United Way of Utah County

What United Way of Utah County does

United Way of Utah County is a 501(c)(3) nonprofit charitable organization founded in 1970 and headquartered at 148 North 100 West in Provo, Utah. The organization operates as a community service platform serving Utah County residents through more than ten interconnected programs spanning education, income stability, health, and basic needs. Core programs include the 24/7 211 resource helpline and mobile app, the VITA free tax preparation program, Welcome Baby parenting support, Help Me Grow developmental screenings, EveryDay Strong emotional well-being resources, Utah Valley Rides transportation assistance, Digital Literacy training, Summer Learning, Day of Caring corporate volunteer events, Sub for Santa holiday giving, and EveryDay Learners literacy initiatives. Service delivery is anchored by three physical community centers in South Franklin (Provo), American Fork, and Payson.

The organization is part of the broader United Way affiliate network but is locally governed by a Board of Directors and operates as an independent entity. It does not sell products or services for revenue; instead, all programs are provided free of charge to community members and are funded through a mix of individual donations, corporate workplace giving campaigns, corporate sponsorships, and community fundraising events. Technology plays a supporting rather than core role: the 211 helpline and app function as referral and intake infrastructure, the Sparkler app (a third-party tool) supports child development tracking, and the organization maintains a standard web and social media presence. No proprietary AI/ML, APIs, patents, or software products are disclosed.

United Way of Utah County does not operate a traditional commercial go-to-market motion; its growth and outreach rely on community-led engagement. Mobilization channels include workplace giving campaigns, the annual Day of Caring volunteer event, corporate partnerships (such as US Synthetic for STEM lesson plans), partnerships with co-delivery organizations (Help Me Grow, Mountainland Head Start / Early Learning Essentials), and a 211 referral network. Customers / beneficiaries are community residents across Utah County, segmented into families with young children (pregnancy through age 8), low-income working households, seniors and individuals with disabilities (transportation), and corporate partners engaging in employee volunteerism and CSR programs. Scale metrics for 2024 include 1,550 new families supported by Help Me Grow, 19,288 referrals, 9,329 211 calls, 2,640 tax returns filed, $4.22M in VITA-secured client refunds, 740 Welcome Baby volunteer hours, and 200 students served through the Summer Learning Program.

Name

United Way of Utah County

Legal name

United Way of Utah County

Website

https://unitedwayuc.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

United Way of Utah County is a 501(c)(3) nonprofit founded in 1970 that operates a portfolio of community service programs — including 211, VITA, Help Me Grow, Welcome Baby, and community centers in Provo, American Fork, and Payson — serving Utah County residents through donations and volunteer mobilization.

Ownership category

akta.pro rank

Product category

Human Services Nonprofit

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412), Temporary Shelters (624221)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• Community social services
• Nonprofit fundraising
• Human services programs
• Community resource coordination
• Charitable giving

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: United Way of Utah County generates revenue primarily through donations from individuals, corporations, and workplace giving campaigns. The organization conducts annual fundraising campaigns and accepts charitable contributions to fund its community programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

United Way of Utah County is a 501(c)(3) nonprofit that mobilizes donations, grants, and volunteers to fund and operate free human-services programs across Utah County. Its core offerings include the 211 information and referral service, VITA free tax preparation, family-support programs (Welcome Baby, Help Me Grow, EveryDay Strong), Digital Literacy training, the Utah Valley Rides transportation program, and operation of multi-purpose community centers serving low- and moderate-income residents.

Product overview

United Way of Utah County is a nonprofit organization operating as a platform of community service programs rather than a technology product. The organization offers multiple interconnected service programs including the 211 resource helpline/app, VITA free tax assistance, Welcome Baby parenting support, Utah Valley Rides transportation, EveryDay Strong emotional wellness, Digital Literacy training, Help Me Grow developmental screenings, Community Centers, Summer Learning Program, Day of Caring volunteer events, Sub for Santa holiday program, and the Sparkler child development app. These programs work together to address community needs in education, health, income, and basic necessities across Utah County.

Differentiator

Problem solved

Functional benefit

Brands

• 211 Utah: Confidential hotline and resource app connecting people to local food banks, rent assistance, mental health support, and essential services. Available 24/7.
• Help Me Grow
• Welcome Baby
• VITA (Volunteer Income Tax Assistance)
• Utah Valley Rides
• EveryDay Strong
• Digital Literacy
• EveryDay Learners

Products and services

• 211 Information and Referral Service Free 24/7 phone, online, and mobile-app based information and referral service connecting Utah County residents to local health and human-services resources across the region.
• VITA Free Tax Preparation Volunteer Income Tax Assistance (VITA) program offering free tax-return preparation to eligible low- and moderate-income individuals and families in Utah County.
• Welcome Baby Program Support program for new and expecting parents providing resources, education, and supplies during pregnancy and early infancy.
• Help Me Grow Program that connects families with young children to developmental services and support for healthy growth and early intervention.
• EveryDay Strong Community resilience and mental-wellness program focused on everyday emotional-strength skills for Utah County residents.
• Digital Literacy Program Training program that teaches community members essential digital skills to access online resources, employment, and services.
• Utah Valley Rides Transportation program providing rides in Utah County for residents needing access to work, appointments, and essential services.
• Community Center Operations Operation of multi-purpose community centers in Utah County that host programs, services, and events for low- and moderate-income residents.

Quantifiable outcome

• Helped 1,550 new families through Help Me Grow program in 2024
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Help Me GrowcoreStrategic or Co-development PartnerHelp Me Grow is a free information and referral helpline that provides parents, physicians, and community partners across Utah with resources to support pregnant parents and families with children 8 and under. United Way serves as a key partner in delivering these developmental screening and parenting support services.
• Early Learning Essentials (Mountainland Head Start)coreStrategic or Co-development PartnerEarly Learning Essentials, a local 501(c)(3) nonprofit providing high-quality early childhood services since 1978, partners with United Way to serve children and families in Utah, Wasatch, and Juab counties.
• United Way Center in American ForkcoreChannel Partner/ Reseller/ DistributorCommunity center providing educational programs and services in the American Fork area, part of United Way's network of community access points.
• United Way Center in PaysoncoreChannel Partner/ Reseller/ DistributorCommunity center providing educational programs and services in Southern Utah County, collaborative effort helping families with access to resources and community building.
• United Way Center in South FranklincoreChannel Partner/ Reseller/ DistributorCommunity center in South Franklin/Provo serving as a hub for summer learning, community programs, and neighborhood services.
• US SyntheticminorStrategic or Co-development PartnerUS Synthetic partners with United Way to provide STEM lesson plans for Day of Caring activities at local schools, supporting educational programs.
• 211 Resource NetworkcoreGTM or Marketing Partner211 is a confidential hotline connecting people to local food banks, rent assistance, mental health support, and essential services. United Way powers and promotes 211 services for Utah County residents.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: United Way Worldwide is the national umbrella organization supporting a network of nearly 1,100 local United Ways across the U.S. It is directly comparable as the parent federation governing the United Way of Utah County affiliate, providing brand, infrastructure, and the 211 national network on which UWUC's local helpline depends.
• Volunteers of America, Utah: Volunteers of America, Utah is a statewide affiliate of a national human-services nonprofit providing housing, behavioral health, and community programs. It is comparable to UWUC as a multi-service human-services nonprofit with a broader geographic footprint and overlapping target populations.
• American Red Cross of Utah: American Red Cross of Utah provides emergency assistance, disaster relief, and community health programs across the state. It is comparable as a nationally-affiliated, donation- and volunteer-driven community services organization addressing basic needs in overlapping Utah populations.

Direct peers

• United Way of Salt Lake Area: United Way of Salt Lake is the closest peer affiliate operating in the adjacent Salt Lake metro, running an almost identical portfolio of community programs, workplace giving, and 211 services. It competes with UWUC for corporate donors and serves as the most direct functional and operational comparison.
• Habitat for Humanity of Utah County: Habitat for Humanity of Utah County is a local housing-focused nonprofit that competes with UWUC for housing-insecure clients and donor dollars. It is comparable as a community-based nonprofit delivering direct services through volunteer mobilization in the same Utah County geography.
• Mountainland Community Action Agency: Mountainland Community Action Agency administers federal anti-poverty programs across Utah, Wasatch, and Summit counties, including Head Start. It is comparable to UWUC as a community-services provider targeting low-income families in the same region, often partnering or competing for grant funding.
• Utah Food Bank: Utah Food Bank is the state's largest hunger-relief nonprofit and a primary food-security resource that UWUC refers clients to via 211. It is comparable as a regional social-services nonprofit addressing basic needs with similar volunteer and donor-driven economics.
• Catholic Community Services of Utah: Catholic Community Services of Utah provides social services across the state, including refugee resettlement, food, housing, and case management. It overlaps directly with UWUC's service portfolio and target populations, and operates in many of the same Utah geographies.
• Boys & Girls Clubs of Utah County: Boys & Girls Clubs of Utah County operates youth development and after-school programming in the same geography as UWUC's Summer Learning Program. It is comparable as a community-based youth nonprofit funded by donations and corporate partners with overlapping donor pools.
• Community Action Partnership of Utah: Community Action Partnership administers anti-poverty and self-sufficiency programs across Utah, often in partnership with or in parallel to UWUC's work. It is comparable as a community-services safety-net nonprofit targeting low-income families through case management and direct services.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unitedwayuc
• YouTubeyoutube.com/channel/UCN-fY4nI7JSJanvecTqIDhA
• Facebookfacebook.com/unitedwayofutahcounty
• LinkedInlinkedin.com/company/united-way-of-utah-county
• Instagraminstagram.com/unitedwayuc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Utah County