HD Group
HD Group is a privately held German IT services holding company unifying four subsidiaries — HDNET, ho.Systeme, diginea, and ShopStrategen — to deliver end-to-end web development, IT infrastructure, cybersecurity, e-commerce, and digital transformation services to the German Mittelstand and large enterprises.
- Company typePrivate
- Founded2021
- HeadquartersHalle, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What HD Group does
HD Group (HD Digital Group GmbH) is a privately held German family-owned IT services holding company headquartered in Halle (Westfalen), founded in 2021, that consolidates four operating subsidiaries — HDNET (web development, TYPO3 CMS, B2B portals), ho.Systeme (IT infrastructure, managed services, IT security), diginea (digital transformation and AI consulting), and ShopStrategen (e-commerce consulting) — plus the healthcare-focused ho.Care sub-brand. With over 180 employees across offices in Halle, Werther, Bielefeld, Gütersloh, and Hamburg, the group delivers end-to-end digital solutions spanning strategic consulting, custom software, IT infrastructure and security, e-commerce implementation, and AI advisory to the German Mittelstand and large enterprises (Großkonzerne). Technology stack centers on TYPO3 for content management, Microsoft 365 and Copilot for workplace and productivity, Sophos for cybersecurity (Platinum partner tier), and the major e-commerce platforms Shopify, Adobe Commerce, and Shopware, augmented by open-source and proprietary AI tooling including semantic search, n8n-based AI agents, and GEO optimization for generative search engines.
The group generates revenue through professional services — project-based IT consulting, managed services, software development, and digital transformation engagements — priced via quotes tailored to individual client requirements, with no publicly disclosed pricing models or subscription tiers. Customer evidence spans over 30 named logos across manufacturing (Böllhoff, Hettich, Miele, Continental, Goldbeck), publishing/media (Axel Springer), logistics (DPD), healthcare/social (Deutsches Rotes Kreuz), retail/fashion (About You, GANT), and events (Messe Frankfurt), indicating a horizontal Mittelstand-and-enterprise GTM motion executed through each subsidiary's independent direct sales team. Revenue and ARR are not publicly disclosed, and there are no recorded funding rounds or external investors, suggesting the group is funded internally through management ownership led by managing directors Peter Horvath and Eike Jan Diestelkamp, with CXO leadership across sales (Michael Müller), technology (Daniel Heinze), and operations (Alexander Heinze).
HD Group firmographics
Firmographics- Name
- HD Group
- Legal name
- HD Digital Group GmbH
- Website
- https://hd.group
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HD Group is a privately held German IT services holding company unifying four subsidiaries — HDNET, ho.Systeme, diginea, and ShopStrategen — to deliver end-to-end web development, IT infrastructure, cybersecurity, e-commerce, and digital transformation services to the German Mittelstand and large enterprises.
- Ownership category
- akta.pro rank
HD Group industry classification
Industry- Product category
- IT Services and Digital Transformation Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where HD Group is headquartered
LocationHeadquarters
- HQ city
- Halle
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
HD Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Services & Consulting: The group generates revenue through IT consulting, managed services, software development, and digital transformation services across its subsidiary brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
HD Group product offering
Product offeringCore offering
HD Group is a German family-owned holding company that bundles four specialized IT and digital subsidiaries (HDNET, ho.Systeme, diginea, ShopStrategen) to deliver end-to-end digital transformation services. Its core offerings span strategic consulting, IT infrastructure and managed services, TYPO3-based web and portal development, IT security, e-commerce consulting, and AI solutions for German mid-market and large enterprise clients.
Product overview
HD Group is a family-owned digital group consisting of five independent companies offering holistic digital solutions. The group comprises four core sub-brands: HDNET (web development and portal solutions), ho.Systeme (IT infrastructure and security), diginea (digital transformation and AI consulting), and ShopStrategen (E-commerce consulting), plus ho.Care (healthcare IT). Founded in 2021 with over 180 employees, the group provides end-to-end digital services including strategic consulting, IT infrastructure, web development, IT security, E-commerce, and AI solutions. The brands operate independently in the market but collaborate on HD Group projects, combining their expertise to deliver comprehensive digital transformation services for mid-market and enterprise clients.
Differentiator
Problem solved
Functional benefit
Products and services
- HDNET Web Development & Portal Solutions Process digitization, custom software development, TYPO3 CMS implementation, and B2B customer portal solutions for mid-market and enterprise clients. Offers end-to-end digital projects from potential analysis through technical implementation and ongoing SLAs.
- ho.Systeme IT Infrastructure & Managed Services Cloud managed services, IT infrastructure, IT security, managed security services, print and scan solutions, and telecommunications for businesses across all industries. Provides comprehensive IT outsourcing services.
- diginea Digital Transformation & AI Consulting Digital transformation strategy, digital marketing, management and IT consulting, and E-commerce & AI consulting for manufacturers, retailers, and brands. Combines strategy, technology, e-commerce, and data-driven AI from identification through production deployment.
- ShopStrategen E-Commerce Consulting E-commerce consulting including strategic consulting, online shop implementation, online marketing, conversion rate optimization, and AI in e-commerce for B2B, B2C, and D2C business models. Operates from Bielefeld and Hamburg.
- ho.Care Healthcare IT Solutions
Companies that use HD Group
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
HD Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature5 records
HD Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ShopifycoreShopStrategen is a Shopify partner, providing e-commerce implementation and consulting services using the Shopify platform.
- Adobe CommercecoreShopStrategen operates as an Adobe Commerce partner, offering e-commerce solutions based on the Adobe Commerce platform.
- ShopwarecoreShopStrategen is a Shopware partner, providing e-commerce solutions using the Shopware platform.
- TYPO3 AssociationcoreGold member of the TYPO3 Association, demonstrating long-term commitment and expertise in TYPO3 CMS development.
- SophoscorePlatinum partner status in Sophos Global Partner Program, providing cybersecurity solutions to customers.
- MicrosoftcoreUses Microsoft 365, Microsoft Teams, Microsoft Copilot, and Microsoft Forms for internal operations and customer solutions.
- GooglecoreUses Google Analytics and Google Tag Manager for website analytics and tracking.
- HubSpotcoreUses HubSpot CRM for customer relationship management.
- DSC Arminia BielefeldminorSports sponsorship and partnership with local football club.
Scale indicators8 records
Recent moves2 records
Expansion highlights5 records
HD Group competitors and assessment
Company assessmentBroad incumbents
- Capgemini: Global IT services and consulting giant with a strong German Mittelstand and enterprise practice. Competes with HD Group on larger digital transformation engagements, though with a much broader portfolio and delivery footprint.
- Sopra Steria: European IT services group with significant German presence serving enterprise and public sector clients. Comparable on IT consulting, managed services, and digital transformation delivery.
- Cloudreach (Atos): Global IT services provider with German operations covering cloud, managed services, and digital transformation. Overlaps with HD Group's cloud managed services and Microsoft practice.
- Reply: European IT consulting and digital services group with German operations covering digital transformation, e-commerce, and AI consulting. Overlaps with diginea and ShopStrategen offerings.
- Bechtle: Large German IT systems house with broad managed services, IT infrastructure, and software portfolio. Overlaps with ho.Systeme on IT infrastructure and managed workplace services, though Bechtle is far larger and more diversified.
Direct peers
- GFT Technologies: German-headquartered IT services and digital transformation company targeting financial services and manufacturing clients. Comparable in digital transformation consulting, managed services, and Mittelstand/corporate client mix.
- Allgeier: German IT services holding company with a portfolio of specialized subsidiaries covering software development, enterprise IT, and consulting. Comparable in structure, Mittelstand focus, and breadth of services.
- Sycor: German IT services provider specializing in Microsoft, SAP, and IT infrastructure for Mittelstand clients. Directly comparable on Microsoft 365/Copilot managed services and regional German customer base.
- Adesso: German-headquartered IT services and consulting group with similar Mittelstand and enterprise customer focus. Operates multiple specialized subsidiaries across software development, IT infrastructure, and business process consulting, mirroring HD Group's multi-brand structure.
Regional players
- Novabit: Smaller German IT services firm focused on Ostwestfalen-Lippe region. Closest geographic competitor with overlapping Mittelstand client base and similar service portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HD Group social profiles
Digital presenceHD Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
HD Group leadership team
Management profileNumber of profiles
Profiles7 records
HD Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
HD Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HD Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HD Group
What does HD Group do?
HD Group is a German family-owned holding company that bundles four specialized IT and digital subsidiaries (HDNET, ho.Systeme, diginea, ShopStrategen) to deliver end-to-end digital transformation services. Its core offerings span strategic consulting, IT infrastructure and managed services, TYPO3-based web and portal development, IT security, e-commerce consulting, and AI solutions for German mid-market and large enterprise clients.
Is HD Group a public or private company?
HD Group is a private company. It is classified as family owned and is currently operating.
When was HD Group founded?
HD Group was founded in 2021. It employs 101 to 250 people.
Where is HD Group based?
HD Group is headquartered in Halle, Germany, in the Europe region.
How does HD Group make money?
One revenue line is on record: IT Services & Consulting.
Who are HD Group's main competitors?
Broad incumbents on record are Capgemini, Sopra Steria, Cloudreach (Atos), Reply and Bechtle. Direct peers are GFT Technologies, Allgeier, Sycor and Adesso. Novabit is listed as a regional player.
Does HD Group have an API?
No public API is recorded for HD Group.
What industry is HD Group in?
HD Group's product category is IT Services and Digital Transformation Consulting. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service). Its NAICS code is 54151 and its SIC code is 7370.