Freshroast Coffee

What Freshroast Coffee does

Freshroast Coffee (legal name: Fresh Roast Coffee Co.) is a small-batch artisan coffee roaster founded in the 1990s by an individual who trained directly under Alfred Peet, the founder of Peet's Coffee and Tea. The business roasts coffee off-site and sells it fresh at a single Saturday morning market (10am-12pm) hosted at Sabor Restaurant, 309 N. Mead, in Old Town Square, Wichita, Kansas. Its core product is a full-bodied Colombian Excelso coffee, with rotating single-origin offerings; customers can specify whole bean or ground on order.

The company operates an intentionally constrained, low-overhead distribution model. All sales occur in person at the Saturday market, with no e-commerce, wholesale, subscription, or third-party retail channel. Pre-orders are accepted via phone (316-778-0846) and Facebook, and the founder posts Friday social media updates announcing that week's roasted offerings to manage Saturday demand. The retail facility is provided by Sabor Restaurant operators Melad and Deanna Stephan, allowing the coffee business to operate without a dedicated storefront.

The business is privately held, bootstrapped, and founder-owned, with no disclosed employees, revenue, funding, or institutional investors. Its customer base is local individual consumers seeking freshly roasted specialty coffee, segmented horizontally by persona rather than by industry vertical. Pricing is not publicly disclosed and transactions are one-time rather than recurring.

Name

Freshroast Coffee

Legal name

Fresh Roast Coffee Co.

Website

https://freshroastcoffeecompany.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Freshroast Coffee is a founder-owned, small-batch artisan coffee roaster in Wichita, Kansas, founded in the 1990s by a protégé of Alfred Peet. It sells freshly roasted Colombian Excelso and rotating single-origin coffees at a single Saturday morning market at Sabor Restaurant in Old Town Square, serving local individual consumers via walk-in and pre-orders.

Ownership category

akta.pro rank

Headquarters

HQ city

Elland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Fresh Roasted Coffee Sales: The business generates revenue through direct sales of freshly roasted coffee beans to consumers at weekend market locations. Customers can purchase whole bean or ground coffee. The model is purely transactional with no recurring subscription component.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fresh Roast Coffee Co. roasts coffee in small batches and sells it fresh to individual consumers at a Saturday morning market (10am–12pm) at Sabor Restaurant in Old Town Square, Wichita, Kansas. The flagship offering is Colombian Excelso, available whole bean or ground, with weekly Friday announcements and pre-orders accepted via phone (316-778-0846) or Facebook to manage limited inventory.

Product overview

Fresh Roast Coffee Co. operates as a small-batch coffee roasting business that roasts coffee to order and sells it fresh at Sabor Restaurant in Old Town Square on Saturday mornings (10am-12pm). The company's primary offering is freshly roasted Colombian Excelso coffee, with a focus on providing full-bodied, rich coffee with a syrupy, malt-like taste. The business operates on a pre-order basis via Facebook or phone (316-778-0846) to manage inventory since roasting is not done on-site.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh-Roasted Colombian Excelso Coffee A full-bodied roasted coffee with a deep, rich aroma and a syrupy, malt-like taste on the palate, sold fresh within 24 hours of roasting on Saturday mornings at Sabor Restaurant (309 N. Mead) in Old Town Square, Wichita, Kansas. Available whole bean or ground to customer specification; advance orders accepted by phone (316-778-0846) or Facebook to reserve limited weekly inventory. Targeted at local Wichita specialty coffee consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sabor RestaurantcoreOthersSabor Restaurant, operated by Melad and Deanna Stephan, provides the facility and physical space for Fresh Roast Coffee's Saturday morning market operations. The partnership enables the coffee business to operate a retail location in Old Town Square without maintaining a dedicated storefront.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Peet's Coffee: Peet's Coffee was founded by Alfred Peet, the very roaster under whom the Fresh Roast founder trained. Peet's is now a national specialty coffee chain — broad incumbent in the same craft-coffee lineage, with roasting expertise and specialty retail that anchor the category Fresh Roast operates in.

Direct peers

• Stumptown Coffee Roasters: Stumptown is a third-wave specialty coffee roaster founded around the same era as Fresh Roast with direct-to-consumer and wholesale distribution. Comparable small-batch roasting ethos, single-origin focus, and emphasis on freshness from roast to consumer.
• Intelligentsia Coffee: Intelligentsia is a direct-to-cup specialty coffee roaster focused on single-origin sourcing and freshness. Comparable as a small-batch artisan roaster emphasizing direct relationships, freshness, and third-wave specialty positioning.
• Counter Culture Coffee: Counter Culture is a specialty coffee roaster with a strong direct-trade sourcing model and educational focus, much like Fresh Roast's craft-forward identity. Closely comparable in scale, ethos, and commitment to specialty single-origin coffee.
• Blue Bottle Coffee: Blue Bottle built its brand on freshness-from-roast (delivered within 48 hours) and small-batch artisanal roasting — the same freshness premium Fresh Roast markets. Direct peer in third-wave specialty coffee retail and roasting.
• PT's Coffee Roasting Co. PT's is a craft coffee roaster co-founded by a Peet's/Intelligentsia alum with small-batch single-origin focus. Closely mirrors Fresh Roast's lineage-to-Alfred-Peet heritage and specialty small-batch roasting model.
• Verve Coffee Roasters: Verve is a third-wave specialty roaster combining small-batch craft roasting with retail coffee bars and direct-to-consumer sales. Comparable in positioning Fresh Roast aspires to — specialty roasted coffee with strong freshness and brand narrative.
• Onyx Coffee Lab: Onyx is an award-winning small-batch specialty coffee roaster with strong competition pedigree and direct-to-consumer roasting. Comparable third-wave, craft-focused competitor in specialty roasted coffee.
• Heart Coffee Roasters: Heart is a small-batch specialty roaster with direct-to-consumer subscriptions, a cafe, and wholesale accounts — operating in the same third-wave category as Fresh Roast with a similar craft-focused brand promise.
• Colectivo Coffee: Colectivo (formerly Alterra) is a Midwest-anchored specialty roaster with cafe/roastery hybrids and wholesale reach. Comparable as a craft roaster that began with single-origin focus and grew into regional retail distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshroast Coffee