What Sedia Systems does

Sedia Systems, Inc. is a privately held U.S. manufacturer of custom fixed seating and acoustic solutions for institutional and commercial venues, founded in 2004 and headquartered in Chicago, Illinois, with a 60,000-square-foot manufacturing campus in Asheboro, North Carolina. The company's product portfolio spans four categories: lecture-hall seating systems (M50 fixed tables, M60 swing-away tables with integrated wire management, beam-and-pedestal configurations, jury and V-series modular seating); auditorium chairs (P10, E10, R40, J30, G20, L40, FT20, Mercury, Neptune); the patented JumpSeat collection of space-saving retractable seating (Standard, 90, Wall, WOW, Emerge, Studio); and multipurpose loose furniture (Gnosi, Turandot, Tecton, Ply, X-Series tables). Its wholly-owned Akouo Acoustics division supplies NRC-rated acoustic panels (including GiosMod PET-felt modesty panels rated up to 0.85) for integration with seating installations. Sedia co-developed the M Series with Humanscale and runs a graded-in textiles program with Kvadrat, targeting architects and designers via CEU courses, online configurators, a Configura CET extension, and a virtual showroom.

The business operates on a project-based, quote-driven model: every order is custom-manufactured to architectural specifications for finishes, upholstery, quantity, and installation, with no public price list. Go-to-market is enterprise field sales executed through a global representative network (national and regional sales managers in the Americas, plus dedicated EMEA coverage in the UK, Germany, France, and the UAE, with operations extending to Ireland, the Netherlands, Australia, and Canada), supported by internal project managers who coordinate specification through delivery and installation. Customer concentration is diversified across higher education, corporate, performing arts, healthcare, worship, and government segments — with named installations at UC Davis, Texas A&M, Erasmus University Rotterdam, Google, Roku, the Carolina Panthers, the National Memorial for Peace & Justice, and the Grenada House of Parliament. Aftermarket revenue is supplemented by a Refresh Program that retrofits and upgrades installed fixed seating, and the company holds a cooperative contract that funnels education procurement.

Name

Sedia Systems

Legal name

Sedia Systems, Inc.

Website

https://sediasystems.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sedia Systems is a U.S. manufacturer of custom fixed auditorium and lecture-hall seating, including the patented JumpSeat retractable platform and Akouo Acoustics sound-management products, serving institutions and enterprises worldwide through project-based sales.

Ownership category

akta.pro rank

Product category

Commercial Fixed Seating and Acoustic Solutions

NAICS

Interior Design Services (54141)

SIC

Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Meeting & Event Space Services (Setup/Teardown) (BPABAFAL)

akta.pro secondary industry

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

Keywords

• Fixed auditorium seating
• Lecture hall furniture
• Space-saving retractable seating
• Acoustic wall panels
• Multipurpose venue seating

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fixed Seating Products: Custom-designed fixed seating for lecture halls, auditoriums, and multipurpose spaces. Products include auditorium chairs (P10, E10, R40, J30, G20, L40, FT20, Mercury series, Neptune), lecture hall seating (M Series, Beam & Pedestal, Jury, V7000, V8000), and JumpSeat space-saving collection. Pricing is project-based and customized to specifications.
2. Acoustic Solutions: Akouo Acoustics division provides sound management tools including GiosMod acoustic panels and other acoustic solutions for auditoriums, lecture halls, performing arts venues, worship centers, and workplaces.
3. Multipurpose Furniture: Loose furniture including Gnosi chairs, Turandot chairs, Tecton chairs, Ply chairs, and X Series tables designed to integrate with fixed seating solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sedia Systems designs, manufactures, and globally distributes custom fixed seating for lecture halls, auditoriums, and multipurpose venues, along with acoustic management products through its Akouo Acoustics division. Its portfolio includes the patented JumpSeat retractable seating collection, M Series swing-away and fixed tables, beam/pedestal systems, modular seating, auditorium chairs, and GiosMod acoustic modesty panels. The company provides end-to-end project support from design and engineering through manufacturing and installation, working with architects, designers, and institutions worldwide.

Product overview

Sedia Systems is a manufacturer of innovative fixed seating solutions and acoustic products. The portfolio is organized into four main categories: (1) Lecture Hall Seating including fixed tables (M50, T50), swing-away tables (M60 series), and beam/pedestal systems; (2) Auditorium Seating with multiple chair lines (P10, E10, R40, J30, G20, L40, FT20, Mercury series, Neptune) and accessories like the A7 tablet; (3) JumpSeat Collection featuring space-saving vertical-fold seating solutions (Standard, 90, Wall, WOW, Emerge, Studio); and (4) Multipurpose Products including loose furniture (Gnosi, Turandot, Tecton, Ply chairs, X Series Tables). Akouo Acoustics, a division of Sedia Systems, provides complementary acoustic solutions. The company also offers the GiosMod acoustic panels, a Refresh Program for upgrading existing installations, and product configurators for customization. Sedia Systems partners with Humanscale for ergonomic seating integration and Kvadrat for textile options.

Differentiator

Problem solved

Functional benefit

Brands

• Akouo Acoustics: A division of Sedia Systems offering comprehensive acoustic solutions and sound management tools for auditoriums, lecture halls, performing arts venues, worship centers and workplaces. Products include GiosFelt Panels and other acoustic treatments.
• JumpSeat Collection
• GiosMod
• Gnosi

Products and services

• M50 Fixed Table
• M60 Swing Away
• M60 Nurses Station
• T50 Fixed Table
• Beam & Pedestal Series
• Jury Lecture Hall
• Jury Courtroom
• V7000 Modular Seating
• V8000 Modular Seating
• P10 Auditorium Chair
• E10 Auditorium Chair
• R40 Auditorium Chair
• J30 Auditorium Chair
• G20 Auditorium Chair
• L40 Auditorium Chair
• FT20 Auditorium Chair
• FT20 Mesh
• Mercury Arc
• Mercury
• Mercury Plus
• Mercury Premier
• Neptune
• JumpSeat Standard
• JumpSeat 90
• JumpSeat Wall
• JumpSeat WOW
• JumpSeat Emerge
• JumpSeat Studio
• Gnosi Chair
• Turandot Chair
• Tecton Chair
• Ply Chair
• X Series Tables
• Gnosi Bench
• Akouo Acoustics — Acoustic Solutions
• GiosMod Acoustic Panels
• Refresh Program

Quantifiable outcome

• GiosMod acoustic panels achieve NRC rating up to 0.85, reducing reverberation and improving speech clarity

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• KvadratcoreStrategic or Co-development Partner · 15 April 2025Sedia Systems announced a new Kvadrat Textiles Graded-in Program featuring an expanded textile portfolio with eight unique patterns and 277 colors. The collection showcases seven renowned designers including Giulio Ridolfo and Patricia Urquiola, offering versatile solutions for every design need in Sedia seating products.
• HumanscaleflagshipStrategic or Co-development PartnerSedia Systems collaborated with Humanscale to create the Sedia + Humanscale M Series seating solution. The collaboration combines Sedia's fixed seating expertise with Humanscale's refined aesthetics and elevated ergonomics. The result is a seating system that adapts to designer vision, transforming how people learn. Products include M50, M60, and M40 Jury configurations featuring Humanscale Liberty, Diffrient World, Path, and Freedom chairs.
• Akouo AcousticsflagshipStrategic or Co-development PartnerAkouo Acoustics is a division of Sedia Systems offering a comprehensive portfolio of sound management tools including GiosMod acoustic panels (NRC up to 0.85). Three collections provide acoustic solutions for auditoriums, lecture halls, performing arts venues, worship centers, and workplaces. Products integrate with Sedia fixed seating solutions.
• ConfiguracoreTechnology or IntegrationSedia Systems partnered with Configura to create a CET (Commercial Interiors Library) forJumpSeat and Akouo Acoustics products. The library enables architects and designers to quickly specify, visualize, and present flexible seating and acoustic solutions within their CAD workflows using Configura's CET platform.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Series International (Haworth): Series International (now part of the Haworth group) produces fixed seating for auditoriums, conference halls, and cultural venues. It overlaps directly with Sedia in Europe and emerging markets.
• Irwin Seating Company: Irwin Seating manufactures fixed seating for schools, theaters, auditoriums, and arenas. It is one of the closest direct competitors to Sedia in the educational and public-venue seating category.
• Camatic Seating: Camatic Seating is a global manufacturer of fixed seating for performing arts venues, auditoriums, and stadiums. It is comparable to Sedia in product, customer base, and premium seating positioning.
• Figueras Seating: Figueras designs and manufactures premium fixed seating for auditoriums, performing arts centers, and conference venues. It competes with Sedia in higher-end theater and concert hall seating projects.
• Hussey Seating Company: Hussey Seating is a North American manufacturer of fixed and telescopic seating for auditoriums, gymnasiums, and theaters. It directly competes with Sedia in the educational and performing-arts fixed seating markets.

Broad incumbents

• MillerKnoll: MillerKnoll (Herman Miller, Knoll, etc.) is a diversified furniture conglomerate with healthcare, education, and corporate seating lines that compete with Sedia, particularly in M Series-style fixed-table lecture rooms.
• KI (Krueger International): KI is a large US contract furniture manufacturer with strong penetration in educational and institutional seating. While broader than Sedia, it is a frequent competitor on educational fixed seating bids.
• Steelcase: Steelcase is one of the largest global office furniture manufacturers, with educational and healthcare seating lines that overlap with Sedia's footprint, particularly in large institutional specifications.
• Haworth: Haworth is a global office furniture conglomerate whose portfolio (including Series International) competes with Sedia in higher-end education, corporate, and auditorium seating specifications.

Others

• Humanscale: Humanscale is a Sedia partner (Sedia + Humanscale M Series) and also a designer of ergonomic seating. It is thematically adjacent and an ecosystem participant rather than a like-for-like competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sedia_Systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles33 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedia Systems