SD Crvena Zvezda

What SD Crvena Zvezda does

SD Crvena Zvezda (Спортско Друштво Црвена звезда) is a Serbian multi-sport society headquartered in Belgrade, founded in 1945, that operates one of the most recognized and culturally significant sports brands in Serbia. The organization encompasses at least thirteen competitive sports sections — men's and women's football, basketball, volleyball, water polo, handball, table tennis, ice hockey, futsal, and bowling, plus dedicated women's teams in basketball, water polo, handball, and football. The flagship FK Crvena Zvezda football club plays at Rajko Mitić Stadium (Marakana), which has hosted documented single-match attendance of 50,000 for high-profile UEFA Champions League qualifiers. The society also publishes Zvezdina Revija, a sports magazine in continuous publication for 57+ years, which functions as both editorial content and an advertising/sponsorship channel.

The organization generates revenue through four documented streams: (1) transaction-based match ticket sales, (2) subscription-style premium season ticket packages with group-purchase discounts, installment payment plans, and seat-change options, (3) advertising and sponsorship revenue via Zvezdina Revija and stadium channels, and (4) competition-derived sports revenue from participation in the Adriatic League, UEFA competitions, and Serbian national championships. Youth academy recruitment begins at age 7 across multiple sports, building a long-term participant and supporter pipeline. The society's technology base is described as a "multi-sport club operations platform" — it operates as a traditional sports organization rather than a technology company, with owned-and-operated distribution through its own stadium ticket office, official website (sd-crvenazvezda.net), Facebook page, YouTube channel, and the long-running print magazine.

The society's customer segments are segmented horizontally: (1) youth athletes aged 7-18 enrolled in academy and youth programs, (2) sports fans and supporters who attend matches, purchase tickets and merchandise, and (3) corporate sponsors and advertisers seeking brand visibility through Zvezdina Revija and stadium channels. There is no disclosed parent company, no external private equity or venture capital involvement, and no parent-subsidiary ownership structure — SD Crvena Zvezda operates as a member-based sports society governed by its Board of Directors (Upravni Odbor).

Name

SD Crvena Zvezda

Legal name

Спортско Друштво Црвена звезда

Website

https://sd-crvenazvezda.net

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

SD Crvena Zvezda is a Belgrade-based multi-sport society founded in 1945, operating 13+ competitive sports sections (football, basketball, volleyball, water polo, handball, table tennis, ice hockey, futsal, bowling, and women's teams) for Serbian fans, youth athletes, and corporate sponsors, with revenue from match tickets, season subscriptions, magazine advertising, and competition participation.

Ownership category

akta.pro rank

Product category

Professional Multi-Sport Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Professional sports club
• Multi-sport society
• Football club
• Sports magazine publishing
• Youth sports academy

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from match tickets including premium season tickets with group purchase discounts
2. Membership and Season Tickets: Premium season ticket packages with seat change options and installment payment plans
3. Advertising and Sponsorship: Zvezdina Revija magazine advertising space sold to sponsors
4. Sports Competition Revenue: Revenue from participation in Adriatic League, UEFA competitions, and Serbian championships

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

SD Crvena Zvezda is a Serbian multi-sport society founded in 1945 in Belgrade, operating professional and amateur teams across more than 13 disciplines including football, basketball, volleyball, water polo, handball, table tennis, ice hockey, futsal, and bowling, alongside women's teams in basketball, football, water polo, and handball. The society sells match tickets, premium season ticket subscriptions with installment plans, youth academy registrations for ages 7–18, and publishes Zvezdina Revija, a continuously published sports magazine in the region for over 57 years.

Product overview

SD Crvena Zvezda is a multi-sport society operating a portfolio of sports teams and a long-running sports publication. The core offerings include competitive sports teams in football, basketball, volleyball, water polo, handball, and other disciplines, along with 'Звездина Ревија' (Zvezdina Revija), the oldest continuously published sports magazine in the region established over 57 years ago. The organization does not operate as a technology platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Brands

• KK Crvena Zvezda Meridianbet: Professional basketball club competing in the Adriatic League and EuroCup.
• Zvezdina Revija

Products and services

• Men's Football Team (FK Crvena Zvezda) Professional men's football team competing in the Serbian SuperLiga and European competitions including UEFA Champions League qualifiers. Hosts home matches at the Rajko Mitić Stadium (Marakana) in Belgrade.
• Men's Basketball Team (KK Crvena Zvezda Meridianbet) Professional men's basketball club competing in the Adriatic League, Serbian competitions, and EuroCup. Named KK Crvena Zvezda Meridianbet under its sponsorship title.
• Volleyball Teams (OK Crvena Zvezda) Men's and women's volleyball teams competing in Serbian league competitions. The women's cadet team included players Isidora Jakovljević and Una Dobrićanin who won bronze at the 2026 Balkan Championships.
• Water Polo Teams (VK Crvena Zvezda) Men's and women's water polo teams competing in Serbian national competitions.
• Handball Teams (RK Crvena Zvezda) Men's and women's handball teams competing in Serbian league competitions. The men's handball club actively recruits boys aged 7–11 (grades 1–4) into its youth development program.
• Table Tennis Team (STK Crvena Zvezda Telekom) Table tennis club competing in Serbian national competitions. Won its first Serbian Cup trophy in 2026 and defended the Serbian championship title that year.
• Ice Hockey Team (HK Crvena Zvezda) Ice hockey club section operating under the SD Crvena Zvezda umbrella.
• Futsal Team Futsal club section operating under the SD Crvena Zvezda umbrella.
• Bowling Team Bowling club section operating under the SD Crvena Zvezda umbrella.
• Zvezdina Revija Sports Magazine Print sports magazine covering all sports activities of SD Crvena Zvezda, published continuously for over 57 years. Features sports history, club stories, and includes advertising space sold to sponsors.
• Youth Sports Academy Youth sports development and athlete recruitment program running testing and academy categories for boys aged 7–18 (grades 1–4 for handball), providing competitive athletics participation and training pathways.
• Women's Teams Program Competitive women's sports teams covering basketball, water polo, handball, and football competing in Serbian leagues.

Quantifiable outcome

• Bronze medal at Balkan Championships 2026 - Women's cadet volleyball team with Isidora Jakovljević and Una Dobričanin
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Črtomir BošnjakminorOthers · 23 June 2026Slovenian volleyball player transferred from Kalcit Volley to OK Crvena Zvezda. Former vice-champion of Slovenia, joined for the title fight. Previously played for ACH Ljubljana where he won triple crown in 2022/23 season.
• CET (Computer Faculty)coreStrategic or Co-development Partner · 14 February 2006Educational partnership for Internet Center 'I ja sam zvezdaš' providing computer training for athletes from all SD Crvena Zvezda clubs. Training covers Microsoft Office, Internet Explorer, Outlook Express with international certification options.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PFC CSKA Sofia: Bulgarian multi-sport society with football and basketball sections. Comparable as a Balkan multi-sport society operating in a similar-sized national market and European competition landscape.
• FK Partizan Belgrade: Belgrade-based multi-sport society and direct domestic rival of SD Crvena Zvezda, operating parallel football, basketball, and other sections competing for the same Serbian market, sponsors, and fan base.
• Ferencvárosi TC: Hungarian multi-sport club competing in UEFA Champions League football and European basketball. Highly comparable as a Central European multi-sport society of similar market size and European competition footprint.
• HNK Hajduk Split: Croatian football club with broader multi-sport heritage, competing in European competitions. Comparable as a regional member-based sports society with similar market profile and football-driven economics.

Broad incumbents

• Galatasaray SK: Turkish multi-sport society with elite football and basketball programs. Comparable as a regional multi-sport society with pan-European competition pedigree and a major stadium-anchored business.
• Panathinaikos AO: Greek multi-sport club with flagship football and basketball sections in European competitions. Comparable as a regional multi-sport society competing in the same Adriatic/Balkan sports ecosystem.
• Olympiacos CFP: Greek multi-sport club (football, basketball, water polo, volleyball, etc.) competing in UEFA Champions League and EuroLeague. Highly comparable as a Balkan-style multi-sport society with elite European ambitions and a large stadium-driven business model.
• Fenerbahçe SK: Turkish multi-sport society with football, basketball, and several other disciplines competing in European competitions. Comparable as a large multi-sport society model with diversified European competition exposure.
• Beşiktaş JK: Turkish multi-sport society with football, basketball, and other sections. Comparable as another member-based multi-sport society model operating in the same broader regional sports ecosystem.

Regional players

• FK Vojvodina: Serbian football club from Novi Sad competing in the Serbian SuperLiga. Comparable as a domestic Serbian league rival within the same national competition ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6-MIXIYK0BH6P7Ezc72yOA
• Facebookfacebook.com/%D0%97%D0%B2%D0%B0%D0%BD%D0%B8%D1%87%D0%BD%D0%B0-%D0%BF%D1%80%D0%B5%D0%B7%D0%B5%D0%BD%D1%82%D0%B0%D1%86%D0%B8%D1%98%D0%B0-%D0%A1%D0%94-%D0%A6%D1%80%D0%B2%D0%B5%D0%BD%D0%B0-%D0%B7%D0%B2%D0%B5%D0%B7%D0%B4%D0%B0-181709031866227/?fref=ts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SD Crvena Zvezda