What Berkeley Communications does

Berkeley Communications is a privately held B2B technology public relations and brand communications agency headquartered in Reading, United Kingdom, founded in 1989. The firm specializes in storytelling-driven communications for technology brands, employing a proprietary six-step story business storytelling formula codified from Hollywood, journalism, and writing techniques. Every team member graduates from the Berkeley Storytelling Academy, the only CIPD-accredited business storytelling training organization of its kind, which doubles as an external training product. The agency serves a mix of B2B technology enterprises (including UiPath, Kaspersky, Siemens Energy, Telefonica, HCLTech, Workfront, and SS&C Blue Prism), NGOs and international bodies (UNESCO, International Diabetes Federation), and innovative startups, with named outcomes such as growing IDEX Biometrics' Share of Voice from under 1% to 31% and delivering 125 million broadcast views on the Kaspersky "Can you just" campaign.

The company's core service portfolio spans Public and Influencer Relations, Content Marketing, Branding and Design, Video and Audio Storytelling, Brand Storytelling workshops, and Berkeley International coordination. Revenue is generated through professional services fees, project-based work, and retained engagements across cybersecurity, industrial AI, IoT, automation, telecoms, energy, fintech, edtech, and professional services verticals. Delivery is supported by owned subsidiary hubs in the UK (Reading), Germany (Munich, via Berkeley Kommunikation GmbH), the United States (New York) and Australia (Sydney), supplemented by a network of licensed partners across France, Spain, Italy, the Netherlands, Singapore, Brazil, Dubai, and China, enabling hub-and-bespoke international campaign execution in 20+ countries.

Underlying technology is methodology-centric rather than platform-centric: the six-step story formula and the CIPD-accredited Academy constitute the principal proprietary assets, with Arlington Research operating as a wholly-owned sister subsidiary providing quantitative and qualitative market research that informs client storytelling. The company is privately held with no disclosed institutional investors, led by CEO and Global Chief Storyteller Chris Hewitt alongside regional Managing Directors Florian Schafroth (DACH), Povel Torudd (Australia/Singapore) and Chief Storyteller Isabella Froehlich (Germany). Recognition includes a #9 ranking in PR Week's Top 10 Tech PR Agencies (2021) and a 2023 German Stevie Awards Gold in communications.

Name

Berkeley Communications

Legal name

Berkeley Communications

Website

https://berkeleypr.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Berkeley Communications is a privately held B2B technology PR and brand communications agency, founded in 1989 in Reading, UK, that delivers storytelling-driven PR, content, branding and international campaign services to enterprise tech firms, NGOs, and startups across 20+ countries.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• B2B tech PR
• Public relations
• Content marketing
• Brand storytelling
• Media relations

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PR and Communications Services: Professional agency services including public relations, brand communications, content marketing, branding and design, video and audio storytelling. Revenue likely generated through project fees, retainers, and campaign-based billing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Berkeley Communications is a B2B technology PR and marketing communications agency that delivers storytelling-driven campaigns including media relations, content marketing, branding and design, video and audio storytelling, and brand narrative development. The agency operates globally through owned hubs in the UK, Germany, the US, and Australia, combined with a licensed partner network spanning 20+ countries.

Product overview

Berkeley Communications is a B2B technology PR and marketing communications agency offering an integrated suite of services. The core offerings include Public and Influencer Relations, Content Marketing, Branding and Design, Video and Audio Storytelling, and Brand Storytelling workshops. The agency operates globally through its Berkeley International service with offices in the UK, Germany, US, and Australia plus partners in 20+ countries. All team members are trained through the proprietary Berkeley Storytelling Academy, which teaches a six-step storytelling methodology. The agency also offers research-driven insights through its sister company Arlington Research. The company positions itself as a creative agency that combines PR, brand communications, content, and storytelling to help B2B brands cut through market noise.

Differentiator

Problem solved

Functional benefit

Brands

• Berkeley Storytelling Academy: CIPD accredited training organization providing business storytelling workshops and courses to help brands leverage storytelling for marketing and communications.
• Arlington Research

Products and services

• Public and Influencer Relations PR services including media relations, brand awareness campaigns, thought leadership, product launches, crisis communications, influencer relations, and media training for B2B technology companies.
• Content Marketing Content creation and marketing services including blog posts, SEO optimization, thought leadership writing, whitepapers, case studies, social media posts, advertising campaigns, website copy, newsletters, and award entries.
• Branding and Design Visual identity and design services including brand identity, logo design, website design, reports and whitepapers, marketing collateral, social media visuals, infographics, illustration, and animation.
• Video and Audio Storytelling Multimedia production services including business showreels, client case study interviews, podcast creation, hosted podcast series, and multimedia packages with scripting, filming, and post-production.
• Brand Storytelling Brand narrative development including business messaging workshops, brand strategy, brand books, messaging development, and sales pitch storytelling training.
• Berkeley International Global PR coordination and international campaign management with offices in UK, Germany, US, and Australia, plus partner network in over 20 countries for worldwide content hubs and in-country PR campaigns.
• Berkeley Storytelling Academy CIPD-accredited business storytelling training workshops teaching a six-part story formula, available in-person in London, Munich, and Sydney, as well as virtual sessions.

Quantifiable outcome

• Share of Voice grew from less than 1% to 31% achieving number one position for IDEX Biometrics within two years
• +5 more outcomes

Named customers32 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Arlington ResearchcoreStrategic or Co-development PartnerSister agency subsidiary providing full-service market research. Their global consumer research panels yield business insights that inform and drive client research strategies. Arlington Research conducts in-depth quantitative and qualitative research including focus groups and desk research to deliver robust insight for storytelling campaigns.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Walker Sands: US-headquartered B2B technology PR and marketing agency with global delivery; competes directly with Berkeley for technology PR accounts across software, SaaS, and emerging tech segments.
• Inkhouse: US-based technology PR and content marketing agency; comparable size and vertical focus on enterprise tech, software, and cybersecurity clients.
• WE Communications: Global tech and B2B communications agency with strong presence in enterprise technology, cybersecurity, and healthcare technology — closely comparable services and client base to Berkeley.
• PAN Communications: B2B technology and healthcare PR agency of similar mid-market size; competes head-to-head with Berkeley for software, cybersecurity, and enterprise technology clients.
• Lewis Global Communications: International B2B PR and digital marketing agency with strong tech vertical focus; comparable in scale and global coverage as a direct competitor for mid-to-large enterprise tech PR accounts.
• Highwire PR: Tech-focused PR agency serving enterprise technology, cybersecurity, and digital transformation clients; closely comparable on services, vertical focus, and account scope.
• Archetype (Real Chemistry): Global tech and B2B communications agency (now part of Real Chemistry); competes directly with Berkeley on enterprise technology and consumer-tech storytelling work.
• Hotwire Global: Global tech-focused PR and communications agency serving B2B technology clients with storytelling-style brand campaigns; comparable on services (PR, content, social) and target market (enterprise tech, cybersecurity, IoT).

Broad incumbents

• Finn Partners: Large global PR firm with a substantial technology practice; broader portfolio and scale than Berkeley, but competes for overlapping enterprise tech PR mandates.

Emerging players

• ThoughtSpot PR (ThoughtLDR): Boutique B2B tech PR agency serving enterprise software and SaaS clients; comparable on services and audience but smaller in scale and geographic reach than Berkeley.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/berkeleycomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkeley Communications