Arlington Research
Arlington Research is a full-service international market research agency headquartered in Reading, UK with a Brooklyn, NY office, providing consumer, B2B, PR, brand, customer satisfaction, and employee research services to enterprise and mid-market clients globally.
- Company typePrivate
- Founded2017
- HeadquartersReading, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Arlington Research does
Arlington Research is a full-service international market research agency founded in 2017 and headquartered in Reading, UK, with a secondary office in Brooklyn, New York. The firm delivers consumer, B2B, PR, content, brand, customer satisfaction, and employee research services to enterprise and mid-market organisations, with stated coverage spanning 100+ countries. Its named client base spans legal technology (Dye & Durham), enterprise AI/ecommerce (Coveo), intelligent automation (SS&C Blue Prism), cybersecurity (KnowBe4, Kaspersky, Trustd Mobile), education technology (ParentPay Group), government (BVS Bavaria), and healthcare/NGO (International Diabetes Federation), among others. The website also displays logos for Alphabet, Epson, Iron Mountain, Siemens, and Staples.
Operational capability rests on access to a large global respondent panel (variously cited as 10 million to 200 million respondents across 44 to 100+ countries) with native-language translation, and on both quantitative (online CAWI, telephone CATI) and qualitative (in-depth interviews, focus groups, ethnography) methodologies. All research is conducted in compliance with the UK Market Research Society Code of Conduct and ESOMAR standards. Beyond core research, Arlington bundles add-on services including research debriefs, design/branding (PowerPoint, infographics, publications, exhibition graphics), and content creation (press releases, whitepapers, thought-leadership copy), giving clients an integrated path from data to publishable asset.
The commercial model is project-based professional services with custom quote-based pricing, multi-year contract cadences, and a sales-led go-to-market approach in which director-level team involvement is positioned as standard from sample design through final reporting. Distribution is augmented by membership in the GlobalCom PR Network, which connects 70+ partner agencies across 60 countries and provides referral-based international reach. The firm is privately held, operates with 1–10 employees, has not raised external funding, and has not publicly disclosed revenue.
Arlington Research firmographics
Firmographics- Name
- Arlington Research
- Legal name
- Arlington Research
- Website
- https://arlingtonresearch.global
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arlington Research is a full-service international market research agency headquartered in Reading, UK with a Brooklyn, NY office, providing consumer, B2B, PR, brand, customer satisfaction, and employee research services to enterprise and mid-market clients globally.
- Ownership category
- akta.pro rank
Arlington Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
- akta.pro secondary industries
- Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Arlington Research is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Arlington Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Market Research Services: Full-service market research agency providing B2B research, consumer research, PR research, content research, brand research, customer satisfaction research, and employee research. Revenue is generated through project-based engagements with enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Arlington Research product offering
Product offeringCore offering
Arlington Research is a full-service international market research agency that designs and delivers consumer, B2B, PR, content, brand, customer satisfaction, and employee research projects for global organizations. Projects combine quantitative (online CAWI and telephone CATI) and qualitative (in-depth interviews, focus groups, ethnography) methodologies, with native-language translation support drawn from a panel of 200M+ respondents across 100+ countries. Director-level team members are involved from sample design through final narrative debriefs, supplemented by in-house design and content writing services.
Product overview
Arlington Research is a full-service international market research agency offering a unified suite of research services rather than a software product platform. The core service offerings include Consumer Market Research, B2B Market Research, PR Research, Content Research, Brand Research, Customer Satisfaction Research, and Employee Research. Supporting these core research services, the company provides add-on services including Research Debriefs (analysis and narrative presentation of findings), Design and Branding (visual package delivery including infographics and publications), and Content Creation (writing collateral such as press releases, whitepapers, and thought leadership). The company operates across 100+ countries with access to over 200 million respondents and delivers research via both quantitative (online CAWI and telephone CATI surveys) and qualitative methodologies (in-depth interviews, focus groups, ethnography).
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Market Research Consumer market research exploring people's thoughts, opinions, dreams, fears, loves and hates to help brands understand target audiences, monitor progress, stay ahead of trends, scrutinise competition, and fuel PR and content strategies.
- B2B Market Research B2B research services delivering high-quality B2B samples, survey and questionnaire design, and insightful reporting to help businesses maximize their research investment.
- PR Research Research services for PR, marketing, advertising, social, and communication agencies and in-house teams, designed to deliver quality data that brings a brand's story to life in media and across content channels.
- Content Research Research-backed content services that help create imaginative PR and marketing content articulated in ways the target audience will notice.
- Brand Research Branding research covering brand recognition, positioning, and brand value evaluations to design and launch new brands or support established brands through ongoing brand tracking.
- Customer Satisfaction Research Customer satisfaction research using KPIs such as Net Promoter Score to analyze loyalty, understand customer needs, and identify strengths and weaknesses from the customer's perspective.
- Employee Research Employee research exploring workforce thoughts, opinions, frustrations, and sources of pride through surveys, in-depth interviews, or focus groups to inform business progress and employer positioning.
- Research Debriefs Debrief services analyzing research findings through different angles and themes and presenting them in narrative format so the story lives on within an organization.
- Design and Branding Visual design and branding services including PowerPoint debriefs, sales and marketing collateral, infographics, websites and microsites, publications, and exhibition and office graphics.
- Content Creation Content writing services for press releases, bylines, thought leadership articles, video scripts, web and DM content, copywriting, whitepapers, speeches, presentations, blogs, social media content, e-books, case studies, and exhibition displays.
Quantifiable outcome
- Comprehensive case studies demonstrating impact across multiple industries including legal, retail, cybersecurity, healthcare, education, and finance sectors.
- +1 more outcomes
Companies that use Arlington Research
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles2 records
Arlington Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Arlington Research partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GlobalCom PR NetworkcoreArlington Research is a proud member of the GlobalCom PR Network, a worldwide group of like-minded PR and marketing communications consultancies. 70+ partners and affiliated agencies work across 60 countries worldwide in Europe, North America, South America, Asia Pacific, Middle East and Africa. The network provides single point of global management, coordination and billing, enabling Arlington to offer director-level PR research support to international partners.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Arlington Research competitors and assessment
Company assessmentBroad incumbents
- Harris Interactive: Global market research and analytics firm with strong custom research and brand-tracking capabilities — broad incumbent comparable to Arlington's brand and PR research offerings.
- Ipsos: Global market research and survey firm with extensive syndicated and custom research operations — broad incumbent overlapping with Arlington across B2B, consumer, brand, and employee research.
- Frost & Sullivan: Global research and consulting firm producing industry-sector research reports — broad incumbent that competes with Arlington for B2B technology and industry-vertical research engagements.
- Kantar: Global market research leader serving enterprise clients across consumer, brand, and B2B categories — broad incumbent that competes for the same enterprise research budgets as Arlington but at vastly larger scale.
- Mintel: Global market research firm specializing in consumer and product intelligence across industries — broad incumbent that competes for the same consumer and brand research budgets as Arlington.
Direct peers
- Coleman Parkes Research: UK-based B2B technology market research firm conducting global enterprise IT decision-maker surveys — directly comparable to Arlington's enterprise technology research engagements.
- Censuswide: UK-based full-service market research agency serving PR, B2B and consumer clients with custom survey design and global fieldwork — directly comparable to Arlington in size, service mix, and go-to-market motion.
- OnePoll: UK-based market research agency offering consumer and B2B research with global panel access — directly comparable in service portfolio and client mix to Arlington Research.
- Sapio Research: UK-based full-service B2B and consumer market research agency with global fieldwork — directly comparable in size, methodology mix (quant and qual), and PR-research specialization.
- Vanson Bourne: UK-based B2B technology market research firm producing custom surveys for enterprise tech vendors (Cisco, Microsoft, AWS) — directly comparable to Arlington's technology-vertical enterprise research work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Arlington Research social profiles
Digital presenceArlington Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arlington Research leadership team
Management profileNumber of profiles
Profiles1 record
Arlington Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arlington Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arlington Research
What does Arlington Research do?
Arlington Research is a full-service international market research agency that designs and delivers consumer, B2B, PR, content, brand, customer satisfaction, and employee research projects for global organizations. Projects combine quantitative (online CAWI and telephone CATI) and qualitative (in-depth interviews, focus groups, ethnography) methodologies, with native-language translation support drawn from a panel of 200M+ respondents across 100+ countries. Director-level team members are involved from sample design through final narrative debriefs, supplemented by in-house design and content writing services.
Is Arlington Research a public or private company?
Arlington Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arlington Research founded?
Arlington Research was founded in 2017. It employs 1 to 10 people.
Where is Arlington Research based?
Arlington Research is headquartered in Reading, United Kingdom, in the Europe region.
How does Arlington Research make money?
One revenue line is on record: market Research Services.
Who are Arlington Research's main competitors?
Broad incumbents on record are Harris Interactive, Ipsos, Frost & Sullivan, Kantar and Mintel. Direct peers are Coleman Parkes Research, Censuswide, OnePoll, Sapio Research and Vanson Bourne.
Does Arlington Research have an API?
No public API is recorded for Arlington Research.
What industry is Arlington Research in?
Arlington Research's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies), with a secondary code of MPAAALAE, Qualitative Research (Focus Groups, IDIs, Ethnography). Its NAICS code is 54191 and its SIC code is 7310.