Lori Weitzner
Lori Weitzner Design is a New York City-based textile and color design studio that licenses its proprietary Ode to Color framework to OEM partners and serves luxury residential, hospitality, and enterprise clients with design services and direct product sales.
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lori Weitzner does
Lori Weitzner Design, Inc. is a privately held, New York City-based design studio founded and led by principal Lori Weitzner that operates at the intersection of textile design, color consulting, and brand licensing. The studio's commercial engine is built around the proprietary 'Ode to Color' framework — ten named color worlds documented in a 2016 HarperCollins book of the same name and operationalized through an interactive 18-question web quiz — which is licensed to a broad network of OEM partners for fabric and wallcoverings (Weitzner Limited), rugs (Perennials, West Elm), passementerie (Samuel and Sons), stone and tile (Artistic Tile), pillows and textiles (Rohleder), drapery hardware (Hunter Douglas), cards (Papyrus), lampshades (Lux), and home goods on QVC. Works are held in the permanent collections of ten major museums including Cooper-Hewitt and the Victoria & Albert, and the studio has received more than 40 design awards.
Revenue is generated through five streams: fee-based design services (Creative Direction, Exclusive Design, Product Development, Color Consulting) for luxury residential, hospitality, and enterprise clients; licensing royalties from the OEM partner network; direct-to-consumer sales of books, jewelry, accessories, and home goods via loriweitzner.com and loriweitznershop.com; event consulting, lectures, and workshops built around the Ode to Color philosophy (with enterprise clients including Google XI, Ritz Carlton, and IMEX); and book sales at $50 per signed copy. The customer base spans celebrity residential projects (Julianne Moore, Will Ferrell, Beyoncé), flagship commercial accounts (Google, Saks Fifth Avenue, Wynn Hotels), film set and costume work, and a long tail of design professionals and individual consumers. The studio is founder-controlled, with no disclosed external investors, and currently lists approximately six named team members supporting design, marketing, finance, and business development functions from a single Manhattan office at 54 West 21st Street.
Lori Weitzner firmographics
Firmographics- Name
- Lori Weitzner
- Legal name
- Lori Weitzner Design, Inc.
- Website
- https://loriweitzner.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lori Weitzner Design is a New York City-based textile and color design studio that licenses its proprietary Ode to Color framework to OEM partners and serves luxury residential, hospitality, and enterprise clients with design services and direct product sales.
- Ownership category
- akta.pro rank
Lori Weitzner industry classification
Industry- Product category
- Textile and Color Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (541420)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Lori Weitzner is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lori Weitzner business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Design Services: Creative Direction, Exclusive Design, Product Development, and Color Consulting services provided to clients. Studio collaborates with clients bringing signature aesthetic and industry experience to product development.
- Book Sales: Sale of 'Ode to Color: The Ten Essential Palettes for Living and Design' published by HarperCollins, priced at $50. Copies ordered from the website are signed personally by Lori Weitzner.
- Product Licensing: Licensing of designs to established industry partners for fabric, wallcovering, tile, rugs, passementerie, and other products. Collaborations with companies including Rohleder, Perennials, West Elm, Hunter Douglas, Artistic Tile, Samuel and Sons.
- Direct Product Sales: Direct-to-consumer sales of home goods, jewelry, and accessories through owned e-commerce stores (loriweitzner.com and loriweitznershop.com) and QVC television shopping network.
- Consulting & Workshops: Event and interior design consulting services, educational lectures, and inspirational workshops utilizing the Ode to Color philosophy. Product licensing for events, interiors, home products, and personal accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ode to Color Book |
| Other | Multi-year contract | Design Services |
| Other | Multi-year contract | Educational Lectures & Workshops |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Lori Weitzner product offering
Product offeringCore offering
Lori Weitzner Design is a New York City-based studio that provides creative direction, exclusive textile and product design, product development, and color consulting services to luxury residential, hospitality, and commercial clients. The studio licenses its designs to industry-leading manufacturers across fabric, wallcovering, rugs, passementerie, tile, lampshades, pillows, drapery hardware, cards, and home goods, and sells a published book (Ode to Color), jewelry, accessories, and QVC home goods directly to consumers.
Product overview
Lori Weitzner Design is a New York City-based design studio offering a portfolio of licensed products and design services. The core offering centers on the Ode to Color philosophy—a color analysis system and book that has expanded into exhibitions, licensed home goods, and consulting services. Product portfolio includes: fabric and wallcoverings (via Weitzner Limited), rugs (via Perennials/West Elm), jewelry and accessories (own shop), lampshades (via Lux), cards (via Papyrus), stone and tile (via Artistic Tile), passementerie (via Samuel and Sons), pillows (via Rohleder), home goods (via QVC), and finials (via Hunter Douglas). Services include Creative Direction, Exclusive Design, Product Development, and Color Consulting. The Ode to Color Analysis is an interactive 18-question quiz offered as a free web tool.
Differentiator
Problem solved
Functional benefit
Brands
- Ode to Color: A book and philosophy developed by Lori Weitzner exploring the uses and significance of color in design, featuring ten essential color palettes. The Ode to Color concept has expanded into products, licensing, educational lectures, workshops, and consulting services.
Products and services
- Creative Direction Creative direction service provided by Lori Weitzner Design to enterprise clients across luxury residential, hospitality, and commercial interior projects.
- Exclusive Design Custom textile, wallcovering, and surface design services delivered by the studio to enterprise clients for signature interior projects.
- Product Development End-to-end product development service that combines signature aesthetic with global sourcing of materials and techniques to bring products to market with industry partners.
- Color Consulting Expert color consulting using the proprietary Ode to Color methodology for clients in interiors, events, hospitality, and branded environments.
- Educational Lectures and Inspirational Workshops In-person and virtual lectures and workshops for large or intimate groups covering the Ode to Color philosophy, delivered domestically and internationally.
- Ode to Color Book Authored book by Lori Weitzner exploring ten color worlds and their significance in design, culture, and sensory experience, published by HarperCollins (ISBN 978-0-06-239617-4). Copies sold from the studio website are signed personally by Lori Weitzner.
- Ode to Color Analysis Interactive eighteen-question quiz that guides participants to discover the color worlds best suited to optimizing their home and work interiors.
- Fabric and Wallcoverings Fabric and wallcovering designs by Lori Weitzner sold through Weitzner Limited for residential and commercial interiors.
- Rugs Rug designs by Lori Weitzner licensed through Perennials, including lines also sold through West Elm.
- Jewelry and Accessories Jewelry and accessories featuring Lori Weitzner's signature aesthetic, sold directly to consumers through loriweitzner.com.
- Lampshades Lampshade designs created by Lori Weitzner in collaboration with Lux, featuring textile-inspired silhouettes.
- Papyrus Cards Cards and gifting products designed by Lori Weitzner in collaboration with Papyrus.
- Stone and Tile Stone and tile products designed by Lori Weitzner in partnership with Artistic Tile.
- Passementerie Decorative trimmings (tassels, fringes, cords) designed by Lori Weitzner for Samuel and Sons.
- Rohleder Pillows Pillows designed by Lori Weitzner in collaboration with German textile manufacturer Rohleder.
- Hunter Douglas Finials Finials for motorized drapery hardware designed by Lori Weitzner for Hunter Douglas.
- Ode to Color Home Goods (QVC) Home decor products including petal wine glasses and candle sets inspired by the Ode to Color philosophy, sold through QVC.
Quantifiable outcome
- Works featured in permanent collections of 10+ major museums worldwide
- +2 more outcomes
Companies that use Lori Weitzner
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Lori Weitzner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Lori Weitzner partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- Google XIcoreCollaboration with Google XI to create multi-sensory activations at Pier 57 in New York. Ode to Color philosophy integrated into Google events and spaces for immersive color experiences.
- Venice BiennaleflagshipImmersive installation titled 'Ode to Color' at the Venice Biennale through the European Cultural Centre. Original musical compositions for Ode to Color Sound featured at the exhibition.
- QVCcoreProduct launch partnership for Ode to Color home decor products including petal wine glasses and candle gift sets. Television shopping network distribution.
- Mane FragrancescoreCollaboration to create fragrance products inspired by Ode to Color worlds, extending color experiences beyond visual into scent.
- IMEXcoreOde to Color installations at IMEX America events, bringing the multi-sensory color philosophy to event and meeting spaces.
- Ritz Carlton (MINA)coreMulti-sensory color experience collaboration for MINA restaurant at Ritz Carlton, implementing Ode to Color philosophy in hospitality design.
- Hello! Destination EventsminorCollaboration on event design bringing Ode to Color philosophy to destination events and special occasions.
- RohledercoreCollaboration with German textile manufacturer combining German textile tradition with American design artistry. Lori Weitzner designs pillows for Rohleder.
- Samuel and SonscorePassementerie (tassels, fringes, cords) collection collaboration. Products available through Samuel and Sons showrooms including London Chelsea Harbour.
- Artistic TilecoreStone and tile collection collaboration with Artistic Tile, featuring Lori Weitzner-designed products.
- PerennialscoreRug collection collaboration with Perennials for luxury indoor/outdoor rugs.
- West ElmcoreRug collection available through West Elm retail stores and online. Includes Dreamscape and Walkabout rug lines.
- Hunter DouglascoreDrape hardware finials collaboration with Hunter Douglas for motorized drapery hardware.
- PapyrusminorCard and gifting collection collaboration with Papyrus featuring Lori Weitzner-designed cards.
- LuxminorLampshade collection collaboration with Lux featuring Lori Weitzner-designed lampshades including Oracle Lamp.
- Morristown Memorial FundraiserminorEvent collaboration for Morristown Memorial Fundraiser featuring Ode to Color installations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lori Weitzner competitors and assessment
Company assessmentDirect peers
- Zoffany (Sanderson Design Group): Luxury fabric, wallpaper, and trim brand within Sanderson Design Group, targeting high-end residential and contract hospitality. Comparable in product taxonomy (fabric/wallcovering/trimmings), designer-led heritage, and licensed color palettes.
- Schumacher (Schumacher & Co.): Premium fabric, wallpaper, trim, and home furnishings brand selling through to-the-trade showrooms and licensing partnerships. Comparable luxury interior textiles positioning with similar designer-driven product lines and high-end hospitality/residential client base.
- Cole & Son: British heritage wallcovering and fabric house with a named designer portfolio. Comparable in museum-quality heritage positioning, licensed design collaborations, and premium price points across luxury residential and hospitality projects.
- Clarence House: To-the-trade luxury textile and wallcovering brand founded on a designer's vision, selling through interior designers and luxury hospitality channels. Comparable designer-led model with museum-grade textile collections.
- Scalamandre: Heritage American textile house (est. 1929) producing luxury fabrics, trimmings, and wallcoverings for residential, hospitality, film, and theatrical use. Comparable as a designer-anchored luxury textile brand with celebrity/film client penetration.
- Designers Guild: UK-founded luxury textile, wallcovering, and home furnishings brand led by a named designer (Tricia Guild). Operates a parallel model of proprietary collections, licensing with manufacturers, and direct retail — directly comparable to Lori Weitzner Design's structure.
Emerging players
- Roman and Williams: Design studio and product line co-founded by Robin Standefer and Stephen Alesch, operating a parallel model of interior design services plus licensed home goods (lighting, furniture, textiles). Comparable designer-led studio with licensing into hospitality and residential projects.
- House of Hackney: British design house specializing in maximalist printed fabrics, wallpapers, and home accessories with strong founder brand identity. Comparable as a designer-led DTC + wholesale luxury textile brand, though at smaller scale and less licensing-led than Weitzner.
Broad incumbents
- Marimekko: Finnish design house famous for bold printed textiles and licensing across home, fashion, and accessories. Comparable as a design-IP-driven brand that licenses its patterns globally, though at much larger scale and with manufacturing owned in-house.
- Kravet: Major to-the-trade home furnishings company distributing fabric, furniture, wallcovering, and trim through designer showrooms. Comparable distribution model and contract/hospitality client overlap, though Kravet is broader and serves as a multi-brand platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lori Weitzner social profiles
Digital presenceLori Weitzner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lori Weitzner leadership team
Management profileNumber of profiles
Profiles6 records
Lori Weitzner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lori Weitzner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lori Weitzner
What does Lori Weitzner do?
Lori Weitzner Design is a New York City-based studio that provides creative direction, exclusive textile and product design, product development, and color consulting services to luxury residential, hospitality, and commercial clients. The studio licenses its designs to industry-leading manufacturers across fabric, wallcovering, rugs, passementerie, tile, lampshades, pillows, drapery hardware, cards, and home goods, and sells a published book (Ode to Color), jewelry, accessories, and QVC home goods directly to consumers.
Is Lori Weitzner a public or private company?
Lori Weitzner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lori Weitzner founded?
Lori Weitzner was founded in 1998. It employs 1 to 10 people.
Where is Lori Weitzner based?
Lori Weitzner is headquartered in New York, United States, in the North America region.
How does Lori Weitzner make money?
Five revenue lines are on record. Design Services are the primary driver. The others are book Sales, product Licensing, direct Product Sales and consulting & Workshops.
Who are Lori Weitzner's main competitors?
Direct peers on record are Zoffany (Sanderson Design Group), Schumacher (Schumacher & Co.), Cole & Son, Clarence House, Scalamandre and Designers Guild. Emerging players are Roman and Williams and House of Hackney. Broad incumbents are Marimekko and Kravet.
Does Lori Weitzner have an API?
No public API is recorded for Lori Weitzner.
What industry is Lori Weitzner in?
Lori Weitzner's product category is Textile and Color Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141 and its SIC code is 7330.