GOAP

What GOAP does

GOAP is a privately held automation device manufacturing company headquartered in Solkan, Slovenia. Founded in 1990, it operates with a workforce of 11–50 employees and maintains a single operational base in Slovenia, according to firmographic records. Its website is hosted at goap.eu/, indicating a direct digital presence, though the website content provided in the source data consists only of a loading/verification placeholder rather than substantive product or corporate information.

The company's product portfolio, underlying technology stack, and target customer segments are not described in the available source material beyond the broad category of "automation device manufacturing." No products, patents, certifications, partnerships, distributor relationships, or named customers are documented. Likewise, no pricing model, revenue mechanics, GTM motion, or marketing channels are disclosed; pricing is explicitly noted as unavailable from the source. There is no information about subsidiaries, parent entities, ownership structure, funding history, or management team.

The operating status of the firm is confirmed as active, but the absence of granular corporate, financial, and product data means the company's specific positioning within the automation device market, its addressable verticals, and its commercial momentum cannot be determined from this evidence base. Any deeper analytical conclusions about competitive positioning, unit economics, or strategic trajectory would require primary research beyond what the aggregated source material provides.

Name

GOAP

Website

https://goap.eu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Automation Devices

NAICS

Computer and Peripheral Equipment Manufacturing (3341)

SIC

Switchgear & Switchboard Apparatus (3613)

akta.pro industry

PRIMARYIMAHAHAH

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

Keywords

• Automation devices
• Device manufacturing
• Automation hardware
• Automation equipment
• Smart automation

Headquarters

HQ city

Solkan

HQ country

Slovenia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

GOAP is a private for-profit company that manufactures automation devices. Founded in 1990 and based in Solkan, Slovenia, the company operates with 11-50 employees and focuses on producing automation hardware products for its customers.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• ABB: ABB manufactures industrial automation controllers, relays and DIN-rail electrical control equipment, providing the broader incumbent frame against which GOAP's specialized automation devices are positioned.
• Siemens: Siemens' industrial automation and building-automation portfolios include PLCs, relays and switching devices, making it a broad incumbent benchmark for GOAP's automation device focus.
• Legrand: Legrand supplies electrical and digital building infrastructure including DIN-rail automation and switching products, serving the same installers and panel builders that deploy GOAP-style automation modules.
• Schneider Electric: Schneider Electric offers a broad portfolio of industrial control, building automation and DIN-rail switching devices; GOAP's automation modules sit inside the same end-customer use cases at a smaller, more specialized scale.
• Eaton: Eaton produces industrial control, switching and DIN-rail electrical apparatus used in panels and automated systems, overlapping with the use cases GOAP's automation devices address.

Direct peers

• Aeotec: Aeotec designs and sells Z-Wave smart home automation devices including relays, switches and DIN modules, closely paralleling GOAP's automation device portfolio.
• Fibar Group (Fibaro): Fibaro's Qubino line of Z-Wave DIN-rail relays, dimmers and blind controls competes head-to-head with GOAP in the Z-Wave based home automation module category.
• Sonoff (ITEAD): Sonoff produces smart Wi-Fi switches, relays and DIN-rail modules for home and building automation, directly overlapping with GOAP's automation device product category.
• Zooz (Z-Wave Europe): Zooz develops Z-Wave smart switches, dimmers and DIN-rail relay modules aimed at the same smart-home and building-automation integrators that purchase GOAP-style automation devices.
• Shelly (Allterco Robotics): Shelly manufactures compact Wi-Fi/Bluetooth smart relays, dimmers and DIN-rail automation modules — directly comparable to GOAP's automation device offering for residential and light-commercial building automation.

Market position

Strengths2 records

Weaknesses2 records

Competitive moat2 records

Key risks3 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/goapdoo
• LinkedInlinkedin.com/company/goapdoo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOAP