Diesel Power Products

Name

Diesel Power Products

Legal name

Diesel Power Products

Website

https://dieselpowerproducts.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time hardware sales of diesel performance parts including turbos, injectors, suspension components, steering gear boxes, air filters, exhaust systems, and related accessories. Revenue generated through individual product transactions with varying price points from $69 to over $3,000 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Diesel Power Products is an e-commerce retailer and distributor specializing in diesel performance parts and accessories for Cummins, Powerstroke, Duramax, and EcoDiesel engines. The company offers thousands of parts spanning model years 1983-2026 across multiple truck platforms, sourced from over 15 top-tier manufacturers. Revenue is generated primarily through one-time hardware sales of turbochargers, fuel injectors, suspension components, steering gear boxes, air filters, exhaust systems, and related diesel performance parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Cummins Performance Parts Comprehensive catalog of diesel performance parts and accessories for Cummins-powered trucks and vehicles, including 1989-2026 Ram 6.7L and 5.9L Cummins, 2016-2019 Nissan Titan XD 5.0L Cummins, and 4BT Cummins engine parts. Products include turbochargers, fuel injectors, steering components, suspension systems, exhaust components, and air filters from brands such as Fleece Performance, BD-Power, Banks Power, Red-Head Steering Gears, and S&B Filters. Targeted at Dodge/RAM Cummins truck owners.
• Powerstroke Performance Parts Diesel performance parts and accessories for Ford Powerstroke engines, covering 1983-2026 models including 6.7L, 6.4L, 6.0L, 7.3L Powerstroke, 7.3L IDI, 6.9L IDI, and F-150 3.0L Powerstroke. Parts include S&S Diesel Motorsport Disaster Prevention Kits, suspension and steering components from Carli Suspension and BDS Suspension, and engine components. Targeted at Ford Super Duty and F-150 Powerstroke owners.
• Duramax Performance Parts Diesel performance parts and accessories for GM Duramax engines, covering 1992-2026 models including 6.6L L5P, LML, LMM, LLY, LBZ, LB7 Duramax in 2500HD/3500HD trucks, 3.0L LM2/LZO Duramax in 1500 trucks, 2.8L Duramax in Canyon/Colorado, and 6.5L Detroit Diesel. Products from Kryptonite, PPE, BDS Suspension, and MBRP Exhaust covering suspension, fuel systems, and engine components. Targeted at Chevrolet/GMC Duramax truck owners.
• EcoDiesel Performance Parts Diesel performance parts and accessories for 3.0L EcoDiesel engines, covering 2014-2018 and 2020-2023 Ram 1500 EcoDiesel, and 2020-2023 Jeep 3.0L EcoDiesel. Includes specialized parts and performance options for the EcoDiesel platform. Targeted at Ram 1500 and Jeep EcoDiesel owners.

Quantifiable outcome

• Massive inventory of thousands of parts from top manufacturers

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Wrench ConnectedcoreStrategic or Co-development PartnerWrench Connected is an independent installation marketplace operating in partnership with Diesel Power Products. After checkout, the company routes vehicle info and part SKUs to verified local installation shops for competitive bidding. Customers select preferred installers based on price, reviews, and availability. Payments are processed securely through Stripe.
• Fleece Performance EngineeringmajorChannel Partner/ Reseller/ DistributorFeatured brand partner for turbochargers, fuel filters, and performance engine components. Popular products include the 63mm FMW HE300VG VGT Cheetah Turbocharger for 13-18 Ram 6.7L Cummins.
• BD-PowermajorChannel Partner/ Reseller/ DistributorFeatured brand partner offering diesel performance parts including turbos, injectors, and related components. Currently running promotional 10% off select BD Diesel parts through specific dates.
• Banks PowermajorChannel Partner/ Reseller/ DistributorFeatured brand partner offering intake manifold systems and performance components including the Monster-Ram Intake Manifold for Cummins engines.
• Red-Head Steering Gears Inc.majorChannel Partner/ Reseller/ DistributorTop-selling brand partner for steering gear boxes with multiple SKUs covering Dodge Ram, Ford F-250/F-350 applications. Products featured as best sellers with high review volumes.
• Carli SuspensionmajorChannel Partner/ Reseller/ DistributorFeatured suspension partner offering lift kits, heavy-duty track bars, and steering stabilizers for Ford Super Duty and GM HD trucks.
• Dynomite DieselmajorChannel Partner/ Reseller/ DistributorFeatured brand partner for performance injectors backed by Diesel Power Products as an upgrade they stand behind.
• S&B FiltersmajorChannel Partner/ Reseller/ DistributorFeatured brand partner for air filtration systems including replacement filters and intake components for Cummins and Duramax engines.
• S&S Diesel MotorsportmajorChannel Partner/ Reseller/ DistributorFeatured brand partner offering the Gen2.1 Disaster Prevention Kit for Ford 6.7L Powerstroke and other diesel performance components.
• PPE (Pacific Performance Eng.)majorChannel Partner/ Reseller/ DistributorFeatured brand partner for transmission components, turbos, and performance parts for GM Duramax applications.
• Kryptonite ProductsmajorChannel Partner/ Reseller/ DistributorFeatured brand partner for suspension components including sway bar end links and front end upgrade packages for GM 2500HD/3500 applications.
• MBRP ExhaustmajorChannel Partner/ Reseller/ DistributorFeatured brand partner for exhaust systems and components for diesel performance applications.
• BDS SuspensionmajorChannel Partner/ Reseller/ DistributorFeatured brand partner for lift kits and heavy-duty suspension components including track bars and steering stabilizers.
• ATS Diesel PerformancemajorChannel Partner/ Reseller/ DistributorFeatured brand partner for USA-made transmission components, turbos, and related diesel performance parts.
• Diesel ArmyminorGTM or Marketing PartnerDiesel Army welcomes Diesel Power Products on their 20th anniversary, indicating a long-standing relationship within the diesel enthusiast community.

Scale indicators1 record

Broad incumbents

• Summit Racing Equipment: Largest US performance parts retailer with a catalog spanning automotive, truck, and diesel performance. Operates at meaningfully larger scale than Diesel Power Products but overlaps substantially in the diesel truck parts category.

Direct peers

• Thoroughbred Diesel: Direct competitor specializing in diesel performance parts for Ford Powerstroke and Dodge Cummins trucks, with similar catalog depth, brand partnerships, and expert technical support positioning.
• ATS Diesel Performance: Manufacturer and retailer of diesel performance parts (transmissions, turbos, torque converters) that also retails through its own site. Functions as both a Diesel Power Products brand partner and a partial competitor in overlapping categories.
• Pure Diesel Power: Diesel performance parts e-commerce retailer covering Cummins, Powerstroke, and Duramax platforms. Competes head-to-head with Diesel Power Products on multi-brand distribution and enthusiast customer segments.
• Sinister Diesel: Direct competitor in diesel performance parts retail, offering a mix of own-brand products and third-party brand distribution across Cummins, Powerstroke, and Duramax platforms.
• XDP (Xtreme Diesel Performance): Direct competitor in diesel performance parts e-commerce, focused on Dodge Cummins, Ford Powerstroke, and GM Duramax aftermarket. Operates a similar multi-brand distribution model with comparable customer segments and brand partnerships.
• Diesel Power Gear: Smaller direct competitor in diesel performance parts retail, focused on Cummins, Powerstroke, and Duramax platforms with a comparable multi-brand distribution model.

Emerging players

• Merchant Automotive: Diesel performance parts manufacturer-retailer focused on Allison transmission components and supporting products for Duramax and Powerstroke trucks. Smaller scale than Diesel Power Products with a narrower product focus.

Market position

Customer concentration

• Instagraminstagram.com/dieselpowerproducts
• Xx.com/ProperDiesel
• LinkedInlinkedin.com/company/diesel-power-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diesel Power Products