Dero

What Dero does

Dero (legally "Dero Bike Racks") is a Minneapolis-headquartered, US-based manufacturer of bicycle parking infrastructure, founded in 1995 and operating for over 30 years. The company designs and produces a comprehensive hardware portfolio spanning commercial bike racks (hoop, arc, square-tube designs like the Downtown Rack), vertical and two-tier storage systems (Ultra Space Saver Squared, Dero Decker with patented lift-assist, Dero Duplex), public bike repair stations (Fixit Plus), bike shelters (Veloport, Pocket Shelter, Bike Depot, Cycle Station 2, Vizor Shelter, Kolo Shelter), bike lockers (single, double, vertical, two-tier, 300/350 Series), smart bike parking (Bikeep Smart Bike Station with app access and e-bike charging), and a line of e-bike and e-scooter charging racks (eBeam, eDowntown, eHitch, eSwerve, eDecker, E-Bike Lockers). Manufacturing is conducted in-house at a Lakeland, Florida facility where steel is bent, welded, and powder-coated, supporting a "Made in USA" position and 1-2 week shipping on most items.

The company makes money through one-time hardware sales (rack unit pricing from ~$79 for basic hooks up to $1,000+ for full custom racks, with image infusion and logo rack custom options starting at $700+ and $500+ respectively), replacement parts and accessories (revenue of a different cadence around maintenance and refurbishment), and professional services that, while offered free of charge as a customer-acquisition lever (free CAD layout assistance, custom design consultation), support specification pull-through. Revenue is generated via direct enterprise field sales through 13 US regional offices with named territory reps, inside sales via phone and a quote-request system, and an e-commerce webstore serving mid-market buyers.

Dero serves horizontal customer segments including universities and research institutions (primary), municipal parks and recreation departments, city/county planning agencies, property developers and HOAs, transit authorities, commercial/retail businesses, and healthcare facilities. Named reference customers include University of Colorado Colorado Springs, Allina Commuter Center, Green Building Alliance, Chicago Fire Arts Center, and Minneapolis Public Works. Go-to-market is consultative, anchored by free CAD/BIM/Revit downloads and educational content (Bike Parking Guide, Bike Room Design Guide, E-Bike Accommodation Guide, recorded webinars) that target architects and facility planners at the specification stage of projects.

Name

Dero

Legal name

Dero Bike Racks

Website

https://dero.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Dero Bike Racks, founded 1995 in Minneapolis, designs and manufactures commercial bike racks, lockers, shelters, repair stations, and e-bike charging solutions, serving universities, municipalities, transit authorities, developers, and healthcare facilities across the United States.

Ownership category

akta.pro rank

Product category

Bicycle Parking Infrastructure Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle parking infrastructure
• Bike rack manufacturing
• E-bike charging solutions
• Bike storage lockers
• Two-tier bike parking

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Bike Parking Hardware Sales: One-time sale of bike racks, shelters, lockers, repair stations, and related accessories. Products include commercial racks, custom racks, smart parking stations, e-bike charging solutions, and site furnishings.
2. Professional Services: Free CAD layout assistance for projects, custom design services for bespoke bike parking solutions, and installation support.
3. Parts and Accessories: Replacement tools, service kits, air pumps, tire levers, lubricating products, and rack renewal kits for ongoing maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dero designs, manufactures, and sells bicycle parking and storage infrastructure for commercial and institutional buyers. The product line spans commercial bike racks, two-tier and vertical storage systems, bike lockers, weather-protective shelters, public repair stations, e-bike charging racks, smart app-activated parking stations, custom-branded racks, streetscape elements (parklets, scooter racks), and site furnishings. The company offers free CAD layout design assistance and ships most items within 1–2 weeks from US-based facilities in Minneapolis, MN and Lakeland, FL.

Product overview

Dero is a bike parking solutions company offering a comprehensive portfolio of physical products organized into several core categories: commercial bike racks (including traditional hoop, arc, and square-tube designs like the Downtown Rack), smart bike parking systems (Bikeep Smart Bike Station with app-based access and e-bike charging), vertical and two-tier storage systems (Ultra Space Saver Squared, Dero Decker, Dero Duplex), e-bike charging solutions (eBeam, eDowntown, eHitch, eSwerve Charging Racks, eDecker, and E-Bike Lockers), bike repair stations (Fixit Plus with tools), bike shelters (Veloport, Pocket Shelter, Bike Depot, Cycle Station 2, Vizor Shelter, Kolo Shelter), bike lockers (single, double, vertical, two-tier, and 300/350 Series), and streetscape products (E-Scooter Rack, Dero Parklet). The company also offers custom rack options (Custom Racks, Logo Bike Racks, Image Infusion), accessories (pumps, tools, cane stops), site furnishings (benches, bollards, trash receptacles), and signage. Services include free CAD layout assistance and educational resources (guides, webinars). Products are manufactured in the USA (Minneapolis, MN and Lakeland, FL facilities).

Differentiator

Problem solved

Functional benefit

Brands

• Dero ZAP: A product line or sub-brand operated by Dero, referenced as a separate website at derozap.com

Products and services

• Commercial Bike Racks Complete line of bike racks including Hoop Rack, Hoop Rack Heavy Duty, Downtown Rack (square-tube anti-theft design), Round Rack, Arc Rack, Swerve Rack, Bike Hitch (hitch-receiver mount), Cycle Dock, Bike Bike Rack, Rolling Rack, Campus Rack, Helix Rack, Hi Roller, Icon Hitch, Type Rider Racks, Wall Rack, Event Rack, U-Lockit, Meter Hitch, Bike File, Bike Hook Solo, Cycle Stall Basic, and Cycle Stall Elite. Suitable for commercial properties, retail, office buildings, and outdoor public spaces.
• Bike Lockers Secure bike storage locker line including Bike Locker Single (D1), Double (D2), 300 Series, 350 Series, Vertical Bike Locker, and Two-Tier Bike Locker. Designed for long-term secure parking at transit hubs, residential buildings, campuses, and workplaces.
• Bike Shelters Covered bike shelter line including Veloport, Pocket Shelter (compact for space-constrained locations), Bike Depot (larger facility), Cycle Station 2, Vizor Shelter, and Kolo Shelter. Provide weather protection for bicycles in outdoor settings.
• Fixit Plus Public Bike Repair Station Standalone public bike repair station with stainless steel-cabled tools (tampfer-proof fasteners) for basic repairs such as changing flats, adjusting brakes and derailleurs. Priced at $807 with 2-week shipping. Aimed at municipalities, campuses, and businesses providing self-service maintenance.
• Dero Decker Two-Tier Bike Rack Patented two-tier bicycle parking system with lift-assist pull-down trays that slide within inches of the ground, requiring minimal lifting. Features dampers for safe lowering, front wheel safety locking lever, and doubles parking capacity in the same footprint. Protected by US patents.
• Dero Duplex Two-Tier Bike Rack Two-tier bike parking rack designed for efficient space utilization in bike rooms.
• Ultra Space Saver Squared Vertical Bike Rack High-security vertical modular bike hanging system featuring square tubing resistant to pipe-cutters. U-lock compatible and accommodates bikes with fenders. Available in wall-mount, floor-mount, and double-sided mounting options with easy installation.
• Ultra Space Saver Single Vertical Bike Rack Single-sided version of the Ultra Space Saver vertical space-saving bike rack, suited for installations against walls.
• E-Bike Charging Racks Updated line of e-bike charging racks with 4-hour timed charging cycle to prevent overcharging and preserve battery life. Includes eBeam Charging Rack (compact), eDowntown Charging Rack (urban, sturdy styling), eHitch Charging Rack (secure indoor/covered location solution), and eSwerve Charging Rack (sleek e-bike and e-scooter charging). Designed for indoor and covered outdoor spaces, supporting charge and lock for two bikes or scooters per rack.
• Dero eDecker Two-Tier E-Bike Charging Storage Premium two-tier bike storage with built-in e-bike charging capability, designed for high-capacity bike parking areas.
• Bikeep Smart Bike Station Dock-based app-activated secure bike parking system with multi-layered security, smartphone app access, advance reservations, e-bike charging, real-time usage tracking, and metrics reporting.
• Smart Bike Locker Smart bike parking locker enabling secure private bike storage with integrated access control.
• E-Bike Lockers E-Bike Locker Single (D1) and E-Bike Locker Double (D2) providing secure storage and charging for e-bikes with battery-securing features.
• Custom Bike Racks Fully customized bike rack designs for unique branding and aesthetic requirements, starting at $1,000+.
• Logo Bike Racks Laser-cut logo bike racks creating brand visibility for businesses, starting at $500+ with quantity discounts available.
• Image Infusion Bike Racks Full-color powder coat process turning bike racks into weather-resistant graphic canvases, starting at $700+.
• Dero Parklet Urban parklet solution designed for municipalities and businesses looking to increase sidewalk space and add vibrancy to streets.
• E-Scooter Rack Dedicated e-scooter parking rack for micromobility charging and storage.
• Site Furnishings Outdoor public-space furniture complementary to bike parking installations, including Heavy-Duty Bench, Heavy-Duty Bench with Back, Lexington Bench, Savannah Bench, Metal Trash Receptacle, Tall Food Court Tables and Chairs, Lexington Bollard, and Augusta Bollard.
• Bike Parking Signage Directional and informational signage for bike parking installations including Arrow Sign, Air Sign, Bike Repair Sign, and Bike Parking Sign.
• Bike Parking Parts and Accessories Replacement parts and maintenance accessories for Dero bike parking installations, including Air Kit Prime, Air Kit 4, Tool Kit, Pump Stop, Fat Bike Tray (for tires up to 5 inches wide), Cane Stop for Dero Decker, Cane Stop for Fixit, Track Rack, Lock Dock, Rack Renewal, Metal Head, Metal Head Service Kit, Replacement Tools, Tire Lever, Silicone Lubricant, 15mm Pedal Wrench, 32mm Headset Wrench, Multi-Tool Set, and Wrench Set.
• Free CAD Layout Design Service Complimentary bike parking layout design service using CAD, with collaboration between Dero's trained sales team and architects/developers to maximize space utilization for projects of any size.

Quantifiable outcome

• Two-tier system doubles parking capacity in same footprint
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Dero ZAPminorStrategic or Co-development PartnerDero ZAP is a separate product/product line operated by Dero, referenced as an associated brand for bicycle-related solutions. Not a formal external partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportworks: Sportworks (a Cascade Engineering brand) is one of the largest US bicycle rack and parking infrastructure manufacturers. It overlaps directly with Dero across commercial bike racks, two-tier systems, and campus/transit infrastructure for the same universities and municipalities.
• Madrax: Madrax manufactures commercial bike racks, bike lockers, and shelters for universities, municipalities, and parks. It is a direct competitor across Dero's core rack and locker SKUs and shares the same B2B spec-in motion with architects and planners.
• American Bicycle Security Company (ABSC) / CycleSafe: ABSC, parent of CycleSafe, sells bike racks, lockers, shelters, and repair stations to the same university, transit, and municipal customers as Dero. Product overlap is near-complete across traditional and high-security bicycle parking hardware.
• Reliance Foundry: Reliance Foundry manufactures commercial and decorative bike racks, bollards, and site furnishings — directly overlapping Dero's Hoop Rack, Downtown Rack, and Lexington/Augusta bollard lines for streetscape and campus buyers.
• Urban Racks: Urban Racks designs and manufactures commercial bike racks and custom branding racks for cities, universities, and corporate campuses. It is a close competitor on custom logo and image-infusion rack products.
• Creative Pipe: Creative Pipe manufactures commercial bike racks and shelters for municipalities, parks, and universities. It directly overlaps Dero's core rack and shelter SKUs and competes on similar price points.
• Velodome Shelters: Velodome produces bicycle shelters and covered parking structures — directly competing with Dero's Veloport, Pocket Shelter, Bike Depot, Vizor, and Kolo Shelter product families for transit and campus customers.

Broad incumbents

• Saris (Saris Cycling Group): Saris is a large cycling-infrastructure incumbent (indoor trainers, car racks, and commercial bike racks). Its commercial rack line competes with Dero on traditional hoop and grid racks, while its broader portfolio makes it a broader incumbent rather than a focused direct peer.

Emerging players

• Bikeep: Bikeep is a smart bike parking hardware/software company whose docking stations are sold through Dero. It is simultaneously a partner (Dero resells Bikeep stations) and an emerging competitor in the smart/connected parking segment that Dero is moving into.
• Ground Control Systems: Ground Control Systems supplies bike racks and parking infrastructure for cities and transit agencies, with a heavier focus on modular and smart-ready installations. It overlaps with Dero on transit and municipal segments and represents a more software-leaning emerging peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/derobikeracks
• YouTubeyoutube.com/user/derobikeracks
• Facebookfacebook.com/deroracks
• Instagraminstagram.com/derobikeracks
• Pinterestpinterest.com/derobikeracks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dero