Bass River Tennis Club

What Bass River Tennis Club does

Bass River Tennis Club is a privately held, full-service tennis club headquartered at 31 Tozer Road in Beverly, Massachusetts, serving the North Shore of Massachusetts and the broader New England region. Founded in 1971, the club operates an indoor tennis facility under the direction of four co-owners — Mark Greenberg (CEO), Michael LaPierre (General Manager), Rares Petritoi (Director of Tennis), and Maureen LaPierre (Manager) — and employs roughly 20+ certified instructors and support staff. Its programming spans three primary segments: juniors (Quick Start, USTA-certified travel teams for ages 3–18), adults (lessons, clinics, leagues, contract courts, social events), and seniors (USTA 55+ and 65+ leagues, the Henry Tiberio Senior Invitational, and Early Bird morning play). The club is recognized regionally as the "home of senior tennis" in New England and runs long-standing community events including the 50+ year Beverly Homecoming Tournament.

The club has developed proprietary in-house technology, most notably the patent-approved Electronic Scoring System (ESS), an iPad-based scoring platform that integrates with court cameras and remote viewing for teammates, parents, and staff, and is now being licensed to other clubs. Complementary internally built systems include digital signage software that displays live scores and member information, a cloud-based member portal (ClubCloud) for self-service reservations and account management, and a video recording system on all courts. Through a 20+ year partnership with the City of Beverly, Bass River also operates 10 clay courts at Beverly Golf & Tennis during the summer, extending its seasonal capacity.

The revenue model is diversified across annual memberships (Adult, Family, Junior QuickStart, Junior Full, Senior, and Early Bird add-on, billed September–August with monthly payment plans), program and lesson fees (clinics, private and small-group lessons, team programs), court time and contract court rentals, pro shop sales and restringing services, summer unlimited and day passes ($25) at Beverly Golf & Tennis, and licensing royalties from the ESS software. Go-to-market is community- and sales-led, anchored by the Tennis Connector service that matches prospective members to appropriate programs, supported by organic social media, the Rally Points podcast, a member E-vite email system, and word-of-mouth referrals within the North Shore tennis community. No external investors, funding rounds, or institutional capital are present; the company is wholly owned by its four partners.

Name

Bass River Tennis Club

Legal name

Bass River Tennis Club

Website

https://bassrivertennisclub.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately owned tennis club in Beverly, Massachusetts, serving juniors, adults, and seniors on the North Shore with year-round instruction, USTA and North Shore League competition, summer clay court programming, and proprietary Electronic Scoring System (ESS) technology licensed to other clubs.

Ownership category

akta.pro rank

Product category

Tennis Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Tennis club membership
• Junior tennis instruction
• Adult tennis programs
• Senior tennis leagues
• Summer clay court tennis

Headquarters

HQ city

Beverly

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual Membership Fees: Annual club memberships with season running September 1 to August 31. Multiple membership tiers including Adult, Family, Junior (QuickStart and Full Junior), Senior, and Early Bird add-ons. Monthly payment plans available for annual memberships.
2. Program and Lesson Fees: Fees for instructional clinics, private lessons, small group lessons, and team programs for juniors and adults. Session-based pricing with 10-20% discount for full series versus individual classes.
3. Court Time and Rental: Revenue from court reservations, contract courts (36-week season), Early Bird court time (7AM-9AM weekdays), and ball machine rental.
4. Pro Shop Sales: Racquet sales, demo fees (credited toward purchase), restringing services, and merchandise including clothing and vending items.
5. Summer Programming: Summer programs at Beverly Golf & Tennis including unlimited passes (Beverly resident and non-resident rates) and day passes ($25). Pro-rated fees for partial season participation.
6. Technology Licensing: Licensing revenue from Electronic Scoring System (ESS) software to other tennis clubs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bass River Tennis Club is a tennis facility providing year-round instructional, recreational, and competitive tennis programming for juniors (ages 3-18), adults, and seniors (55+), including Quick Start curricula, clinics, lessons, leagues, round robins, and USTA/North Shore League team participation. The club operates indoor courts at its Beverly, MA headquarters and summer programming across 10 clay courts at Beverly Golf & Tennis in partnership with the City of Beverly, supported by certified instructors and proprietary in-house technology.

Product overview

Bass River Tennis Club operates as a tennis facility offering a combination of recreational and competitive tennis programs alongside proprietary technology products. The club's service portfolio spans junior, adult, and senior tennis instruction and play (Quick Start, clinic, league, and team programs), the Tennis Connector scheduling service, and the Rally Points podcast. The proprietary technology segment includes the ESS (Electronic Scoring System) — a patent-approved scoring and video integration platform licensed to other clubs — and custom Digital Signage software. Members access services through the BRTC Member Portal (ClubCloudapp). The club also operates summer clay court programs at Beverly Golf & Tennis through a partnership with the City of Beverly.

Differentiator

Problem solved

Functional benefit

Brands

• Rally Points Podcast: Podcast hosted by Rares Petritoi, Kevin Colozzi, and Bass River Staff, covering tennis-related topics.
• BRTC Member Portal
• Tennis Connector
• Electronic Scoring System (ESS)

Products and services

• Junior Tennis Programs Comprehensive junior tennis programming for ages 3-18, including USTA-certified Quick Start (Tots membership for ages 3-4, Levels 1-2), Travel Team for 12&under through 18&under, Friday Fun Day, Sunday Match Play, and clinic levels 3-4. Two membership tiers: Junior QuickStart (clinic Levels 1-2) and Junior Full (clinic Levels 3-4 and travel team, with 90 minutes per day free court time).
• Adult Tennis Programs Adult tennis programming including lessons (Levels 1-4), clinics, round robins, mixers, social and competitive leagues, contract courts (36-week season), random court time, North Shore League and USTA team participation, and Early Bird court time (Monday-Friday 7AM-9AM). Sold as Adult and Family annual memberships with monthly payment plans.
• Senior Tennis Programs Senior tennis programming for ages 55+, including daily and weekly play options, USTA Senior (55+) and Super Senior (65+) leagues, the Henry Tiberio Senior Invitational tournament drawing premier players from New England, Early Bird program, and Daily Doubles for men in the 3.0-3.5 skill range. The club is recognized as the home of senior tennis in New England.
• Summer Clay Court Programs Summer tennis programming operated at 10 clay courts at Beverly Golf & Tennis Club through a 20+ year partnership with the City of Beverly. Includes youth and adult clinics, the Beverly Homecoming Tournament (50+ years running), Summer Unlimited Pass (resident and non-resident rates), and $25 Summer Day Pass valid sunrise to sunset.
• Pro Shop Services Racquet demo program ($3 per demo, credited toward purchase), racquet restringing (typically 3 business day turnaround), and professional staff assistance for racquet selection. Also includes racquet sales, clothing, and vending merchandise.
• Ball Machine Rental Two ball machines available for member rental, with hoppers of balls and remote control provided. Available by reservation with 5-minute end-of-session cleanup requirement.
• Electronic Scoring System (ESS) Patent-approved electronic scoring software developed internally by Bass River that allows players to enter game score information on an iPad during play. The system integrates within the game flow without interfering with play and enables remote viewing by teammates, parents, and club personnel. Available as an iPhone/iPad app for members and licensed to other clubs.
• BRTC Member Portal Cloud-based member portal (ClubCloud) for members to access club services, view newsletters, manage their account, and find NTRP ratings information, USTA resources, and partner athletic club links. Court reservations can be made up to 3 days in advance through the online booking system.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• City of BeverlycoreStrategic or Co-development Partner · 1 January 200520+ year partnership with the City of Beverly to operate 10 clay courts at Beverly Golf & Tennis Club. Bass River brings quality tennis programming to residents of Beverly and surrounding communities. This partnership allows the club to expand summer programming to clay court facilities.
• Beverly Golf & Tennis ClubcoreStrategic or Co-development PartnerPublic tennis facility where Bass River operates clay court programming during summer months. Located in Beverly, MA. Part of the 20+ year partnership with the City of Beverly.
• Beverly Athletic ClubminorChannel Partner/ Reseller/ DistributorLinked as resource for members under 'Other Links' section. Cross-promotional relationship between regional athletic facilities.
• USTA (United States Tennis Association)coreStrategic or Co-development PartnerBass River participates in USTA leagues including Senior (55+) and Super Senior (65+) divisions. Teams form each spring with many reaching Nationals. Club runs USTA Quick Start program for juniors.
• North Shore LeaguecoreStrategic or Co-development PartnerBass River participates in North Shore League tennis competition for both adult and junior players. Club coordinates league teams including Junior Travel Team competing in Cape Ann League.
• ESSCO-MGH Breast Cancer FundraiserminorOthersAnnual fundraiser event hosted at the club. Open to members and non-members with member priority. One of the club's community giving initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSxwQZsHXLKaNCnjaHXDbGg
• Facebookfacebook.com/BassRiverTennisClub
• Instagraminstagram.com/bassrivertennisclub
• Xx.com/bassrivertennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bass River Tennis Club