Arpeggio

What Arpeggio does

Arpeggio SPRL is an independent Belgian communication and marketing agency headquartered in Rhode-Saint-Genèse, founded in 1995 and operating for nearly 30 years. The agency operates through three integrated service pillars: Strategy (workshops, strategic studies, brand positioning), Creativity (branding, concept development, web design and development, photo/video production, social media content, graphic design), and Performance (digital marketing, paid media across SEA, social, display and retargeting, data analytics, and high-value print). It serves a mix of large enterprise brands (BMW Belux, MINI, McDonald's, Belfius, Entremont, Mr. Bricolage, Vanden Borre Kitchen, Médiacité), public-sector and institutional clients (RCA de Charleroi, Clinique Notre-Dame de Gr⬬¬¬¬ce, Avocats.be), and SMEs, with execution delivered in French, Dutch, and English across Belgium.

The agency is structured as a Belgian private limited company (SPRL) under legal name Arpeggio SPRL (BCE 0457.568.794) and is founder- and management-owned, with Maxime identified as Managing Partner and Data Protection Officer, and a team of approximately 14 specialists covering strategy, design, development, social media, performance, and account management. Its technology footprint centers on third-party platforms — Google Partner and Meta Verified certifications indicate certified execution on those ad ecosystems — rather than any proprietary product, SaaS platform, or API offering; the business is a services-based operation, not a software or AI company.

Revenue is generated through professional-services engagements that are project-based for one-off campaigns and retainer-based for ongoing clients. Pricing is not publicly disclosed and is negotiated by scope. Go-to-market is sales-led, with direct engagement, pitches, and client referrals as the primary acquisition channels; the agency also handles spontaneous inbound through its website. The company holds Google Partner, Meta Verified, Sortlist Best In Class, Digimedia Top 100, and Trends Gazelles 2022 recognitions as credibility markers.

Name

Arpeggio

Legal name

Arpeggio SPRL

Website

https://arpeggio.be

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Arpeggio is an independent Belgian communication and marketing agency offering integrated strategy, creative, and performance marketing services to enterprise brands, franchise networks, SMEs, and public-sector clients, headquartered in Rhode-Saint-Genèse with a team of approximately 14 specialists.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Marketing communication services
• Brand strategy consulting
• Creative design services
• Performance marketing campaigns
• Digital marketing agency

Headquarters

HQ city

Rhode-saint-genèse

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Marketing Services: Arpeggio generates revenue through providing integrated communication and marketing services including strategy, branding, creative design, web development, photo/video production, social media management, and performance marketing campaigns. Revenue is project-based and retainer-based for ongoing client engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Arpeggio is an independent Belgian communication and marketing agency that delivers integrated services across three pillars: Strategy (workshops, brand positioning, strategic consulting), Creativity (branding, web design, photo/video production, social media content, graphic design), and Performance (digital marketing, paid media management, SEA, social ads, retargeting, data analytics). The agency serves enterprise brands and franchise networks through project-based engagements and ongoing retainer arrangements.

Product overview

Arpeggio is an independent Belgian communication and marketing agency offering integrated services across three pillars: Strategy (workshops, strategic studies, brand positioning, strategic support), Creativity (branding, concept development, websites, photo/video production, social media, graphic design), and Performance (digital marketing, paid media, data analytics, print). The agency operates as a full-service communication partner rather than a software platform with modular products. Their approach combines strategy, creativity, and performance marketing to help brands create impact, with services delivered through multidisciplinary teams including strategists, creatives, project managers, and performance experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy (Strategie) Strategic consulting services including workshops, strategic studies, brand positioning, and ongoing strategic support to help brands find their identity and define their market positioning.
• Creativity (Creativiteit) Creative services encompassing branding, concept development, website design and development, photo and video production, social media content creation, and graphic design across all touchpoints.
• Performance (Performance Marketing) Performance-driven marketing services including digital marketing campaigns, paid media management (SEA, social ads, display, retargeting), data analytics, and high-value print materials development.

Quantifiable outcome

• BMW M4 Kith Edition pre-booking: 150 units sold in 30 minutes
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mortierbrigade: Independent Belgian creative and advertising agency headquartered in Brussels. Directly comparable to Arpeggio as a full-service Belgian creative agency serving enterprise clients with integrated strategy, creative, and digital capabilities.
• Duval Guillaume: Long-established independent Belgian creative agency known for integrated campaigns and creative work for major brands. Highly comparable to Arpeggio in market positioning as a Belgium-rooted independent full-service agency.
• Happiness Brussels: Brussels-based creative agency within the FCB network. Comparable to Arpeggio as a Belgium-based integrated agency serving enterprise clients with brand and digital capabilities.
• Famous (Grey Belgium): Brussels-based creative agency and part of the Grey network. Comparable to Arpeggio as a Belgium-based full-service creative agency serving multinational clients in the Belgian market.
• LDV United: Independent Belgian creative agency group based in Antwerp. Comparable to Arpeggio as a Belgium-rooted independent agency offering brand strategy, creative, and digital services to enterprise clients.
• These Days (now part of Known): Belgian integrated marketing agency with strong digital and performance marketing capabilities. Comparable to Arpeggio in serving enterprise Belgian clients with integrated creative and performance-driven campaigns.

Broad incumbents

• BBDO Belgium: Brussels office of global advertising network BBDO/Omnicom. Comparable to Arpeggio as a full-service Belgian advertising agency, but operates as part of a global network with broader resource base.
• Publicis Groupe Belgium: Belgian operations of Publicis, one of the world's largest advertising holding companies. Comparable to Arpeggio in offering integrated advertising and marketing services in Belgium, but with global network resources and scale.
• DDB Brussels: Brussels office of DDB Worldwide (Omnicom network). Comparable to Arpeggio as a Belgium-based creative and advertising agency serving enterprise clients, with the backing of a global network.
• Wunderman Thompson Belgium (VML): Belgian operations of WPP's Wunderman Thompson (now part of VML). Comparable to Arpeggio in delivering integrated creative, digital, and performance marketing services to enterprise clients in Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/arpeggioagency
• Facebookfacebook.com/Arpeggio-Communication-1194351484018140
• LinkedInlinkedin.com/company/arpeggioagency
• Instagraminstagram.com/arpeggio_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arpeggio