What Groenhuysen does

Stichting Groenhuysen is a Dutch regional non-profit elderly care foundation headquartered in Roosendaal, West-Brabant, operating since 1993 after the merger of Charitas with several Oudenbosch-area elderly centers. The organization serves approximately 3,000 predominantly elderly clients daily through roughly 2,500 employees and 800 volunteers across 15+ locations, delivering a vertically integrated care continuum that spans protected residential living, short-term rehabilitation and hospice care, day treatment and activity centers, home care (Thuiszorg), and a range of paramedical therapies (physiotherapy, speech, occupational, dietetics, exercise programs). Specialized expertise centers address dementia (including young-onset, PREZO-certified in 2023 and 2024), Parkinson's (Parkinsonhuys), non-congenital brain injury, palliative care, and gerontopsychiatry.

The technology stack underpins clinical operations rather than functioning as a standalone product: the Zorgcentrale (launched January 2025) provides 24/7 remote support to location-based staff and integrates AI-assisted double medication verification via the Medimo app's AI module; the MijnLable client portal exposes digital care dossiers to clients and families; a portfolio of ten care technologies (medication dispensers, smart sensors, life circles, magic table, SilverFit, etc.) is deployed across locations; and Groenhuysen was the first West-Brabant elderly care provider connected to the national LSP health-information exchange (August 2024). A new electronic client dossier (ONS) is scheduled for November 2026.

Revenue is generated almost entirely through Dutch public healthcare funding schemes — Wlz for long-term residential care, Zvw for treatments and therapies, and Wmo for community-based support via municipal contracts — supplemented by a small amount of private-pay services (e.g., the Beweeg je fit! exercise subscription at €37–52 per month). The organization carries an AA- credit rating from Fitch Ratings (2024), maintains a Raad van Bestuur and Raad van Commissarissen governance structure, and is actively pursuing regional ecosystem consolidation through long-term partnerships with GGZ WNB, tanteLouise, Bravis hospital, St. Elisabeth, UKON, and three regional housing corporations.

Name

Groenhuysen

Legal name

Stichting Groenhuysen

Website

https://groenhuysen.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Groenhuysen is a Dutch non-profit foundation operating 15+ elderly care locations across Roosendaal/West-Brabant, serving ~3,000 clients daily with 2,500 staff and 800 volunteers via residential, home, day, and specialized dementia, Parkinson's, and palliative care, funded primarily through Dutch Wlz, Zvw, and Wmo public healthcare schemes.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

akta.pro secondary industries

Skilled Dementia Nursing / Memory Care SNFs (HLADADAE), Chronic Care & Complex Care Management (HSABAIAD), Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Elderly care services
• Residential care homes
• Home nursing care
• Dementia care services
• Geriatric rehabilitation

Headquarters

HQ city

Roosendaal

HQ country

Netherlands

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Wlz-funded residential care: Long-term care insurance (Wet langdurige zorg) covers costs for living in care centers. Clients pay an income-dependent personal contribution (eigen bijdrage) determined by CAK.
2. Zvw-funded treatments and therapies: Health insurance (Zorgverzekeringswet) covers treatments such as physiotherapy, ergotherapy, speech therapy, dietetics, and medical specialist care for clients with appropriate insurance coverage.
3. Wmo-funded community support: Municipal social support (Wet maatschappelijke ondersteuning) covers home care, day activities, and support services funded through municipal contracts.
4. Private pay services: Self-paying clients who do not have insurance coverage or indication can access certain services for direct payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Groenhuysen is a regional non-profit elderly care organization that provides residential care, short-term rehabilitation, hospice care, day treatment, home nursing, and therapeutic services (physiotherapy, speech therapy, occupational therapy, dietary advice) to approximately 3,000 elderly clients across 15+ locations in the Roosendaal and West-Brabant region. Core offerings include specialized knowledge centers for dementia (including young-onset), Parkinson's disease, non-congenital brain injury (NAH), palliative care, and gerontopsychiatry, supported by a 24/7 Zorgcentrale remote monitoring platform and AI-assisted medication verification.

Product overview

Groenhuysen is a unified elderly care organization offering comprehensive services across residential care, short-term care, day care, and home care. The core offering includes residential living (Wonen bij ons) with protected living and group homes, temporary rehabilitation and hospice care, day treatment and activity centers, and home care services. Supporting services include physiotherapy, speech therapy, occupational therapy, dietary advice, and exercise programs (Beweeg je fit!). Specialized expertise covers dementia (including young-onset), Parkinson's disease, palliative care, NAH, and gerontopsychiatry. Technology-enabled services include the Zorgcentrale remote support platform with AI-assisted medication verification, various care technologies (sensors, experience tables, smart systems), and MijnLable digital client portal. Care is delivered across 19+ locations in the Roosendaal region including major centers like Wiekendael, Heerma State, De Bloemschevaert, and specialized facilities like Hospice Roosdonck and the Parkinsonhuys knowledge center.

Differentiator

Problem solved

Functional benefit

Brands

• Parkinsonhuys: Knowledge center offering specialized care for people with Parkinson's disease or Parkinsonisms and their caregivers.
• De Zorgcentrale
• De HUB
• De Nieuwe Brink
• Heidestede
• Kerkakkers

Products and services

• Wonen bij ons (Residential Living with Care) Residential care services including protected living with intensive care (Beschermd wonen met zorg) and group living (Groepswonen) for elderly who can no longer live independently at home, requiring Wlz-indication. Delivered across 11+ residential locations in West-Brabant.
• Kortdurende zorg (Short-term Care) Temporary care services including geriatric rehabilitation at Wiekendael, hospice care at Roosdonck, and crisis observation units (EHKO) for elderly experiencing functional decline or acute care needs.
• Overdag bij ons (Day Care) Day treatment, day activities, and day care for independently living elderly needing temporary treatment, care, guidance, or meeting places, including VanThuisUit Dag- & Doecentrum and Dagbehandeling De Wiek.
• Zorg vanuit thuis (Care from Home) Home care services including Zorg Samen Thuis (VPT), personal alarming, nursing care, and specialized teams (VEAT, GET) to help elderly remain independent at home.
• Fysiotherapie (Physiotherapy) Physiotherapy services specialized in elderly care for mobility issues, recovery after accidents, illness, or age-related conditions including CVA, amputation, and Parkinson's disease.
• Logopedie (Speech Therapy) Speech therapy treating speech, language, swallowing, hearing, breathing, and voice disorders resulting from stroke, dementia, neurological diseases, or physical conditions.
• Ergotherapie (Occupational Therapy) Occupational therapy helping clients with disabilities or illness perform daily activities independently through practical solutions, adaptations, and training.
• Dieet- en voedingsadvies (Dietary Advice) Dietitian services providing nutritional counseling and medical diets for conditions including diabetes, hypertension, cholesterol, obesity, swallowing problems, and neurological diseases.
• Beweeg je fit! (Stay Fit Exercise Program) Subscription-based group exercise activities for people 55+ focused on functional strength, mobility, coordination, and balance, led by specially trained movement pedagogues. Pricing: €37.18/month for one weekly session or €51.81/month unlimited, with 10% discount for Groenhuysenpas holders.
• Parkinsonzorg (Parkinson Care) Specialized care at Parkinsonhuys knowledge center offering expert treatment for people with Parkinson's disease or Parkinsonisms and their caregivers.
• Palliatieve zorg (Palliative Care) End-of-life care at Hospice Roosdonck providing terminally ill people warm, homely care by trained staff and volunteers as part of Regional Palliative Center.
• Dementie (Dementia Care) Specialized dementia care including Alzheimer and other forms, with expertise center for young-onset dementia (dementie op jonge leeftijd) holding PREZO keurmerk certification.
• Zorgcentrale (Care Central) Centralized 24/7 remote support department for healthcare professionals at locations, combining AI-supported medication verification with human oversight for accessible and future-proof elderly care.
• MijnLable (Client Portal) Digital client dossier portal where clients and relatives can access appointments, reports, and medical data in a secure online environment, part of the care coordination ecosystem.

Quantifiable outcome

• 540 patients and clients learned to independently perform medical procedures in 2025 (self-management program with Bravis, TWB, and tanteLouise)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major, national and regional.

• Universitair Kennisnetwerk Ouderenzorg Nijmegen (UKON)coreStrategic or Co-development Partner · 1 June 2026Groenhuysen became an official partner of UKON, a university knowledge network for elderly care based in Nijmegen. This partnership brings scientific research and daily care practice closer together.
• GGZ WNB, Groenhuysen, and tanteLouisecoreStrategic or Co-development Partner · 28 May 2026Three major West-Brabant healthcare organizations signed a long-term cooperation agreement to work together on sustainable elderly care. This unique collaboration aims to strengthen each organization's capabilities and ensure accessible care for the region.
• Bravis ziekenhuis, Thuiszorg West-Brabant (TWB), and tanteLouisecoreStrategic or Co-development Partner · 8 May 2025ZELF-academie partnership enabling patients and clients to take more control over their health through shared self-management programs and healthcare coordination.
• St. ElisabethmajorStrategic or Co-development Partner · 12 December 2024Intensified cooperation with St. Elisabeth hospital in Roosendaal for future-proof elderly care. The collaboration allows combining strengths for comprehensive care delivery.
• Landelijk Schakelpunt (LSP)nationalTechnology or Integration · 21 August 2024Groenhuysen became the first elderly care organization in West-Brabant connected to the National Switching Point (LSP) for electronic health record exchange.
• Alwel, Thuisvester, and Woonkwartier (housing corporations)coreStrategic or Co-development Partner · 15 September 2023Unique cooperation with three housing corporations to offer suitable and affordable housing in Roosendaal, Rucphen, and Halderberge municipalities. Supports independent living for elderly.
• Care Innovation Center (CIC)regionalTechnology or IntegrationRegional innovation center for healthcare technology in West-Brabant, contributing to shared developments in care technology across the region.
• Transitietafel VVT West-Brabant / Anders Werken in de Zorg (AWIDZ)regionalStrategic or Co-development PartnerRegional transition table for elderly care working on future-proof care models including technology implementation.
• Regionaal Elektronisch Netwerk West-Brabant (REN)regionalTechnology or IntegrationRegional electronic network for healthcare information exchange in West-Brabant.
• Tranzo (Tilburg University)regionalStrategic or Co-development PartnerAcademic partnership with Tranzo, the scientific institute for care and welfare research at Tilburg University.
• MIEC ZorgtechnologieregionalTechnology or IntegrationRegional technology partnership for care technology development and implementation.
• CIC-Westbrabant AI developmentsregionalTechnology or IntegrationAI development projects within the Care Innovation Center West-Brabant network.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• BrabantZorg: Large Noord-Brabant elderly care provider offering nursing, home care, and dementia services across multiple locations; directly comparable to Groenhuysen in service portfolio and Dutch regional operator model.
• tanteLouise: West-Brabant-based elderly care non-profit offering residential, home, and specialized care; a long-term cooperation partner of Groenhuysen and highly comparable in scale, service mix, and target population.
• Thebe: West-Brabant-based care organization providing elderly, home, and somatic care; a regional peer with overlapping service lines, customer segments, and care-funding exposure.
• Envida: Maastricht/Heuvelland-based elderly care provider offering nursing, home care, and dementia services; directly comparable in Dutch non-profit elderly care model, though regionally distinct.

Regional players

• Amstelring: Amsterdam metropolitan-area elderly care provider offering nursing, home, and dementia services; comparable in service mix and Dutch non-profit structure but operating in a different region.
• Zorgaccent: Overijssel-based elderly care non-profit providing residential, home, and dementia services; comparable Dutch VVT operator model but serving a different geographic region.
• Zonnehuisgroep Amstelland: Amstelland-region elderly care provider with nursing homes, rehabilitation, and dementia care; comparable in service portfolio and Dutch VVT operating model.
• Vivium Zorggroep: Het Gooi-region elderly care provider operating multiple residential locations, home care, and dementia services; comparable Dutch non-profit VVT operator with a similar multi-location model.

Broad incumbents

• Korian: Major European for-profit operator of nursing homes, assisted living, and home care services; relevant as a broad incumbent demonstrating the consolidator model that Groenhuysen may eventually face as a regional non-profit.

Emerging players

• GGZ WNB: West-Brabant mental health provider and long-term cooperation partner of Groenhuysen; increasingly overlapping in gerontopsychiatry and integrated elderly psychiatric care services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/stichtinggroenhuysen
• Facebookfacebook.com/groenhuysen
• LinkedInlinkedin.com/company/stichting-groenhuysen
• Instagraminstagram.com/groenhuysen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groenhuysen