The Baton Rouge Clinic, AMC
The Baton Rouge Clinic, AMC is a privately held, multi-specialty medical group practice serving over 350,000 patients across 60 sites in Louisiana with nearly 300 providers in 60+ specialties, operating on Epic EHR since 2012 and as a Mayo Clinic Care Network member since 2020.
- Company typePrivate
- Founded1946
- HeadquartersBaton Rouge, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What The Baton Rouge Clinic, AMC does
The Baton Rouge Clinic, AMC is a privately held, multi-specialty medical group practice founded on October 23, 1946 by four Tulane-trained physicians returning from World War II. Operating exclusively in Louisiana, it has grown into the largest group medical practice across a multi-parish area with nearly 300 providers, approximately 1,000 employees, and over 60 sites of service spanning Greater Baton Rouge, Prairieville, Zachary, New Roads, Opelousas, and Monroe/Ouachita Parish. The practice delivers primary care (Family Medicine, Internal Medicine, Pediatrics) and more than 25 medical and surgical subspecialties including endocrinology, pulmonology, rheumatology, dermatology, neurology, gastroenterology, ophthalmology, urology, bariatric surgery, and behavioral health, with on-site ancillary diagnostics (CLIA-certified laboratory, MRI/CT/radiology, infusion, wound care). Patient volume exceeds 350,000.
The technology foundation is the Epic electronic medical record (live since 2012) and the Epic MyChart patient portal for scheduling, results, refills, billing, and secure messaging. Since January 2020 the clinic has been a member of the Mayo Clinic Care Network, granting its physicians electronic access to Mayo eConsults, AskMayoExpert, eTumor Boards, and Mayo Grand Rounds CME. Acquired brands Affinity Health Group (October 2024) and Louisiana Urology (October 2025) operate as wholly owned subsidiaries under retained local brands.
The business model is fee-for-service patient care with insurance-based billing as an in-network provider for major commercial and government payers (Aetna, Blue Cross, Cigna, Humana, Medicare, United Healthcare, WellCare, and others), supplemented by a value-based Advanced Primary Care Management Program for Medicare patients. Revenue is generated through office visits, procedures, diagnostics, and walk-in urgent care delivered at scale across 60+ physical locations, with no disclosed funding rounds, PE/VC ownership, or public listing. Growth has been entirely organic and acquisitive, executed through a series of physician-group mergers dating back to 1991.
The Baton Rouge Clinic, AMC firmographics
Firmographics- Name
- The Baton Rouge Clinic, AMC
- Legal name
- The Baton Rouge Clinic, AMC
- Website
- https://batonrougeclinic.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Baton Rouge Clinic, AMC is a privately held, multi-specialty medical group practice serving over 350,000 patients across 60 sites in Louisiana with nearly 300 providers in 60+ specialties, operating on Epic EHR since 2012 and as a Mayo Clinic Care Network member since 2020.
- Ownership category
- akta.pro rank
Where The Baton Rouge Clinic, AMC is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
The Baton Rouge Clinic, AMC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Patient Services Revenue: Fee-for-service billing for medical appointments, procedures, and diagnostics. The clinic accepts multiple insurance plans including Aetna, Ambetter, Blue Cross, Cigna, Humana, Medicare, Multiplan/PHCS, United Healthcare, WellCare, and others. Patients without insurance pay at time of service.
- Patient Billing & Collections: Monthly statements for medical services including doctor visits, laboratory, and X-ray charges. Paperless billing via MyChart and email notifications. Payment plans available for larger balances with 6-month payoff policy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-based medical services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
The Baton Rouge Clinic, AMC product offering
Product offeringCore offering
The Baton Rouge Clinic, AMC is a private multi-specialty medical group practice that delivers comprehensive healthcare across primary care (family medicine, internal medicine, pediatrics), more than 25 medical and surgical subspecialties, on-site diagnostics (laboratory, radiology, MRI, CT, ultrasound, mammography), urgent care, hospital medicine, and long-term care. It serves over 350,000 patients across approximately 60 sites of service in Louisiana, supported by the Epic electronic medical record and Epic MyChart patient portal, and as a Mayo Clinic Care Network member it provides access to Mayo Clinic clinical expertise at no additional cost to patients.
Product overview
The Baton Rouge Clinic, AMC is a premier multi-specialty medical group practice founded in 1946, offering comprehensive healthcare services across Louisiana. The organization operates a unified multi-specialty clinic model providing primary care (Family Medicine, Internal Medicine, Pediatrics), over 25 medical and surgical subspecialties, clinical diagnostics, urgent care, hospital medicine, and long-term care. The portfolio includes acquired brands Affinity Health Group (2024) and Louisiana Urology (2025), plus sub-brands such as The Baton Rouge Clinic Eye Care (2025) and Pediatric Services at Perkins & Industriplex. Patient-facing digital services include Epic MyChart patient portal. As a Mayo Clinic Care Network member since 2020, the clinic provides access to Mayo Clinic clinical resources. The clinic serves over 350,000 patients through approximately 60 sites of service with nearly 300 providers.
Differentiator
Problem solved
Functional benefit
Brands
- Affinity Health Group: Comprehensive healthcare services offered across 5 convenient locations in Ouachita Parish (Monroe region).
- ReCenter
- The Family Clinic of Opelousas
Products and services
- Primary Care Services
- Medical and Surgical Subspecialties
- Affinity Health Group
- Louisiana Urology
- The Baton Rouge Clinic Eye Care
- Urgent Care Center
- After-Hours Walk-In Clinic
- Hospital Medicine
- Long Term Care
Quantifiable outcome
- Over 350,000 patients served
- +5 more outcomes
Companies that use The Baton Rouge Clinic, AMC
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
The Baton Rouge Clinic, AMC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
The Baton Rouge Clinic, AMC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mayo Clinic Care NetworkcoreClinical collaboration providing Baton Rouge Clinic physicians with direct access to Mayo Clinic's world-renowned expertise at no additional cost to patients. Includes eConsults, AskMayoExpert clinical reference tool, Health Care Consulting, eTumor Boards, Patient Education materials, and Mayo Clinic Grand Rounds for CME credit. The clinic was selected based on commitment to highest quality, patient-centered care and passed Mayo's comprehensive evaluation of organization, clinical and business practices, and quality/safety/service efforts.
Scale indicators5 records
Recent moves12 records
Expansion highlights6 records
The Baton Rouge Clinic, AMC competitors and assessment
Company assessmentOthers
- Privia Health Group: National physician enablement company that partners with independent multi-specialty medical groups. Comparable to Baton Rouge Clinic as a strategic model for how independent groups scale and contract with payors; not a direct competitor but a potential partnership or capital structure reference point.
- Mayo Clinic: Rochester, Minnesota-based integrated multi-specialty group practice and academic medical center. Comparable to Baton Rouge Clinic as a multi-specialty group practice model at vastly larger scale; also serves as Baton Rouge Clinic's Care Network partner providing eConsult and eTumor Board services referenced throughout the data.
- LSU Health Sciences Center: Louisiana's academic medical institution operating physician faculty practice plans in New Orleans and Shreveport. Adjacent to Baton Rouge Clinic's market — competes for specialist talent and complex referrals while also being a referral partner for cases the clinic cannot manage locally.
Direct peers
- Watson Clinic: Lakeland, Florida-based independent multi-specialty group practice founded in 1941 with 200+ physicians across 40+ specialties. Highly comparable to Baton Rouge Clinic as one of the few remaining large independent multi-specialty group practices in the U.S., serving a regional patient base with integrated specialty services.
- Austin Regional Clinic: Large physician-owned multi-specialty group practice in Austin, Texas with 400+ providers across 25+ specialties and multiple locations. Closely analogous business model to Baton Rouge Clinic — independent, multi-specialty, ambulatory-focused group practice serving a regional population in a non-academic medical center market.
Regional players
- Willis-Knighton Health System: Shreveport-based independent multi-specialty health system operating hospitals and a large physician network. Comparable to Baton Rouge Clinic as another large Louisiana independent provider organization; primarily competes for talent and the same state-level payor contracts but in a different regional market.
Broad incumbents
- Our Lady of the Lake Regional Medical Center: Largest hospital in Baton Rouge and a major regional competitor. Operates an extensive employed physician network across primary and specialty care that competes with Baton Rouge Clinic's referral base and physician recruiting pool, while also offering inpatient services the clinic does not.
- CHRISTUS Health Louisiana: Catholic not-for-profit health system with hospitals and clinics across Louisiana, including Shreveport-Bossier and Lake Charles. Competes for specialty referrals and primary care patients in Louisiana markets overlapping or adjacent to Baton Rouge Clinic's footprint.
- Franciscan Missionaries of Our Lady Health System: Louisiana-based Catholic health system operating hospitals and clinics across the state. Overlaps with Baton Rouge Clinic in the Baton Rouge and surrounding parish markets via employed primary care and specialty physicians, representing direct competition for commercially insured patient panels.
- Ochsner Health: Louisiana's largest integrated health system, headquartered in New Orleans with significant Baton Rouge presence (Ochsner Medical Center Baton Rouge). Competes directly with Baton Rouge Clinic for primary care and specialty patients in overlapping service areas; broader portfolio includes hospital beds, employed physicians, and risk-bearing contracts that Baton Rouge Clinic lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Baton Rouge Clinic, AMC social profiles
Digital presenceThe Baton Rouge Clinic, AMC compliance and trust
Trust signalCompliance8 records
The Baton Rouge Clinic, AMC financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Baton Rouge Clinic, AMC leadership team
Management profileNumber of profiles
Profiles1 record
The Baton Rouge Clinic, AMC subsidiaries and ownership
Company hierarchySubsidiaries7 records
The Baton Rouge Clinic, AMC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Baton Rouge Clinic, AMC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Baton Rouge Clinic, AMC
What does The Baton Rouge Clinic, AMC do?
The Baton Rouge Clinic, AMC is a private multi-specialty medical group practice that delivers comprehensive healthcare across primary care (family medicine, internal medicine, pediatrics), more than 25 medical and surgical subspecialties, on-site diagnostics (laboratory, radiology, MRI, CT, ultrasound, mammography), urgent care, hospital medicine, and long-term care. It serves over 350,000 patients across approximately 60 sites of service in Louisiana, supported by the Epic electronic medical record and Epic MyChart patient portal, and as a Mayo Clinic Care Network member it provides access to Mayo Clinic clinical expertise at no additional cost to patients.
Is The Baton Rouge Clinic, AMC a public or private company?
The Baton Rouge Clinic, AMC is a private company. It is classified as unknown and is currently operating.
When was The Baton Rouge Clinic, AMC founded?
The Baton Rouge Clinic, AMC was founded in 1946. It employs 501 to 1,000 people.
Where is The Baton Rouge Clinic, AMC based?
The Baton Rouge Clinic, AMC is headquartered in Baton Rouge, United States, in the North America region.
How does The Baton Rouge Clinic, AMC make money?
Two revenue lines are on record. Patient Services Revenue is the primary driver. The others are patient Billing & Collections.
Who are The Baton Rouge Clinic, AMC's main competitors?
Others on record are Privia Health Group, Mayo Clinic and LSU Health Sciences Center. Direct peers are Watson Clinic and Austin Regional Clinic. Willis-Knighton Health System is listed as a regional player. Broad incumbents are Our Lady of the Lake Regional Medical Center, CHRISTUS Health Louisiana, Franciscan Missionaries of Our Lady Health System and Ochsner Health.
Does The Baton Rouge Clinic, AMC have an API?
No public API is recorded for The Baton Rouge Clinic, AMC.