Hocking Valley Bank

Name

Hocking Valley Bank

Legal name

Hocking Valley Bank

Website

https://hvbonline.com

Company type

Public

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Community banking
• Personal banking
• Small business lending
• Residential mortgages
• Treasury management

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: Primary revenue from interest earned on loans including commercial real estate, residential mortgages, home equity loans, consumer vehicle loans, personal loans, SBA loans (up to $5 million), and lines of credit for businesses. Lending products include term loans, construction loans, and revolving credit facilities.
2. Deposit Interest Payments: Payment of interest on customer deposits including checking accounts (Alliance Account with tiered rates), savings accounts (Passbook, Statement, Super Saver), and certificates of deposit with various terms ranging from 91 days to 60 months.
3. Service Fees and Charges: Monthly service charges on checking accounts (Pilot $0, Select $7, Basic Business $8, Commercial $7.50, Business Interest $9), transaction fees for excess items, overdraft protection service fees, and wire transfer fees for international and domestic transactions.
4. Card Interchange and Processing: Debit card transaction interchange fees, credit card transaction processing through Elan Financial Services partnership, and merchant services fees for payment processing including POS systems and mobile payment solutions.
5. Treasury and Merchant Services: Fees for treasury management services including Positive Pay, ACH origination, remote deposit capture, merchant account services, Clover POS system rental/purchase, and DEPOSITpro services.
6. Credit Card Products: Revenue sharing and interchange from consumer and business credit cards offered through Elan Financial Services partnership. Cards include low rate, cash back, and flexible rewards options with no annual fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Hocking Valley Bank is a community bank providing deposit products (checking, savings, certificates of deposit), consumer lending (mortgages, home equity, vehicle and personal loans), small business and SBA lending (up to $5 million), business treasury management and merchant services, and digital banking channels (online, mobile, mobile wallet, telephone). It serves individuals, families, and small businesses across 11 Ohio counties from five branch offices in Athens County. Revenue is generated primarily through net interest income on loans and deposits, supplemented by account service charges, card interchange, and merchant processing fees.

Product overview

Hocking Valley Bank is a community-focused regional bank offering a unified banking platform with three main pillars: personal banking, business banking, and digital banking services. The personal banking suite includes three checking account tiers (Pilot, Select, Alliance) with the Alliance account earning interest, three savings account types (Passbook, Statement, Super Saver), home loans with same-day approval up to $500,000, vehicle and personal loans, and consumer credit cards through Elan Financial Services partnership. Business banking encompasses three commercial checking products (Basic, Commercial, Business Interest), business savings accounts, SBA 7(a) loans up to $5 million, and various business loans and lines of credit. The digital banking ecosystem is centered on Online Banking and Mobile Banking (myHVB) platforms, with Mobile Wallet supporting Apple Pay and Google Pay, MoneyTalk$ telephone banking, and The Hub for credit monitoring. Treasury management includes SmartTreasury tiers (Basic, Plus, Elite), Merchant Account Services with Clover integration, ACH processing, and Positive Pay fraud protection. The bank operates five physical locations in Ohio with full digital channel availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Pilot Account (Personal Checking) Personal checking account with debit card access only for customers who prefer electronic banking without check-writing capabilities. No monthly fees with $25 minimum opening deposit and $3 charge for paper statements.
• Select Account (Personal Checking) Personal checking account with both check-writing and debit card capabilities, $7 monthly charge reducible by $2 with direct deposit and by an additional $5 with 15+ debit card transactions per cycle. No charge for ages 62+.
• Alliance Account (Personal Checking) Interest-bearing personal checking account with tiered rate system rewarding larger balances with higher interest returns ($1,200-$2,499.99 at 0.15% APY, $2,500+ at 0.40% APY). Includes free first check order and monthly compounding.
• Passbook Savings (Personal) Basic personal savings account earning interest with no fees on accounts with $100 average daily balance. $100 minimum opening deposit with quarterly interest compounding at 0.25% APY.
• Statement Savings (Personal) Personal savings account with debit card access and monthly statements. $100 minimum opening deposit, 0.25% APY, no fees with $500 average daily balance, monthly compounding.
• Super Saver Account (Personal) High-balance personal savings account requiring $20,000 minimum opening deposit with tiered rates up to 0.55% APY for balances of $2 million or more. Three withdrawals permitted monthly.
• Basic Business Checking Business checking account designed for small businesses with low account balances, featuring $100 minimum opening balance, $8 monthly fee, and 100 free monthly transactions ($0.25 per extra transaction).
• Commercial Checking Business checking account for mid-sized established businesses with $100 minimum opening balance, $7.50 monthly fee, $0.15 per-item check fee, $0.10 per-item deposit fee, and earnings credits to offset fees.
• Business Interest Checking Interest-bearing business checking account for larger businesses with $9 monthly fee and tiered interest structure rewarding larger balances with higher rates.
• Certificates of Deposit Term deposit products ranging from 91-day to 60-month maturities with minimum opening balances from $1,000 to $5,000 and APYs ranging from 0.60% to 3.70%, including promotional rates such as 3.70% APY on the 6-month CD effective January 13, 2026.
• Home Loans Residential mortgage products including fixed and adjustable-rate mortgages, home equity loans, construction loans, and refinancing options with same-day approval on home purchases up to $500,000.
• Vehicle and Personal Loans Consumer financing for new and used vehicles including cars, motorcycles, boats, RVs, and ATVs, plus unsecured personal loans for home repairs, vacations, weddings, and unexpected expenses.
• Consumer Credit Cards Personal credit cards offered through partnership with Elan Financial Services including low rate, cash back, and flexible rewards options with no annual fees.
• Business Credit Cards Business credit cards offered through partnership with Elan Financial Services including low rate, cash back, or flexible rewards options with mobile purchasing capability and zero fraud liability.
• SBA 7(a) Loans Small Business Administration-backed loans up to $5 million for start-up costs, renovations, equipment, real estate, working capital, and debt consolidation with longer terms and lower down payments than conventional loans.
• Business Loans and Lines of Credit Commercial financing including commercial real estate loans, operating lines of credit, investment property loans, construction loans, and equipment loans with local decision-making and competitive rates.
• Online Banking 24/7 web-based banking platform enabling real-time balance viewing, internal and external fund transfers, bill payment with person-to-person capability, transaction history review, check image retrieval, account alerts, debit card management, and download of account data into personal financial software including QuickBooks.
• Mobile Banking App (myHVB) Native iOS and Android mobile banking application enabling balance checks, fund transfers, bill and loan payments, mobile check deposits via smartphone camera, check image viewing, debit card management, real-time alerts, and TouchID/FaceID biometric authentication.
• Mobile Wallet (Apple Pay and Google Pay) Digital wallet service allowing Hocking Valley Bank Visa debit cards to be tokenized and added to Apple Wallet and Google Wallet for secure contactless in-store and online purchases using biometric authentication.
• MoneyTalk$ Telephone Banking 24-hour automated telephone banking service available at 1-888-482-5855 for account balance inquiries, transfers, loan payments, stop payment orders, transaction review, deposit verification, CD rate inquiry, card activation, and lost/stolen card reporting.
• The Hub Financial Wellness Platform Customer financial monitoring service providing free VantageScore 3.0 credit score monitoring, dark web monitoring, personal information monitoring on data broker sites, and subscription tracking, with an optional $8.99/month premium upgrade adding three-bureau credit monitoring, SSN monitoring, change-of-address alerts, up to $1M identity theft insurance, identity restoration, data broker removal, and subscription cancellation service.
• SmartTreasury (Basic, Plus, Elite) Three-tiered business treasury management platform offering online banking with Bill Pay, Mobile Remote Deposit Capture, and Positive Pay (Basic); ACH and Wire Access (Plus); and Desktop Remote Deposit Capture (Elite).
• Merchant Account Services Business payment processing services including traditional and mobile POS solutions, Clover system integration, support for major debit and credit cards with transactions typically posting within 48 hours, plus local installation, training, and ongoing support.
• HVBDirect ACH Origination ACH payment processing service enabling payroll deposits, electronic bill payments, tax payments, and corporate transfers with multi-factor authentication for fraud reduction.
• Positive Pay Fraud protection service that compares business check issue files against checks presented to the bank, flagging discrepancies and contacting the business for decision on acceptance or return.
• Additional Business Services Business banking ancillary services including cashier checks, money orders, certified checks, safe deposit boxes, international and domestic wires, notary service, and international currency orders and exchange.

Quantifiable outcome

• Same-day loan approval on home purchases up to $500,000
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Elan Financial Services, Inc.coreTechnology or IntegrationCredit card partnership providing consumer and business credit cards including low rate, cash back, and flexible rewards options. Elan Financial Services handles card processing, fraud liability, and cardmember services. HVB offers these cards as part of their product suite through this white-label partnership.
• Visa U.S.A. Inc.coreTechnology or IntegrationDebit card network partnership enabling Visa-branded debit cards for both personal and business accounts. Includes Visa 3-D Secure for online purchase authentication and fraud protection. Zero fraud liability for unauthorized transactions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cortland Bancorp: Ohio-based community bank holding company with retail, mortgage, and small business banking in northeastern Ohio, similar size and customer profile to HVB.
• Peoples Bancorp Inc. Ohio-based community bank holding company (Marietta, OH) with comparable retail and small business banking focus across southeastern Ohio, providing a directly comparable community banking franchise to HVB.
• Park National Corporation: Ohio-based community bank holding company (Newark, OH) operating a multi-bank model with retail, commercial, and small business banking across Ohio, directly comparable to HVB's community banking model.
• Ohio Valley Banc Corp: Community bank holding company headquartered in Gallipolis, Ohio, operating in the same Appalachian Ohio region as HVB with very similar asset size, deposit gathering, and small business lending profile.
• First Financial Bancorp: Ohio-headquartered community and commercial bank with retail and small business operations across Ohio, Indiana, and Kentucky, providing a comparable mid-size community banking model.
• Premier Financial Corp. Ohio-based community bank holding company offering retail, business, and treasury management services in northern Ohio and adjacent markets, similar in business mix to HVB.
• Heartland BancCorp: Ohio-based community bank holding company serving central Ohio with retail and small business banking, mortgage, and treasury services directly comparable to HVB's offering set.

Regional players

• WesBanco, Inc. Multi-state community bank holding company headquartered in Wheeling, WV, with significant Ohio presence through traditional retail and small business banking competing in overlapping Appalachian Ohio markets.

Broad incumbents

• Huntington Bancshares Incorporated: Large regional bank holding company headquartered in Columbus, Ohio, with extensive retail, small business, and commercial banking operations across the same 11-county Ohio footprint that HVB serves.
• JPMorgan Chase & Co. National banking incumbent with massive Ohio retail and small business presence, representing the large-scale competitor HVB differentiates against through local decision-making and community relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClL7l8v18-gFihN5_Lljx9g
• Facebookfacebook.com/myhvb
• Instagraminstagram.com/myhvbonline
• LinkedInlinkedin.com/company/hocking-valley-bank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hocking Valley Bank