Rutishauser-DiVino

Name

Rutishauser-DiVino

Legal name

Rutishauser-DiVino

Website

https://rutishauser.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

51–100 employees

Short description

Rutishauser-DiVino is a Swiss wine merchant founded in 1886, headquartered in Winterthur, that sells wines directly to consumers through an e-commerce storefront. It sources wines from twelve countries across red, white, rosé, sparkling, and sweet categories and supplements retail with wine education and events.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine retail
• Wine distribution
• Online wine shop
• Wine e-commerce
• Swiss wine merchant

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Product Sales: Direct retail sales of wines to consumers through e-commerce platform, including red wine, white wine, rosé, sparkling wine, and sweet wine from multiple countries including Switzerland, Argentina, Australia, France, Italy, Portugal, Spain, South Africa, USA, Austria, Germany, and New Zealand.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rutishauser-DiVino is a Swiss wine merchant that retails and distributes an international portfolio of wines through its e-commerce storefront at rutishauser-divino.ch. The company sells red, white, rosé, sparkling, and sweet wines sourced from 12 countries including Switzerland, France, Italy, Spain, Portugal, Argentina, Australia, South Africa, USA, Austria, Germany, and New Zealand, with home delivery across Switzerland and complementary wine education events and winery tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Wine (Rotwein)
• White Wine (Weisswein)
• Rosé Wine (Roséwein)
• Sparkling Wine (Schaumwein)
• Sweet Wine (Süsswein)
• Wine Events and Winery Tours (Events / Betriebsführungen)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Wine & Gourmet Digital AGminorOthers · 2 April 2023Rutishauser-DiVino acquired Wine & Gourmet Digital AG in April 2023. No further details on the transaction or its strategic implications were disclosed publicly.
• Wine in Moderation (Wein massvoll geniessen)minorOthersRutishauser-DiVino supports the Wine in Moderation initiative, a social responsibility program promoting responsible wine consumption. The initiative is coordinated at the European level through wineinmoderation.eu.

Scale indicators2 records

Emerging players

• Vivino: Vivino operates the world's largest wine marketplace app with a built-in e-commerce and wine-discovery layer. It is an emerging player that intersects with Rutishauser-DiVino on DTC wine discovery and purchase, though it is marketplace-led rather than merchant-led.

Direct peers

• Lavinia: Lavinia is a European wine retailer with flagship stores and online stores across multiple countries, including France, Switzerland, Spain, and the UK. It competes directly in the curated international wine retail category with combined e-commerce and experiential tasting rooms.
• Hawesko Holding: Hawesko is Germany's largest specialty wine mail-order and online retailer, operating multiple consumer brands. Comparable DTC e-commerce wine model with multi-country sourcing and home delivery, though at much larger scale and primarily German market.
• The Wine Society: The Wine Society is a long-established UK wine merchant cooperative selling curated international wines direct to members. Comparable model in a different geography: curated portfolio, member loyalty, and editorial education layer.
• Baur au Lac Vins: Baur au Lac Vins is a Swiss fine wine merchant and direct competitor headquartered in Zurich area, offering curated international wines to Swiss consumers via store and online channels. Comparable assortment depth and customer demographic (connoisseurs, corporate gifting).
• Mövenpick Wein: Mövenpick Wein is a leading Swiss specialist wine retailer with an online storefront and physical locations across Switzerland. It is the most direct Swiss competitor to Rutishauser-DiVino, operating the same DTC e-commerce + brick-and-mortar wine retail model with multi-country sourcing.
• Pinard de Picard: Pinard de Picard is an established German online wine retailer specializing in international and fine wines with curated tastings and editorial content. Comparable model emphasizing international portfolio, wine education, and DTC delivery.

Regional players

• Delinat: Delinat is a Swiss organic-wine specialist with online retail and a membership-style model. Comparable on DTC Swiss wine retail and on multi-country organic sourcing, though narrower on the organic-only axis.
• Divino Wein (DE) / Wein & Co: Wein & Co is an Austrian wine retailer chain combining stores, restaurant-style tastings, and e-commerce. Comparable DTC-plus-experience wine retail model to Rutishauser-DiVino, though anchored in Austria rather than Switzerland.

Broad incumbents

• Cellarmasters (Langton's) / Woolworths Liquor: Woolworths Liquor / Cellarmasters is an Australian broad-incumbent wine retailer operating large-scale online wine clubs and DTC. Overlaps with Rutishauser-DiVino's DTC wine retail motion at far greater scale and across a much larger geographic market.

Market position

Customer concentration

• Facebookfacebook.com/RutishauserDiVino
• LinkedInlinkedin.com/company/rutishauserdivino
• Instagraminstagram.com/rutishauserdivino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rutishauser-DiVino