CabinAir
CabinAir is a Swedish Tier 1 automotive supplier that develops patented dual-action air purification systems (particle charging plus mechanical filtration), factory-integrated into premium vehicles from Volvo, Polestar, Lucid, and Mercedes-Benz, and sold aftermarket via the Nordzone product line.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What CabinAir does
CabinAir develops and manufactures integrated in-cabin air purification systems for the automotive industry, operating as a Tier 1 supplier headquartered in Stockholm, Sweden with manufacturing in Shenzhen and sales offices in Shanghai and Los Angeles. The company was founded in 2016 as a subsidiary of Blueair and became an independent entity in January 2019. Its core technology is a patented dual-action air purification approach that combines electrical particle charging with optimized mechanical filtration, derived from Blueair's licensed HEPASilent technology and adapted for automotive applications. The architecture also includes IoT-enabled sensors (PM, CO2, VOCs) that feed AI-supported cloud platforms to deliver real-time hyper-local air quality monitoring via the Nordzone mobile app.
CabinAir serves two primary go-to-market motions. First, factory-integrated OEM supply: the technology is embedded into vehicle HVAC systems (LIN-bus integrated) in premium platforms including Volvo Cars' CLEANZONE/Advanced Air Cleaner, Polestar 3 and 5, Lucid Gravity, and the Mercedes-Benz S-Class. Second, the Nordzone aftermarket product line — comprising a retrofittable System, Air Quality Monitor, stand-alone Cabin Air Cleaner, premium three-layer Filters, and a companion mobile app — is sold direct-to-consumer via Shopify and distributed through SKF Automotive U.S., Audi, Volvo Cars China, and Scuderia (Middle East). The company also operates in adjacent verticals via co-developed products such as the Hale Personal Space Air Purifier (with Airinum) and commercial fleet pilots with Boxall Taxis (UK) and Shanghai Xiangdao ride-hailing.
The business generates revenue primarily through hardware sales across OEM supply contracts, aftermarket products, and recurring replacement filter/consumable revenue tied to vehicle service cycles. Performance is independently validated (99.97% virus/bacteria removal tested by Guangzhou Institute of Microbiology, 2-4% outdoor PM2.5 ingress in road tests with Tsinghua University) and the company holds ISO 9001, ISO 14001, and IATF 16949 certifications. Ownership remains private, held by the board of directors and employees following the 2019 spin-off; no institutional investors or funding rounds are disclosed in available data.
CabinAir firmographics
Firmographics- Name
- CabinAir
- Legal name
- CabinAir Sweden AB
- Website
- https://cabinair.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CabinAir is a Swedish Tier 1 automotive supplier that develops patented dual-action air purification systems (particle charging plus mechanical filtration), factory-integrated into premium vehicles from Volvo, Polestar, Lucid, and Mercedes-Benz, and sold aftermarket via the Nordzone product line.
- Ownership category
- akta.pro rank
CabinAir industry classification
Industry- Product category
- Automotive Air Purification Systems
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Wholesale-Motor Vehicle Supplies & New Parts (5013), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Automotive HVAC Modules & Integrated Climate Units (IMACALAA)
- akta.pro secondary industries
- Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters) (IMACALAF), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
Keywords
Where CabinAir is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
CabinAir business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- OEM Supply Contracts: Supplying integrated air purification systems as Tier 1 supplier to automotive manufacturers for factory installation in new vehicles.
- Aftermarket Products: Nordzone product line (System, Air Quality Monitor, Cabin Air Cleaner, Filters, App) sold through distributors, retailers, and direct-to-consumer via e-commerce.
- Replacement Filters and Consumables: Nordzone System replacement filters sold on recurring basis within vehicle service cycles.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
CabinAir product offering
Product offeringCore offering
CabinAir develops and manufactures integrated air purification solutions for cars, trucks, buses, and other vehicles using patented dual-action technology that combines particle charging with mechanical filtration. The company supplies factory-integrated systems as a Tier 1 supplier to premium automotive OEMs including Volvo Cars, Polestar, Lucid, and Mercedes-Benz, and distributes the Nordzone aftermarket product line (retrofittable system, air quality monitor, cabin air cleaner, replacement filters, and companion app) through distributors, retailers, fleet operators, and direct e-commerce.
Product overview
CabinAir provides a comprehensive portfolio of in-cabin air purification solutions for the automotive industry, serving both OEM (factory-installed) and aftermarket segments. The core product family includes the Nordzone™ System (retrofittable integrated air purification), Nordzone™ Air Quality Monitor (real-time sensor), Nordzone™ Cabin Air Cleaner (stand-alone purifier), Nordzone™ App (mobile companion), and Nordzone™ Cabin Air Filters (premium filter media). The Connected Health Zone System combines active air cleaning with sensors and AI-powered cloud platforms. CabinAir's patented dual-action technology (particle charging + mechanical filtration) is factory-integrated into vehicles from Volvo Cars, Polestar, Lucid, and Mercedes-Benz, and is also available as aftermarket solutions distributed by SKF and premium OEMs. The technology removes ultrafine particles, viruses, and bacteria while maintaining constant fresh air flow to prevent CO₂ buildup.
Differentiator
Problem solved
Functional benefit
Brands
- Nordzone: Aftermarket product line for cars already on the road, including Nordzone System, Nordzone Air Quality Monitor, Nordzone Cabin air cleaner, Nordzone Cabin air filters, and Nordzone App
- Connected Health Zone System
- HEPASilent
Products and services
- Nordzone™ System Retrofittable integrated air purification solution for existing vehicles. Uses patented two-step technology combining particle charging with mechanical filtration to remove ultrafine particles, viruses, and bacteria. Installed by replacing the cabin air filter and connecting to the fuse box.
- Nordzone™ Air Quality Monitor In-vehicle sensor device that monitors real-time air quality levels for PM, CO₂, and VOCs. Features color-coded LED indicators and connects via USB-C, with detailed readings available through the Nordzone app.
- Nordzone™ Cabin Air Cleaner Stand-alone plug-and-play in-cabin air purifier compatible with any vehicle with a 12V outlet. Compact and quiet unit that captures PM2.5 particles, pollen, dust, and smoke, with activated carbon filter for odor absorption.
- Nordzone™ Cabin Air Filters Premium three-layer cabin air filters featuring advanced filtration media for particles, activated carbon layer for odors and gases, and antimicrobial treatment layer that deactivates viruses and bacteria.
- Nordzone™ App Mobile application that pairs with the Air Quality Monitor to display real-time PM, CO₂, and VOC readings. Compares in-cabin air quality with outdoor AQI, provides filter replacement reminders, and offers tips for maintaining healthy air quality.
- Connected Health Zone System Comprehensive OEM-facing system combining active air cleaning solutions with high-quality PM, CO₂, and VOC sensors and AI-powered cloud platforms. Visualizes air quality and navigates drivers to healthy air in all traffic situations; designed for factory integration into premium vehicle HVAC architectures.
- Hale Personal Space Air Purifier Compact personal space air purifier developed in partnership with Airinum. Designed for use at desks, hotel rooms, or yoga studios. Equipped with CabinAir's filtration technology to remove allergens, particulate matter, and VOCs.
- SKF Smart Air Purification System Smart Air Purification System for the U.S. automotive aftermarket, distributed by SKF. Based on CabinAir's patented two-step particle charging and mechanical filtration technology, removing more than 10 times pollutants compared to conventional solutions.
Quantifiable outcome
- 99.97% removal of airborne viruses and bacteria including SARS-CoV-2 sized particles (tested by Guangzhou Institute of Microbiology)
- +4 more outcomes
Companies that use CabinAir
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
CabinAir technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
CabinAir partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, notable and minor.
- PolestarcoreCabinAir technology integrated into Polestar 3 and Polestar 5 Advanced Air Cleaner (AAC) systems, revealed at IAA Mobility event. Polestar 5 includes AAC based on patented particle charging technology. Delivery of Polestar 5 starting 2026 in 24 markets.
- Boxall TaxisnotableFirst UK taxi company to equip selected vehicles with CabinAir's Nordzone System and Air Quality Monitor. Partnership announced on UN Clean Air Day. Targets improved air quality for drivers and passengers in urban transportation.
- AirinumnotableSwedish collaboration to develop personal space air purifier 'Hale' powered by CabinAir technology. Targets indoor environments like desks, hotels, and yoga studios. Launched via Kickstarter crowdfunding campaign.
- Lucas di GrassinotableFIA Formula E champion and UN Clean Air Ambassador partnership. Lead Race for Cleaner Air initiative. Air Talk video series featuring CabinAir technology explanations and air quality awareness.
- Shanghai Ride Hailing (Xiangdao)minorFirst ride hailing partnership bringing healthier air to drivers and passengers in Shanghai. Pioneering initiative for urban transportation air quality.
- Scuderia (Dubai)minorDubai-based luxury coach builder distribution deal marking CabinAir's entry into Middle East market for healthy in-cabin air.
- Volvo CarscoreVolvo Cars is the first customer and flagship OEM partner. CabinAir technology is integral to Volvo's Advanced Air Cleaner (AAC) system integrated into CLEANZONE. Chinese market first to experience the technology in June 2019. Ongoing partnership with Volvo Cars APAC for sustainability initiatives.
- BlueaircoreParent company that founded CabinAir as subsidiary in 2016. Blueair is world-leading producer of air purification solutions. Licensed HEPASilent technology to CabinAir. Trademark agreement allows CabinAir to operate under Blueair brand. Blueair retained ownership until January 2019 when CabinAir became independent.
- Lucid MotorscoreCabinAir delivers complete Active Cabin Filtration solution to Lucid Gravity, including air quality sensor. One of the leading U.S. EV manufacturers partnered for full system approach including sensor technology.
- Mercedes-BenzcoreCabinAir technology integrated as electric filter in new Mercedes-Benz S-Class premium vehicle.
- AudicoreAudi distributes CabinAir technology through aftermarket sales as Audi Electric Interior Air Filter (Elektrischer Innenraumluftfilter). Expands technology reach to cars already on road.
- SKF Automotive U.S.coreSKF joined forces with CabinAir in Q1 2024 to introduce advanced vehicle air-quality system to automotive aftermarket. SKF Smart Air Purification System now available from SKF USA, removing 10x more pollutants than conventional solutions.
- Volvo Cars ChinacoreVolvo Cars China distributes Nordzone System through aftermarket channels for vehicles already on road in Chinese market.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
CabinAir competitors and assessment
Company assessmentDirect peers
- Mann+Hummel: Global leader in automotive and industrial filtration, including cabin air filters for OEMs. Directly comparable as a Tier-1/2 automotive filtration supplier addressing the same cabin-air-quality category as CabinAir.
- Mahle: Major automotive HVAC and filtration systems supplier with deep OEM relationships. Closely comparable given overlapping HVAC module and cabin filtration offerings delivered to global vehicle manufacturers.
- Freudenberg Filtration: Manufacturer of cabin air filters and HVAC filtration media for the automotive industry. Direct comparability around in-cabin air filtration technology and OEM supply channels.
- Donaldson Company: Industrial and engine filtration supplier expanding into cabin air and air-quality solutions. Comparable as a filtration specialist increasingly addressing in-cabin and indoor air quality use cases.
- Blueair: Former parent and licensor of HEPASilent technology to CabinAir; a world-leading indoor air purifier brand. Comparable as a technology and product family peer in the broader air-purification space, with direct IP and brand linkage to CabinAir.
Emerging players
- Dyson: Engineering-led air purifier brand with patented filtration technology and growing interest in automotive cabin applications. Comparable as a premium, technology-differentiated air purification player exploring in-cabin use cases.
- IQAir: Premium air-purification specialist with proprietary filtration technology for indoor and specialty environments. Comparable as a high-performance air purification peer with a tech-led, performance-validated positioning similar to CabinAir's.
Broad incumbents
- Valeo: Global automotive supplier with significant HVAC and cabin air management portfolios, including thermal and air-quality systems. Comparable as a large incumbent offering overlapping cabin-air capabilities to OEMs.
- Denso: Major Japanese automotive HVAC and climate-control systems supplier with broad OEM reach. Comparable as a Tier-1 incumbent overlapping on integrated climate/cabin air modules for vehicles.
- Bosch Automotive: One of the largest automotive HVAC and cabin air management suppliers globally. Broad incumbent with overlapping cabin air and interior climate capabilities, though not specialized to premium in-cabin air purification the way CabinAir is.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CabinAir social profiles
Digital presenceCabinAir compliance and trust
Trust signalCompliance3 records
CabinAir financial estimates
Financial estimateRevenue estimate
Valuation estimate
CabinAir leadership team
Management profileNumber of profiles
Profiles3 records
CabinAir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CabinAir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CabinAir
What does CabinAir do?
CabinAir develops and manufactures integrated air purification solutions for cars, trucks, buses, and other vehicles using patented dual-action technology that combines particle charging with mechanical filtration. The company supplies factory-integrated systems as a Tier 1 supplier to premium automotive OEMs including Volvo Cars, Polestar, Lucid, and Mercedes-Benz, and distributes the Nordzone aftermarket product line (retrofittable system, air quality monitor, cabin air cleaner, replacement filters, and companion app) through distributors, retailers, fleet operators, and direct e-commerce.
Is CabinAir a public or private company?
CabinAir is a private company. It is classified as management employee owned and is currently operating.
When was CabinAir founded?
CabinAir was founded in 2016. It employs 101 to 250 people.
Where is CabinAir based?
CabinAir is headquartered in Stockholm, Sweden, in the Europe region.
How does CabinAir make money?
Three revenue lines are on record. OEM Supply Contracts are the primary driver. The others are aftermarket Products and replacement Filters and Consumables.
Who are CabinAir's main competitors?
Direct peers on record are Mann+Hummel, Mahle, Freudenberg Filtration, Donaldson Company and Blueair. Emerging players are Dyson and IQAir. Broad incumbents are Valeo, Denso and Bosch Automotive.
Does CabinAir have an API?
No public API is recorded for CabinAir.
What industry is CabinAir in?
CabinAir's product category is Automotive Air Purification Systems. Its primary akta.pro industry code is IMACALAA, Automotive HVAC Modules & Integrated Climate Units, with a secondary code of IMACALAF, Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters). Its NAICS code is 333413 and its SIC code is 3564.