PSA Financial Services
PSA Financial Services is an independent insurance brokerage and risk management firm headquartered in Hunt Valley, Maryland, serving thousands of commercial, employer, and individual clients across the Mid-Atlantic through employee benefits, commercial insurance, personal insurance, and HR consulting, operating as a subsidiary of Hilb Group.
- Company typePrivate
- Founded1928
- HeadquartersHunt Valley, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What PSA Financial Services does
PSA Financial Services, operating as PSA, a Hilb Group Company, is an independent insurance brokerage and risk management firm headquartered in Hunt Valley, Maryland, with a secondary office in Snow Hill, MD and a corporate parent headquartered in Richmond, VA. Founded in 1928, the firm serves thousands of commercial, employer, and individual clients across the Mid-Atlantic region through four integrated product lines: Employee Benefits, Commercial Insurance, Personal Insurance, and HR Consulting. The core platform is a multi-carrier brokerage model — PSA places business with multiple insurance carriers and generates revenue primarily through commissions on premiums, supplemented by fees from HR consulting and employee benefits advisory services. Supporting the brokerage are specialty industry programs (cannabis, legal, healthcare, technology E&O, mobility), a compliance-focused "Benefit Minute" newsletter, and an On Demand client portal powered by Vertafore for policy and document management.
The company's go-to-market is a relationship-based field sales model with dedicated specialists per vertical, supported by content marketing (blog, ebooks, webinars), targeted LinkedIn advertising, email campaigns, and direct phone/web lead capture. PSA competes on breadth of carrier access, regulatory expertise (particularly Maryland-specific mandates such as AED compliance and the Time to Care Act), and integrated cross-line advisory rather than on technology differentiation. Customer segments are diversified across SMB and mid-market employers, government contractors, healthcare providers, restaurants/grocers, and individual consumers, with no disclosed anchor logos or large enterprise contracts. The firm has executed two disclosed acquisitions — NextLogical Benefit Strategies (2016) and Vinton Insurance Services (2022) — consistent with a regional roll-up strategy under Hilb Group ownership, and has recently rebranded to align its identity with the Hilb Group platform while preserving local Maryland service delivery.
PSA Financial Services firmographics
Firmographics- Name
- PSA Financial Services
- Legal name
- PSA Insurance & Financial Services
- Website
- https://psafinancial.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PSA Financial Services is an independent insurance brokerage and risk management firm headquartered in Hunt Valley, Maryland, serving thousands of commercial, employer, and individual clients across the Mid-Atlantic through employee benefits, commercial insurance, personal insurance, and HR consulting, operating as a subsidiary of Hilb Group.
- Ownership category
- akta.pro rank
PSA Financial Services industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Health and Welfare Funds (525120)
- SIC
- Insurance Agents, Brokers & Service (6411), Investment Advice (6282)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where PSA Financial Services is headquartered
LocationHeadquarters
- HQ city
- Hunt Valley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PSA Financial Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: PSA Financial Services generates revenue through commissions paid by insurance carriers for placing business with them. As an independent insurance broker, they have access to multiple markets and can match clients with appropriate coverage from various insurers. Commissions are typically a percentage of premium paid by clients.
- HR Consulting Services: The company offers HR consulting services extending and supporting clients' Human Resources teams with people, process and tools, including special projects, hands-on support, and technology expertise.
- Employee Benefits Advisory: Advisory services related to employee benefits including compliance consulting, benefits administration, and employee advocacy services for businesses in Maryland and surrounding areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Insurance coverage pricing varies by individual assessment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
PSA Financial Services product offering
Product offeringCore offering
PSA Financial Services is an independent insurance brokerage and risk management firm that places business with multiple insurance carriers on behalf of clients. It sells and advises on Employee Benefits, Commercial Insurance (property and casualty, cyber, management liability, global risk solutions), Personal Insurance (home, auto, life, disability, long-term care), and HR Consulting services to businesses and individuals across the Mid-Atlantic region.
Product overview
PSA Financial Services (PSA), a Hilb Group Company, is an insurance brokerage and risk management firm operating as a multi-line insurance services platform organized around four core product areas: Employee Benefits, Commercial Insurance, Personal Insurance, and HR Consulting. The Employee Benefits portfolio includes group health and welfare plans, compliance advisory, PBM contract review, healthcare cost management, employee advocacy, HRIS solutions, and government contracting support. Commercial Insurance encompasses property and casualty, cyber risk, management liability, global risk solutions, claims advocacy, and a suite of specialty and industry-specific programs (cannabis, legal, healthcare, technology, mobility). Personal Insurance covers homeowners, auto, annuities, life, health, disability, long-term care, high-net-worth risk, and specialty lines. Supporting these core products are ancillary services including a client portal (On Demand), the Benefit Minute compliance newsletter series, and investment advisory through the affiliated PSA Financial Advisors RIA. The firm also delivers digital engagement tools including an On Demand client portal, P&C Customer Portal (via Vertafore), and email marketing campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Benefits Insurance and consulting services for employer-sponsored group health plans, benefits compliance, HR support, and workforce well-being. Designed for employers seeking to attract and retain talent while controlling costs and staying compliant.
- Commercial Insurance Business risk protection for commercial clients covering property and casualty, cyber, management liability, and global risk solutions. Aimed at small to mid-sized and large commercial businesses needing comprehensive risk transfer and claims advocacy.
- Personal Insurance Individual and family insurance coverage spanning homeowners, auto, annuities, life, health, disability, long-term care, and specialty lines. Designed for individuals and families seeking personal risk protection, including high-net-worth clients.
- HR Consulting Human resources advisory services that supplement client HR teams with people, process, and tools, including special projects, hands-on support, and technology expertise to manage employee-related risks and costs.
- Cyber Insurance and Risk Management Specialized cyber coverage and risk advisory services for businesses facing increasing cyber threats. Includes risk assessment, loss control strategies, and claims support for technology and cyber-related exposures.
- Specialty and Industry-Specific Programs Bespoke insurance programs tailored to niche industry exposures including cannabis, law firms, medical professionals, technology E&O, and mobility. Aimed at sector-specific operators who need coverage and risk solutions not available through standard policies.
- PSA Financial Advisors (Registered Investment Advisor) Investment advisory services offered through PSA Financial Advisors, Inc., a Registered Investment Advisor. Provides wealth management and retirement plan advisory services to individuals and businesses, sharing an address with PSA Financial Services in Hunt Valley, MD.
Quantifiable outcome
- Defensive driving courses can result in up to 10% insurance savings in some states
Companies that use PSA Financial Services
Customer profileSegments7 records
Ideal customer profiles6 records
PSA Financial Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PSA Financial Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hilb GroupcorePSA Insurance & Financial Services was rebranded to become PSA, a Hilb Group Company. Hilb Group is a leading insurance brokerage firm and serves as the parent organization. This partnership provides PSA with broader market reach and resources while maintaining local service delivery in the Maryland and Mid-Atlantic regions.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
PSA Financial Services competitors and assessment
Company assessmentOthers
- Hilb Group: Hilb Group is the parent company of PSA Financial Services and operates as a regional broker roll-up across the Eastern US. Comparable as the consolidating platform above PSA itself, providing the strategic, M&A, and shared-services context in which PSA operates.
Direct peers
- World Insurance Associates: World Insurance Associates is a rapidly acquisitive national insurance brokerage concentrating on personal, commercial, and benefits lines. Comparable to PSA as a multi-line, multi-discipline independent broker pursuing a roll-up strategy across the Mid-Atlantic and beyond.
- IMA Financial Group: IMA Financial Group is a Denver-based, employee-owned insurance brokerage operating across commercial, personal, and benefits lines with an affiliated wealth management arm. Comparable to PSA as a multi-discipline broker with affiliated RIA services.
- AssuredPartners: AssuredPartners is a major US middle-market insurance brokerage roll-up backed by GTCR. Directly comparable as a multi-line independent broker pursuing aggressive acquisition-led growth across regional markets including the Mid-Atlantic.
- Foundation Risk Partners: Foundation Risk Partners is an East Coast-focused insurance brokerage roll-up, recently expanded via capital from Gallant Point Partners. Comparable to PSA/Hilb Group in regional concentration, multi-discipline offering, and acquisitive growth model in the Mid-Atlantic.
- OneDigital: OneDigital is one of the largest US employee benefits brokers with deep HR consulting and benefits-administration capabilities. Directly comparable to PSA's employee benefits + HR consulting + mid-market employer focus, though operating at significantly larger scale.
Broad incumbents
- USI Insurance Services: USI is one of the largest middle-market US insurance brokerages, offering commercial, personal, benefits, and financial services. Comparable to PSA across product breadth and target segment, but operates at national scale versus PSA's Mid-Atlantic focus.
- Marsh McLennan Agency: Marsh McLennan Agency is the middle-market arm of Marsh, providing commercial, benefits, and personal insurance with regional offices throughout the US including the Mid-Atlantic. Comparable to PSA across product mix and target market.
- Brown & Brown Insurance: Brown & Brown is a Fortune 500 insurance brokerage with concentrated mid-Atlantic (and national) operations across commercial, personal, and benefits. Comparable as a multi-discipline regional broker with similar acquisition appetite.
- NFP (an Aon company): NFP is a large US middle-market insurance and benefits broker recently acquired by Aon. Comparable to PSA across employee benefits focus and cross-sell into P&C, retirement, and wealth, though significantly larger and now part of a global advisory platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PSA Financial Services social profiles
Digital presencePSA Financial Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSA Financial Services leadership team
Management profileNumber of profiles
Profiles14 records
PSA Financial Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSA Financial Services M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSA Financial Services
What does PSA Financial Services do?
PSA Financial Services is an independent insurance brokerage and risk management firm that places business with multiple insurance carriers on behalf of clients. It sells and advises on Employee Benefits, Commercial Insurance (property and casualty, cyber, management liability, global risk solutions), Personal Insurance (home, auto, life, disability, long-term care), and HR Consulting services to businesses and individuals across the Mid-Atlantic region.
Is PSA Financial Services a public or private company?
PSA Financial Services is a private company. It is classified as corporate owned and is currently operating.
When was PSA Financial Services founded?
PSA Financial Services was founded in 1928. It employs 101 to 250 people.
Where is PSA Financial Services based?
PSA Financial Services is headquartered in Hunt Valley, United States, in the North America region.
How does PSA Financial Services make money?
Three revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are HR Consulting Services and employee Benefits Advisory.
Who are PSA Financial Services's main competitors?
Hilb Group is listed as an others. Direct peers are World Insurance Associates, IMA Financial Group, AssuredPartners, Foundation Risk Partners and OneDigital. Broad incumbents are USI Insurance Services, Marsh McLennan Agency, Brown & Brown Insurance and NFP (an Aon company).
Does PSA Financial Services have an API?
No public API is recorded for PSA Financial Services.
What industry is PSA Financial Services in?
PSA Financial Services's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions). Its NAICS code is 5242 and its SIC code is 6411.