Smart-Tech

What Smart-Tech does

Smart-Tech (legal entity: smart-tech.mg) is a Madagascar-based web design and custom software development firm headquartered in Antanifotsy. The company has operated for approximately ten years with a headcount of 1–10 employees, serving roughly twenty national and international clients across tourism, conservation, logistics, education, and development sectors (named logos include Madagascar National Parks, PSI-Madagascar, SMMC, and Ingenosya). Its core offerings are professional website creation services — including a freemium entry-level package delivered within three days on a subdomain — and bespoke computerized solutions spanning custom ERP systems, information systems, and business process automation software. Underlying technology is conventional web and enterprise stack: Angular, React, Symfony, Odoo, WordPress, Docker, CodeIgniter, and PowerBuilder, delivered via a cloud-based deployment model with no public API.

The business model combines three revenue streams: one-time website project fees (including the free tier used as a top-of-funnel acquisition tool), professional services for custom ERP and information system builds under multi-year contracts, and recurring subscription revenue from domain registration and web hosting (.mg, .com, .net, .org, .fr). Distribution is direct through a self-serve website ordering platform for SMB and consumer buyers, paired with a quote-based sales motion for enterprise custom engagements. Marketing relies primarily on content marketing (a multilingual blog of technical tutorials) and organic SEO, supplemented by referral and word-of-mouth from the existing client base. The company is privately held, bootstrapped, with no external equity funding, no parent entity, and no M&A activity disclosed.

Name

Smart-Tech

Legal name

smart-tech.mg

Website

https://smart-tech.mg

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart-Tech is a Madagascar-based web design and custom software firm (1–10 employees, ~20 clients) offering website creation, custom ERP systems, and hosting services to SMBs, tourism operators, NGOs, and government clients nationally and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Antanifotsy

HQ country

Madagascar

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Website Creation Services: Professional website creation services including free website packages and premium custom solutions. Clients can order websites through their platform with predefined templates and customizable options.
2. Custom Software Development: Development of tailored computerized solutions for business management, sales processes, and specific business activities including ERP and information systems.
3. Domain Registration and Hosting: Domain name registration and website hosting services, including management of .mg, .com, .net, .org, and .fr domain names.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Smart-Tech is a Madagascar-based digital agency that designs and develops professional websites, builds custom software solutions including ERP and information systems, and provides domain registration with hosting services for businesses and organizations. The firm also offers a free website package targeting new entrants and delivers cloud-based, fully customized solutions with rapid turnaround.

Product overview

Smart-Tech is a web development and custom software services company offering two core offerings: professional website creation services (including a free template-based website package) and bespoke software solutions comprising ERP systems and custom information systems. The company operates a cloud-based approach and provides related services such as domain registration and web hosting. The free website creation product serves as an entry-level offering using predefined templates, while custom software development addresses more complex business process automation needs for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Website Creation
• Custom Software Solutions (ERP and Information Systems)
• Domain Registration and Web Hosting
• Free Website Package

Quantifiable outcome

• Website deployment within 3 days
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Coding.IOminorStrategic or Co-development PartnerSmart-Tech partnered with Coding.IO for basic cybersecurity training for their team. This training focuses on cybersecurity fundamentals to improve service quality and team capabilities in providing secure solutions to clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wix: Wix is a leading self-serve website creation platform offering template-based site building, hosting, and domain registration to SMBs globally — the same end-customer profile and core product offering that Smart-Tech targets with its free/premium website packages.
• Squarespace: Squarespace provides template-driven website building, hosting, and domain services aimed at SMBs and creative professionals, directly overlapping with Smart-Tech's freemium website creation offering.
• GoDaddy: GoDaddy combines domain registration, hosting, and a website builder targeting SMBs — a near-exact functional overlap with Smart-Tech's bundled domain + hosting + free website package. It is the dominant domain registration provider, including in emerging markets where Smart-Tech operates.
• Hostinger: Hostinger offers low-cost hosting, domain registration, and an AI-assisted website builder aimed at SMBs and entry-level users worldwide, mirroring Smart-Tech's free/low-tier website + hosting bundle for budget-conscious customers.
• WordPress.com (Automattic): WordPress.com offers freemium website creation, hosting, and domain services built on the WordPress CMS, competing with Smart-Tech for SMB website business while also enabling blogs/content sites consistent with Smart-Tech's content-marketing model.
• SiteGround: SiteGround provides managed web hosting with WordPress-focused plans and site-building tools targeted at SMBs and developers — directly analogous to Smart-Tech's hosting/website offering.
• Webflow: Webflow is a professional website design and hosting platform aimed at agencies and SMBs that want customized sites without code — a closer functional overlap with Smart-Tech's "100% customized" positioning than template builders like Wix.

Emerging players

• Toptal: Toptal is a marketplace for vetted freelance web developers and software engineers, serving as an alternative for clients who would otherwise hire local shops like Smart-Tech for custom web and software development work.
• Fiverr: Fiverr is a global marketplace for freelance web development, software development, and hosting-related services — competing with Smart-Tech for SMB and international client projects at potentially lower prices.

Broad incumbents

• Odoo: Odoo is an open-source ERP and business application suite widely used by SMBs globally; Smart-Tech's custom ERP development work explicitly references Odoo as part of its stack — meaning Odoo partners/customizers are the most direct functional peers for the higher-margin half of Smart-Tech's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smarttech.mg
• LinkedInlinkedin.com/company/smart-tech-mg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart-Tech