Wayfinder
Wayfinder Corp. is a Calgary-based, Alberta-domiciled oilfield services company that provides frac sand, resin-coated proppant, transload, storage, and logistics services to oil and gas E&P operators in the Western Canadian Sedimentary Basin, anchored by its Big Molly regional sand facility and a network of transload nodes.
- Company typePrivate
- Founded2015
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wayfinder does
Wayfinder Corp. is a Calgary, Alberta-domiciled oilfield services company that provides total proppant management to exploration and production (E&P) operators in Western Canada. Founded in 2015, the company supplies frac sand and complementary proppant products, along with associated logistics, transloading, and storage, to hydraulic fracturing operations across the Duvernay, Montney, and Deep Basin plays of the Western Canadian Sedimentary Basin.
The company's production anchor is the Big Molly regional silica sand facility in the Lac Ste Anne region, located approximately 80 km southeast of Whitecourt on Highway 43 and positioned as the closest regional sand supply to the Duvernay. Big Molly produces API-compliant frac sand in 20/40, 30/50, 40/70, and 100 mesh sizes, with quality control performed by full-time on-site lab staff following API and ISO testing protocols. This production footprint is complemented by a transload and storage network — Obed (18,500 MT, with ~8 km of CN mainline rail track and three load-out scales), Grande Prairie (5,800 MT), and Clairmont (3,800 MT) — and by resin-coated proppant capability at Obed operated under a strategic partnership with Hexion Inc., producing Hexion's full portfolio including the Prime Plus™ line. Logistics for last-mile delivery is provided in cooperation with TR Transport Inc.
Wayfinder generates revenue primarily from one-time sales of regional and Northern White frac sand, resin-coated proppants (via Hexion), and fee-based transload, storage, and logistics services sold through enterprise field sales to oil and gas E&P customers. Pricing is quote-based with no public disclosure, and contracts are typically multi-year. The company is a wholly owned subsidiary of STEP Energy Services Ltd., with ARC Financial Corp. holding board influence, and operates with approximately 45 employees across its Calgary headquarters, Big Molly production site, and three transload facilities.
Wayfinder firmographics
Firmographics- Name
- Wayfinder
- Legal name
- Wayfinder Corp.
- Website
- https://wayfindercorp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wayfinder Corp. is a Calgary-based, Alberta-domiciled oilfield services company that provides frac sand, resin-coated proppant, transload, storage, and logistics services to oil and gas E&P operators in the Western Canadian Sedimentary Basin, anchored by its Big Molly regional sand facility and a network of transload nodes.
- Ownership category
- akta.pro rank
Wayfinder industry classification
Industry- Product category
- Oilfield Proppant and Frac Sand Supply
- NAICS
- Industrial Sand Mining (212322), Mining and Oil and Gas Field Machinery Manufacturing (33313), Oil and Gas Field Machinery and Equipment Manufacturing (333132)
- SIC
- Oil & Gas Field Services, Nec (1389)
- akta.pro primary industry
- Pressure Pumping & Stimulation (Hydraulic Fracturing, Acidizing) (EUALABAF)
- akta.pro secondary industries
- Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL), Well Completion & Stimulation (Hydraulic Fracturing, Sand Control) (EUAAAAAJ)
Keywords
Where Wayfinder is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Wayfinder business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Frac Sand Sales: Sale of regional silica sand (Northern White, Regional) produced at Big Molly facility in various mesh sizes (20/40, 30/50, 40/70, 100 mesh) for hydraulic fracturing operations
- Resin Coated Proppant Production: Manufacturing and sale of resin coated proppants including Hexion's Prime Plus product portfolio produced at Obed facility
- Logistics and Storage Services: Frac sand delivery, transloading, and storage solutions through strategic facility locations across Western Canada including Obed, Clairmont, and Grande Prairie facilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for frac sand supply |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wayfinder product offering
Product offeringCore offering
Wayfinder Corp. provides total proppant management for oil and gas exploration and production companies, producing and supplying regional silica frac sand (Big Molly brand), Northern White sand, and Hexion resin coated proppants at its Alberta facilities. The company manages the full proppant supply chain—extraction, processing, storage, transloading, and logistics delivery—through its Big Molly production facility and three transload facilities (Obed, Clairmont, Grande Prairie) in Western Canada. Products are available in 20/40, 30/50, 40/70, and 100 mesh sizes and meet API and ISO quality testing standards for hydraulic fracturing operations.
Product overview
Wayfinder Corp. operates as a specialized proppant solutions provider offering a portfolio of sand products and logistics services. The core product is Big Molly Sand (regional silica sand) from its Alberta facility, supplemented by Northern White Sand and Resin Coated Sand (via Hexion partnership). These products are delivered through a 'Total Proppant Management' service model that includes transloading, storage, and logistics capabilities across four strategic facilities: Big Molly (regional sand production), Clairmont, Grande Prairie, and Obed transload facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Big Molly Sand: High-quality regional frac sand produced at Wayfinder's Big Molly facility located 80 km southeast of Whitecourt on Highway 43. The nearest regional sand supply to the Duvernay.
Products and services
- Big Molly Sand (Regional Silica Sand) High-quality regional frac sand produced at Wayfinder's Big Molly facility in the Lac Ste Anne region of Alberta, recognized as the closest regional sand supply to the Duvernay play. Available in 20/40, 30/50, 40/70, and 100 mesh sizes, API- and ISO-compliant for consistent performance in hydraulic fracturing operations.
- Northern White Sand Premium proppant sand offering supplied through Wayfinder's Total Proppant Management services across strategic locations in the Western Canadian Sedimentary Basin.
- Resin Coated Sand (Hexion Partnership) Resin coated proppants produced at Wayfinder's Obed, Alberta facility in partnership with Hexion Inc., including Hexion's Prime Plus resin coated proppants—the most used resin coated proppant in Canada.
- Total Proppant Management Comprehensive proppant management service encompassing sand supply, logistics, storage, and transloading solutions delivered through Wayfinder's strategically located facilities across the Western Canadian Sedimentary Basin for oil and gas E&P operators.
- Transloading and Storage Services Transload and storage solutions across Clairmont (3,800 MT capacity), Grande Prairie (5,800 MT capacity), and Obed (18,500 MT capacity, CN rail-served) facilities, supporting frac sand delivery, transloading, and last-mile logistics for hydraulic fracturing operators.
Quantifiable outcome
- Big Molly is the closest frac sand facility to the Duvernay, approximately 80 km southeast of Whitecourt
- +2 more outcomes
Companies that use Wayfinder
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Wayfinder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wayfinder partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Hexion Inc.coreStrategic partnership joins Hexion's leading resin and chemical expertise with Wayfinder's new state-of-the-art manufacturing facility and logistics network. The Wayfinder facility in Obed, Alberta produces Hexion's full product portfolio including Prime Plus™ proppants, the most used resin coated proppant in Canada.
- TR Transport Inc.corePartnership with TR Transport provides last-mile frac sand delivery and logistics solutions, strengthening the company's commitment to Total Proppant Management including Northern White, Regional and Resin Coated Sand through strategic locations across Western Canadian Sedimentary Basin.
- Athabasca Minerals Inc.minorWayfinder closed financing and secured land bordering the Obed Transloading Facility through acquisition of rights, titles and interests in land from Athabasca Minerals Inc., enabling development of world-class resin-coated proppant plant and transloading facility.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Wayfinder competitors and assessment
Company assessmentDirect peers
- Source Energy Services: Direct WCSB competitor providing frac sand, transloading, and last-mile logistics to Western Canadian E&P operators. Highly comparable business model, customer base, and geographic footprint to Wayfinder.
- Canadian Silica Industries: Alberta-based frac sand producer with regional sand mining and proppant supply serving the WCSB. Directly comparable as a regional sand competitor to Wayfinder's Big Molly operation.
- Athabasca Minerals: Western Canadian industrial mineral and frac sand producer from which Wayfinder acquired land rights in 2019. Comparable product set (industrial silica and proppant aggregates) with overlapping customer base in WCSB.
- Smart Sand: US-based frac sand producer with in-basin delivery model, supplying Northern White and regional sands to oil and gas operators. Comparable product mix, mining-plus-logistics business model, and customer base of E&P operators.
- Black Mountain Sand: US in-basin frac sand producer operating multiple regional mines supplying Permian and other basins. Comparable as a regional sand supplier competing against imported Northern White in the same proppant end-market.
Broad incumbents
- STEP Energy Services: Wayfinder's parent company and a major Canadian oilfield services platform operating in production optimization, coil tubing, and fluid management. Comparable as a sister oilfield services brand and embedded customer channel.
- Sanjel Energy Services: Sister company to Wayfinder under STEP Energy Services, providing cementing, stimulation, and production services in Western Canada. Comparable as a co-branded oilfield services platform serving the same WCSB customers.
- U.S. Silica Holdings: Largest North American frac sand producer with broad product portfolio including Northern White sand. Comparable as the dominant supplier whose imported Northern White competes with Wayfinder's regional sand in WCSB.
- Atlas Energy Solutions: Large US frac sand producer and proppant logistics provider operating in-basin sand mines and a nationwide terminal network. Comparable integrated mine-to-wellhead model targeting the same oilfield services customer base.
Emerging players
- Northern Silica Corp. Canadian frac sand producer focused on regional sand supply to the WCSB. Comparable niche regional producer with overlapping product and customer profile to Wayfinder's Big Molly operation.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wayfinder social profiles
Digital presenceWayfinder compliance and trust
Trust signalCompliance3 records
Wayfinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayfinder leadership team
Management profileNumber of profiles
Profiles6 records
Wayfinder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayfinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayfinder
What does Wayfinder do?
Wayfinder Corp. provides total proppant management for oil and gas exploration and production companies, producing and supplying regional silica frac sand (Big Molly brand), Northern White sand, and Hexion resin coated proppants at its Alberta facilities. The company manages the full proppant supply chain—extraction, processing, storage, transloading, and logistics delivery—through its Big Molly production facility and three transload facilities (Obed, Clairmont, Grande Prairie) in Western Canada. Products are available in 20/40, 30/50, 40/70, and 100 mesh sizes and meet API and ISO quality testing standards for hydraulic fracturing operations.
Is Wayfinder a public or private company?
Wayfinder is a private company. It is classified as corporate owned and is currently operating.
When was Wayfinder founded?
Wayfinder was founded in 2015. It employs 11 to 50 people.
Where is Wayfinder based?
Wayfinder is headquartered in Calgary, Canada, in the North America region.
How does Wayfinder make money?
Three revenue lines are on record. Frac Sand Sales are the primary driver. The others are resin Coated Proppant Production and logistics and Storage Services.
Who are Wayfinder's main competitors?
Direct peers on record are Source Energy Services, Canadian Silica Industries, Athabasca Minerals, Smart Sand and Black Mountain Sand. Broad incumbents are STEP Energy Services, Sanjel Energy Services, U.S. Silica Holdings and Atlas Energy Solutions. Northern Silica Corp. is listed as an emerging player.
Does Wayfinder have an API?
No public API is recorded for Wayfinder.
What industry is Wayfinder in?
Wayfinder's product category is Oilfield Proppant and Frac Sand Supply. Its primary akta.pro industry code is EUALABAF, Pressure Pumping & Stimulation (Hydraulic Fracturing, Acidizing), with a secondary code of EUALABAL, Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment). Its NAICS code is 212322 and its SIC code is 1389.