The Blake Project

What The Blake Project does

The Blake Project is a privately held strategic brand consultancy founded in 2003 by Dr. Derrick Daye and headquartered in Westlake Village, California, with delivery across six continents. The firm helps mid-market and Fortune 500 companies connect brand strategy to financial performance, organizing engagements around a proprietary five-phase methodology: Discover (research, equity measurement, competitive analysis), Clarify (positioning, architecture, growth strategy), Imagine (naming, identity, creative direction), Cultivate (mission, culture, capability building), and Realize (go-to-market, governance, ongoing advisory). Its core technology is a judgment-led consulting methodology augmented by AI-enabled analysis and proprietary brand equity and emotional connection measurement frameworks, rather than a packaged software product.

The company generates revenue through custom, high-touch strategic consulting engagements sold directly to C-suite and board-level buyers via a senior-practitioner field sales motion, with pricing determined per-project and not publicly disclosed. Secondary revenue mechanics flow from thought-leadership activities, including the Branding Strategy Insider publication (60,000+ subscribers, launched 2006, recognized by Advertising Age), The Un-Conference event (created 2013), and a global speaking circuit across 100+ events. Customer segments span mid-market leaders ($50M-$1B), Fortune 500 enterprises, private equity portfolio companies, and government and nonprofit organizations, with 250+ clients served across 40+ industries since founding.

Name

The Blake Project

Legal name

The Blake Project, Inc.

Website

https://theblakeproject.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Blake Project is a privately held strategic brand consultancy, founded in 2003 and based in Westlake Village, California, that helps mid-market and Fortune 500 companies connect brand strategy to financial performance through a five-phase methodology and direct senior-level consulting engagements.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Brand strategy consulting
• Strategic brand management
• Brand positioning services
• Enterprise brand advisory
• Mid-market brand consulting

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Brand Consulting: High-value strategic consulting engagements for mid-market and enterprise clients, spanning brand research, strategy, positioning, architecture, naming, storytelling, creative direction, and brand governance. Engagements are sold directly to C-suite and board-level buyers as custom, high-touch consulting projects rather than standardized service packages.
2. Thought Leadership & Speaking: Thought leadership content and speaking engagements through Branding Strategy Insider (60,000+ subscribers) and The Un-Conference event. Works with 100+ speakers for conferences and learning events globally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The Blake Project is a strategic brand consulting firm that helps mid-market and enterprise clients build brands that drive financial performance. The firm provides brand clarity and strategy, market positioning, growth strategy, creative expression, brand culture and alignment, and governance and capability building services. It connects brand decisions to EBITDA, enterprise value, margin, and pricing power through a five-phase Discover-Clarify-Imagine-Cultivate-Realize methodology.

Product overview

The Blake Project offers strategic brand consulting services organized into five integrated modules: Discover (research and insights), Clarify (strategy definition), Imagine (creative development), Cultivate (culture and capability building), and Realize (execution and governance). The firm also publishes Branding Strategy Insider as a thought leadership resource and hosts The Un-Conference as a competitive learning event. These offerings help mid-market leaders build brands that drive financial performance by clarifying strategy, aligning culture, and embedding systems that deliver profitable growth.

Differentiator

Problem solved

Functional benefit

Brands

• Branding Strategy Insider: A leading source of insight for building stronger brands and more valuable businesses. Published by The Blake Project since 2006. Reaches 60,000+ subscribers.
• The Un-Conference

Products and services

• The Blake Project Brand Consulting
• Branding Strategy Insider
• The Un-Conference

Quantifiable outcome

• 55% revenue growth in 18 months for Luminox (contributed to by Essential Gear campaign and strategic platform)
• +11 more outcomes

Named customers57 records

Segments12 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lippincott: Lippincott is a strategic brand consultancy that helps clients define and activate brand-driven growth, with a comparable offer across positioning, brand architecture, and customer experience — directly overlapping The Blake Project's core brand strategy work.
• Interbrand: Interbrand is a global brand consultancy with a Best Global Brands franchise and a similar offer in brand strategy, naming, architecture, and valuation — directly competing for the same enterprise brand engagements.
• Landor & Fitch: Landor & Fitch is a brand consulting and design firm with global reach, offering strategy, naming, identity, and architecture — directly comparable to The Blake Project's brand strategy and architecture modules.
• Prophet: Prophet is a brand and growth strategy consultancy that links brand, customer experience, and growth, with a similar emphasis on measurable business outcomes — directly comparable in offer and buyer (CMO and CEO).
• Siegel+Gale: Siegel+Gale is a strategic brand, experience, and design consultancy known for brand simplicity and architecture work, directly competing with The Blake Project's brand strategy and governance modules.
• FutureBrand: FutureBrand is a global brand consultancy with capabilities in strategy, naming, and experience design, serving many of the same enterprise and consumer client types as The Blake Project.
• Superunion: Superunion is a global brand and design consultancy (formerly Brand Union) offering brand strategy, architecture, and identity work, directly comparable in offer, buyer profile, and global delivery model.

Broad incumbents

• McKinsey & Company: McKinsey is a global management consultancy that has built a significant design and brand practice (McKinsey Design), competing for the same C-suite and PE-backed brand and growth strategy work as a much larger, broader-scope incumbent.
• Deloitte Digital: Deloitte Digital bundles brand, marketing, and technology transformation for enterprises and is a Deloitte AI client of The Blake Project — illustrating the broad incumbent category that increasingly competes for mid-market brand engagements.
• Accenture Song: Accenture Song is Accenture's creative, brand, and experience practice, offering end-to-end brand strategy and execution at global scale and competing for the same Fortune 500 brand work as a much larger, broader-scope incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheBlakeProject
• Facebookfacebook.com/137534196294836
• LinkedInlinkedin.com/company/the-blake-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Blake Project