Model Agent Group

What Model Agent Group does

Model Agent Group (MAG), legally registered as MAG - Model Agent Group e.U., is an Austrian boutique model and talent agency founded in 2017 by Anastasiya Soldatova and headquartered at Salurner Straße 22, Kufstein. The agency represents women, men, kid, and talent models as well as influencers, photographers, makeup artists, and hairdressers, placing them across editorial shoots, advertising campaigns, commercial bookings, and fashion shows for international brands and publications. Its roster is organized into a Women Main Board, a Women Development Board for emerging talent, and a Men Board, with named placements documented at Vogue (Greece, Portugal, Beauty), Elle, Elle Sposa, Marie Claire Arabia, Grazia Croatia, Schön Magazine, PAP magazine, Giorgio Armani, Dior, Pierre Cardin, Stephane Rolland, Tony Ward, Ports 1961, K-Way, LICHI, LA DoubleJ, ASKENT, be.knid, and other houses.

Name

Model Agent Group

Legal name

MAG - Model Agent Group e.U.

Website

https://modelagentgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Model Agent Group is an Austrian boutique agency that scouts, develops, and represents models, influencers, and creative talent worldwide, placing them in editorial, advertising, commercial, and runway work for international brands and publications.

Ownership category

akta.pro rank

Product category

Model Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

akta.pro secondary industries

Celebrity & Influencer Talent Booking (HSACAHAE), Talent Agency & Representation Services (HSACAHAK), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)

Keywords

• Model representation
• Talent management
• Fashion modeling
• Casting services
• Model scouting

Headquarters

HQ city

Kufstein

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Model and talent representation commissions: Standard talent agency revenue model: MAG earns commissions on bookings it secures for its represented women, men, kid, and talent models, as well as influencers, across editorial, advertising, commercial, and fashion show engagements. Commission rates are negotiated per booking and are not publicly disclosed.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Model Agent Group is a Kufstein, Austria-based model agency founded in 2017 that scouts, develops, and represents women, men, kid, and talent models as well as influencers for editorial, advertising, commercial, and fashion show engagements worldwide. The agency runs a public model board platform (Women Main Board, Women Development Board, Men Board) with printable compcards and a My Casting shortlist tool for brands and casting directors, and accepts new talent applications through an online Get Scouted portal. Revenue is generated through commissions on bookings secured for represented talent.

Product overview

Model Agent Group (MAG) operates a single integrated model agency platform, built on Mediaslide model agency software, that bundles together its core roster divisions (Women Main Board, Women Development Board, and Men Board), a Get Scouted online scouting portal for new talents, a My Casting selection tool for clients to favorite and share models, and per-model portfolio pages with printable compcards. The offering is presented as one agency brand rather than separate products: the named divisions serve as the agency's product lines, while Get Scouted, My Casting, and the compcard/portfolio tools are platform features that support the agency's core service of representing models, influencers, and talents across editorial, advertising, commercial, and fashion show bookings worldwide. The Fashion Discovery Stage event co-presented with GLOBAL FASHION CODE extends the offering into a casting/workshop program held in Batumi, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Women - Main Board The flagship women model roster of MAG, presenting established mainboard women models with full profiles including height, bust, waist, hips, shoe size, hair color, and eye color, available for client selection for editorial, advertising, commercial, and fashion show bookings.
• Women - Development Board Development division for emerging women models that MAG is building toward mainboard representation, providing an entry point for new talent into the agency's roster.
• Men Board The men's division roster of MAG, presenting male models with full profiles (height, chest, waist, shoe size) for editorial, commercial, and fashion show bookings.
• Fashion Discovery Stage Co-presented event program with GLOBAL FASHION CODE featuring castings with international agencies, catwalk and posing workshops, a two-day strategic intensive for model leaders, networking, and the Discovery Stage Show, held May 7-10, 2026 in Batumi, Georgia.

Quantifiable outcome

• Multi-dozen roster (approximately 58 women on mainboard, 17 on men's board, plus women development board)
• +2 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GLOBAL FASHION CODEcoreStrategic or Co-development Partner · 7 May 2026GLOBAL FASHION CODE (@globalfashioncode) co-presents the Fashion Discovery Stage event with MAG, scheduled May 7-10, 2026 in Batumi, Georgia. The event includes castings with international model agencies, catwalk and posing workshops, a two-day strategic intensive for model leaders, networking, and a Discovery Stage Show. MAG is positioned as the official model agency partner.
• MediaslidecoreTechnology or Integration · 1 January 2017Mediaslide (mediaslide.com) is the model agency software vendor powering MAG's entire web platform. It provides the model profile boards, PDF compcard generator ('PRINT COMPCARD' / 'PRINT BOOK'), the 'My Casting' shortlist tool, the blog module, and the Instagram feed integration. The vendor is credited in the site footer across every page.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Elite Model Management: One of the world's largest global modeling agencies with offices across Paris, Milan, New York, and London. Directly comparable because it represents the same editorial and couture client base (Vogue, Armani, Dior) and competes for the same international model talent pool.
• IMG Models: Global modeling and talent management division of IMG (Endeavor), representing editorial, runway, and commercial talent worldwide. Comparable because it serves the same luxury fashion and editorial clients and operates the same commission-based representation model.
• Ford Models: Established New York-based modeling agency founded in 1946, with global scouting and representation. Comparable because it competes for the same editorial/agency talent roster and serves similar fashion and couture booking clients.

Direct peers

• Next Management: International modeling agency with offices in New York, London, Paris, Milan, and Los Angeles. Directly comparable as a boutique-to-mid-size agency placing talent in the same Vogue, Elle, and couture house campaigns MAG targets.
• DNA Model Management: New York-based boutique modeling agency known for editorial placements with top-tier magazines and designers. Comparable because it operates at similar boutique scale with a focus on editorial-grade talent and couture runway work.
• The Society Management: New York boutique modeling agency (part of Elite World Group) focusing on editorial and high-fashion talent. Comparable because it pursues the same couture and editorial clients and competes for the same editorial-tier model roster.
• Wilhelmina Models: Full-service modeling and talent management agency publicly traded on NASDAQ. Comparable because it represents models, influencers, and talent across editorial, commercial, and digital — mirroring MAG's multi-category Get Scouted expansion.

Regional players

• Munich Models: Germany-based modeling agency with strong DACH-region (Germany, Austria, Switzerland) reach and international placement pipeline. Comparable because it serves a similar Central European talent pool and the same European fashion publications.
• Wiener Models (Vienna): Vienna-based modeling agency operating in the same Austrian/Central European market as MAG. Comparable because it competes for the same Austrian talent pool and serves overlapping regional editorial and commercial clients.

Emerging players

• Supa Model Management: London-based boutique modeling agency focused on editorial and emerging talent development. Comparable because it operates at similar boutique scale with a Development-board-style talent pipeline and similar magazine and couture runway placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/modelagentgroup
• Xx.com/modelagentgroup
• Facebookfacebook.com/modelagentgroup
• LinkedInlinkedin.com/company/modelagentgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Model Agent Group