Lovepop
Lovepop is a Boston-based, privately held greeting card company that designs and sells handcrafted laser-cut 3D pop-up cards, paper bouquets, and gift bundles directly to consumers, through Walmart and eBay, via a corporate/B2B channel, and under a Stash Pass subscription, with a portfolio of licensed franchises including Disney, Marvel, Star Wars, and Harry Potter.
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lovepop does
Lovepop (LovePop Inc.) is a Boston-based, privately held company founded in 2014 that designs, manufactures, and sells handcrafted 3D pop-up greeting cards and adjacent paper-art products. Its core offering is built around a proprietary sliceform design technology, in which laser-cut paper components are hand-assembled into intricate sculptures that unfold when the card is opened, supported by FSC-certified, recyclable materials. The catalog has expanded well beyond a classic greeting card into specialized variants — Light-Up Cards, Suncatcher Cards, Plushpop Cards, Loooooong Cards, Nesting Cards, HeartFelt Charm Cards, Bookmark Cards, Pop-Up Bouquets, Unboxed Sculptures, and Card & Gift Bundles — plus a curated assortment of multi-card packs at various price points.
The commercial model is a hybrid DTC-and-marketplace retailer rather than a pure-play e-commerce site. Direct sales run through a Shopify-powered storefront at lovepop.com, where individual cards are priced from $6.99 to $25 and bundle/box SKUs run $20 to $89. Distribution extends to third-party marketplaces (Walmart and global eBay listings) and to a dedicated B2B program ("Lovepop for Business") handling bulk corporate orders, employee recognition, and client appreciation. Recurring revenue is being built via the Stash Pass subscription (Stash Pass Everyday at $15/quarter and Stash Pass Always at $49/quarter, which includes five seasonal cards). Customer-facing integrations include Shopify, Stripe, PayPal, Amazon Pay, and Apple Pay for checkout, and Postscript for SMS marketing.
The customer base is segmented across individual consumers (primary — birthdays, holidays, anniversaries, and everyday gifting), corporate/B2B buyers (employee and client appreciation), and retail partners. Brand strength is reinforced by an extensive licensing library covering Disney, Harry Potter, Marvel, Star Wars, DC Comics, Minions, Friends, The Office, Ted Lasso, Wicked, and SpongeBob SquarePants. Lovepop cites over 60 million "Magical Moments" created with customers since inception, a cumulative engagement metric rather than a real-time demand indicator. The company remains founder-controlled, private, US-domiciled in Massachusetts, with employee headcount reported in the 101–250 range and a recent senior marketing hire (CMO Allison Cherrette) signaling continued investment in brand-led growth.
Lovepop firmographics
Firmographics- Name
- Lovepop
- Legal name
- LovePop Inc.
- Website
- https://lovepop.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lovepop is a Boston-based, privately held greeting card company that designs and sells handcrafted laser-cut 3D pop-up cards, paper bouquets, and gift bundles directly to consumers, through Walmart and eBay, via a corporate/B2B channel, and under a Stash Pass subscription, with a portfolio of licensed franchises including Disney, Marvel, Star Wars, and Harry Potter.
- Ownership category
- akta.pro rank
Lovepop industry classification
Industry- Product category
- Pop-Up Greeting Cards
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ), Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where Lovepop is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lovepop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Individual Cards: One-time purchase of individual 3D pop-up greeting cards ranging from $6.99 to $25, sold directly to consumers through the website and retail partners
- Product Sales - Bundles and Packs: Sale of greeting card packs, bundles, and multi-card sets at various price points including 12-pack and 24-pack options
- Stash Pass Subscription: Recurring quarterly subscription program with two tiers: Stash Pass Everyday ($15/quarter) for perks only, and Stash Pass Always ($49/quarter) including seasonal card shipments. Provides 15% discount, monthly $5 Stash Cash, and free shipping
- Wholesale/B2B: B2B sales to corporate customers and wholesale partners including bulk orders and custom corporate greeting card programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual 3D Pop-Up Cards |
| Unit Pricing | Pay-as-you-go | Card Packs and Bundles |
| Subscription | Quarterly | Stash Pass Everyday (Perks Only) |
| Subscription | Quarterly | Stash Pass Always (Perks + Cards) |
| Transaction based/ take rate | Pay-as-you-go | Corporate/Bulk Orders |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Lovepop product offering
Product offeringCore offering
Lovepop designs, manufactures, and sells handcrafted 3D pop-up greeting cards, paper floral bouquets, light-up cards, suncatchers, plushpop cards, and related paper art products built on its proprietary sliceform design and laser-cut technology. Distribution is primarily through its own lovepop.com e-commerce store with additional sales via Walmart, eBay, wholesale partners, and a corporate/B2B channel, plus a recurring subscription membership called Stash Pass.
Product overview
Lovepop is a greeting card company specializing in handcrafted 3D pop-up greeting cards and paper art products. The core product portfolio includes 3D Pop-Up Cards featuring the company's signature sliceform design technology, along with specialized variants including Light-Up Cards (with music and LED lights), Suncatcher Cards (window-display paper sculptures), Plushpop Cards (combining cards with plush toys), Loooooong Cards (oversized 2-foot cards), and Pop-Up Bouquets (paper floral sculptures). The company operates on a Shopify e-commerce platform and offers subscription memberships through Stash Pass (Everyday for perks-only and Always for seasonal card deliveries). Lovepop holds licensed partnerships with major entertainment brands including Disney, Harry Potter, Marvel, Star Wars, DC Comics, Minions, Friends, The Office, Ted Lasso, Wicked, and SpongeBob SquarePants for themed pop-up cards. Products are sold directly to consumers via lovepop.com and through wholesale/retail partnerships. The company emphasizes eco-friendly materials with FSC-certified paper and recyclable packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Pop-Up Cards Handcrafted greeting cards featuring intricate 3D pop-up designs that unfold when opened, laser-cut and assembled using Lovepop's signature sliceform design technology; targeted at consumers and corporate buyers seeking memorable gifting for occasions.
- Pop-Up Bouquets
- Light-Up Cards
- Suncatcher Cards
- Plushpop Cards
- Loooooong Cards
- Nesting Cards
- Card & Gift Bundles
- Flower Buds / Mini Bouquets
- Greeting Card Packs
- HeartFelt Charm Cards
- Bookmark Cards
- Notecards
- Unboxed Pop-Up Sculptures
- Pop-Up Stickers
- Wedding Invitations
- Stash Pass Everyday
- Stash Pass Always
- Corporate Pop-Up Cards
- New Release Collection - Summer/Birthday 2025
Quantifiable outcome
- Over 60 million Magical Moments created
Companies that use Lovepop
Customer profileSegments3 records
Ideal customer profiles2 records
Lovepop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Lovepop partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- DisneycoreLicensing partnership for Disney-themed pop-up greeting cards featuring Disney Princess, Toy Story, and other Disney properties. Cards are officially licensed products sold through Lovepop's retail and e-commerce channels.
- Harry PottercoreLicensing agreement for Harry Potter-themed greeting cards and Loooooong Cards featuring Hogwarts themes and magical designs.
- MarvelcoreLicensed pop-up cards featuring Marvel superhero characters including Spider-Man, for birthday and celebration occasions.
- Star WarscoreLicensed Star Wars-themed greeting cards and Loooooong Cards featuring iconic characters and scenes from the franchise.
- Friends (TV Series)coreLicensed Friends-themed pop-up cards featuring designs inspired by the popular television series.
- Minions/Despicable MecoreLicensed Minions-themed pop-up greeting cards featuring the playful characters from Despicable Me.
- DC ComicscoreLicensed DC Comics-themed pop-up greeting cards featuring various DC superhero and character designs.
- SpongeBob SquarePantscoreLicensed SpongeBob SquarePants-themed pop-up greeting cards featuring characters from the animated series.
- ShopifycoreE-commerce platform provider powering Lovepop's online store. Shopify handles payment processing, data storage, and platform infrastructure for the Lovepop website.
- StripecorePayment processor for wedding and membership purchases. Handles secure credit card processing and token storage for recurring subscriptions.
- PayPalcoreAlternative payment method available at checkout. Lovepop stores only transaction tokens required for refunds and transaction identification.
- Amazon PaycoreAlternative payment method available at checkout. Stores only tokens required for transaction identification and refunds.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lovepop competitors and assessment
Company assessmentBroad incumbents
- Hallmark Cards: Largest U.S. greeting card company with mass-market reach across retail and licensed IP collections. Most directly comparable incumbent to Lovepop's premium-card positioning.
- American Greetings: Major greeting card publisher with broad retail distribution and licensed character lines. Comparable incumbent competitor across the same occasion-based product categories.
Direct peers
- Moonpig: U.K.-based DTC-first personalized greeting card company with strong online brand. Closely comparable on model — direct-to-consumer, occasion-based, personalization-centric cards.
- Papyrus (Crane & Co. retail brand): Specialty retailer of premium paper greeting cards and stationery with a similar upscale positioning. Comparable as a higher-end paper-card counterpart to Lovepop.
- Rifle Paper Co. Lifestyle brand selling designed stationery, cards, and gifts with a strong DTC presence. Comparable on premium card design, licensing lifestyle collaborations, and DTC gifting.
Emerging players
- Shutterfly: Personalized photo products and custom stationery/cards platform. Comparable on personalized, customizable occasion-based products for gifting.
- Zazzle: Custom print-on-demand marketplace offering greeting cards and gifts. Comparable as an alternative channel for personalized occasion-based products.
- Clover Paper Co. Premium greeting card brand emphasizing bold design and curated collections. Comparable as a smaller, design-led competitor in the premium card niche.
Others
- Etsy (Handmade card sellers): Marketplace aggregating independent greeting card and stationery sellers. Comparable as a competing marketplace where shoppers search for premium/handmade cards.
Regional players
- 1-800-Flowers: Large U.S. gifting retailer selling flowers and gift bundles. Comparable on bouquet/gift bundle occasions that overlap with Lovepop's Pop-Up Bouquets and Card & Gift Bundles.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lovepop social profiles
Digital presenceLovepop compliance and trust
Trust signalCompliance2 records
Lovepop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lovepop leadership team
Management profileNumber of profiles
Profiles1 record
Lovepop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lovepop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lovepop
What does Lovepop do?
Lovepop designs, manufactures, and sells handcrafted 3D pop-up greeting cards, paper floral bouquets, light-up cards, suncatchers, plushpop cards, and related paper art products built on its proprietary sliceform design and laser-cut technology. Distribution is primarily through its own lovepop.com e-commerce store with additional sales via Walmart, eBay, wholesale partners, and a corporate/B2B channel, plus a recurring subscription membership called Stash Pass.
Is Lovepop a public or private company?
Lovepop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lovepop founded?
Lovepop was founded in 2014. It employs 101 to 250 people.
Where is Lovepop based?
Lovepop is headquartered in Boston, United States, in the North America region.
How does Lovepop make money?
Four revenue lines are on record. Product Sales - Individual Cards are the primary driver. The others are product Sales - Bundles and Packs, stash Pass Subscription and wholesale/B2B.
Who are Lovepop's main competitors?
Broad incumbents on record are Hallmark Cards and American Greetings. Direct peers are Moonpig, Papyrus (Crane & Co. retail brand) and Rifle Paper Co.. Emerging players are Shutterfly, Zazzle and Clover Paper Co.. Etsy (Handmade card sellers) is listed as an others. 1-800-Flowers is listed as a regional player.
Does Lovepop have an API?
No public API is recorded for Lovepop.
What industry is Lovepop in?
Lovepop's product category is Pop-Up Greeting Cards. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of CRAOALAJ, Greeting Cards, Gift Wrap & Party Paper Goods Distribution. Its NAICS code is 513191 and its SIC code is 2771.