What Fabrique does

Fabrique is a Dutch strategic digital design agency founded in 1992 and headquartered in Amsterdam, with a planned relocation to the Groot Handelsgebouw in Rotterdam in March 2026. The firm delivers an integrated portfolio spanning UX design (including a specialized UX-in-public-space practice for stations, airports, hospitals, and transit systems), digital design, service design, e-commerce design, strategy consulting, design research, and integrated development services. Its core technology is the integrated design-plus-engineering delivery model, combining UX, service design, digital design, and development under multidisciplinary teams rather than relying on a discrete software product.

The agency's client base is concentrated in the Netherlands and skewed toward enterprise and public-sector accounts, including marquee logos such as Rijksmuseum, NS, GVB, Schiphol, HEMA, IKEA, Bol.com, ING, Rabobank, and a.s.r., with selective international project work. Fabrique operates as part of the Eidra consultancy collective alongside sister companies Q42 (technology), Essense (UX), Curamando, and Eidra Consulting, which allows bundled design-and-consulting pitches and cross-firm staffing.

Commercially, Fabrique functions as a professional services agency with a sales-led go-to-market: inbound via a 'call me back' website form, complemented by content marketing (blog, newsletter, LinkedIn, Instagram), industry symposia, and award-driven earned media. Revenue is generated through project-based engagements at custom pricing that is not publicly disclosed, with no disclosed funding rounds or institutional investment. The firm employs 51-100 people and is privately held.

Name

Fabrique

Legal name

Fabrique

Website

https://fabrique.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Fabrique is a Dutch strategic digital design agency founded in 1992 that delivers integrated UX, service design, digital design, and development services to enterprise and public-sector clients across transport, museums, retail, healthcare, and finance, operating as part of the Eidra consultancy collective.

Ownership category

akta.pro rank

Product category

Strategic Digital Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Strategic design services
• UX design consultancy
• Service design agency
• Digital design services
• Design research agency

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services / Design Consultancy: Fabrique generates revenue through client engagements for strategic design services including UX design, service design, digital design, design research, development, and strategy consulting. Projects are delivered for enterprise clients across retail, museums, transportation, healthcare, and government sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fabrique is a strategic digital design agency that delivers integrated design, UX, service design, development, and strategy consulting for enterprise and public-sector clients. Its core offering spans UX design (including a dedicated 'UX in Public Space' practice for stations, airports, hospitals, and urban environments), digital and brand design, e-commerce design, design research, and front-end development, sold as project-based professional engagements rather than packaged products.

Product overview

Fabrique is a strategic digital design agency offering a comprehensive portfolio of design services rather than a discrete software product. The agency provides UX design (including specialized UX for public spaces), digital design, service design, e-commerce design, strategy consulting, development services, and design research. These services work together as an integrated offering, with the agency emphasizing the connection between design and development, and between digital and physical space design. Notable project categories include retail (HEMA), cultural institutions (Rijksmuseum), public transport (NS, GVB, Metro), and healthcare facilities. The agency operates as part of Eidra Consulting, a consultancy collective.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 9 Lovie Awards won in 2023
• +1 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• EidracoreStrategic or Co-development PartnerFabrique is part of Eidra, a consultancy collective that includes sister companies Q42 (tech), Essense (UX), Curamando, and Eidra Consulting. Together they help leaders create great change through integrated design and consulting services. Fabrique relocated with these sister companies to Groot Handelsgebouw in Rotterdam.
• GroupAminorStrategic or Co-development PartnerCollaborated with GroupA architects on the Huis den Herd community house project in Bladel, combining Fabrique's UX expertise with GroupA's architectural design.
• ABTminorStrategic or Co-development PartnerCollaborated with ABT (engineering consultancy) alongside GroupA and Fabrique on the Huis den Herd renovation and repurposing project.
• Q42coreStrategic or Co-development PartnerSister company within Eidra collective. Fabrique intern Flien worked with Q42 AI experts for her graduation project on AI financial tools, demonstrating cross-company collaboration on technology projects.
• a.s.r.minorStrategic or Co-development PartnerInsurance company partnered with Fabrique for research on AI tools to support people's financial decisions, resulting in the 'Sustainability Mentor' prototype.
• EssensecoreStrategic or Co-development PartnerSister company within Eidra collective. Annika van Tent from Essense spoke at Fabrique's 'Ruimte voor de reiziger' symposium, with collaboration on Brussels Airport customer journey project.
• Stichting AccessibilityminorStrategic or Co-development PartnerExpert organization consulted during veiliginternetten.nl accessibility project to evaluate proposed accessibility modal features.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Valtech: European digital agency combining strategy, design, and engineering across experience, commerce, and platform builds. Comparable scope and European footprint; competes for similar enterprise transformation mandates across retail, mobility, and public sector.
• Frog Design: Global design and innovation firm (now part of Capgemini Invent) offering design strategy, product design, and digital experience services. Overlaps on integrated design-engineering model and enterprise transformation engagements, but at much larger scale.
• IDEO: Pioneer design consultancy spanning product, service, and experience design. Larger, globally scaled, and broader than Fabrique, but overlaps materially on integrated design and service design for enterprises and public-sector innovation.
• Monks (formerly MediaMonks): Global digital production and experience platform (sglboh) delivering creative, content, and technology at large scale. Broader portfolio than Fabrique but overlap on experience design and digital product delivery for enterprise brands.

Direct peers

• Huge: Global experience agency combining strategy, design, and technology for enterprise digital transformation. Directly comparable in offering mix (UX, digital design, development) and enterprise focus, though larger and more international.
• Dept Agency: Amsterdam-headquartered global digital agency offering end-to-end creative, engineering, and experience services for enterprise brands. Most directly comparable Dutch peer in scale, service mix (design + development + strategy), and enterprise/government client roster.
• Momkai: Amsterdam-based digital design and strategy agency focusing on UX, service design, and product innovation for Dutch and European clients. Operates in similar size tier and competes for many of the same Dutch enterprise and public-sector briefs as Fabrique.
• AKQA: Global design and innovation agency delivering strategy, design, and technology for brands. Comparable offering across digital experience, product design, and service design, with similar enterprise client focus.
• Superlinear: Dutch UX and product design agency serving enterprise clients in financial services, healthcare, and retail. Comparable on integrated UX, research, and product design offerings and overlapping verticals (banking, insurance, healthcare).

Others

• Essense: Sister UX consultancy within the Eidra collective alongside Fabrique, Q42, Curamando, and Eidra Consulting. Functions as a portfolio partner inside the same parent - not a direct competitor but a closely thematically related entity that opens cross-selling opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fabrique
• Instagraminstagram.com/fabrique_agency
• Xx.com/fabrique
• Facebookfacebook.com/fabriquenl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabrique