Knihy Dobrovský
Knihy Dobrovský is a privately held Czech family-owned omnichannel book and lifestyle retailer founded in 2001 and headquartered in Prague, selling books, e-books, audiobooks, board games, stationery, toys, and gift items via e-commerce, a proprietary mobile app, and physical bookstores across Czech cities.
- Company typePrivate
- Founded2001
- HeadquartersPrague, Czechia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Knihy Dobrovský does
Knihy Dobrovský (legal entity DOBROVSKÝ s.r.o.) is a Czech Republic-based omnichannel book and lifestyle-product retailer founded in 2001 and headquartered in Prague, operating as a privately held family business. The company sells physical books, e-books, audiobooks, board games, stationery, toys, textbooks, gift items, and gift vouchers through its e-commerce site knihydobrovsky.cz, a proprietary KDčko iOS/Android mobile application, and physical bookstores in Prague (Bořislavka, Anděl, Palmovka), Ostrava, Olomouc, and Brno. Leadership is anchored by founder Adam Pride, who also serves as CMO and e-commerce director.
The product portfolio spans roughly 158,000 paper books, ~2,900 e-books, and ~1,700 audiobooks on new-release surfaces, plus adjacent categories including board games from publishers such as Asmodee and MINDOK, stationery brands (Koh-i-noor, STABILO, Pilot), toys (LEGO, Mattel, Fisher-Price), Amazon Kindle e-readers, and discounted "Dobro.Hraboš / Dobro.Blešák" damaged-goods lines. The Klub Knihy Dobrovský reader club and Dobrý blog support customer retention and content marketing, while an extensive payment-integration stack (PayU, Apple Pay, Google Pay, Benefity Plus, Pluxee, Edenred, MuzaPay, SkipPay) extends reach into corporate and employee-benefits purchasing.
The company operates a transactional unit-pricing revenue model across all categories, monetized through one-time purchases, gift vouchers, and corporate/employee-benefit payment rails, with promotional cadence including "Léto bude čtivé" (up to 80% off) and "10 knih za 500 Kč" bundles. It has won the regional Obchodník roku (E-commerce Merchant of the Year) award in the books category in both 2024 and 2025, and the Shop roku 2025 award in the Entertainment and Free Time category, signaling recognized brand and e-commerce execution within the Czech market. There is no parent company, no external funding, and no disclosed revenue.
Knihy Dobrovský firmographics
Firmographics- Name
- Knihy Dobrovský
- Legal name
- DOBROVSKÝ s.r.o.
- Website
- https://knihydobrovsky.cz
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Knihy Dobrovský is a privately held Czech family-owned omnichannel book and lifestyle retailer founded in 2001 and headquartered in Prague, selling books, e-books, audiobooks, board games, stationery, toys, and gift items via e-commerce, a proprietary mobile app, and physical bookstores across Czech cities.
- Ownership category
- akta.pro rank
Knihy Dobrovský industry classification
Industry- Product category
- Book Retail
- NAICS
- Book Retailers and News Dealers (45921), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)
Keywords
Where Knihy Dobrovský is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices4 records
Markets served
Knihy Dobrovský business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Book sales: Physical books sold through e-commerce and retail stores
- E-books and audiobooks: Digital content sales in various formats
- Stationery and supplies: School supplies, calendars, diaries, art supplies, writing instruments
- Board games and toys: Board games, playing cards, LEGO, toys for children
- Gift vouchers: Gift vouchers including corporate purchasing options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable pricing by product type |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Knihy Dobrovský product offering
Product offeringCore offering
Knihy Dobrovský is a Czech online and brick-and-mortar bookstore retailing printed books, e-books, audiobooks, stationery, board games, toys, and gifts. It operates the e-commerce site knihydobrovsky.cz alongside a network of physical stores across the Czech Republic, supported by a mobile app (KDčko), a loyalty club, and subscription offerings such as Knihomol.
Product overview
Knihy Dobrovský is a Czech online and physical bookstore offering a comprehensive multi-category retail platform. The core product portfolio consists of printed books, e-books (via KDčko app), and audiobooks across fiction, non-fiction, children's literature, and educational materials. The business has expanded into adjacent categories including board games, stationery, toys, and textbooks. A proprietary mobile application (KDčko) provides digital access to e-books and club membership features. The company operates both e-commerce and physical retail stores across the Czech Republic, with a loyalty program (Klub Knihy Dobrovský) offering personalized recommendations and reader community features.
Differentiator
Problem solved
Functional benefit
Products and services
- Printed Books (Knihy)
Quantifiable outcome
- Wins 'E-commerce Merchant of the Year' in books category 2024 and 2025
- +1 more outcomes
Companies that use Knihy Dobrovský
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Knihy Dobrovský technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Knihy Dobrovský partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RED PublishingcorePublisher partnership for exclusive dark romance titles. Special promotional campaigns with 20% discount codes (DARKROMANCE20) for RED brand books.
- PayUminorPayment processing provider enabling various payment methods
- Apple PayminorMobile payment integration for iOS users
- Google PayminorMobile payment integration for Android users
- Benefity PlusminorEmployee benefits platform integration allowing payment with benefit points
- PluxeeminorEmployee meal and leisure benefits platform integration
- EdenredminorEmployee benefits vouchers acceptance for book purchases
- MuzaPayminorCultural benefits payment platform integration
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Knihy Dobrovský competitors and assessment
Company assessmentDirect peers
- Megaknihy.cz: Czech online bookstore focused on broad fiction, non-fiction and children's titles; competes head-to-head with knihydobrovsky.cz on price and selection in the e-commerce book channel.
- Kosmas: One of the longest-running Czech online bookstores, offering a comparable catalog of Czech, foreign-language and academic titles plus e-books and audiobooks; directly competes in Czech book e-commerce.
- Luxor: Czech multi-format bookseller combining physical stores and e-commerce across fiction, non-fiction and children's titles; competes in the same brick-and-mortar and online book retail segments as Knihy Dobrovský.
- Knihy ABZ: Czech online book and audiobook retailer; comparable digital-first catalog and pricing positioning versus Knihy Dobrovský's online and loyalty ecosystem.
- Knihkupectví Academia: Czech academic and general-interest bookstore chain with online and physical retail in Prague; overlaps with Knihy Dobrovský on selection of Czech and foreign titles and omni-channel model.
- Albatros Media: Largest Czech publishing house with a direct retail arm; directly competes with Knihy Dobrovský in Czech trade and children's book retail while also being a key supplier.
Emerging players
- Storytel: Subscription-based audiobook and e-book platform active in the Czech market; competes specifically with Knihy Dobrovský's audiobook offering and KDčko digital reading channel.
Regional players
- Wook: Iberian online bookseller combining physical retail roots with e-commerce and gift programs; comparable retail model to Knihy Dobrovský but operating in a different European geography.
Broad incumbents
- Amazon: Global books retail giant covering print, Kindle e-books, audiobooks and devices; competes with Knihy Dobrovský on cross-border selection, Kindle ecosystem and pricing for Czech consumers.
- Alza.cz: Czech Republic's dominant general e-commerce platform, with books as one of many categories; competes broadly on convenience and pricing across the same Czech consumer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Knihy Dobrovský social profiles
Digital presenceKnihy Dobrovský financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knihy Dobrovský leadership team
Management profileNumber of profiles
Profiles1 record
Knihy Dobrovský funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knihy Dobrovský M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knihy Dobrovský
What does Knihy Dobrovský do?
Knihy Dobrovský is a Czech online and brick-and-mortar bookstore retailing printed books, e-books, audiobooks, stationery, board games, toys, and gifts. It operates the e-commerce site knihydobrovsky.cz alongside a network of physical stores across the Czech Republic, supported by a mobile app (KDčko), a loyalty club, and subscription offerings such as Knihomol.
Is Knihy Dobrovský a public or private company?
Knihy Dobrovský is a private company. It is classified as family owned and is currently operating.
When was Knihy Dobrovský founded?
Knihy Dobrovský was founded in 2001. It employs 251 to 500 people.
Where is Knihy Dobrovský based?
Knihy Dobrovský is headquartered in Prague, Czechia, in the Europe region.
How does Knihy Dobrovský make money?
Five revenue lines are on record. Book sales are the primary driver. The others are E-books and audiobooks, stationery and supplies, board games and toys and gift vouchers.
Who are Knihy Dobrovský's main competitors?
Direct peers on record are Megaknihy.cz, Kosmas, Luxor, Knihy ABZ, Knihkupectví Academia and Albatros Media. Storytel is listed as an emerging player. Wook is listed as a regional player. Broad incumbents are Amazon and Alza.cz.
Does Knihy Dobrovský have an API?
No public API is recorded for Knihy Dobrovský.
What industry is Knihy Dobrovský in?
Knihy Dobrovský's product category is Book Retail. Its primary akta.pro industry code is MPAJAMAA, E-book Retail & Reading Platforms (Stores, Apps, Devices). Its NAICS code is 45921 and its SIC code is 5961.