Name

Tinh Te

Legal name

Công ty Cổ phần MXH Tinh Tế

Website

https://tinhte.vn

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Technology Community Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Representatives (54184), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Personalization, Recommendations & Search (MPAHAJAF)

akta.pro secondary industries

Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Technology community forum
• Social media platform
• Product reviews
• Online classifieds marketplace
• Tech news media

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Services: JAVA Media is the official advertising and communications partner of Tinhte.vn, providing advertising services to brands. The platform generates revenue through branded content, sponsored posts, and advertising placements.
2. Event Organization: The platform organizes workshops and events (e.g., Samsung Unpacked viewing parties, product launches, tech workshops) which generate revenue through partnerships with brands

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tinhte.vn is a Vietnam-based technology-focused social media platform and online community, founded in 2006, that hosts user-generated content through discussion forums, product reviews, news, and specialized sub-communities covering consumer electronics, mobility, photography, DIY, and lifestyle topics. The platform operates the Tinhte Classifieds marketplace (Nhattao.com) for user-to-user buying and selling and generates revenue through brand advertising partnerships coordinated via JAVA Media and event sponsorships.

Product overview

Tinhte.vn is a Vietnamese social media platform and technology community operating as a unified ecosystem of interconnected products. The core platform (Tinhte.vn) serves as the main social network for technology Q&A, reviews, and discussions. This core is supplemented by specialized sub-communities including Xe Tinh tế (automotive), Camera Tinhte (photography), Tinhte DIY (makers), and Tinhte AI (artificial intelligence). The platform extends to video content via its YouTube channel, marketplace functionality through Nhattao.com, and social engagement through Tinhte Fact. JAVA Media serves as the advertising and communications arm, managing brand partnerships, content production, and event organization.

Differentiator

Problem solved

Functional benefit

Brands

• Tinhte DIY: Community section focused on do-it-yourself projects, tools, and maker content
• Tinhte Camera
• Xe Tinh tế
• Audio Tinh tế
• Tinhte Fact
• Tinhte AI
• JAVA Media
• Nhật Tảo

Products and services

• Tinhte.vn Community Platform
• Tinhte Classifieds (Nhattao.com)
• JAVA Media Advertising Services

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• JAVA Media JSCcoreGTM or Marketing PartnerJAVA Media is the official advertising and communications partner of Tinhte.vn. They provide content creation, image/video production, event organization, and community activation services for brands on the Tinhte platform. Located at 70 Bà Huyện Thanh Quan, HCMC.
• SamsungflagshipGTM or Marketing PartnerMajor brand partner for product launches, workshop events, and technology coverage. Samsung organizes Galaxy Unpacked viewing events and product experiences at Tinhte.
• Epson VietnamminorGTM or Marketing PartnerEpson partnered with JAVA Media and Tinhte.vn to organize workshop experiences for Epson LifeStudio projector products.
• Bosch VietnamminorGTM or Marketing PartnerBosch Experience Day event organized with Tinhte community and JAVA Media, featuring technology tools and workshop experiences.
• HD Group (NEO)minorGTM or Marketing PartnerMacBook accessory ecosystem brand that organized 'Xin chào NEO' workshop event at Tinhte Cafe to showcase MacBook accessories.
• TP-Link / Seagate / MaxLinkminorGTM or Marketing PartnerJoint workshop organizers with Tinhte focusing on Omada Wi-Fi 7 and NAS storage solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nhattao.com: Vietnamese technology marketplace and forum focused on buying/selling phones, computers, cameras, and vehicles. Listed by Tinh Te itself as a related distribution channel with 2M+ users, making it the closest direct comparable — a Vietnamese tech community with overlapping audience and a marketplace monetization layer.
• Techrum.vn: Vietnamese technology community and forum covering smartphones, gadgets, and consumer electronics. Documented as a related Tinh Te platform with 183K+ members and an active YouTube channel (62K+ subscribers), making it a direct peer in the Vietnamese tech-enthusiast social media category.
• Biker.vn: Vietnamese motorcycle and two-wheeler community with 134K+ Facebook followers. Operates as an affiliated property of the Tinh Te ecosystem and is directly comparable to the xe.tinhte.vn vertical sub-community — same Vietnamese vehicle-enthusiast audience, same community + brand-event monetization model.
• Head-Fi.org: Global community and forum dedicated to headphones, earphones, and audio equipment — a direct functional comparable to Tinh Te's audio.tinhte.vn vertical. Demonstrates the same community-review-driven model that drives audio-brand advertising on niche audio communities.

Regional players

• HardwareZone: Singapore-headquartered technology forum and consumer electronics media brand that has served as the dominant tech-enthusiast community in Singapore for two decades. Directly comparable to Tinh Te's role in Vietnam — a regional forum with active brand partnerships and structured sub-forums for gadgets, photography, and motors.
• Lowyat.NET: Malaysia's largest technology forum and consumer electronics community, with dedicated sub-forums for hardware, mobile, photography, and motors. Closest Southeast Asian analog to Tinh Te: forum-led tech community with strong brand advertiser relationships and an events business (Lowyat.NET Techno Solution Awards).
• GenK.vn: One of Vietnam's largest online technology news and review portals, covering smartphones, gadgets, and consumer electronics. A regional competitor to Tinh Te on the editorial/news side of Vietnamese tech media, sharing the same audience and overlapping advertiser base (Samsung, Apple, OPPO, etc.).
• VNReview.vn: Long-running Vietnamese technology publication with deep reviews, product comparisons, and a community comment layer. Comparable to Tinh Te's review-led community model in the Vietnamese market and shares the same brand advertiser ecosystem, making it the closest editorial-format peer.

Broad incumbents

• Reddit: Global community-driven discussion platform organized into topic-specific subreddits. Most direct large-scale functional peer to Tinh Te's forum-based community model — Tinh Te essentially operates verticalized, region-locked Reddit-style sub-communities with embedded brand-event monetization.
• Quora: Global Q&A and knowledge-sharing platform with a heavy technology and product-review footprint. Comparable to Tinh Te's Q&A and review-driven core product, and offers a relevant benchmark for how advertising-supported, content-led community platforms scale (or fail to scale) internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tinhtefan
• YouTubeyoutube.com/user/tinhtevideo
• Facebookfacebook.com/tinhtefan
• Instagraminstagram.com/tinhte_official
• LinkedInlinkedin.com/company/tinhte

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tinh Te