Scuderia
OK9 is a privately held Vietnamese online betting platform operating under multiple DBAs (including Scuderia), offering sports betting, live casino, cockfighting, esports, virtual sports, fishing, and slot games to individual Vietnamese consumers via pok9vip.com under a transaction-fee revenue model.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Scuderia does
OK9 is a privately held online betting and entertainment platform serving individual consumers in Vietnam, with 'Scuderia' listed among its doing-business-as names. The platform is delivered primarily through the proprietary website pok9vip.com with mobile browser accessibility on Android and iOS devices, and is headquartered in Ho Chi Minh City at 43 Trung Lang, Phường 12, Tân Bình. The company is led by CEO Trần Hoàng and operates without disclosed institutional investors, parent companies, or external funding.
The platform offers a multi-product gambling ecosystem comprising core services — sports betting (covering events such as FIFA World Cup 2026, USL League Two, and Segunda División Uruguay), live casino, esports, and live cockfighting (đá gà) — alongside entertainment modules for virtual sports (thể thao ảo), fishing games (bắn cá), and slot games. The underlying technology is described as a multi-layer security architecture protecting user information, with claimed rapid payment processing (deposits under one minute; withdrawals within 3–15 minutes) and 24/7 customer support via live chat, hotline, and Telegram.
The business operates on a transaction-fee revenue model, capturing commission on sports wagers, live casino games, slot game participation, and cockfighting bets. Customer acquisition is driven by Vietnamese-language SEO targeting, sports-content publishing with match predictions and odds analysis, promotional offers (including a 69K new-member sign-up bonus and first-deposit rewards), and affiliate/referral links. The platform claims over six years of industry experience. Note: the firmographic profile supplied for 'Scuderia' describes a London-based mechanical engineering and supercar services firm, which is inconsistent with the detailed source records describing OK9; this analysis is grounded in the substantive evidence for OK9.
Scuderia firmographics
Firmographics- Name
- Scuderia
- Legal name
- OK9
- Website
- https://scuderia.london
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OK9 is a privately held Vietnamese online betting platform operating under multiple DBAs (including Scuderia), offering sports betting, live casino, cockfighting, esports, virtual sports, fishing, and slot games to individual Vietnamese consumers via pok9vip.com under a transaction-fee revenue model.
- Ownership category
- akta.pro rank
Scuderia industry classification
Industry- Product category
- Online Sports Betting & Casino
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where Scuderia is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Scuderia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Sports Betting Commission: Platform takes transaction fees from sports betting wagers placed on various sporting events including World Cup, international football matches, and other sports
- Live Casino Revenue: Revenue generated from live casino gaming including house edge and transaction fees
- Slot Game Revenue: Revenue from slot game participation and wagers
- Cockfighting Betting: Revenue from live cockfighting betting platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Betting services - pricing determined by wagers placed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Scuderia product offering
Product offeringCore offering
Scuderia (operating as OK9) is an online betting and entertainment platform serving the Vietnamese market. It provides an integrated ecosystem of betting services including sports betting on football and international sporting events, live dealer casino, esports betting, virtual sports, cockfighting streaming, fishing games, and slot games, accessible via website and mobile web on Android and iOS devices.
Product overview
OK9 is an online betting and entertainment platform operating in the Vietnamese market. The platform offers a multi-product ecosystem consisting of core betting services including sports betting (Thể Thao), Live Casino, Esports, Cockfighting (Đá Gà), Virtual Sports (Thể Thao Ảo), along with entertainment modules for Fishing Games (Bắn Cá) and Slot Games. The platform also provides a mobile app compatible with Android and iOS devices. OK9 has over 6 years of experience in the sports betting industry and positions itself as a licensed international online betting brand serving the Vietnamese market.
Differentiator
Problem solved
Functional benefit
Products and services
- OK9 Sports Betting (Thể Thao)
Companies that use Scuderia
Customer profileSegments1 record
Ideal customer profiles1 record
Scuderia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Scuderia partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Scuderia competitors and assessment
Company assessmentDirect peers
- 1xBet: Large offshore-facing sportsbook and casino operator with multi-product verticals including sports betting, live casino, slots, and esports. Comparable because OK9 mirrors 1xBet's product breadth and offshore-to-emerging-market go-to-market.
- Dafabet: Long-established Asian-market sportsbook and casino operator with a wide product suite (sports, live casino, slots, virtual sports). Comparable given identical product breadth and target geography overlap with OK9.
- M88 (Mansion88): Asia-region sportsbook and casino operator with sports betting, live dealer, and slots. Comparable due to overlapping product mix and shared focus on Southeast Asian consumer markets.
- W88: Asia-focused online gambling operator offering sportsbook, live casino, slots, and virtual sports. Comparable given similar multi-product offering and shared focus on Vietnamese and Southeast Asian bettors.
- VN88: Vietnam-named online sportsbook and casino brand. Comparable as a directly competing Vietnamese-market sportsbook/casino targeting the same local consumer base with overlapping product verticals.
- 188BET: Asia-centric sportsbook and casino operator. Comparable in product mix (sports betting, live casino, slots) and in targeting Asian-language markets including Vietnamese bettors.
- Fun88: Asia-focused online sportsbook and casino brand with sports betting, live dealer, and slots. Comparable as a regionally licensed multi-product platform targeting Asian-language bettors — the same audience and product mix as OK9.
- BK8: Southeast Asia–targeted online betting brand with sportsbook, live casino, and slots. Comparable as a multilingual Asian regional sportsbook competing for the same Vietnamese/Southeast Asian bettor pool.
Broad incumbents
- SBOBet: Established Asian-licensed online sportsbook with broad sports betting and casino product. Comparable as a larger incumbent operating in the same sportsbook product category serving Asian markets.
- Bet365: Global incumbent online sportsbook and casino operator. Comparable as the dominant benchmark operator in the same product category; not a direct geographic competitor in Vietnam but sets the competitive bar for product depth, payments, and brand trust.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Scuderia social profiles
Digital presenceScuderia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scuderia leadership team
Management profileNumber of profiles
Profiles1 record
Scuderia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scuderia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scuderia
What does Scuderia do?
Scuderia (operating as OK9) is an online betting and entertainment platform serving the Vietnamese market. It provides an integrated ecosystem of betting services including sports betting on football and international sporting events, live dealer casino, esports betting, virtual sports, cockfighting streaming, fishing games, and slot games, accessible via website and mobile web on Android and iOS devices.
Is Scuderia a public or private company?
Scuderia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scuderia founded?
Scuderia was founded in 2020. It employs 11 to 50 people.
Where is Scuderia based?
Scuderia is headquartered in London, United Kingdom, in the Europe region.
How does Scuderia make money?
Four revenue lines are on record. Sports Betting Commission is the primary driver. The others are live Casino Revenue, slot Game Revenue and cockfighting Betting.
Who are Scuderia's main competitors?
Direct peers on record are 1xBet, Dafabet, M88 (Mansion88), W88, VN88, 188BET, Fun88 and BK8. Broad incumbents are SBOBet and Bet365.
Does Scuderia have an API?
No public API is recorded for Scuderia.
What industry is Scuderia in?
Scuderia's product category is Online Sports Betting & Casino. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 7132.