GOAP
- Company typePrivate
- Founded1990
- HeadquartersSolkan, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GOAP does
GOAP is a privately held automation device manufacturing company headquartered in Solkan, Slovenia. Founded in 1990, it operates with a workforce of 11–50 employees and maintains a single operational base in Slovenia, according to firmographic records. Its website is hosted at goap.eu/, indicating a direct digital presence, though the website content provided in the source data consists only of a loading/verification placeholder rather than substantive product or corporate information.
The company's product portfolio, underlying technology stack, and target customer segments are not described in the available source material beyond the broad category of "automation device manufacturing." No products, patents, certifications, partnerships, distributor relationships, or named customers are documented. Likewise, no pricing model, revenue mechanics, GTM motion, or marketing channels are disclosed; pricing is explicitly noted as unavailable from the source. There is no information about subsidiaries, parent entities, ownership structure, funding history, or management team.
The operating status of the firm is confirmed as active, but the absence of granular corporate, financial, and product data means the company's specific positioning within the automation device market, its addressable verticals, and its commercial momentum cannot be determined from this evidence base. Any deeper analytical conclusions about competitive positioning, unit economics, or strategic trajectory would require primary research beyond what the aggregated source material provides.
GOAP firmographics
Firmographics- Name
- GOAP
- Website
- https://goap.eu
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GOAP industry classification
Industry- Product category
- Industrial Automation Devices
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341)
- SIC
- Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
Keywords
Where GOAP is headquartered
LocationHeadquarters
- HQ city
- Solkan
- HQ country
- Slovenia
- HQ region
- Europe
Markets served
GOAP business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
GOAP product offering
Product offeringCore offering
GOAP is a private for-profit company that manufactures automation devices. Founded in 1990 and based in Solkan, Slovenia, the company operates with 11-50 employees and focuses on producing automation hardware products for its customers.
Differentiator
Problem solved
Functional benefit
Companies that use GOAP
Customer profileIdeal customer profiles1 record
GOAP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GOAP partnerships and signals
Strategic signalRecent moves2 records
GOAP competitors and assessment
Company assessmentBroad incumbents
- ABB: ABB manufactures industrial automation controllers, relays and DIN-rail electrical control equipment, providing the broader incumbent frame against which GOAP's specialized automation devices are positioned.
- Siemens: Siemens' industrial automation and building-automation portfolios include PLCs, relays and switching devices, making it a broad incumbent benchmark for GOAP's automation device focus.
- Legrand: Legrand supplies electrical and digital building infrastructure including DIN-rail automation and switching products, serving the same installers and panel builders that deploy GOAP-style automation modules.
- Schneider Electric: Schneider Electric offers a broad portfolio of industrial control, building automation and DIN-rail switching devices; GOAP's automation modules sit inside the same end-customer use cases at a smaller, more specialized scale.
- Eaton: Eaton produces industrial control, switching and DIN-rail electrical apparatus used in panels and automated systems, overlapping with the use cases GOAP's automation devices address.
Direct peers
- Aeotec: Aeotec designs and sells Z-Wave smart home automation devices including relays, switches and DIN modules, closely paralleling GOAP's automation device portfolio.
- Fibar Group (Fibaro): Fibaro's Qubino line of Z-Wave DIN-rail relays, dimmers and blind controls competes head-to-head with GOAP in the Z-Wave based home automation module category.
- Sonoff (ITEAD): Sonoff produces smart Wi-Fi switches, relays and DIN-rail modules for home and building automation, directly overlapping with GOAP's automation device product category.
- Zooz (Z-Wave Europe): Zooz develops Z-Wave smart switches, dimmers and DIN-rail relay modules aimed at the same smart-home and building-automation integrators that purchase GOAP-style automation devices.
- Shelly (Allterco Robotics): Shelly manufactures compact Wi-Fi/Bluetooth smart relays, dimmers and DIN-rail automation modules — directly comparable to GOAP's automation device offering for residential and light-commercial building automation.
Market position
Strengths2 records
Weaknesses2 records
Competitive moat2 records
Key risks3 records
Key highlights3 records
Customer concentration
GOAP social profiles
Digital presenceGOAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOAP leadership team
Management profileNumber of profiles
GOAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOAP
What does GOAP do?
GOAP is a private for-profit company that manufactures automation devices. Founded in 1990 and based in Solkan, Slovenia, the company operates with 11-50 employees and focuses on producing automation hardware products for its customers.
Is GOAP a public or private company?
GOAP is a private company. It is classified as unknown and is currently operating.
When was GOAP founded?
GOAP was founded in 1990. It employs 11 to 50 people.
Where is GOAP based?
GOAP is headquartered in Solkan, Slovenia, in the Europe region.
Who are GOAP's main competitors?
Broad incumbents on record are ABB, Siemens, Legrand, Schneider Electric and Eaton. Direct peers are Aeotec, Fibar Group (Fibaro), Sonoff (ITEAD), Zooz (Z-Wave Europe) and Shelly (Allterco Robotics).
Does GOAP have an API?
No public API is recorded for GOAP.
What industry is GOAP in?
GOAP's product category is Industrial Automation Devices. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers). Its NAICS code is 3341 and its SIC code is 3613.