What Holganix does

Holganix is a biological soil health company that develops, manufactures, and distributes plant-probiotic products for row-crop farmers, professional turf managers, and corporate sustainability buyers. Founded in 2010 by Barrett Ersek and headquartered in West Chester, Pennsylvania, the company operates manufacturing facilities in West Point, Iowa and is establishing a second site in the Kansas City metro. Its flagship Bio 800+ product line is a cold-chilled, made-in-the-USA consortium of over 800 species of beneficial microorganisms — bacteria, actinomycetes, amoebas, fungi, protozoa, and beneficial nematodes — designed to restore soil biology, unlock existing nutrients, and reduce dependence on synthetic fertilizers. Supporting formulations include Bio 800+ Thrive and Revive for agriculture, Bio 800+ Golf for courses and sports turf, Bio 800+ Breakdown for residue management, and complementary Blue Sky 21-0-0 and Granular (7-9-5, 10-3-2, 16-2-3) fertilizers for turf applications. The company reports 400,000 soil tests supporting customer outcomes of 10-40% fertilizer reduction, approximately 10% higher yields, and 25,000 gallons of water-holding capacity per acre, with 94% customer retention.

The company monetizes through three streams: (1) Bio 800+ and fertilizer product sales via a direct sales team of Soil Health Specialists and a dealer network of 17+ partners across the US and Canada; (2) enrollment in the Farm Possible Program, a recurring acreage-based program under which each enrolled acre is expected to generate $10 for local community projects; and (3) HGX, a corporate sustainability/carbon-credit platform where partners purchase Thrive Acres to support regenerative farming and generate carbon credits. The Horizons digital platform/app overlays soil-health data, carbon measurement, and field-performance tracking on the biological product base, and serves as the data layer for the HGX and Farm Possible programs. The Living Network — a branded ecosystem of farmers, corporate partners, grocers, consumers, and turf professionals — anchors community-level brand attachment alongside commercial sales.

The company's three primary customer segments are American row-crop farmers (corn, soybeans, wheat), professional turf managers (golf courses, sports fields, lawn care), and corporate sustainability partners seeking Scope 3 / regenerative agriculture outcomes. Go-to-market combines direct sales with dealer distribution, supplemented by content marketing (420+ blog posts, YouTube, Instagram, TikTok, Facebook, LinkedIn, X), a webinar series, and field-day events (Farm Forward Conference, FARMCON, Practical Farmers of Iowa, Farm Progress Show). Recent strategic moves include launching the DreamLawn Powered by Holganix consumer brand with SouthWind in Kansas City, Omaha, and Denver, expanding Iowa and Kansas City manufacturing capacity, and adding the HGX carbon program and Horizons data platform to extend the offering beyond physical biological products.

Name

Holganix

Legal name

Holganix Inc.

Website

https://holganix.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Holganix develops microbial bio-stimulant products containing over 800 beneficial microorganisms, serving row-crop farmers, professional turf managers, and corporate sustainability partners in the US and Canada through direct sales, a dealer network, and the HGX carbon credit program.

Ownership category

akta.pro rank

Product category

Agricultural Biological Products

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870), Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Microbial/Enzymatic Soil Conditioners (Decomposer & Soil Health Consortia) (AFABADAK)

akta.pro secondary industries

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF)

Keywords

• Biological soil health
• Plant probiotic products
• Microbial bio-stimulants
• Turf and golf fertilizers
• Regenerative agriculture inputs

Headquarters

HQ city

Aston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bio 800+ Product Sales: Sale of biological soil health products including Bio 800+ Thrive, Bio 800+ Revive, Bio 800+ Golf, Blue Sky fertilizer, and granular products. Products are sold through direct sales team and dealer network.
2. Farm Possible Program: Program where farmers enroll acres to earn additional revenue through improved soil health practices and carbon sequestration. Each enrolled acre generates expected $10 for local community projects.
3. HGX Sustainability/Carbon Program: Corporate partners purchase Thrive Acres to support regenerative agriculture and generate carbon credits. Revenue generated from sustainability-focused companies seeking to offset emissions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Holganix manufactures and sells biological soil health products built around its Bio 800+ consortium of more than 800 species of beneficial microorganisms (bacteria, fungi, protozoa, nematodes, etc.), marketed to row crop farmers and turf professionals under brands such as Bio 800+ Thrive, Revive, Agriculture, Golf, and Breakdown. The company complements these living products with turf-specific fertilizers (Blue Sky 21-0-0 and Granular NPK blends) and operates the Horizons digital soil-health platform plus the HGX carbon credit and Farm Possible farmer enrollment programs.

Product overview

Holganix is a plant probiotics and biological soil health company offering a portfolio of Bio 800+ microbial products (Thrive, Revive, Agriculture, Golf, Breakdown) containing over 800 species of beneficial microorganisms. The core Bio 800+ products work by restoring soil biology to unlock nutrients, improve plant resilience, and reduce fertilizer use by up to 40%. Supporting the biological products are turf-specific fertilizers (Blue Sky 21-0-0 and Granular products in various NPK ratios) that can be combined with Bio 800+ for enhanced results. The company also operates the Horizons digital platform for soil health data tracking and carbon insights, the HGX sustainability partners program for corporate engagement in soil carbon markets, and the Farm Possible Program that enables farmers to earn additional revenue while improving soil health. Together, these products and programs form 'The Living Network' focused on soil restoration and regenerative agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• HGX: Sustainability partners program focused on carbon credits, supply chain solutions, and soil carbon expertise for corporate sustainability.
• Horizons
• Bio 800+ Thrive
• Bio 800+ Revive
• Farm Possible
• Thrive Acres
• Bio 800+ Golf
• Blue Sky 21-0-0
• Granular Products

Products and services

• Bio 800+ Thrive

Quantifiable outcome

• Up to 40% less fertilizer required while maintaining yields
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SouthWind (DreamLawn Powered by Holganix)coreStrategic or Co-development PartnerHolganix partnered with SouthWind to launch the DreamLawn Powered by Holganix brand, with locations in Kansas City, Omaha, and Denver, extending Holganix technology into the consumer lawn care market.
• Holganix MidWestcoreChannel Partner/ Reseller/ DistributorMaster Dealer of Holganix products across the Midwest region, reporting $75,000 in community program GoGrow sponsorship to support local non-profits in farming communities.
• XtremeAgminorGTM or Marketing PartnerAgricultural influencer network featuring farmers Temple Rhodes, Kaleb Dinwiddie, Josh Thurman, and Steve Shackelford who share Holganix results and experiences with their farming audience.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pivot Bio: Direct competitor in microbial nitrogen-fixation for row crops. Both sell biological inputs that displace synthetic fertilizer, target corn and other major acreage crops, and emphasize grower ROI and soil health outcomes.
• Indigo Ag: Competitor offering microbial seed treatments and biological inputs for agriculture, plus a carbon credit program analogous to Holganix's HGX/Thrive Acres. Direct overlap in go-to-market and sustainability monetization model.
• Sound Agriculture: Direct peer developing microbial and biochemical solutions that improve nutrient availability and crop yields. Comparable product positioning around reducing synthetic fertilizer dependence.
• Groundwork BioAg: Direct peer producing mycorrhizal inoculants for row crops to improve nutrient uptake and reduce fertilizer needs. Comparable biological consortia approach targeting mainstream commodity crops.

Emerging players

• BioConsortia: Emerging player developing microbial consortia for nitrogen fixation, phosphorus solubilization, and crop protection. Directly comparable R&D approach with Holganix's Bio 800+ multi-species platform.
• AgBiome: Emerging biological crop protection company using microbial consortia (including products like Howler and Theia) for agricultural use. Similar science-driven approach to leveraging beneficial microbes for crop productivity.
• Symborg: Emerging biological inputs company with products such as BlueN (nitrogen fixation) and Trichoderma-based solutions. Direct overlap in microbial solutions that reduce chemical fertilizer use.

Broad incumbents

• Lallemand Plant Care: Established global biological inputs manufacturer with broad portfolio of microbial products for agriculture and turf. Comparable in product category but operates at much larger scale and broader geographic scope.
• Novonesis (formerly Novozymes): Global leader in biological solutions including enzymes and microbes for agriculture. Significant overlap in microbial products for soil and plant health, though serving a much broader portfolio and customer base.

Others

• Biome Makers: Adjacent soil microbiome analytics company (BeCrop technology) that maps soil microbial communities. Comparable focus on soil biology data, and a potential integration partner like Acre Analytics and ChrysaLabs are to Holganix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/Holganix
• YouTubeyoutube.com/@Holganix
• Facebookfacebook.com/holganix
• LinkedInlinkedin.com/company/holganix
• Instagraminstagram.com/holganixag
• TikToktiktok.com/@holganix

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds8 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holganix