What Jhaveri does

Jhaveri Securities Limited is a privately held, family-owned full-service stockbroker incorporated in 1992 in Gujarat, India (CIN U67120GJ1992PLC018194), headquartered in Vadodara with a branch office in Anand. The company operates as a SEBI-registered trading member and depository participant with active memberships on NSE (08232), BSE (3015), MCX (56465), NSDL, and CDSL, and holds AMFI mutual fund distribution registration (ARN A3524). It serves primarily retail investors and traders, with secondary focus on high-net-worth individuals and a sub-broking network of 250+ business partners spanning 300+ cities across India.

The company's core technology consists of a proprietary mobile trading application (JeTrade+) and a web-based platform (Breeze), both supporting equity, derivatives, and commodities trading with features including advanced order types (bracket, cover, AMO, IOC), screeners, live market data, and financial planning calculators. Product offerings span the full broker-dealer value chain: equity and derivatives trading on NSE/BSE, commodities on MCX, margin trading facility (MTF), securities lending and borrowing (SLBM), stock SIPs, mutual fund distribution across 60+ AMCs, loan against shares, debt products, portfolio advisory services, and discretionary portfolio management services (PMS) for HNW clients.

Revenue is generated through a diversified mix of transaction-based and recurring streams: brokerage commissions on equity, derivatives, and commodities trades; interest income from margin trading and securities lending; trail commissions from mutual fund distribution; and fees from PMS and advisory. The firm currently promotes free KYC with zero AMC to drive retail account acquisition, supported by a 'Refer & Earn' program (₹500 Amazon voucher per referral). GTM combines self-serve digital onboarding, relationship-manager-led service for premium clients, and a partner/sub-broker channel targeting LIC agents, financial advisors, mutual fund agents, and CAs. Leadership is family-controlled, with Kamlesh Jitendra Jhaveri as Managing Director and second-generation family members in additional director roles, alongside one independent director.

Name

Jhaveri

Legal name

Jhaveri Securities Limited

Website

https://jhaveritrade.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Jhaveri Securities is a Gujarat-based, family-owned full-service stockbroker (founded 1992) offering equity, derivatives, commodities, mutual fund distribution, MTF, SLBM, PMS, and loan-against-shares services to retail and HNW clients via its JeTrade+ mobile app, Breeze web platform, and 250+ partner network across India.

Ownership category

akta.pro rank

Product category

Retail Brokerage Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221), Finance Services (6199)

akta.pro primary industry

Margin Financing & Stock Loan Brokerage (FSAEACAO)

akta.pro secondary industries

Securities Borrowing & Lending (Equities/Bonds) (FSACAIAC), Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit) (FSAAABAG)

Keywords

• Stock broking services
• Equity trading platform
• Commodity trading services
• Derivatives trading platform
• Mutual fund distribution

Headquarters

HQ city

Vadodara

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions: Commissions charged on equity, commodities, and derivatives trades executed on NSE, BSE, and MCX exchanges
2. Margin Trading Facility (MTF): Interest income from providing leverage to customers for purchasing securities with less capital
3. Securities Lending & Borrowing (SLBM): Fees earned from facilitating securities lending and borrowing transactions between investors
4. Mutual Fund Distribution: Trail commissions from distribution of mutual funds across multiple AMCs including CPSE ETF and various Nippon India, Aditya Birla, ICICI Prudential schemes
5. Account Maintenance: AMC charges (currently promotional free KYC with zero AMC)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jhaveri Securities Limited is a full-service Indian stockbroker offering an integrated trading and investment platform across equity, commodities, and derivatives. The company supplements its core trading offerings with margin trading facility (MTF), securities lending and borrowing (SLBM), mutual fund distribution, loan against shares, portfolio advisory services, debt products, and discretionary portfolio management services (PMS). Customers access these services through the proprietary JeTrade+ mobile trading application and the Breeze web-based trading platform, supported by in-house research, financial planning tools, and a network of 250+ business partners.

Product overview

Jhaveri Securities is a full-service stockbroker offering an integrated trading and investment platform across multiple asset classes. The core offering includes equity investing, commodities trading, derivatives trading, and stock SIPs. Additional services encompass margin trading facility (MTF), securities lending & borrowing (SLBM), mutual fund distribution, loan against shares, portfolio advisory services, debt products, and portfolio management services (PMS). The platform is accessible through the JeTrade+ mobile app and web-based trading platform (Breeze). The company also provides research tools, financial planning calculators, and IPO application capabilities as part of its integrated financial services ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• JeTradePlus: Next generation mobile trading application with advanced screeners, live market tracking, secure login, actionable notifications, advanced calculators, and advanced order types.

Products and services

• Equity Investing Equity investing platform enabling users to buy and sell stocks on NSE and BSE exchanges, providing access to over 5,000 stocks with features for dividend income and capital gains. Targeted at retail investors seeking direct equity exposure.
• Commodities Trading Commodity trading platform enabling trading in agricultural and non-agricultural commodities on MCX and NCDEX exchanges. Targeted at retail traders and investors seeking commodity exposure.
• Derivatives Trading Derivatives trading platform offering futures and options trading on equity indices, individual stocks, and commodities. Targeted at active retail traders.
• Stock SIP Systematic Investment Plan for stocks allowing disciplined, regular investments in equity stocks similar to mutual fund SIPs. Targeted at retail investors seeking rupee-cost averaging in equities.
• Margin Trading Facility (MTF) Margin trading facility allowing users to achieve more with less capital by increasing their buying power for equity positions. Targeted at retail investors and traders seeking leverage.
• Securities Lending & Borrowing (SLBM) Securities lending and borrowing mechanism enabling investors to lend securities for additional income or borrow for short selling and hedging purposes. Targeted at retail investors and traders.
• Mutual Fund Distribution Mutual fund distribution service enabling investment in debt, equity, and hybrid mutual fund schemes from multiple AMCs including HDFC, ICICI, Nippon, SBI, and 60+ others. Targeted at retail investors.
• Loan Against Shares Loan facility against securities held in demat account, providing liquidity without selling holdings. Targeted at retail investors seeking liquidity against their portfolio.
• Portfolio Advisory Services Professional portfolio advisory services providing research-backed investment recommendations and guidance. Targeted at retail investors and HNW individuals.
• Debt Products Debt investment products including bonds, fixed deposits, and other fixed-income instruments. Targeted at retail investors seeking fixed-income exposure.
• Portfolio Management Services (PMS) Discretionary portfolio management services for high net worth individuals with customized investment strategies. Targeted at HNW investors seeking professional discretionary management.
• JeTrade+ Mobile Trading App Next-generation mobile trading application offering advanced screeners, live market tracking, actionable notifications, advanced calculators, and advanced order types for trading on the go. Targeted at retail traders and investors using mobile devices.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• National Stock Exchange (NSE)coreOthersExchange membership for equity, derivatives, and currency trading. SEBI Registration No. INZ000199232. Membership No.: NSE:08232.
• Bombay Stock Exchange (BSE)coreOthersExchange membership for equity and derivatives trading. SEBI Registration No. INZ000199232. Membership No.: BSE:3015.
• Multi Commodity Exchange of India (MCX)coreOthersCommodity exchange membership for commodities trading. SEBI Registration No. INZ000199232. Membership No.: MCX:56465.
• National Securities Depository Limited (NSDL)coreOthersDepository participant for demat services. SEBI Reg. No. of DP: IN-DP-195-2016. NSDL DPID: IN301991.
• Central Depository Services India (CDSL)coreOthersDepository participant for demat account services.
• AMFI (Association of Mutual Funds in India)coreOthersMutual fund distribution partner. AMFI ARN: A3524.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 5paisa Capital: Discount-to-mid-tier online broker with equities, derivatives, MF, and digital onboarding through mobile/web; comparable self-directed channel and asset class coverage as Jhaveri.
• Zerodha: India's largest discount broker with NSE/BSE/MCX memberships and a proprietary mobile/web platform; competes with Jhaveri for the same retail trading audience but on a low-cost model.
• Sharekhan: Full-service Indian retail broker offering equity, derivatives, commodities, mutual funds, and research-led advisory across physical and digital channels; closely comparable to Jhaveri's full-service multi-asset model.
• Groww: Tech-led retail broker and MF distributor with mobile-first onboarding and equities/MF offering, competing directly for new-to-market retail clients in Jhaveri's geographies.
• Angel One: Pan-India full-service broker with NSE/BSE/MCX memberships, mutual fund distribution, and proprietary mobile trading app — same product set and customer base as Jhaveri.
• Motilal Oswal Financial Services: Research-led full-service broker with PMS, wealth, broking, and MF distribution; comparable to Jhaveri's emphasis on in-house research and diversified product offerings.

Broad incumbents

• ICICI Securities: Large bank-affiliated full-service broker with NSE/BSE memberships, retail broking, wealth, and PMS — broader portfolio and balance sheet than Jhaveri but overlapping core services.
• Kotak Securities: Bank-affiliated full-service broker with equities, derivatives, MF, and wealth management at national scale; overlaps with Jhaveri's full-service offering but with materially broader reach.
• HDFC Securities: Bank-affiliated retail broker offering equities, derivatives, MF, IPO, and trading platforms across India; comparable products, scaled nationally rather than regionally.
• Axis Securities: Bank-affiliated full-service broker (formerly Axis Direct) with equities, derivatives, MF, and IPO distribution across India; competitive overlap in product set with Jhaveri but different ownership and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jhaverivadodara
• Facebookfacebook.com/JhaveriSecurities

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jhaveri