The Masons Arms

What The Masons Arms does

The Masons Arms is a 16th century hotel and inn located in Strawberry Bank, Cartmel Fell, in the Southern Lake District of England, operated by Robinsons Brewery (Frederic Robinson Limited, est. 1838) as part of the Individual Inns collection. The property offers seven accommodation units: two Premium Suites (Cartmel Fell and Strawberry Bank), three standard Suites (Bowland Bridge, Gummers Howe, Crosthwaite), and two self-catering cottages (Lyth Cottage, four-sleeper; Winster Cottage, sleeping up to five). Several rooms are dog-friendly with a £10/night pet supplement. Suite pricing starts at £90 per night inclusive of VAT and breakfast, while cottages begin at £170–£180 per night. The inn also operates a pub restaurant serving locally sourced seasonal food, a full breakfast service, a beverage program, event hosting, and recommendations for local activities.

The business runs a direct-to-consumer model with bookings accepted via the property's own website (using dynamic pricing), telephone, and walk-in trade, alongside third-party distribution through online travel agents such as Booking.com and Expedia. Group bookings of three or more rooms require a 25% non-refundable deposit and direct telephone booking. Cancellation terms provide a full refund up to midday the day prior to arrival, with the first night charged thereafter. Marketing relies on organic social media (Instagram, Facebook, TikTok), a monthly email newsletter, and website content focused on the Lake District's scenic attractions.

The Masons Arms is a single-asset operating unit within a larger private parent estate; revenue, profitability, and headcount are not publicly disclosed at the property level. There is no proprietary technology, no AI/ML capability, and no app or software product — the offering is entirely physical hospitality. Strategic positioning rests on heritage character, Lake District location, locally sourced food, pet-friendly policy, and the broader reach of the Robinsons Brewery / Individual Inns brand umbrella.

Name

The Masons Arms

Legal name

Frederic Robinson Limited

Website

https://masonsarmsstrawberrybank.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Masons Arms is a 16th century inn in the Southern Lake District, England, operating as part of Robinsons Brewery's Individual Inns collection. It offers five guest suites, two self-catering cottages, and a pub restaurant serving leisure travelers, families, and pet owners on a direct-to-consumer and OTA basis.

Ownership category

akta.pro rank

Product category

Country Inn & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

National Park & Conservancy Lodges (THAGAIAI)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Nature Lodges & Eco-Resorts (THAAAAAI)

Keywords

• Country inn hospitality
• Hotel accommodation
• Pub dining
• Self-catering cottages
• Bed and breakfast

Headquarters

HQ city

Grange

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: Revenue from overnight stays in 5 suites and 2 holiday cottages. Includes premium suites with private patios, standard suites, and self-catering cottages with kitchen facilities.
2. Food and Beverage: Pub food sales from family-friendly menu featuring locally sourced seasonal produce. Breakfast included with suite rooms, optional for cottage guests.
3. Dog/Pet Supplement: Charge of £10 per night for dogs in dog-friendly rooms and cottages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Masons Arms is a 16th century country inn and hotel that sells overnight accommodation in 5 guest suites (including premium suites with private patios) and 2 self-catering holiday cottages (Lyth and Winster). It also operates a pub-style restaurant serving locally sourced seasonal food and a beverage service, with breakfast included for suite guests and full event hosting and gift shop offerings as ancillary services.

Product overview

The Masons Arms is a 16th century inn and hotel offering accommodation and hospitality services. The property features 7 accommodation units: 2 Premium Suites (Cartmel Fell and Strawberry Bank) and 3 Suites (Bowland Bridge, Gummers Howe, Crosthwaite) in the main inn, plus 2 self-catering holiday cottages (Winster Cottage and Lyth Cottage). Food and beverage services include a restaurant serving locally sourced pub food, full breakfast service, and drinks. Additional services include event hosting, local activity recommendations, and an online gift shop. The inn is part of Robinsons Brewery (Individual Inns collective) and is located in the Southern Lake District near Cartmel, Windermere and Bowness.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Suites (Cartmel Fell, Strawberry Bank) Luxury rooms with seating areas and private patios offering views across Lyth Valley. Cartmel Fell is dog-friendly; Strawberry Bank does not allow dogs. Includes breakfast. Priced from £90 per night inclusive of VAT.
• Suites (Bowland Bridge, Gummers Howe, Crosthwaite) Luxury rooms with views across Lyth Valley. Includes breakfast. Some rooms are dog-friendly (with a £10 per night charge). Priced from £90 per night inclusive of VAT.
• Winster Cottage Private self-catering cottage sleeping up to 5 adults or 4 adults and 2 small children. Features a double bedroom, bunk bedroom, small double sofa bed, kitchen with hob (no oven), and log fire. Dog-friendly (pre-authorization required). Priced from £180 per night inclusive of VAT.
• Lyth Cottage Four-sleeper private self-catering cottage featuring a double bed, double sofa bed, kitchen with hob (no oven), dishwasher, and log fire. Dog-friendly. Breakfast available at additional charge. Priced from £170 per night inclusive of VAT.
• Food and Restaurant Family-friendly pub menu featuring food created with fresh, locally sourced seasonal produce, with a full breakfast service available (included for suite guests, optional for cottage guests).
• Drink Beverage offerings including a selection of drinks served at the inn.
• Events Event hosting and entertainment services held at the inn.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Individual InnscoreStrategic or Co-development PartnerThe Masons Arms is a member of the Individual Inns collection, a group of independently styled pubs, inns, and hotels known for their character and quality hospitality.
• Robinsons BrewerycoreStrategic or Co-development PartnerRobinsons Brewery (Frederic Robinson Limited, est. 1838) is an independent family-run brewery and pub company based in Stockport, owning around 260 tenanted and managed pubs, inns and hotels across the North West. They operate The Masons Arms as part of their portfolio.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Another Place, The Lake: Lakeside hotel on Ullswater combining rooms, restaurants, and outdoor activities. Direct competitor targeting the active leisure traveller in the Lake District with a similar breadth of services.
• The Samling Hotel: Luxury hotel overlooking Windermere, offering rooms, dining, and views. Upscale peer in the same Lake District market competing for the premium leisure and special-occasion guest.
• The Punch Bowl Inn: Historic gastropub-with-rooms in Crosthwaite, just a few miles from The Masons Arms in the same Lake District catchment. Closest geographic and conceptual peer — same scale, same dog-friendly rural inn-and-eat positioning.
• The Drunken Duck Inn: Award-winning Lake District countryside inn near Ambleside offering rooms and a well-known restaurant. Comparable in product mix (lodging + gastropub) and target guest (leisure travellers seeking historic character).
• The Kirkstile Inn: Country inn with rooms in Loweswater in the Western Lake District. Similar character-led offering, locally sourced food, and small room inventory make it a direct competitor for the same guest profile.
• The Pheasant Inn: Traditional inn with rooms at Bassenthwaite in the Northern Lake District. Competes for the same family-and-couples leisure guest and offers a comparable lodging-plus-pub-food proposition.
• The Swan Hotel & Spa: Country hotel at Newby Bridge on the southern edge of the Lake District, combining rooms, restaurant, and spa. Comparable Southern Lake District catchment and broad hospitality proposition.
• The Royal Oak at Keswick: Historic coaching inn in Keswick offering rooms and pub food in the heart of the Lake District. Comparable size, heritage, and guest segment to The Masons Arms.
• Inn at Whitewell: Heritage country inn in the Forest of Bowland (Lancashire, just outside the Lake District). Similar product (rooms + gastropub) and similar target market of countryside leisure travellers.
• Gilpin Hotel & Lake House: Luxury Lake District hotel near Windermere with rooms, fine dining, and spa. Up-market direct competitor for the same premium leisure guest in the same catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/masonsarmsstrawberrybank
• Instagraminstagram.com/masonsarmsstrawberrybank
• TikToktiktok.com/@robinsonsbrewery
• LinkedInlinkedin.com/company/the-masons

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Masons Arms