What hollandse meesters does

Hollandse meesters (legal entity: ontwerpbureau hollandse meesters) is a privately-held creative agency founded in 1994 and headquartered at Keizerstraat 33 in Utrecht, Netherlands. The agency operates as a single integrated studio with 1-10 employees, offering a broad service portfolio that spans branding and corporate identity, animation, video production, web design (primarily WordPress), infographics, illustration, graphic design and print, plus copywriting and a small recurring WordPress maintenance service. Its underlying technology stack is conventional for the sector: Adobe Creative Suite for production, WordPress as the CMS backbone for client websites, CampaignMonitor for email newsletters, and Google Analytics for web measurement. The agency protects its source files under standard Dutch copyright (auteursrecht) practice, charging separately for transfer of open files.

The business model is project-based and service-led. Revenue is generated through one-off project fees, hourly rates, or consultancy arrangements, with quotes valid for two months and pricing excluding Dutch VAT (BTW); the semi-annual WordPress maintenance offering provides a minor recurring revenue layer billed on hours actually worked. Go-to-market is direct: portfolio-driven marketing through the company website, supplemented by customer testimonials, Google reviews, a quarterly newsletter, WhatsApp, and standard phone/email inquiry. The agency sells primarily to Dutch SMEs, NGOs, healthcare providers, cultural institutions and business associations, with occasional international engagements (e.g., ERIM in Lyon, World Boxing federation).

The client base documented spans Trimbos Instituut, FysioHolland (150+ locations, client since 2009), MKB-Nederland, Amstelring, Theatergroep Aluin, Topkapi Films Nonfiction, Fiom, De Volharding, and others. The agency holds no patents, awards, external funding, or parent/subsidiary structure; it is independently operated and founder-owned, with Dutch law governing its commercial terms.

Name

hollandse meesters

Legal name

ontwerpbureau hollandse meesters

Website

https://hollandsemeesters.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Hollandse meesters is an independently-owned Dutch creative agency in Utrecht, founded in 1994, providing branding, animation, video, web design, infographics, illustration, graphic design, copywriting, and WordPress maintenance to Dutch SMEs, NGOs, healthcare, cultural, and business-association clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Design Services: Project-based design services including branding, animation, web design, video production, infographics, and graphic design. Revenue generated through hourly rates, fixed project fees, or consultancy arrangements depending on project scope.
2. WordPress Maintenance: Semi-annual WordPress update services billed at hourly rate (2 hours standard per update round). Only hours actually worked are charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hollandse meesters is an independent creative agency in Utrecht, Netherlands offering integrated branding, animation, web design, video production, infographics, illustration, graphic design, print design, and copywriting services to Dutch organizations. The studio works collaboratively with clients to build sustainable, visible, and recognizable brands, and also provides semi-annual WordPress maintenance for websites it has built.

Product overview

Hollandse Meesters is a creative agency based in Utrecht, Netherlands, celebrating 30 years in business. The company operates as a single integrated creative studio offering branding, animatie (animation), web design, videoproductie (video production), infographics, graphic design, illustratie (illustration), and copy/copywriting services. The agency works collaboratively with clients to build sustainable, visible, and recognizable brands. Their portfolio demonstrates expertise across graphic design, print production, web design, branding campaigns, animation, video content, illustrations, and infographics—each representing distinct service offerings tailored to client needs across various sectors including healthcare, culture, sports, and business.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Comprehensive branding services including logo design, brand identity development, corporate identity packages, color palettes, typography systems, and brand guidelines for organizations.
• Animatie (Animation) Animation production services including explainer animations, social media animations, brand snacks, and motion graphics for digital and campaign use.
• Video Video production services covering scripts, storyboarding, filming, direction, production, and post-production from concept to delivery.
• Web design Website design and development services including functional design, responsive layouts, and WordPress implementations.
• Grafisch ontwerp (Graphic Design) Custom graphic design services including artwork for theater productions, posters, flyers, banners, and social media posts.
• Print Print design and production services including posters, flyers, business cards, letterheads, and merchandise items.
• Illustratie (Illustration) Custom illustration services including digital illustrations, infographics, animated gifs, and visual storytelling assets.
• Infographics Information design and data visualization services creating visual representations of complex information, statistics, and processes.
• Copy & Copywriting Text creation and editing services including copywriting, text revision, and content development for various media.
• WordPress Onderhoud (WordPress Maintenance) Semi-annual WordPress maintenance service including backups, core updates, plugin updates, theme updates, and minor fixes within two hours; only hours actually worked are billed.

Quantifiable outcome

• World Boxing branding for newly established international federation to maintain Olympic recognition
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Edenspiekermann: Amsterdam/Berlin-based brand and product design agency offering brand strategy, identity, digital design, and motion. Closely comparable in scope (full-service branding plus digital) and target market (European mid-market and enterprise), though meaningfully larger in scale.
• Studio Dumbar: Rotterdam-based identity and branding studio known for cultural-sector and public-sector branding. Direct peer: similar heritage Dutch studio with comparable identity, print, and motion offerings, serving many of the same healthcare, cultural, and public clients.
• Total Design: Amsterdam heritage design agency (Hubertus Historical Foundation era) with current branding, digital, and editorial work. Direct peer offering integrated identity and digital design for Dutch and European clients.
• VBAT: Amsterdam-based branding agency with strong cultural, public, and consumer portfolios. Direct peer in identity design and brand strategy, operating in the same Dutch mid-market with similar service scope.
• Fabrique: Amsterdam design and digital agency combining brand, product, and service design. Comparable in offering breadth (branding, digital, motion) and Dutch client base; significantly larger in scale.
• KesselsKramer: Amsterdam- and London-based independent creative agency known for brand campaigns, advertising, and cultural work. Comparable independent creative positioning and brand-led offering, though tilted more toward advertising than identity design.
• Fitzroy: Amsterdam brand strategy and design agency working across identity, packaging, and digital. Direct peer with overlapping service lines and a similar Dutch mid-market client base.
• Dawn: Amsterdam branding and design agency focused on brand strategy, identity, and digital design. Direct peer operating in the same Dutch market with comparable mid-market and cultural-sector clients.
• N=5: Amsterdam-based media and brand design agency. Comparable independent positioning with brand, content, and digital offerings serving Dutch enterprise and public-sector clients.
• Lava: Amsterdam branding and design agency with a strong identity, print, and digital practice. Direct peer in scale and Dutch mid-market positioning, with comparable integrated service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/meesters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hollandse meesters