What Experience Dynamic does

Experience Dynamic is a private professional services collective founded in 2021 that delivers end-to-end customer experience (CX) transformation to enterprise clients. Headquartered in the Phoenix metropolitan area with 11-50 employees, the company operates three wholly-owned subsidiaries — Convince & Convert (CX strategy, content and social media strategy, and change management consulting), LaneTerralever (full-service marketing execution spanning customer journey mapping, digital customer analytics, web/app development, content marketing, and growth marketing), and Aspire (transformational training, leadership alignment, signature touchpoint creation, and experience measurement). Clients engage through two structured paths — Strategy engagements for roadmap creation and Project engagements for digital experience execution — supported by a leadership team that includes CEO Chris Johnson, Executive Chairman Beau Lane, and the presidents/CEOs of each subsidiary (Kelly Santina at Convince & Convert, Andy Parnell at LaneTerralever, Renie Cavallari at Aspire).

The company's revenue model is anchored in professional services across consulting, marketing execution, and training, supplemented by an emerging recurring layer of proprietary research products. Pricing is not publicly disclosed but follows typical enterprise consulting structures — project-based, retainer, or hourly engagements. Experience Dynamic serves a vertically-segmented client base that includes Fortune 500 enterprises (Apple, Microsoft, BMW, Red Bull, Honeywell), higher education institutions (Arizona State University, Northern Arizona University, Purdue), healthcare providers (HonorHealth, Phoenix Children's Hospital), casino and gaming operators (MGM Grand Las Vegas, San Manuel, Yaamava), and tourism and attractions (Phoenix, Denver, and San Diego Zoos). Go-to-market is consultative and relationship-led, driven by thought leadership content distributed across a company blog, an extensive proprietary research library, LinkedIn, Twitter/X, Facebook, Instagram, newsletters, and on-demand webinars.

The company's core technology is its CX transformation methodology — a combination of proprietary research, journey mapping, change management, and digital execution capabilities delivered through the subsidiary structure rather than as a unified software platform. The research library is a notable differentiator: the State of Customer Experience in 2023 (a national study of 1,500 consumers), Casino Player Trends Report (1,384 players across four generations), Zoo & Aquarium Digital CX Report (top 57 ranked), Graduate Student Insights (920 respondents), Elective Healthcare Patient Insights (617 patients), Higher Education Pandemic Impact (528 respondents), and Attractions Digital CX Report (top 100) provide data-backed industry benchmarks. The collective is advised by a board that includes Hall of Fame speaker and Convince & Convert founder Jay Baer, alongside senior executives drawn from LifeLock, Deloitte, MetaBank, W.P. Carey, and Thunderbird.

Name

Experience Dynamic

Legal name

Experience Dynamic

Website

https://experiencedynamic.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Experience Dynamic is a private Phoenix-based customer experience professional services collective that guides enterprise clients through CX transformation via three subsidiaries: Convince & Convert (strategy), LaneTerralever (marketing execution), and Aspire (training). It serves Fortune 500, higher education, healthcare, gaming, and attractions clients.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Journey Strategy (MPAAAFAI), Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Customer experience consulting
• CX strategy services
• Digital marketing execution
• Customer journey mapping
• Brand experience training

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting Services: Convince & Convert provides CX strategy consulting, change management consulting, and operational roadmapping engagements. These are likely retainer or project-based professional services engagements with enterprise clients.
2. Full-Service Marketing Execution: LaneTerralever delivers comprehensive marketing execution including digital, content, social media, creative, and growth marketing services. Revenue generated through project-based engagements and retainer arrangements.
3. Training & Development Services: Aspire provides transformational training and development programs for customer experience operationalization, leadership alignment, and service experience measurement.
4. Research & Reports: The collective produces proprietary research reports on customer experience trends (e.g., State of CX 2023, Casino Player Trends, Zoo & Aquarium Reports) which may be monetized through access subscriptions or downloads.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Experience Dynamic is a customer experience (CX) professional services collective that guides organizations through end-to-end CX transformation, delivered through three wholly-owned subsidiaries: Convince & Convert provides CX strategy, content/social media strategy, and change management consulting; LaneTerralever executes full-service marketing including digital experience development, customer journey mapping, and growth marketing; Aspire delivers transformational training, leadership alignment, and experience measurement. Clients engage via two pathways: a Strategy engagement to build a CX roadmap, or a Project engagement for digital experience execution, with a roster that includes Apple, Microsoft, BMW, Red Bull, and Honeywell.

Product overview

Experience Dynamic is a customer experience collective consisting of three distinct companies: Convince & Convert (strategy consulting), LaneTerralever (full-service marketing execution), and Aspire (training and development). The collective provides end-to-end CX transformation services, guiding clients from research and strategy through day-to-day marketing execution. Their service offerings include strategic planning, operational roadmapping, customer journey mapping, digital analytics, content marketing, growth marketing, leadership alignment, and experience measurement. They also produce proprietary research reports including the annual State of Customer Experience report, Casino Player Trends reports, Zoo & Aquarium reports, Graduate Student Insights reports, Elective Healthcare reports, and Attractions reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services
• Project Services
• Convince & Convert CX Strategy Consulting
• LaneTerralever Marketing Execution Services
• Aspire Training & Development Services

Quantifiable outcome

• 60% profitability increase for CX-focused brands
• +2 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Convince & ConvertcoreStrategic or Co-development PartnerConvince & Convert is a core subsidiary within the Experience Dynamic collective, providing strategic planning and operational roadmapping services. Specializes in customer experience strategy, content marketing strategy, social media strategy, and change management consulting.
• LaneTerralevercoreStrategic or Co-development PartnerLaneTerralever (LT) is a core subsidiary providing full-service marketing execution. Services include customer journey mapping, digital customer analytics, digital experience development (web/apps), content marketing, and growth marketing. Headquarters in Phoenix, AZ.
• AspirecoreStrategic or Co-development PartnerAspire is a core subsidiary focused on transformational training and development. Improves customer experience metrics and brand value through service experience strategy, leadership alignment and execution, signature touchpoint creation, and experience and service measurement.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Walker Information: Walker Information is a long-standing CX-focused consultancy known for its CX DNA framework and customer loyalty measurement — virtually identical strategic advisory scope as Convince & Convert inside the Experience Dynamic collective.
• Strativity: Strativity is a boutique CX consulting firm that delivers journey mapping, customer experience strategy, and training — directly overlapping Experience Dynamic's strategy → training service stack from a similarly sized competitor.
• Forrester Research: Forrester runs one of the best-known CX research and advisory practices (including the CX Index) and sells research-driven transformation engagements into the same Fortune 500 CMO audience Experience Dynamic targets. The two firms compete head-to-head for 'research + advisory' budget allocation.
• Heart of the Customer: Heart of the Customer is a CX consultancy focused on journey mapping, VoC programs, and customer experience implementation, competing for the same mid-market and enterprise CX strategy engagements that Convince & Convert targets.

Broad incumbents

• Medallia: Medallia is a leading enterprise CX analytics and experience management platform with strong presence across hospitality, financial services, and consumer verticals. It competes for the same kind of large-scale, multi-toughpoint CX programs where Experience Dynamic is building expertise.
• IBM iX (IBM Consulting): IBM iX combines CX design, digital experience implementation, and analytics at scale; it competes for many of the same enterprise experience transformation RFPs and bundles technology capabilities (Watson, Salesforce) that boutique CX collectives cannot.
• Accenture (Customer Experience practice): Accenture Song and its broader CX practice offer end-to-end CX design, build, and run capabilities that overlap with all three Experience Dynamic subsidiaries (strategy, digital execution, training) but at vastly larger scale.
• McKinsey & Company (CustomerOne): McKinsey's CustomerOne practice delivers CX strategy and transformation engagements to Fortune 500 clients such as those listed in Experience Dynamic's customer set, representing the large-end competitive threat for premium transformation mandates.
• Deloitte Digital: Deloitte Digital provides CX strategy alongside technology implementation and managed services, often landing global enterprise transformations that compete directly for the budgets Experience Dynamic pursues with its Apple/BWM/Microsoft-class clientele.
• Qualtrics: Qualtrics combines a CX experience management software platform with XM Catalyst services and research, addressing the same customer-journey measurement and voice-of-customer use cases as Experience Dynamic — but with bundled proprietary technology rather than pure-services delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/XD_Collective
• Facebookfacebook.com/cxexperiencedynamic
• LinkedInlinkedin.com/company/experience-dynamic
• Instagraminstagram.com/experience_dynamic

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Dynamic