Knihy Dobrovský

What Knihy Dobrovský does

Knihy Dobrovský (legal entity DOBROVSKÝ s.r.o.) is a Czech Republic-based omnichannel book and lifestyle-product retailer founded in 2001 and headquartered in Prague, operating as a privately held family business. The company sells physical books, e-books, audiobooks, board games, stationery, toys, textbooks, gift items, and gift vouchers through its e-commerce site knihydobrovsky.cz, a proprietary KDčko iOS/Android mobile application, and physical bookstores in Prague (Bořislavka, Anděl, Palmovka), Ostrava, Olomouc, and Brno. Leadership is anchored by founder Adam Pride, who also serves as CMO and e-commerce director.

The product portfolio spans roughly 158,000 paper books, ~2,900 e-books, and ~1,700 audiobooks on new-release surfaces, plus adjacent categories including board games from publishers such as Asmodee and MINDOK, stationery brands (Koh-i-noor, STABILO, Pilot), toys (LEGO, Mattel, Fisher-Price), Amazon Kindle e-readers, and discounted "Dobro.Hraboš / Dobro.Blešák" damaged-goods lines. The Klub Knihy Dobrovský reader club and Dobrý blog support customer retention and content marketing, while an extensive payment-integration stack (PayU, Apple Pay, Google Pay, Benefity Plus, Pluxee, Edenred, MuzaPay, SkipPay) extends reach into corporate and employee-benefits purchasing.

The company operates a transactional unit-pricing revenue model across all categories, monetized through one-time purchases, gift vouchers, and corporate/employee-benefit payment rails, with promotional cadence including "Léto bude čtivé" (up to 80% off) and "10 knih za 500 Kč" bundles. It has won the regional Obchodník roku (E-commerce Merchant of the Year) award in the books category in both 2024 and 2025, and the Shop roku 2025 award in the Entertainment and Free Time category, signaling recognized brand and e-commerce execution within the Czech market. There is no parent company, no external funding, and no disclosed revenue.

Name

Knihy Dobrovský

Legal name

DOBROVSKÝ s.r.o.

Website

https://knihydobrovsky.cz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Knihy Dobrovský is a privately held Czech family-owned omnichannel book and lifestyle retailer founded in 2001 and headquartered in Prague, selling books, e-books, audiobooks, board games, stationery, toys, and gift items via e-commerce, a proprietary mobile app, and physical bookstores across Czech cities.

Ownership category

akta.pro rank

Product category

Book Retail

NAICS

Book Retailers and News Dealers (45921), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

Keywords

• Book retail
• Online bookstore
• Ebook distribution
• Audiobook sales
• Stationery retail

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Book sales: Physical books sold through e-commerce and retail stores
2. E-books and audiobooks: Digital content sales in various formats
3. Stationery and supplies: School supplies, calendars, diaries, art supplies, writing instruments
4. Board games and toys: Board games, playing cards, LEGO, toys for children
5. Gift vouchers: Gift vouchers including corporate purchasing options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Knihy Dobrovský is a Czech online and brick-and-mortar bookstore retailing printed books, e-books, audiobooks, stationery, board games, toys, and gifts. It operates the e-commerce site knihydobrovsky.cz alongside a network of physical stores across the Czech Republic, supported by a mobile app (KDčko), a loyalty club, and subscription offerings such as Knihomol.

Product overview

Knihy Dobrovský is a Czech online and physical bookstore offering a comprehensive multi-category retail platform. The core product portfolio consists of printed books, e-books (via KDčko app), and audiobooks across fiction, non-fiction, children's literature, and educational materials. The business has expanded into adjacent categories including board games, stationery, toys, and textbooks. A proprietary mobile application (KDčko) provides digital access to e-books and club membership features. The company operates both e-commerce and physical retail stores across the Czech Republic, with a loyalty program (Klub Knihy Dobrovský) offering personalized recommendations and reader community features.

Differentiator

Problem solved

Functional benefit

Products and services

• Printed Books (Knihy)

Quantifiable outcome

• Wins 'E-commerce Merchant of the Year' in books category 2024 and 2025
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• RED PublishingcoreTechnology or IntegrationPublisher partnership for exclusive dark romance titles. Special promotional campaigns with 20% discount codes (DARKROMANCE20) for RED brand books.
• PayUminorOthersPayment processing provider enabling various payment methods
• Apple PayminorOthersMobile payment integration for iOS users
• Google PayminorOthersMobile payment integration for Android users
• Benefity PlusminorOthersEmployee benefits platform integration allowing payment with benefit points
• PluxeeminorOthersEmployee meal and leisure benefits platform integration
• EdenredminorOthersEmployee benefits vouchers acceptance for book purchases
• MuzaPayminorOthersCultural benefits payment platform integration

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Megaknihy.cz: Czech online bookstore focused on broad fiction, non-fiction and children's titles; competes head-to-head with knihydobrovsky.cz on price and selection in the e-commerce book channel.
• Kosmas: One of the longest-running Czech online bookstores, offering a comparable catalog of Czech, foreign-language and academic titles plus e-books and audiobooks; directly competes in Czech book e-commerce.
• Luxor: Czech multi-format bookseller combining physical stores and e-commerce across fiction, non-fiction and children's titles; competes in the same brick-and-mortar and online book retail segments as Knihy Dobrovský.
• Knihy ABZ: Czech online book and audiobook retailer; comparable digital-first catalog and pricing positioning versus Knihy Dobrovský's online and loyalty ecosystem.
• Knihkupectví Academia: Czech academic and general-interest bookstore chain with online and physical retail in Prague; overlaps with Knihy Dobrovský on selection of Czech and foreign titles and omni-channel model.
• Albatros Media: Largest Czech publishing house with a direct retail arm; directly competes with Knihy Dobrovský in Czech trade and children's book retail while also being a key supplier.

Emerging players

• Storytel: Subscription-based audiobook and e-book platform active in the Czech market; competes specifically with Knihy Dobrovský's audiobook offering and KDčko digital reading channel.

Regional players

• Wook: Iberian online bookseller combining physical retail roots with e-commerce and gift programs; comparable retail model to Knihy Dobrovský but operating in a different European geography.

Broad incumbents

• Amazon: Global books retail giant covering print, Kindle e-books, audiobooks and devices; competes with Knihy Dobrovský on cross-border selection, Kindle ecosystem and pricing for Czech consumers.
• Alza.cz: Czech Republic's dominant general e-commerce platform, with books as one of many categories; competes broadly on convenience and pricing across the same Czech consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@knihydobrovskycz
• Facebookfacebook.com/KnihyDobrovsky.cz
• Instagraminstagram.com/knihydobrovsky
• TikToktiktok.com/@knihydobrovsky

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knihy Dobrovský