What Mövenpick Wein does

Mövenpick Wein Schweiz AG is a Swiss specialty wine retailer operating under the historic Mövenpick hospitality brand, which traces its origins to Ueli Prager's first Zürich restaurant in 1948 and entered wine retail in 1962 with the opening of the first wine cellar in Zürich-Enge. The company runs a hybrid omnichannel model combining 31 brick-and-mortar wine cellars across Switzerland and Liechtenstein (including a dedicated Mövenpick Wein-Bar in Zürich and locations such as Basel, Bern, Geneva, Zug, Luzern, St. Gallen, Winterthur, and Vaduz) with a full e-commerce platform at moevenpick-wein.com offering more than 3,000 wines sourced directly from winemakers worldwide. It serves two primary customer segments: individual wine enthusiasts and collectors (B2C, served across retail, online, phone hotline, and live chat) and the foodservice sector — restaurants, hotels, caterers, and specialist wine retailers (B2B, served through a dedicated Key Account Management team of at least 11 regional managers covering all Swiss cantons, led by Regionalleiter Victor Cordes), plus a corporate gifting vertical.

The product portfolio spans red, white, rosé, sparkling, sweet, organic, and alcohol-free wines, spirits, and wine accessories (Coravin, Gabriel Glas, Riedel), supported by an editorial layer of expert critic scores, a proprietary podcast (Weinfach), an online magazine, and regular in-store events such as Meet the Winemaker and Taste & Learn. Revenue is generated through one-time product sales across all price points (CHF 9.50 to over CHF 150 per bottle), curated Tasting Box bundles (CHF 74–242), gift cards and personalised gift services, three recurring subscription products (the quarterly Weinabo with five thematic plans, the annual Bordeaux en-primeur Subskription, and the Kundenlager personal wine storage service at CHF 6 per bottle per year), and B2B HoReCa contracts managed through direct field sales. The underlying technology stack is third-party rather than proprietary: the storefront is hosted on dotSource SE infrastructure, with HubSpot for CRM and marketing automation, Optimizely for email and A/B experimentation, PayPal plus multiple Swiss payment methods (TWINT, PostFinance, Visa, Mastercard, Amex, Diners, UBS KeyClub) at checkout, and logistics via Swiss Post/VinoLog, DHL, and Planzer.

Mövenpick Wein Schweiz AG is a privately held corporation registered in Canton Zug (VAT CHE-384.242.094), headquartered at Oberneuhofstrasse 12, CH-6340 Baar, with 51–100 employees and Managing Director Nikolas von Haugwitz. No revenue figures, funding history, or institutional ownership are disclosed in the available data.

Name

Mövenpick Wein

Legal name

Mövenpick Wein Schweiz AG

Website

https://moevenpick-wein.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Mövenpick Wein Schweiz AG is a Swiss specialty wine retailer operating 31 brick-and-mortar wine cellars across Switzerland and Liechtenstein and a full e-commerce shop with over 3,000 wines, serving individual wine enthusiasts, the HoReCa foodservice sector, and corporate gifting customers.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Specialty Food Retailers (4452), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Retail-Food Stores (5400), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine retail
• Online wine shop
• Wine subscription
• Wine storage service
• Corporate wine gifts

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices33 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine and beverage product sales: Primary revenue is generated through the sale of wines (red, white, rosé, sparkling, sweet, bio/organic, alcohol-free) and spirits sourced from over 3000 quality wines from worldwide producers. Products are sold at retail prices in Swiss Francs across physical stores and the online shop. Pricing ranges from budget to premium tiers, with wines such as Château La Serre at CHF 48 and everyday wines under CHF 20.
2. Tasting Box subscription/pre-packaged bundles: Curated tasting boxes (online-exclusive) containing 3–6 wines with attractive bundle pricing (e.g., CHF 88–242 per box) offer both revenue and customer acquisition. These are direct-to-consumer bundled wine purchases, not recurring subscriptions in the SaaS sense.
3. Wine subscription (Weinabo): Five wine subscription plans (Rotwein Selection, Rotwein Premium, Weisswein, Italien, Spanien) delivered quarterly to customers' homes, representing a recurring revenue stream.
4. Gift service and gift cards: Revenue from personalised gift services (gift wrapping, corporate gifts), gift cards in CHF 50/100/200 denominations, and magnum-format bottles sold as premium gift items.
5. Wine storage services (Kundenlager/Schatzkammer): Personal wine cellar storage service with annual fees of CHF 6 per 75cl bottle or CHF 11.50 per larger format per year. Customers receive insured storage under optimal climate conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Mövenpick Wein is a Swiss premium wine retailer that sells over 3,000 wines, champagnes, spirits and accessories directly to consumers through 31 brick-and-mortar wine cellars across Switzerland and Liechtenstein and a full e-commerce platform. The company complements its retail business with curated tasting boxes, quarterly wine subscriptions (Weinabo), a Bordeaux en-primeur subscription, personalized gift service and gift cards, as well as a paid personal wine storage service (Kundenlager/Schatzkammer). A dedicated Key Account Management team serves restaurants, hotels, catering firms and specialist wine retailers (HoReCa/wine trade) across all Swiss cantons.

Product overview

Mövenpick Wein is a Swiss premium wine retailer operating both an e-commerce platform and 31 physical store locations in Switzerland and Liechtenstein. The core offering is an online wine shop featuring over 3,000 quality wines sourced directly from wineries worldwide. The product portfolio includes curated tasting boxes (Tasting Boxen) available exclusively online with attractive discounts, wine subscriptions (Weinabo) delivered quarterly with five themed options (Red Wine Selection, Red Wine Premium, White Wine, Italy, Spain), and a Bordeaux en-primeur subscription (Bordeaux Subskription) for annual pre-orders. Supporting services include a gift service (Geschenkservice) with customizable packaging and corporate branding options, gift cards in fixed denominations, professional wine storage (Kundenlager/Schatzkammer) with climate control and insurance, and wine accessories (Weinzubehör) including Coravin, Gabriel Glas, and Riedel glasses. The company engages customers through an online magazine, podcast (Weinfach), and in-store events. Physical locations offer tasting machines (Degustationsautomaten) for daily wine sampling, while store locator functionality integrates with Google Maps.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Wine Shop E-commerce storefront offering 3,000+ quality wines, spirits and accessories from global producers, with home delivery across Switzerland and Liechtenstein or in-store collection at 31 locations.
• Tasting Boxes Curated multi-bottle wine boxes with discounted bundle pricing, organized by region, grape variety or theme (e.g., Rosé, Chardonnay, Champagne, California, Austria). Available exclusively online.
• Weinabo Wine Subscription Quarterly wine subscription delivering curated surprise packages to customers' homes. Five plans available: Rotwein Selection, Rotwein Premium, Weisswein, Italien, and Spanien.
• Bordeaux Subskription (En-Primeur Subscription) Annual en-primeur wine subscription for Bordeaux, allowing customers to pre-order wines before their official release.
• Geschenkservice (Gift Service)

Quantifiable outcome

• Free delivery for orders above CHF 300; standard delivery CHF 14
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Post / VinoLog (Swiss Post)coreOthersPrimary delivery partner for standard online orders in Switzerland and Liechtenstein. Orders up to 60 bottles are delivered via Post/VinoLog service with age verification upon delivery. Delivery confirmation and tracking provided. Standard delivery fee CHF 14, free above CHF 300.
• PlanzerminorOthersAlternative logistics partner for Mövenpick Wein's home delivery service in Switzerland, offering standard and express delivery options alongside Post/VinoLog.
• DHLminorOthersInternational logistics partner used for central warehouse operations and delivery of Fine & Rare wine shipments, as well as some cross-border shipments.
• dotSource SEcoreTechnology or IntegrationWebsite hosting and e-commerce platform provider for moevenpick-wein.com. dotSource SE hosts the site on servers in Jena, Germany, and provides the underlying e-commerce software infrastructure, customer accounts, and order processing.
• HubSpot / Hubspot Germany GmbHcoreTechnology or IntegrationCRM and marketing automation platform used by Mövenpick Wein for customer data management, contact form processing, email marketing support, and cross-channel marketing analytics.
• Google (Google Analytics 4, Google AdWords, Google Maps, YouTube, Google Optimize)coreTechnology or IntegrationGoogle provides multiple integrated services: GA4 for web analytics with cross-device tracking via Google Signals; AdWords for paid search and remarketing; Google Maps for store locator; YouTube for video content; Google Optimize for A/B testing. Data processing governed by Standard Contractual Clauses for any EU/Swiss data transfers.
• PayPalcoreOthersPayment gateway partner enabling customers to pay via PayPal, credit card via PayPal, direct debit, or 'Buy Now Pay Later' options. PayPal also conducts creditworthiness checks for certain payment methods via credit reference agencies.
• CRIF AGminorOthersSwiss credit reference agency used by Mövenpick Wein to assess creditworthiness of customers requesting invoice payment terms. Data exchange governed by Swiss data protection law.
• Blackhawk Network Switzerland AGminorOthersThird-party gift card programme partner managing the issuance and redemption infrastructure for Mövenpick Wein gift cards in CHF 50, 100, and 200 denominations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawesko Holding SE: Germany's largest dedicated wine e-commerce and multi-channel retailer (Jacques', Wein & Co., Vinos). Direct competitor in the DACH premium wine segment with hybrid online + physical store model analogous to Mövenpick Wein's structure. Most directly comparable business model.
• Baur au Lac Vins AG: Swiss premium wine merchant based in Zurich offering curated wines, events, and storage. Closest domestic direct competitor in CH premium wine retail with similar overlap in offerings, vendor relationships, and customer segment.
• Gerstl Weinkellerei: Swiss wine merchant specializing in direct-from-producer imports, online sales, tasting events, and subscription-style services. Direct domestic peer in CH with overlapping curated catalogue, events, and DTC retail approach.
• Schlumberger Vertriebsgesellschaft mbH & Co. KG: German wine retailer operating Schloss Wachenheim-owned online and physical wine distribution across DACH. Closest German direct peer in scale, multi-channel model, and premium-positioning retail wine.
• Tannico S.p.A. Italy's leading online wine retailer with large catalogue, subscription programs, and curated tasting boxes - very similar e-commerce + subscription structural model to Mövenpick's Weinabo and Tasting Boxes.
• Vinello GmbH: Online wine retailer in Germany offering curated wines, subscription boxes, and corporate gifting. Direct peer in German market with analogous subscription/gifting monetization tracks.
• Wine.com LLC: Largest US online wine retailer with subscription, gift services, and broad premium catalogue. Direct peer in DTC pure-play digital wine retail structural model, useful as international scaling reference.
• Rutishauser Weinkellerei AG / Rutishauser-Divino: Swiss wine merchant in eastern Switzerland serving both B2B (HoReCa/retail) and B2C, very similar hybrid go-to-market structure. Domestic CH direct peer in food service + retail wine.

Emerging players

• Vivino ApS: Wine discovery and marketplace app with global community and direct wine purchase integration. Emerging threat/peer in wine DTC with community-driven ratings that overlap Mövenpick's curated critic scores (James Suckling, Falstaff).

Broad incumbents

• Coop / Coop Vitality (fine wine program): Switzerland's largest retailer with extensive own-brand and partner wine program, dominant physical shelf in supermarkets. Broad incumbent whose wine category competes head-on with Mövenpick's specialist positioning in CH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/moevenpickwein
• Facebookfacebook.com/MoevenpickWein
• LinkedInlinkedin.com/company/m%C3%B6venpick-schweiz-ag
• Instagraminstagram.com/moevenpickwein_schweiz
• Xx.com/MoevenpickWein

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mövenpick Wein