What HNK Hajduk Split does

HNK Hajduk Split is a Croatian first-division football club founded on February 13, 1911, headquartered in Split, Croatia. The club operates as a private sports joint-stock company (š.d.d.) with a member-based ownership model, governed by a Management Board and Supervisory Board, with the Hajdučka zajednica advisory body representing the supporter community. The men's first team competes in the SuperSport HNL and UEFA European competitions, while ŽNK Hajduk (women's team, established August 2021) competes in the Croatian Women's Football League and UEFA Women's Champions League. The club plays its home matches at the architecturally renowned Poljud Stadium (33,987 capacity) and operates a Hajduk Academy for youth development across all age groups.

Revenue is generated across six primary streams: matchday (ticket sales, hospitaliy, F&B at Poljud), broadcasting rights (Croatian Telecom MAXtv and UEFA competitions), commercial sponsorship (adidas kit supplier, SeekandHit, SuperSport HNL naming rights), merchandise (shop.hajduk.hr e-commerce and Fan Shop Poljud), membership fees (104,705 members via moje.clanstvo.hajduk.hr), and stadium tours and experiences. The club's digital footprint is anchored on hajduk.hr (built on Magento) and extends across Facebook, X/Twitter, YouTube, Instagram, TikTok, and WhatsApp, with a newsletter service and Hajduk Family Club loyalty program. Distribution channels include direct stadium matchday sales, online ticketing (ulaznice.hajduk.hr), e-commerce, and Croatian Telecom MAXtv broadcasting. The GTM model is community-led: the Torcida ultras, Naš Hajduk association, and the 104,705-member base drive organic demand across all revenue streams, while corporate partnerships (Hajduk Business Network) layer B2B revenue on top of the consumer base.

Name

HNK Hajduk Split

Legal name

HNK Hajduk s.d.d. Split

Website

https://hajduk.hr

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

101–250 employees

Short description

HNK Hajduk Split is a Croatian first-division football club founded in 1911, based in Split, operating a community-owned model with 104,705 members. The club runs men's and women's teams, a youth academy, and generates revenue across matchday, broadcasting, sponsorship, merchandise, membership, and stadium experience streams.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Sports entertainment services
• Fan membership programs
• Matchday ticketing
• Football merchandise retail

Headquarters

HQ city

Split

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Poljud Stadium across Croatian league (SuperSport HNL), cup competitions, and European qualifiers/group stages
2. Broadcasting Rights: Revenue from TV broadcasting rights for participation in SuperSport HNL and UEFA competitions (Europa League, Conference League qualifiers)
3. Commercial Sponsorship: Kit supplier partnership with adidas, marketing and technology sponsors (SeekandHit), official partners across various categories, and hospitality/corporate sponsorship packages
4. Merchandise and Shop: Official fan shop selling jerseys, apparel, accessories, and souvenirs through physical and online channels (shop.hajduk.hr)
5. Membership Fees: Annual membership fees providing access to member portal (moje.clanstvo.hajduk.hr) with 104,705 total members, offering benefits including 12% discount on season tickets
6. Stadium Tours and Experiences: Revenue from Poljud Stadium tours, virtual tours, and stadium hospitality experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

HNK Hajduk Split operates two professional football teams (men's first team and women's team), a youth academy, and a portfolio of fan-facing commercial services. The club generates revenue through matchday ticket sales at Poljud Stadium (33,987 capacity), membership fees from 104,705 members, official merchandise (jerseys, apparel, accessories) via physical fan shop and online e-commerce, broadcasting rights, commercial sponsorship (including adidas kit supplier and Croatian Telecom HDTV), and stadium tours. The men's team competes in the Croatian SuperSport HNL and UEFA European competitions (Conference League, Europa League qualifiers), while the women's team (ŽNK Hajduk) competes in the Croatian Women's Football League and UEFA Women's Champions League.

Product overview

HNK Hajduk Split operates as a Croatian first-division football club with a multi-faceted digital portfolio. The core offering is the club's official website (hajduk.hr), which serves as the primary hub for news, match schedules, results, standings, and member services. Supporting the digital experience are several integrated sub-products: a fan e-commerce shop (shop.hajduk.hr) built on Magento for merchandise; a dedicated ticket sales platform (ulaznice.hr) for match attendance; seasonal subscription packages; HDTV broadcasting via Hrvatski Telekom MAXtv; and Poljud Stadium tours (both in-person and virtual). The club also runs a membership program (Članstvo), a Hajduk Family Club loyalty scheme, and the 'Vridilo se rodit' baby membership campaign. Structurally, the club operates two senior teams — the men's first team (Prva momčad) competing in SuperSport HNL and UEFA European competition, and ŽNK Hajduk, the women's team founded in 2021 and recently crowned 2025/26 Croatian champions. The Hajduk Academy (Akademija) manages youth development across all age categories. Additionally, the Hajduk Business Network facilitates corporate networking events at Poljud. The portfolio is completed by a newsletter service, a photo/video gallery archive, and detailed match statistics tools.

Differentiator

Problem solved

Functional benefit

Brands

• ŽNK Hajduk: Women's football team established in 2021, Croatian women's league champions 2025/2026

Products and services

• Season Tickets (Pretplate) Season ticket packages granting access to all home league matches, European qualifiers, play-off ties, group stages, and Croatian Cup home matches at Poljud Stadium for the 2026/27 season. Includes member discounts.
• Single Match Tickets Online platform for purchasing individual match tickets for home games at Poljud Stadium across the Croatian league, cup competitions, and European qualifiers/group stages.
• Official Fan Shop (Merchandise) Online retail store selling official Hajduk merchandise including jerseys, apparel, accessories, souvenirs, and baby products, with physical Fan Shop Poljud location and international shipping.
• Membership Program (Članstvo) Official annual membership program offering benefits such as priority ticket access, discounts on season tickets, exclusive content, and participation in club governance. Reaches 104,705 registered members.
• Poljud Stadium Tours Guided and virtual tours of Poljud Stadium including access to press box, VIP lounges, pitch, trophy room, and club history exhibits, targeting tourists, corporate clients, and special events.
• HDTV Broadcasting Subscription Television broadcast partnership with Hrvatski Telekom MAXtv, airing Hajduk matches, press conferences, interviews, and original programming available to HDTV subscribers.
• Hajduk Academy (Akademija) Youth development program covering all age groups (Mlađi pioniri, Pioniri, Kadeti, Juniori, Početnici) offering structured football education and talent development pathways to the first team.
• ŽNK Hajduk Women's Team Women's football team established August 25, 2021, competing in the Croatian Women's Football League and UEFA Women's Champions League. Won the 2025/26 Croatian championship title.
• Hajduk Family Club (Loyalty Program) Loyalty program launched at the end of 2019 offering points and rewards for purchases at club shops and partner locations.
• Hajduk Business Network Business networking initiative hosting events at the Bil salon (White Hall) at Poljud Stadium to connect business stakeholders, sponsors, and corporate partners.
• "Vridilo se rodit" Baby Membership Campaign Campaign offering free baby membership and gift packages (diapers, care products) for newborns, in partnership with Tommy retail chain, including associated baby merchandise in the fan shop.

Quantifiable outcome

• 104,705 club members with governance participation rights
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• SeekandHitminorGTM or Marketing Partner · 14 July 2026Leading Split-based marketing technology company as new club sponsor. Represents club's digital and marketing innovation partnership.
• adidascoreOEM/ Whitelabel/ Licensing Partner · 1 January 2026Official kit supplier partnership with adidas for match kits, training apparel, and merchandise. Club collaborates on exclusive jersey designs including home, away, and third kits for each season.
• Croatian Telecom (Hrvatski telekom)coreGTM or Marketing PartnerHDTV broadcasting partnership for live match coverage. MAXtv platform provides exclusive Croatian league broadcasting including Hajduk home matches.
• SuperSportcoreGTM or Marketing PartnerNaming rights sponsor for Croatian First Football League (SuperSport HNL). Key commercial partnership for domestic football ecosystem.
• Larus SportminorGTM or Marketing PartnerWomen's team sponsor for ŽNK Hajduk providing commercial support.
• Aqua promet d.o.o.minorGTM or Marketing PartnerŽNK Hajduk women's team sponsor.
• Delminium travelminorGTM or Marketing PartnerŽNK Hajduk women's team sponsor and travel partner.
• Zorina mastminorGTM or Marketing PartnerŽNK Hajduk women's team sponsor.
• Come teminorGTM or Marketing PartnerŽNK Hajduk women's team sponsor - jewelry/accessories partner.
• MomentominorGTM or Marketing PartnerŽNK Hajduk women's team sponsor.
• Udruga Naš HajdukcoreStrategic or Co-development PartnerFan association 'Naš Hajduk' is a joint data controller with significant governance role in club ownership model. Key stakeholder in fan ownership structure.
• ŽNK MarjanminorStrategic or Co-development PartnerWomen's football partnership established August 25, 2021, when Hajduk first established its women's team under Marjan's existing structure before fully integrating ŽNK Hajduk.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Regional players

• PAOK FC: Greek Super League club with passionate supporter base (Gate 4), similar Eastern-Mediterranean football economics, and comparable UEFA Europa/Conference League qualification cadence.
• Ferencvárosi TC: Hungarian OTP Bank Liga's most successful club with comparable Central-European league economics, regular UEFA Champions League/Europa League qualification, and similar community-rooted supporter identity.
• Legia Warsaw: Polish Ekstraklasa champion with comparable Central/Eastern-European league size, UEFA Europa/Conference League regulars profile, and similar commercial sponsorship dynamics.
• HNK Hajduk Šibenik (NK Šibenik): Dalmatian-region football club historically tied to the Hajduk supporter ecosystem and competing in lower Croatian divisions. Provides regional comparison for academy pathways and Dalmatian fan-base development.

Direct peers

• GNK Dinamo Zagreb: Croatia's most successful football club and Hajduk's primary domestic rival. Both compete in the SuperSport HNL, contest the Eternal Derby, and vie for the same Croatian Cup, UEFA qualification slots, and Croatian sponsorship market.
• Red Star Belgrade (FK Crvena Zvezda): Major Balkan football club with comparable cultural identity, passionate ultras fan base (Delije), community-aligned supporter tradition, and regular UEFA Europa/Conference League participation. Closest peer in scale, fan model, and Eastern-European broadcasting economics.
• HNK Rijeka: One of Croatia's 'big three' clubs alongside Hajduk and Dinamo, playing in the same SuperSport HNL. Comparable in domestic competition dynamics, UEFA Europa/Conference League qualification pathway, and Croatian sponsorship/fan-base dynamics.
• NK Osijek: Croatian first-division club competing in the same SuperSport HNL. Comparable in league-format economics, broadcasting rights distribution, and Croatian sponsorship pool dynamics.
• Partizan Belgrade (FK Partizan): Belgrade-based peer in the Serbian SuperLiga with similar Eastern-European competitive dynamics, academy-driven talent development, and recurring European qualification revenue profile.

Broad incumbents

• Celtic FC: Scottish Premiership club with a globally recognized community-rooted supporter identity, large membership base, and recurring UEFA Champions League/Europa League participation — the most aspirational comparable for Hajduk's community-ownership model and European trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hajduk
• YouTubeyoutube.com/hajduk
• Facebookfacebook.com/hnkhajduk
• Instagraminstagram.com/hnkhajduk
• TikToktiktok.com/@hnk-hajduk-official
• LinkedInlinkedin.com/company/hnk-hajduk-split

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HNK Hajduk Split