growers through agricultural dealers.
• Phoenix Microbial Soil Recovery Microbial soil recovery product containing 29 resilient microbial species paired with humic and fulvic acids. Designed for rapid soil biological recovery following disruptive farming practices such as intensive tillage or fumigation, at a use rate of 15 grams per acre with a two-year shelf life. Sold to row-crop farmers through agricultural dealers.
• Rhizol Organic OMRI-certified version of the Rhizol soil inoculant, available in 20-gram, 200-gram, and 400-gram soil inoculant package sizes as well as an 8 lb. agricultural planter talc offering. Used by organic-certified agricultural producers.
• Rhizol Agricultural Planter Talc Rhizol-infused planter talc that replaces standard planter lubricant while providing a high concentration of beneficial microbial life. Pre-blended for consistent application; activates immediately when encountering moist soil. Available for corn, cotton, soybean, and sugar beet. Sold to row-crop farmers through agricultural dealers.
• Home & Garden Rhizol Consumer-sized Rhizol product line for home gardeners and lawn-care enthusiasts, available in 5-gram and 20-gram package sizes with variants for flowers, vegetables, lawns, tomatoes, fruits & berries, and trees & shrubs. Sold through e-commerce retailers such as Cheap Sprinkler.

Quantifiable outcome

• Yield improvements of 5-20%+ across wide variety of crops
• +8 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Sustainable LiberiaminorStrategic or Co-development Partner · 9 May 2024ProGro Bio provides its 100% natural and organic microbial soil inoculant Rhizol and application knowledge to support sustainable farming projects in Liberia. Sustainable Liberia is a US non-profit 501(c)(3) organization with a mission to counter hopelessness by creating sustainable communities, with programs spanning infrastructure restoration, economic empowerment, leadership development, evangelism & discipleship, and education & job training.
• Hurt Seed CompanyminorStrategic or Co-development Partner · 7 June 2023Strategic relationship with Hurt Seed Company, a Halls, Tennessee-based seed processor for numerous crops. Ray Hurt, owner of Hurt Seed Company, is also a board director at ProGro Bio and operates a seed manufacturing company that has been family-operated since 1932, providing seeds to the agricultural sector for over 3.5 million acres annually.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Novonesis (Novozymes): Global market leader in agricultural biologicals, including microbial inoculants, biostimulants, and biocontrol products. Sells to large agribusiness distributors and row-crop growers, directly competing with ProGro Bio's Rhizol platform at scale.
• Lallemand Plant Care: Established Canadian-based producer of microbial inoculants and biostimulants for row crops, specialty crops, and home & garden. Directly comparable to ProGro Bio's Rhizol and Home & Garden Rhizol product lines.

Direct peers

• Pivot Bio: US-based agricultural biotech that produces microbial nitrogen-fixing products for corn and other row crops. Competes head-to-head with ProGro Bio's Rhizol and Rhizol JumpStart lines for shelf space at ag retailers and grower mindshare.
• Sound Agriculture: Develops microbial and biochemistry-based solutions (e.g., SOURCE, CYCLE) for row crops, partnering with major ag distributors. Direct competitor in the soil microbiome space serving similar customer profiles to ProGro Bio.
• Indigo Ag: Sells microbial seed treatments and biological products for row crops including cotton, corn, and soybeans through ag retail channels. Directly comparable to ProGro Bio on product type, channel strategy, and target customer.
• AgBiome: Agricultural biologicals company developing microbial-based crop protection products (biopesticides/biocontrol). Directly comparable on the biocontrol adjacency that ProGro Bio is pursuing through its planned EPA-approved line.
• Holganix: Produces microbial soil amendments and bio-based fertilizers for agriculture, turf, and home & garden segments. Closely mirrors ProGro Bio's dual ag/consumer positioning and microbial concentrate go-to-market approach.
• Mycorrhizal Applications: Specialist manufacturer of mycorrhizal inoculants (one of the microbial categories in ProGro Bio's 35-strain blend) for agriculture, horticulture, and landscaping markets. Overlapping endomycorrhizae and ectomycorrhizae technology.

Emerging players

• BioConsortia: Develops microbial consortia for crop nutrition and protection, with focus on nitrogen fixation and biocontrol. Similar proprietary-microbe discovery approach to ProGro Bio's Rhizol platform.
• Terramera: Ag-tech company developing biocontrol and biostimulant products using active ingredients derived from natural sources. Adjacent competitor to ProGro Bio's planned EPA-approved biocontrol line targeting fungi, nematodes, and foliar insects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/progro-bio-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProGro Bio