OMH

What OMH does

OMH Digital GmbH is a Berlin-based, full-service digital marketing and web development agency operating under the trade names OMH, OMH Digital, and Online Marketing Heroes. Founded in 2016 by Benjamin Sahin, the company is a privately held, bootstrapped GmbH with 11-50 employees and no external funding or parent organization. Its core service offering combines three pillars: SEO marketing (on-page, off-page, and technical SEO), website creation (including Shopify and Magento e-commerce development), and branding, unified through a proprietary methodology called the 'OMH Formula' that links communication and technical execution into a measurable customer-acquisition framework.

The business operates on a three-stream revenue model. Monthly SEO and digital marketing retainers are the recurring backbone, where clients commit a monthly budget that is consumed by OMH staff and third-party services (Google Ads, SEO-Booster, backlinks) and carries forward when unused. One-time project fees cover website creation, redesign, and branding work with fixed scope defined in the contract, while hourly consulting bills at qualification-tiered rates for optimization work beyond retainer scope. Pricing is fully quote-based with a 12-month minimum term and 4-week cancellation notice. The customer base of 179+ clients spans German SMEs, medical practices (a primary vertical via Praxismarketing), e-commerce businesses, and selective enterprise accounts, with case-study outcomes including €3.6M annual revenue generated for millania.com and 7-figure revenue achieved for Turan Kieferorthopädie.

Distribution is primarily direct via the company website (free consultation and revenue-potential testing), supplemented by trade show presence (Infotage FACHDENTAL 2024) and a referral pipeline. OMH leverages its own SEO ranking performance as marketing proof, supported by self-reported metrics of 9,151 Top 1 and 88,382 page 1 rankings across 251+ projects, and €12M in cumulative client revenue generated. The technology stack centers on Shopify and Magento for e-commerce, an unusually broad web analytics layer (Google Analytics, Adobe Analytics, Matomo, Hotjar, etracker, econda, Mapp Intelligence), and a wide range of advertising and remarketing integrations (Google Ads, Meta Pixel, Microsoft Advertising, Criteo, AdRoll). No AI/ML capabilities are disclosed, and the company's competitive positioning rests on its 10-year track record, integrated service model, and Berlin-based regional specialization, supplemented by partnerships with IBB and the Berlin Senate that monetize public digitization grants.

Name

OMH

Legal name

OMH Digital GmbH

Website

https://omh.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

OMH Digital GmbH is a Berlin-based, bootstrapped full-service digital marketing and web development agency founded in 2016, offering SEO, branding, Shopify/Magento e-commerce development, and medical-practice marketing to German SMEs and select enterprise clients on a monthly retainer plus project-fee model.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly SEO and Digital Marketing Retainers: Clients agree to a monthly budget at contract conclusion for tasks performed by OMH employees or third-party services (Google Ads, SEO-Booster, Backlinks). The budget not consumed in a given month is carried forward to subsequent months. A one-time setup fee is charged for structured website analysis and optimization strategy development.
2. Website Development and Design Projects: One-time project fees for website creation, redesign, Shopify and Magento e-commerce development, and branding services. The scope is defined in contract documents with specific deliverables.
3. Hourly Consulting and Optimization Services: Employees bill at hourly rates according to qualification levels as specified in the price list. Used for optimization tasks and additional services beyond the monthly budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

OMH is a Berlin-based full-service digital marketing and web development agency that delivers SEO marketing, website creation, branding, and e-commerce development on Shopify and Magento. The company combines these services through its proprietary OMH Formula methodology to drive automated customer acquisition for clients. It also offers industry-specific Praxismarketing for medical practices and grant consulting for Berlin-based SMEs pursuing Digitalprämie and Investitionsbonus subsidies.

Product overview

OMH is a full-service digital marketing and web development agency based in Berlin, Germany, founded in 2016. The company offers a comprehensive portfolio of services centered around customer acquisition through digital channels. Core offerings include SEO Marketing (on-page, off-page, and technical SEO), Website Creation, and the OMH Formula methodology. E-commerce specific services include Shopify Agentur Berlin and Magento Agentur Berlin for online store development. Industry-specific offerings include Praxismarketing for medical practices and Messe services for trade shows. Additionally, the company provides grant consulting services for Berlin-based businesses seeking Digitalprämie Berlin (up to 17,000 EUR) and Investitionsbonus Berlin (up to 35% subsidy) funding for digitization projects.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Marketing Search engine optimization services including on-page, off-page, and technical SEO designed to increase organic visibility, traffic, and rankings in Google search results for business clients.
• Website Creation (Website Erstellung) Development of performance-oriented, sales-driven websites combining modern technology, creative design, and clear strategy for business clients seeking conversion-focused web presences.
• Shopify Agency Services Shopify e-commerce platform services including store setup, design, programming, plugins, launch, and ongoing optimization for online retailers and e-commerce businesses.
• Magento Agency Services Magento e-commerce development services including strategy, design, development, and ongoing optimization for Magento online shops operated by online retailers.
• Praxismarketing (Medical Practice Marketing) Digital marketing services specifically designed for medical practices, therapists, and clinics to increase online patient acquisition through specialized SEO and web presence services.
• Trade Show Services (Messe Services) Trade show and exhibition marketing services including on-site consultation and live design demonstrations for business clients attending industry events.
• Digitalprämie Berlin Consulting Consulting service to help Berlin-based businesses apply for the IBB Digitalprämie grant of up to €17,000 for digitization projects, including application support and implementation.
• Investitionsbonus Berlin Consulting Consulting service to help Berlin-based SMEs apply for the Investitionsbonus Berlin subsidy covering up to 35% of investment costs (max €200,000) for digitalization initiatives.

Quantifiable outcome

• 450% increase in traffic for orthopedic practice client Dr. Schneiderhan
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• IBB (Investitionsbank Berlin)coreStrategic or Co-development PartnerOMH helps clients apply for and access the IBB Digitalprämie Berlin funding program, which provides up to €17,000 in subsidies for digital transformation projects. The company assists with the application process and implementation for eligible Berlin-based SMEs.
• Berlin Senate (Investitionsbonus Berlin)coreStrategic or Co-development PartnerOMH supports clients in obtaining the Investitionsbonus Berlin (Investment Bonus Berlin), providing up to 35% of total investment costs (max €200,000) for digitalization investments by Berlin-based SMEs. OMH assists with applications and strategy implementation.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• denkwerk GmbH: Cologne-based full-service digital agency offering web development, SEO, and digital strategy. Larger than OMH but comparable in integrated digital marketing and web services for German brands.
• Dept Agency: Global digital agency with strong DACH presence offering marketing, technology, and creative services. Larger incumbent competing for similar mid-market and enterprise digital mandates.
• TWT Interactive Group: German digital agency focused on technology-driven marketing, SEO, and digital experience. Mid-to-large competitor with overlapping SEO and web development services.
• Scholz & Volkmer GmbH: Wiesbaden-based digital agency specializing in digital strategy, web development, and brand communication. Comparable German agency with full-service digital marketing offering.
• nexum AG: Cologne-based digital agency providing strategy, technology, and marketing services. Larger German incumbent with overlapping web development and digital marketing capabilities.
• SYZYGY Group: Publicly listed German digital agency network offering digital marketing, technology, and creative services. Significantly larger incumbent competing for similar enterprise digital accounts in Germany.
• diva-e Digital Value Enterprise: German full-service digital agency with strong e-commerce and platform development capabilities. Comparable to OMH's Shopify/Magento services and broader digital offering.
• TLGG Agency: Berlin-based digital agency focused on technology, marketing, and communication. Larger local incumbent sharing OMH's Berlin market and digital marketing positioning.

Direct peers

• Claneo: Berlin-based SEO and content marketing agency with strong focus on international SEO and link building. Comparable to OMH in mid-market SEO service delivery and DACH-region orientation.
• Peak Ace AG: Berlin-based performance marketing agency specializing in SEO, paid media, and content marketing for enterprise and mid-market clients. Most direct German competitor to OMH in SEO-first digital marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCm
• Facebookfacebook.com/omhdigital
• Instagraminstagram.com/omhdigital
• LinkedInlinkedin.com/company/omhdigitalgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMH