Alwel
Alwel is a Dutch social housing corporation managing approximately 25,000 rental homes across Breda, Etten-Leur, and Roosendaal, serving income-qualifying tenants, mid-market renters, and first-time buyers through regulated rental, KoopGarant, Friends Wonen, and Flexwoningen programs.
- Company typePrivate
- Founded2018
- HeadquartersRoosendaal, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Alwel does
Alwel is a Dutch social housing corporation (woningcorporatie) headquartered in Roosendaal that manages approximately 25,000 rental homes, parking spaces, and other properties across the municipalities of Breda, Etten-Leur, and Roosendaal in West-Brabant. The company operates under Dutch Housing Act authorization, with housing allocation governed by the Klik voor Wonen regional registry. Its product portfolio spans regulated social rent units (Beekhof social rent: €713–€933/month), mid-market housing (from €1,228/month), free-sector rentals (€950–€1,200/month at Philipslaan), KoopGarant affordable purchase with buyback guarantee, Friends Wonen shared housing for young adults, Flexwoningen for urgent seekers, and specialized senior and autism-supportive housing. Its primary digital product is the Mijn Alwel self-service portal handling repairs, payments, and tenant communications, supplemented by solar panel monitoring (via Invrida) and energy consumption displays.
The company's revenue model is dominated by recurring monthly rental income from the ~25,000-unit portfolio, billed on the 1st of each month under government-regulated pricing (woningwaardering point system), with separate billing for service costs (parking €25/month, solar monitoring €4.50/month). Secondary revenue streams include one-time KoopGarant property sales through Alwel Makelaardij, commercial space rentals, and VVE (owners' association) management. Distribution combines the Klik voor Wonen allocation platform, the Mijn Alwel portal, three walk-in offices, an in-house contact center with 24/7 emergency line, and direct WhatsApp/email support.
Alwel's strategic activity centers on large-scale portfolio renewal: it executed the Josephwijk redevelopment in Roosendaal (200 new homes, completed July 2026), opened Liniehof in Breda (51 social rental units, July 2026), and acquired 293 homes from Mooiland in June 2024. An annual maintenance and energy-efficiency program targets 689 homes in 2025 across the three municipalities. Construction is delivered through framework partnerships with Heijmans, Zwaluwe Bouw, Coen Hagedoorn Bouw, NBU, and Ouwehand. The company also collaborates with welfare organizations (Surplus, Stichting WIJ) and tenant associations (HBV) on community programs, and runs strategic performance agreements (prestatieafspraken) with all three municipalities.
Alwel firmographics
Firmographics- Name
- Alwel
- Legal name
- Alwel
- Website
- https://alwel.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alwel is a Dutch social housing corporation managing approximately 25,000 rental homes across Breda, Etten-Leur, and Roosendaal, serving income-qualifying tenants, mid-market renters, and first-time buyers through regulated rental, KoopGarant, Friends Wonen, and Flexwoningen programs.
- Ownership category
- akta.pro rank
Alwel industry classification
Industry- Product category
- Social Housing
- NAICS
- New Multifamily Housing Construction (except For-Sale Builders) (236116), New Housing For-Sale Builders (236117), Residential Building Construction (2361), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Multifamily (Apartment) Property Management (BPAJAGAD)
- akta.pro secondary industries
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD), HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Alwel is headquartered
LocationHeadquarters
- HQ city
- Roosendaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Alwel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Social Housing Rent: Monthly rental income from approximately 25,000 social housing units, parking spaces, and commercial properties in Breda, Etten-Leur, and Roosendaal. Rent is paid monthly by the 1st, with service costs billed separately. Government-regulated pricing for social housing.
- Property Sales (KoopGarant): Sale of newly built properties under KoopGarant scheme, allowing affordable homeownership with buyback guarantees. Properties sold include apartments in projects like Spoor 3, KlaversJansen, and Fonkel. Revenue from one-time property sales.
- Mid-Market and Free Sector Rentals: Rental income from mid-market housing (above social housing thresholds) and free sector properties, such as Beekhof mid-rent units (from €1,228.08/month) and Philipslaan apartments (€950-€1,200/month).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social rental housing for income-qualifying tenants |
| Subscription | Monthly | Mid-market rental housing above social rent thresholds |
| Subscription | Monthly | Free sector rental apartments for those exceeding social housing income limits |
| Subscription | Monthly | Solar panel monitoring service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Alwel product offering
Product offeringCore offering
Alwel is a Dutch social housing corporation that owns, develops, and manages approximately 25,000 rental homes across the Breda, Etten-Leur, and Roosendaal region. It provides social-rent housing, mid-market rentals, free-sector rentals, and KoopGarant affordable-purchase homes, supported by tenant services delivered through the Mijn Alwel portal and local offices.
Product overview
Alwel is a Dutch social housing corporation (woningcorporatie) managing approximately 25,000 homes, parking spaces, and other properties across Breda, Etten-Leur, and Roosendaal. The company's product portfolio centers on the Mijn Alwel tenant self-service portal as its primary digital offering, enabling residents to manage repairs, payments, and communications online. Core housing services include social rental properties, flexible housing (flexwoningen), Friends Wonen shared housing for young adults, and KoopGarant affordable purchase programs. Alwel provides comprehensive tenant services through repair request handling, rent payment processing, sustainability upgrades (zonnepanelen, insulation), and large-scale maintenance projects. The company operates specialized divisions including Alwel Makelaardij for property sales and Alwel Diensten for additional services. Projects span new construction, major maintenance and energy efficiency upgrades, and community-focused initiatives like Samen Thuis. The business model combines property management, new development, sustainability improvements, and tenant support services.
Differentiator
Problem solved
Functional benefit
Brands
- Friends Wonen: A housing concept for young starters where three friends share a house together.
- Alwel Belicht
- Mijn Alwel
Products and services
- Social rental housing Regulated, income-tested rental homes allocated via the regional housing system to low and middle-income households. This is Alwel's primary offering and forms the bulk of its approx. 25,000-home portfolio in Breda, Etten-Leur, and Roosendaal.
- Mid-market rental housing (middenhuur) Rental homes priced in the regulated mid-market segment, targeted at households who earn above social-rent thresholds but cannot access free-sector rents. Part of Alwel's broader portfolio in West Brabant.
- Free-sector rental housing Market-rate rental homes owned and managed by Alwel, providing an additional segment beyond regulated social and mid-market rentals.
- KoopGarant starter homes Affordable-purchase starter homes sold under the KoopGarant scheme, enabling first-time buyers to enter ownership at below-market prices. Sold by Alwel to qualifying individual buyers.
- Friends Wonen shared housing Shared-housing concept for tenants seeking co-living arrangements, providing a differentiated rental format within Alwel's portfolio.
- Flexwoningen (flex housing) Temporary and flexible rental housing units offered to tenants who need short-term accommodation, broadening Alwel's rental offering beyond standard indefinite contracts.
- Samen Thuis senior community living Community-living concept tailored to senior tenants, supporting aging in place within Alwel's portfolio.
Quantifiable outcome
- 96% resident approval for DesDia renovation and sustainability plan
- +2 more outcomes
Companies that use Alwel
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Alwel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alwel partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- SurpluscoreWelfare organization providing social work and community support. Partner in Samen Thuis pilot at Heksenwiel woongebouw in Breda, aimed at enabling elderly residents to live independently through community support. Also involved in Kesterenhof project for senior housing with care services.
- Stichting WIJcoreSocial welfare organization. Co-developer of Samen Thuis pilot project with Alwel and Surplus, creating a community where residents support each other for independent living.
- Gemeente BredacoreMunicipal government. Partner in multiple projects including performance agreements (prestatieafspraken) for housing, sustainability, and neighborhood development. Collaborates on spatial planning and affordable housing initiatives.
- Gemeente Etten-LeurcoreMunicipal government. Partner in performance agreements and Het Turfschip facility management transition to Sportfondsen. Joint initiatives on housing and neighborhood development.
- Gemeente RoosendaalcoreMunicipal government. Major partner in ambitious development plans including ~2,000 additional homes over next decade. Joint initiatives on housing, sustainability, and urban renewal.
- HuurdersBelangenVereniging (HBV) / HuurdersorganisatiescoreTenant interest organizations representing renters in Alwel's properties. Partners in performance agreements and major renovation projects. HBV Etten-Leur specifically involved in energy display pilot projects and tenant representation.
- Zwaluwe BouwcoreConstruction company executing major maintenance and sustainability renovations. Works on projects including Kasteellaan/Kerkstraat/Antoniusstraat (26 homes), Banakkers (222 homes), and Lange Schoor/Wildbaan (78 homes) in Etten-Leur.
- HeijmanscoreMajor construction and infrastructure company. Partner for Oliemolen project (105 homes renovation in Roosendaal) and Kalsdonk project (71 homes). Also involved in Langdonk neighborhood improvement.
- Coen Hagedoorn BouwcoreConstruction company. First chain collaboration (ketensamenwerking) partner for renovation of 133 homes in Etten-Leur Centrum West. Also works on Biesdonk project and Bloemenflats.
- Nederlandse Bouw Unie (NBU)coreConstruction company building 30 rental apartments at Vijfhuizenweg in Etten-Leur. Apartments completed January 2026.
- Ouwehand Bouwen & OntwikkelencoreDevelopment and construction company. Partner in Kesterenhof project at Muizenberglaan, Breda - a 104-unit senior living complex developed with Alwel and Surplus.
- Blind Walls GalleryminorStreet art organization. Collaborated on murals at Liniehof in Breda, with artist DZIA creating works referencing the site's history as former Harley-Davidson factory.
- SportfondsencoreSports and recreation management company. Took over management of Het Turfschip multifunctional building in Etten-Leur from H-int MFA starting January 2025. Partnership with municipality and Alwel.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Alwel competitors and assessment
Company assessmentBroad incumbents
- Eigen Haard: Amsterdam-based woningcorporatie with a comparable mandate (social rent, KoopGarant-style sales, neighborhood renewal) but operating at much larger scale than Alwel in a higher-pressure market.
- Ymere: One of the largest Dutch woningcorporaties (Amsterdam/Flevoland region, ~75,000 homes), offering the same social housing, mid-market rent, and sustainability programs as Alwel but at significantly greater scale and broader geographic reach.
- De Alliantie: National-scale woningcorporatie active across multiple Dutch regions with social rent, mid-market rent, and sustainability programs directly analogous to Alwel's offerings.
- Vestia: Large South Holland woningcorporatie operating the same social housing model as Alwel, with comparable tenant services and renovation programs, and a well-documented history of financial restructuring relevant to peer benchmarking.
- Rochdale: Amsterdam-focused woningcorporatie providing social housing, tenant services, and renovation/sustainability programs under the same national framework as Alwel, useful for benchmarking urban renewal approaches.
Direct peers
- Woonstad Rotterdam: Large Rotterdam-based woningcorporatie managing tens of thousands of social rental homes under the same national housing law and Klik-style allocation systems as Alwel, with comparable tenant services and renovation programs.
- Woonbron: Dutch woningcorporatie with a similarly large multifamily rental portfolio, operating under the same DAEB/woningwaardering framework as Alwel and competing for tenants in overlapping West-Brabant/Rotterdam regions.
- Mitros: Utrecht-area woningcorporatie of comparable scale (~30,000 homes) operating the same social housing mandate, mid-market rental, and large-scale renovation programs as Alwel.
- Portaal: Regional woningcorporatie active in Utrecht, Leiden, and Haarlem with a similar mix of social rent, mid-market, and KoopGarant-style products, making it directly comparable to Alwel's product portfolio and operating model.
Emerging players
- Woonzorg Nederland: Specialized Dutch housing corporation focused on senior/life-course housing; directly comparable to Alwel's Kesterenhof and Samen Thuis concepts for 55+ tenants in Breda.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Alwel social profiles
Digital presenceAlwel compliance and trust
Trust signalCompliance1 record
Alwel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alwel leadership team
Management profileNumber of profiles
Profiles2 records
Alwel subsidiaries and ownership
Company hierarchySubsidiaries2 records
Alwel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alwel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alwel
What does Alwel do?
Alwel is a Dutch social housing corporation that owns, develops, and manages approximately 25,000 rental homes across the Breda, Etten-Leur, and Roosendaal region. It provides social-rent housing, mid-market rentals, free-sector rentals, and KoopGarant affordable-purchase homes, supported by tenant services delivered through the Mijn Alwel portal and local offices.
Is Alwel a public or private company?
Alwel is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alwel founded?
Alwel was founded in 2018. It employs 101 to 250 people.
Where is Alwel based?
Alwel is headquartered in Roosendaal, Netherlands, in the Europe region.
How does Alwel make money?
Three revenue lines are on record. Social Housing Rent is the primary driver. The others are property Sales (KoopGarant) and mid-Market and Free Sector Rentals.
Who are Alwel's main competitors?
Broad incumbents on record are Eigen Haard, Ymere, De Alliantie, Vestia and Rochdale. Direct peers are Woonstad Rotterdam, Woonbron, Mitros and Portaal. Woonzorg Nederland is listed as an emerging player.
Does Alwel have an API?
No public API is recorded for Alwel.
What industry is Alwel in?
Alwel's product category is Social Housing. Its primary akta.pro industry code is BPAJAGAD, Multifamily (Apartment) Property Management, with a secondary code of BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 236116 and its SIC code is 6513.