Rutishauser-DiVino
Rutishauser-DiVino is a Swiss wine merchant founded in 1886, headquartered in Winterthur, that sells wines directly to consumers through an e-commerce storefront. It sources wines from twelve countries across red, white, rosé, sparkling, and sweet categories and supplements retail with wine education and events.
- Company typePrivate
- Founded1886
- HeadquartersWinterthur, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingServices
Rutishauser-DiVino firmographics
Firmographics- Name
- Rutishauser-DiVino
- Legal name
- Rutishauser-DiVino
- Website
- https://rutishauser.com
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rutishauser-DiVino is a Swiss wine merchant founded in 1886, headquartered in Winterthur, that sells wines directly to consumers through an e-commerce storefront. It sources wines from twelve countries across red, white, rosé, sparkling, and sweet categories and supplements retail with wine education and events.
- Ownership category
- akta.pro rank
Rutishauser-DiVino industry classification
Industry- Product category
- Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Rutishauser-DiVino is headquartered
LocationHeadquarters
- HQ city
- Winterthur
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Rutishauser-DiVino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Product Sales: Direct retail sales of wines to consumers through e-commerce platform, including red wine, white wine, rosé, sparkling wine, and sweet wine from multiple countries including Switzerland, Argentina, Australia, France, Italy, Portugal, Spain, South Africa, USA, Austria, Germany, and New Zealand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual wine products with varying prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rutishauser-DiVino product offering
Product offeringCore offering
Rutishauser-DiVino is a Swiss wine merchant that retails and distributes an international portfolio of wines through its e-commerce storefront at rutishauser-divino.ch. The company sells red, white, rosé, sparkling, and sweet wines sourced from 12 countries including Switzerland, France, Italy, Spain, Portugal, Argentina, Australia, South Africa, USA, Austria, Germany, and New Zealand, with home delivery across Switzerland and complementary wine education events and winery tours.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Wine (Rotwein)
- White Wine (Weisswein)
- Rosé Wine (Roséwein)
- Sparkling Wine (Schaumwein)
- Sweet Wine (Süsswein)
- Wine Events and Winery Tours (Events / Betriebsführungen)
Companies that use Rutishauser-DiVino
Customer profileSegments1 record
Ideal customer profiles1 record
Rutishauser-DiVino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rutishauser-DiVino partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Wine & Gourmet Digital AGminorRutishauser-DiVino acquired Wine & Gourmet Digital AG in April 2023. No further details on the transaction or its strategic implications were disclosed publicly.
- Wine in Moderation (Wein massvoll geniessen)minorRutishauser-DiVino supports the Wine in Moderation initiative, a social responsibility program promoting responsible wine consumption. The initiative is coordinated at the European level through wineinmoderation.eu.
Scale indicators2 records
Rutishauser-DiVino competitors and assessment
Company assessmentEmerging players
- Vivino: Vivino operates the world's largest wine marketplace app with a built-in e-commerce and wine-discovery layer. It is an emerging player that intersects with Rutishauser-DiVino on DTC wine discovery and purchase, though it is marketplace-led rather than merchant-led.
Direct peers
- Lavinia: Lavinia is a European wine retailer with flagship stores and online stores across multiple countries, including France, Switzerland, Spain, and the UK. It competes directly in the curated international wine retail category with combined e-commerce and experiential tasting rooms.
- Hawesko Holding: Hawesko is Germany's largest specialty wine mail-order and online retailer, operating multiple consumer brands. Comparable DTC e-commerce wine model with multi-country sourcing and home delivery, though at much larger scale and primarily German market.
- The Wine Society: The Wine Society is a long-established UK wine merchant cooperative selling curated international wines direct to members. Comparable model in a different geography: curated portfolio, member loyalty, and editorial education layer.
- Baur au Lac Vins: Baur au Lac Vins is a Swiss fine wine merchant and direct competitor headquartered in Zurich area, offering curated international wines to Swiss consumers via store and online channels. Comparable assortment depth and customer demographic (connoisseurs, corporate gifting).
- Mövenpick Wein: Mövenpick Wein is a leading Swiss specialist wine retailer with an online storefront and physical locations across Switzerland. It is the most direct Swiss competitor to Rutishauser-DiVino, operating the same DTC e-commerce + brick-and-mortar wine retail model with multi-country sourcing.
- Pinard de Picard: Pinard de Picard is an established German online wine retailer specializing in international and fine wines with curated tastings and editorial content. Comparable model emphasizing international portfolio, wine education, and DTC delivery.
Regional players
- Delinat: Delinat is a Swiss organic-wine specialist with online retail and a membership-style model. Comparable on DTC Swiss wine retail and on multi-country organic sourcing, though narrower on the organic-only axis.
- Divino Wein (DE) / Wein & Co: Wein & Co is an Austrian wine retailer chain combining stores, restaurant-style tastings, and e-commerce. Comparable DTC-plus-experience wine retail model to Rutishauser-DiVino, though anchored in Austria rather than Switzerland.
Broad incumbents
- Cellarmasters (Langton's) / Woolworths Liquor: Woolworths Liquor / Cellarmasters is an Australian broad-incumbent wine retailer operating large-scale online wine clubs and DTC. Overlaps with Rutishauser-DiVino's DTC wine retail motion at far greater scale and across a much larger geographic market.
Market position
Customer concentration
Rutishauser-DiVino social profiles
Digital presenceRutishauser-DiVino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rutishauser-DiVino leadership team
Management profileNumber of profiles
Rutishauser-DiVino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rutishauser-DiVino M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rutishauser-DiVino
What does Rutishauser-DiVino do?
Rutishauser-DiVino is a Swiss wine merchant that retails and distributes an international portfolio of wines through its e-commerce storefront at rutishauser-divino.ch. The company sells red, white, rosé, sparkling, and sweet wines sourced from 12 countries including Switzerland, France, Italy, Spain, Portugal, Argentina, Australia, South Africa, USA, Austria, Germany, and New Zealand, with home delivery across Switzerland and complementary wine education events and winery tours.
Is Rutishauser-DiVino a public or private company?
Rutishauser-DiVino is a private company. It is classified as unknown and is currently operating.
When was Rutishauser-DiVino founded?
Rutishauser-DiVino was founded in 1886. It employs 51 to 100 people.
Where is Rutishauser-DiVino based?
Rutishauser-DiVino is headquartered in Winterthur, Switzerland, in the Europe region.
How does Rutishauser-DiVino make money?
One revenue line is on record: wine Product Sales.
Who are Rutishauser-DiVino's main competitors?
Vivino is listed as an emerging player. Direct peers are Lavinia, Hawesko Holding, The Wine Society, Baur au Lac Vins, Mövenpick Wein and Pinard de Picard. Regional players are Delinat and Divino Wein (DE) / Wein & Co. Cellarmasters (Langton's) / Woolworths Liquor is listed as a broad incumbent.
Does Rutishauser-DiVino have an API?
No public API is recorded for Rutishauser-DiVino.
What industry is Rutishauser-DiVino in?
Rutishauser-DiVino's product category is Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 4453 and its SIC code is 5180.