GMLV

What GMLV does

GMLV is a privately held, full-service integrated marketing and communications agency founded in 1998 and led since 2008 by co-founders Ray Levy and Loretta Volpe. The firm is organized around four operating divisions — GMLV Media (media planning and buying across traditional, digital, OTT, and experiential channels), GMLV Casting (talent casting and booking supported by a proprietary 20,000+ union and non-union talent database), GMLV Byne (creative design and branding, formed through the January 2020 merger with The Byne Group), and GMLV 3-d (public relations and content-driven messaging for financial, legal, and insurance clients). Service scope spans brand strategy and positioning, creative development, media planning and buying, digital marketing, public relations, video production, website design, and casting.

GMLV generates revenue through professional services fees on a customized, quote-based engagement model rather than published rate cards, with delivery led by senior partners on every account. Go-to-market is direct enterprise and mid-market sales, anchored by long-standing Agency of Record relationships with clients including Barnes & Noble (since 2001), Ulta Beauty, Target, Montefiore Nyack Hospital, Oribe Hair Care, AllianceBernstein, NYCFC, ASCAP, and Dominican College, spanning retail, beauty, healthcare, education, financial services, and entertainment verticals. The firm operates from offices in Upper Montclair NJ (headquarters), Eatontown NJ, New York NY, and Los Angeles CA, having transitioned in 2020 from a single 7,000 sq ft Newark office to a distributed multi-location footprint.

Underlying capabilities include brand positioning frameworks, a paid media optimization methodology applied to bidding, targeting, and creative testing, and a continuously refreshed talent database maintained through street scouting, digital research, and social networking. The agency has accumulated industry recognition including multiple Communicator Awards of Excellence and Distinction (2020–2022), MARCOM Gold awards, and Clutch Top Advertising Company in New Jersey (2021), though no public AI/ML capabilities, APIs, or proprietary technology platforms are disclosed.

Name

GMLV

Legal name

GMLV

Website

https://gmlv.co

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

GMLV is a privately held, full-service integrated marketing agency founded in 1998, operating four divisions (Media, Casting, Byne creative, 3-d PR) to deliver brand strategy, media buying, creative, PR, and casting services to enterprise and mid-market clients across retail, healthcare, education, financial services, and entertainment verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Full-service agency providing brand-identity, creative and marketing services, media planning and buying, digital services, public relations, and casting services to national and regional clients across diverse industries
2. Casting Services: Talent casting for film, television, fashion shows, advertising campaigns, commercials, and events through GMLV Casting division

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GMLV provides integrated marketing, brand strategy, creative development, digital marketing, media planning and buying, public relations, video and website production, and talent casting. It organizes these capabilities into GMLV Media, GMLV Casting, GMLV Byne, and GMLV 3-d for organizations seeking customized campaigns and communications support.

Product overview

GMLV is a full-service integrated marketing and communications agency organized into four distinct divisions: GMLV Media (media planning and buying across traditional and digital platforms), GMLV Casting (talent casting for entertainment and advertising), GMLV Byne (creative design services), and GMLV 3-d (PR and content services for regulated industries). The agency delivers services across brand strategy, marketing, digital, media buying, and casting through its interdisciplinary team of strategists, creatives, media experts, and casting specialists. The company operates from multiple locations in New Jersey and New York, serving national and regional clients.

Differentiator

Problem solved

Functional benefit

Brands

• GMLV Media: Media planning and buying division covering all forms and platforms from traditional through digital and experiential.
• GMLV Casting
• GMLV Byne
• GMLV 3-d

Products and services

• GMLV Media A GMLV division providing media planning and buying across traditional, digital, and experiential platforms for national and regional clients.
• GMLV Casting A GMLV division providing talent casting for film, television, fashion shows, advertising campaigns, commercials, and events, including union and non-union talent.
• GMLV Byne A GMLV creative division led by Melissa Lipovsky and Diana Tantalos that designs creative work for GMLV clients.
• GMLV 3-d A GMLV division providing public-relations and content-driven messaging services to clients in the financial, legal, and insurance sectors.
• Brand Strategy + Strategic Planning A service package covering brand positioning, communications planning, competitive analysis, content strategy, market research, and tagline development for GMLV clients.
• Marketing Services An integrated service package covering collateral design and production, content development, copywriting, event support, experiential campaigns, advertising, brand guidelines, public relations, video and website production, and lead generation.
• Digital Services Digital marketing services covering Google campaigns, search engine optimization, social media integration, and campaign tracking and reporting metrics.

Quantifiable outcome

• 21% Lift in Store Traffic and 5.1X Return on Ad Spend for Barnes & Noble holiday campaign
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Grey Sky FilmscoreStrategic or Co-development Partner · 1 November 2021Grey Sky Films served as production partner for Montefiore Nyack Hospital Cardiac Care Campaign. GMLV developed all aspects of the campaign including writing scripts, directing videos, creating visuals, and designing landing pages, while Grey Sky Films handled video production.
• The Byne GroupflagshipStrategic or Co-development Partner · 3 January 2020GMLV merged with The Byne Group, an award-winning strategic branding and integrated marketing agency. The combined entity operates under GMLV name. The Byne Group brought strategic branding expertise and creative capabilities, now integrated as GMLV Byne division.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Central Casting: Central Casting is one of the largest background talent casting agencies in the US, serving film, television, and commercial productions. Directly comparable to GMLV Casting division for talent casting capabilities, with a similarly large union/non-union talent pool.
• Mother NYC: Mother is an independent creative agency offering integrated advertising, brand strategy, and digital services. Comparable to GMLV as a similarly sized independent creative agency with senior-led account teams and diverse client rosters across consumer categories.
• Grant Wilfley Casting: Grant Wilfley Casting is a New York-based casting agency providing talent for film, television, commercials, and live events. Comparable to GMLV Casting for the talent casting capability and New York media market presence.
• Giant Spoon: Giant Spoon is an independent full-service media and creative agency with integrated brand strategy, media planning/buying, and content capabilities. Comparable to GMLV for its independent full-service structure and senior-led enterprise client service model.
• Zambezi: Zambezi is an independent creative agency offering integrated advertising, brand strategy, and digital services. Comparable to GMLV as an independent integrated agency with award-winning creative capabilities and a similar mid-market/enterprise client mix.

Broad incumbents

• Droga5: Droga5 is a creative-led advertising agency known for integrated campaigns and award-winning work for Fortune 500 brands. Comparable to GMLV's integrated creative and media services with senior creative leadership, though significantly larger and now part of Accenture Song.
• Anomaly: Anomaly is an independent creative agency with integrated brand strategy, advertising, and digital capabilities serving global brands. Comparable to GMLV as a full-service creative agency with interdisciplinary teams, though larger in scale and geographic footprint.
• Huge Inc. Huge is a digital experience agency offering strategy, creative, media, and technology services to enterprise clients. Comparable to GMLV's integrated marketing-plus-digital delivery model, though at significantly greater scale and with proprietary technology investments.
• VaynerMedia: VaynerMedia is a digital-first marketing agency focused on media, creative, and content for enterprise brands. Comparable to GMLV for its integrated full-service model and emphasis on measurable ROI, though larger and more digitally native.
• R/GA: R/GA is a global digital agency offering brand design, communications, and technology services. Comparable to GMLV for integrated marketing and emerging-tech positioning, though much larger and more tech-platform-heavy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GMLVco
• LinkedInlinkedin.com/company/gmlv
• Instagraminstagram.com/gmlvco
• Xx.com/gmlvco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMLV