Convince & Convert
Convince & Convert is a senior-only, fully virtual marketing and customer experience consultancy founded in 2008. It serves Fortune 1000 enterprises across six verticals through three service pillars: Consulting, Training, and Creation, monetizing 100k+ newsletter and podcast reach.
- Company typePrivate
- Founded2008
- HeadquartersBloomington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Convince & Convert does
Convince & Convert is a US-headquartered digital marketing and customer experience consultancy founded in 2008 by Jay Baer. The firm operates as a fully virtual organization with a distributed team of approximately 15 senior consultants covering US time zones, with no junior staff by design. Service delivery is organized into three pillars: Consulting (AI Consulting, Audience Research, Content Marketing, Social Media, Digital Marketing, and Customer Experience), Training (parallel workshop and cohort programs), and Creation (content development, influencer marketing, and content promotion). Proprietary methodology includes a five-stage AI Maturity Map, a Content Marketing Strategy Framework, and a Customer Experience assessment tool. Customers span Fortune 1000 enterprises across six verticals: B2B, Enterprise Technology, Financial Services, Higher Education, Hospital & Healthcare, and Travel & Hospitality; named logos include Oracle, Cisco, Hilton, Caesars, US Bank, Fidelity, 3M, AARP, and ASU.
The business operates primarily on professional-services economics: project-based consulting with custom scope, custom pricing (no standardized tiers), engagements starting within five days of contract signing, and the option of multi-year contracts. A secondary, advertising-style revenue stream comes from Content Promotion, monetizing the firm's owned-media inventory — a twice-monthly ON Newsletter reaching 100,000+ senior marketers and the Social Pros podcast at approximately 50,000 monthly downloads. Thought leadership is the primary top-of-funnel mechanism, anchored by the #1-ranked Content Marketing Blog, two podcasts, published books, and founder Jay Baer's Hall of Fame keynote and NYT best-selling author platform. The company is a wholly owned subsidiary within the Experience Dynamic customer experience collective.
Convince & Convert firmographics
Firmographics- Name
- Convince & Convert
- Legal name
- Convince & Convert, LLC
- Website
- https://convinceandconvert.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Convince & Convert is a senior-only, fully virtual marketing and customer experience consultancy founded in 2008. It serves Fortune 1000 enterprises across six verticals through three service pillars: Consulting, Training, and Creation, monetizing 100k+ newsletter and podcast reach.
- Ownership category
- akta.pro rank
Convince & Convert industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing, Branding & Sales Skills (EDAMAHAG)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Creator Management & Talent Representation (BPAFAHAB)
Keywords
Where Convince & Convert is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Convince & Convert business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Marketing Consulting Services: Strategic consulting engagements providing custom marketing plans, operational playbooks, and ongoing counsel. Engagements are project-based with custom scope and timeline.
- Training Services: Team training programs delivered in-person or virtually, including workshops, coaching, and custom curriculum development. Can be delivered as single multi-hour sessions or series format.
- Content Creation Services: High-performing content development including custom research reports, webinines/webinars, podcast and video series production, customer interviews, and short-form video content. Creation services include promotional distribution through company channels.
- Content Promotion: Promotion services leveraging company audience of 100k+ subscribers for dedicated emails, newsletter sponsorships, and podcast sponsorships (Social Pros podcast). Pricing based on placement type and format.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Convince & Convert product offering
Product offeringCore offering
Convince & Convert is a digital marketing and customer experience consultancy delivering strategic consulting, training, and content creation services to enterprise clients. Its consulting arm spans AI, audience research, content marketing, social media, digital marketing, and customer experience strategy, while training programs cover the same domains delivered as workshops or virtual sessions. The creation pillar encompasses content production (research reports, webinars, podcasts, videos), influencer marketing activation, and paid content promotion leveraging an audience of over 5 million marketers annually.
Product overview
Convince & Convert is a digital marketing and customer experience consultancy offering a comprehensive portfolio of strategic services organized into three core pillars: Consulting, Training, and Creation. The Consulting arm includes specialized services in AI Consulting, Audience Research, Content Marketing, Social Media, Digital Marketing, and Customer Experience, supplemented by the Recession-Proof Your Marketing Workshop. The Training division provides programs across the same domains as in-person workshops, virtual events, or custom series. The Creation pillar encompasses Content Creation (research reports, webinars, podcasts, videos), Influencer Marketing (KOL identification and activation), and Content Promotion (leveraging a 5M+ annual audience reach). Additional offerings include two podcasts (Social Pros and Data-Driven Decisions), the ON Newsletter reaching 90K+ subscribers, and published books including Data-Driven Personalization.
Differentiator
Problem solved
Functional benefit
Brands
- Social Pros Podcast: One of the most popular marketing podcasts, named best podcast at Content Marketing Awards. #1 show among enterprise social media marketers with approximately 50,000 downloads per month.
- Data-Driven Decisions Podcast
- Data-Driven Personalization (Book)
- Youtility (Book)
- The NOW Revolution (Book)
- ON Newsletter
Products and services
- Marketing Consulting Services Strategic consulting engagements providing custom marketing plans, operational playbooks, and ongoing counsel across AI, audience research, content marketing, social media, digital marketing, and customer experience for enterprise marketing leaders.
- Training Services Marketing training programs including AI readiness, content marketing, social media, digital marketing, and customer experience training delivered as in-person workshops, virtual events, or custom multi-session series for enterprise marketing teams.
- Content Creation Content development, execution, and production services including custom research and reports, webinars, podcast and video series production, customer interviews and trend reports, and short-form videos for enterprise clients.
- Influencer Marketing B2B influencer identification and activation services including key opinion leader identification, influencer-led content series, and coaching on content delivery and promotion for enterprise clients.
- Content Promotion
Quantifiable outcome
- Net promoter score of 78 (higher than Ritz Carlton)
- +3 more outcomes
Companies that use Convince & Convert
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles3 records
Convince & Convert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Convince & Convert partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Experience DynamiccoreExperience Dynamic is a customer experience collective that acquired Convince & Convert. The collective provides strategy and tactical execution for companies looking to up their CX game.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Convince & Convert competitors and assessment
Company assessmentDirect peers
- R/GA: Global digital marketing and innovation consultancy serving enterprise clients on strategy, content, social and customer experience. Closely comparable service portfolio and enterprise client base to Convince & Convert, though at meaningfully larger scale.
- VaynerMedia: Digital-first marketing agency focused on social media, content and brand strategy for large enterprise clients. Directly comparable on social/content marketing services and mid-to-large enterprise positioning.
- Content Marketing Institute: Education, research and training provider for content marketers. Convince & Convert owns the #1 Content Marketing Blog ranked by CMI and runs adjacent training/research products, making CMI a closely aligned peer in training and thought leadership.
- MarketingProfs: B2B marketing training, events and content company serving senior marketers. Comparable audience (senior marketing decision-makers), training products and content-led demand generation approach.
Broad incumbents
- Deloitte Digital: Large consulting firm's digital marketing and customer experience practice. Competes for enterprise marketing strategy mandates and offers overlapping capabilities (CX, content, social, AI) as part of a much broader portfolio.
- Accenture Song: Accenture's customer experience and marketing services arm. Competes for the same enterprise CX, content and digital marketing transformation engagements as Convince & Convert, with deeper delivery scale and tech partnerships.
- McKinsey Digital: Strategy consulting practice covering digital marketing, AI and customer experience transformations. Targets the same Fortune 1000 marketing leaders with broader, higher-priced strategy engagements.
- Gartner for Marketers: Advisory, research and benchmark services for CMOs and marketing leaders. Competes for the same enterprise marketing strategy budget through research subscriptions, advisory and consulting.
- Forrester: Research and advisory firm covering CX, content marketing and digital strategy. Targets similar senior marketing buyers with research, consulting and events — an established incumbent in the same advisory lane.
- Edelman: Global communications and marketing firm with deep content, social and influencer capabilities for enterprise clients. Overlaps with Convince & Convert on influencer marketing, content strategy and brand storytelling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Convince & Convert social profiles
Digital presenceConvince & Convert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convince & Convert leadership team
Management profileNumber of profiles
Profiles3 records
Convince & Convert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convince & Convert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convince & Convert
What does Convince & Convert do?
Convince & Convert is a digital marketing and customer experience consultancy delivering strategic consulting, training, and content creation services to enterprise clients. Its consulting arm spans AI, audience research, content marketing, social media, digital marketing, and customer experience strategy, while training programs cover the same domains delivered as workshops or virtual sessions. The creation pillar encompasses content production (research reports, webinars, podcasts, videos), influencer marketing activation, and paid content promotion leveraging an audience of over 5 million marketers annually.
Is Convince & Convert a public or private company?
Convince & Convert is a private company. It is classified as corporate owned and is currently operating.
When was Convince & Convert founded?
Convince & Convert was founded in 2008. It employs 1 to 10 people.
Where is Convince & Convert based?
Convince & Convert is headquartered in Bloomington, United States, in the North America region.
How does Convince & Convert make money?
Four revenue lines are on record. Marketing Consulting Services are the primary driver. The others are training Services, content Creation Services and content Promotion.
Who are Convince & Convert's main competitors?
Direct peers on record are R/GA, VaynerMedia, Content Marketing Institute and MarketingProfs. Broad incumbents are Deloitte Digital, Accenture Song, McKinsey Digital, Gartner for Marketers, Forrester and Edelman.
Does Convince & Convert have an API?
No public API is recorded for Convince & Convert.
What industry is Convince & Convert in?
Convince & Convert's product category is Marketing Consulting Services. Its primary akta.pro industry code is EDAMAHAG, Marketing, Branding & Sales Skills, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 541613 and its SIC code is 7310.