Diesel Parts Direct

What Diesel Parts Direct does

Diesel Parts Direct is a privately held e-commerce distributor of diesel engine replacement parts, headquartered in Baton Rouge, Louisiana and founded in 1984. The company operates a self-serve web storefront at dieselpartsdirect.com and a phone-based sales desk, selling genuine OEM, aftermarket, and remanufactured components across 15+ engine brands including Caterpillar, Cummins, Detroit Diesel, John Deere, Deutz, Yanmar, Perkins, Kubota, Isuzu, Scania, Northern Lights, Westerbeke, Hatz, Murphy, and Twin Disc. It holds authorized dealer status with seven manufacturers, allowing it to distribute genuine parts with manufacturer-backed 6–12 month warranties, and sells a private-label remanufactured line under the DPD Reman brand with a 12-month warranty.

The business is built on a standardized e-commerce platform with parts search by part number, category, or engine model. Supporting services include a Guaranteed In-Stock Program with same-day shipping and free-freight SLA, PDF service and parts manuals for nine brands, engine serial-number identification guides, warranty documentation, a surplus inventory discount category, and a 30-day core return program for remanufactured parts. Payment processing covers Visa, Mastercard, American Express, and PayPal; the company ships domestically across the U.S. and internationally (including Canada). Headcount is 11–50 employees and no parent company, private equity backing, or institutional investment is disclosed.

Revenue is generated through unit-priced hardware sales with pay-as-you-go billing, with no subscription, contract, or enterprise pricing tier described. The customer base is segmented horizontally as diesel engine operators across marine, industrial, and commercial use cases, served through both self-serve e-commerce (SMB/individual buyers) and phone-based inside sales (enterprise/complex orders). The company has earned an A+ Better Business Bureau rating and cites 40+ years of industry experience as its primary trust signal; no revenue figures, funding events, or M&A activity are disclosed.

Name

Diesel Parts Direct

Legal name

Diesel Parts Direct

Website

https://dieselpartsdirect.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Diesel Parts Direct is a privately held e-commerce distributor founded in 1984 that sells genuine OEM, aftermarket, and remanufactured diesel engine parts across 15+ brands, serving marine, industrial, and commercial diesel engine operators via its website and phone sales.

Ownership category

akta.pro rank

Product category

Diesel Engine Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

Keywords

• Diesel engine parts
• Aftermarket OEM parts
• Remanufactured diesel components
• Marine generator parts
• Heavy-duty engine spares

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diesel Engine Parts Sales: Sale of genuine OEM, aftermarket, and remanufactured diesel engine parts for multiple engine brands. Revenue is generated through product sales with varying price points based on part type (genuine vs aftermarket) and condition (new vs remanufactured).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Diesel Parts Direct operates a multi-brand e-commerce storefront selling genuine OEM, aftermarket, and remanufactured diesel engine parts for 15+ manufacturers across marine, industrial, and commercial applications. Inventory spans filters, gaskets, pistons, cylinder heads, crankshafts, overhaul kits, starters, alternators, block heaters, gauges, and transmission parts, with a Guaranteed In-Stock same-day shipping program and direct phone-based technical sales support. The company is also an authorized service dealer for Yanmar, Perkins, Deutz, Kubota, Northern Lights, Westerbeke, and Isuzu.

Product overview

Diesel Parts Direct is an authorized dealer for leading diesel engine manufacturers offering a broad e-commerce inventory of parts across multiple brands. The core product is the online parts ordering platform supplemented by manufacturer-specific parts categories including Caterpillar, Cummins, Detroit Diesel, Deutz, Isuzu, John Deere, Kubota, Northern Lights, Perkins, Scania, Westerbeke, Yanmar, Hatz, Murphy, and Twin Disc. The portfolio includes genuine OEM parts, aftermarket replacement parts, and DPD Reman remanufactured components. Supporting services include a Guaranteed In-Stock same-day shipping program, parts and service manual downloads, engine serial number identification resources, warranty information, and surplus inventory with discounted pricing. Payment processing supports Visa, Mastercard, American Express, and PayPal. Parts categories span air/fuel/oil filters, overhaul kits, cylinder heads, pistons, crankshafts, bearings, gaskets, fuel injection components, water pumps, starters, alternators, and block heaters.

Differentiator

Problem solved

Functional benefit

Brands

• DPD Reman: Remanufactured parts brand sold under DPD Reman trademark with 12-month warranty.

Products and services

• Diesel Engine Parts Comprehensive online inventory of diesel engine replacement parts including filters, gaskets, bearings, pistons, cylinder heads, crankshafts, and in-frame overhaul kits across multiple engine brands (genuine OEM, aftermarket, and remanufactured options), intended for owners and operators maintaining diesel-powered marine, industrial, and commercial equipment.
• Caterpillar Parts Brand-specific catalog of replacement parts for Caterpillar diesel engines (3114, 3116, 3126, 3176, 3196, and 3100 series), including aftermarket and remanufactured options, available through the Caterpillar-specific storefront page.
• Cummins Parts Brand-specific catalog of replacement parts for Cummins diesel engines (NT855, NH250, NH220, B Series, L10/M11, ISC/ISL, ISX/QSX, and KTA/QSK series), available through the Cummins-specific storefront page.
• Detroit Diesel Parts Brand-specific catalog of replacement parts for Detroit Diesel engines (Series 60, 71 Series including 271, 371, 471, 671, and 149 Series), available through the Detroit Diesel-specific storefront page.
• Deutz Parts Brand-specific catalog of parts for Deutz diesel engines (511, 912, 913, 914, 1012, 1013, 1008, and 2012 series); supplied under authorized Deutz service dealer status with 12-month factory warranty on genuine parts.
• Isuzu Parts Genuine brand-specific replacement parts for Isuzu diesel engines across multiple Isuzu engine models, supplied under authorized dealer status with a 6-month warranty.
• John Deere Parts Brand-specific catalog of replacement parts for John Deere diesel engines across industrial and marine applications, offered through the John Deere-specific storefront page.
• Kubota Parts Genuine brand-specific replacement parts for Kubota diesel engines (D1005, D1105, D1803, D722, D902, V1505, V2203, V2403 and other models), supplied under authorized dealer status with a 12-month warranty.
• Northern Lights Generator Parts Brand-specific catalog of parts for Northern Lights marine generators and generator sets, available under authorized dealer status with documentation provided.
• Perkins Parts Brand-specific catalog of parts for Perkins diesel engines (3.152, 4.203, 4.108, 1100 and 1200 series, 804C/804D, and various industrial models); supplied under authorized Perkins diesel service dealer status with a 12-month warranty.
• Westerbeke Generator Parts Brand-specific catalog of parts for Westerbeke generators (BCD, BCG, BTD, BEG, BPMG, W, WMD, WMF, WTA series and marine generators), supplied under authorized dealer status with a one-year limited factory warranty on genuine parts.
• Yanmar Parts Genuine brand-specific replacement parts for Yanmar diesel engines, supplied under authorized Yanmar service dealer status and covered by a 6-month warranty.
• Hatz Parts Brand-specific catalog of parts for Hatz diesel engines and industrial power units, with warranty documentation available.
• Scania Parts Brand-specific catalog of parts for Scania diesel engines (including DC9 and other industrial and marine models), with warranty documentation available.
• Murphy Gauges and Controls Brand-specific catalog of Murphy gauges, sensors, and control systems for diesel engine monitoring and instrumentation.
• Twin Disc Transmission Parts Brand-specific catalog of Twin Disc transmission parts for marine and industrial diesel applications.
• Starters and Alternators Catalog of starter motors and alternator units (including Wilson brand and various OEM replacements) sold for diesel engines across multiple brands.
• Hotstart Engine Block Heaters Hotstart-branded engine block heaters for cold-weather diesel engine starting, offered in multiple voltage (120V, 240V) and wattage options and compatible with Caterpillar, Cummins, Detroit Diesel, Deutz, John Deere, and Perkins engines.
• Surplus Inventory Parts Discounted surplus and overstock diesel engine parts marketed at special pricing across multiple brands including Caterpillar, Cummins, Detroit Diesel, Deutz, Isuzu, Kubota, Northern Lights, Perkins, Westerbeke, and Yanmar.
• DPD Reman Remanufactured Parts In-house remanufactured diesel parts sold under the DPD Reman sub-brand with a 12-month warranty. Remanufactured products carry a refundable core charge that is credited to the customer account when a rebuildable core of the same part number is returned within 30 days of the original invoice.
• Guaranteed In-Stock Program Same-day shipping service guarantee program for qualified in-stock items ordered before 2:00 PM Central Time on business days; if the guarantee is missed, free freight is provided on the order.

Quantifiable outcome

• Same-day shipping on guaranteed in-stock items for orders placed by 2:00 PM CST Monday-Friday
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• YanmarcoreChannel Partner/ Reseller/ DistributorAuthorized Yanmar Service Dealer carrying genuine Yanmar parts covered by 6-month warranty. Customers can shop online, request quotes, or call for assistance.
• PerkinscoreChannel Partner/ Reseller/ DistributorAuthorized Perkins Diesel Service Dealer offering genuine parts for Perkins 3.152 and other engine models with 12-month warranty.
• DeutzcoreChannel Partner/ Reseller/ DistributorAuthorized Deutz Service Dealer providing genuine parts for Deutz 511, 912, 913, 914 and other models with 12-month factory warranty.
• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized Kubota dealer offering genuine Kubota parts with 12-month warranty for D-series, V-series, and other Kubota engines.
• Northern LightscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Northern Lights generator parts and documentation.
• WesterbekecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Westerbeke generator and engine parts with one-year limited factory warranty on genuine parts.
• IsuzucoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Isuzu engine parts with 6-month warranty on genuine parts.
• ScaniaminorChannel Partner/ Reseller/ DistributorDealer for Scania engine parts with warranty documentation available.
• Twin DiscminorChannel Partner/ Reseller/ DistributorDealer for Twin Disc transmission parts.
• MurphyminorChannel Partner/ Reseller/ DistributorDealer for Murphy gauges and controls for diesel engines.
• HatzminorChannel Partner/ Reseller/ DistributorDealer for Hatz engine parts with warranty documentation available.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Diesel Power Products: Online retailer of aftermarket diesel engine parts (Cummins, Duramax, Power Stroke, etc.). Most directly comparable competitor — runs an e-commerce store selling parts and accessories for multiple diesel engine brands from a single facility.
• Highway and Heavy Parts: Specialty distributor of remanufactured and new diesel engine parts covering Cummins, Detroit Diesel, Caterpillar, and similar heavy-duty brands. Operates an online parts catalog with phone-based technical support, closely paralleling Diesel Parts Direct's model.
• Surgenix: Independent distributor and remanufacturer of diesel engine parts for Cummins, Caterpillar, Detroit Diesel, and related heavy-duty platforms. Closely mirrors the reman + new-parts mix that defines the DPD Reman and surplus offerings.

Broad incumbents

• FleetPride: North America's largest independent distributor of heavy-duty truck and trailer parts with hundreds of branches. Overlaps on diesel engine components for commercial vehicles but operates at significantly greater scale and geographic reach.
• HDA Truck Pride: Distribution network for heavy-duty aftermarket parts with shared buying, marketing, and inventory programs. Trades in many of the same diesel components and serves overlapping fleet and service customers.
• Dorman Products: Major U.S. manufacturer and supplier of aftermarket automotive replacement parts, including engine and drivetrain components. Indirect peer — operates upstream as a parts producer/distributor with broad coverage that touches many of the same part categories Diesel Parts Direct resells.
• Genuine Parts Company (NAPA): Parent of NAPA Auto Parts, the largest U.S. automotive aftermarket distribution network. Sells replacement parts and supplies that overlap with Diesel Parts Direct's filtration, electrical, and engine categories, though it is far broader in scope.
• TruckPro: Heavy-duty aftermarket parts distributor serving commercial truck and equipment markets. Comparable product categories (engine components, filtration, starters/alternators) and similar B2B customer base, with a multi-branch distribution footprint.

Regional players

• Industrial Engine & Power Solutions (IEPS): Independent distributor of diesel engine parts for industrial and generator applications, with overlapping brand coverage (Cummins, Perkins, John Deere, Kubota). Smaller online-first operator in a similar niche.

Emerging players

• DBK Equipment Services: Boutique diesel engine parts and service supplier catering to marine and industrial genset customers. Comparable niche focus on multi-brand diesel engines (similar to Perkins, Northern Lights, Westerbeke categories).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diesel Parts Direct