What Vanmark does

Vanmark is a U.S.-based manufacturer of industrial food processing equipment specializing in potato and produce handling for the chips, French fry, pickle, and broader produce segments. The company designs and builds capital equipment spanning receiving (crate dumpers, bulk storage bins), washing (transverse washers, automatic rock removers), peeling (a Peeler/Scrubber/Washer product family ranging from 4,000 lbs/hr to 20,000+ lbs/hr with proprietary Natural Flow and EasyFlow gates), cutting (Lamina Hydrocutting System, Vine Remover), storage and transferring (hydrolifts, conveyors, flumes, orienting rolls), and water solutions (Water Reclamation System reducing fresh water use up to 90%, Waste Separating Auger, CIP cleaning under 10 minutes). Vanmark's equipment is engineered for high-volume, continuous, around-the-clock operation with a focus on yield preservation and water conservation, targeting processors that run up to 175,000 lbs/hr.

The company operates a consultative direct sales model, engaging food processors from discovery through installation and ongoing field service, with multi-stage payment terms (50% down, 40% pre-shipment, 10% within 30 days) and proprietary OEM parts and replacement components as an aftermarket revenue stream. Vanmark is a privately held subsidiary within The Grote Company family of brands, alongside PFI Conveyors, Profab, SPI Automation, McCabes Mechanical, and Grote Company, enabling bundled line solutions across equipment, conveyors, automation, and mechanical integration. The company is headquartered in Creston, Iowa, with additional offices in Boise, Idaho, and Bengaluru, India, and serves customers across the United States, Canada, and international markets.

Name

Vanmark

Legal name

Vanmark

Website

https://vanmark.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Vanmark manufactures industrial food processing equipment, including peeler/scrubber/washers, hydrocutting systems, water reclamation, and receiving/conveying machinery, for potato, produce, and pickle processors in the U.S., Canada, and international markets, as part of The Grote Company family of brands.

Ownership category

akta.pro rank

Product category

Industrial Food Processing Equipment

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Cutting, Peeling & Minimal Processing Equipment (Trimmers, Peelers, Slicers) (AFAAAJAH)

Keywords

• Potato processing equipment
• Produce washing systems
• Industrial peeling machinery
• Hydrocutting systems
• Food processing lines

Headquarters

HQ city

Creston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Food Processing Equipment Sales: Sale of capital equipment including peeler/scrubber/washers, hydrocutting systems, conveyors, destoners, storage systems, and related processing machinery. Equipment is sold as custom-configured solutions with multiple models serving different capacity requirements.
2. OEM Parts and Replacement Components: Sale of proprietary OEM parts including rolls, brushes, bearings, and other wear components designed specifically for Vanmark equipment. Parts warranty provided separately from equipment warranty.
3. Service and Field Support: Technical service including installation, startup assistance, training, and ongoing support. Travel and living expenses charged separately when service is performed at customer locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vanmark designs and manufactures continuous industrial food processing equipment — peelers, scrubbers, washers, hydrocutters, water reclamation systems, and ancillary handling equipment — for potato, fruit, and vegetable processors. Equipment is configured for high-volume continuous operations serving chip, French fry, fresh-cut produce, and pickled vegetable processors. The company also supplies OEM replacement parts and aftermarket support for installed equipment.

Product overview

Vanmark is a manufacturer of potato and produce processing equipment, offering a comprehensive portfolio of industrial food processing machinery as part of the Grote Company Family of Brands. The core product line centers on Peeler/Scrubber/Washer machines available in multiple models (1820, 2420, 2600, 2820/2822, 2920/2922, 2940) ranging from small capacity to large-scale around-the-clock operations. Supporting equipment includes water solutions (Water Reclamation System, Waste Separating Auger, CIP System), receiving and storage equipment (Bulk Storage Bins, Crate Dumpers, Floor Load Dumpers), transfer and conveying systems (Even Feeders, Hydrolifts, Flumes, Conveyors), washing equipment (Transverse Washer, Automatic Rock Remover), and cutting systems (Lamina Hydrocutting System, Vine Remover). The equipment specializes in high-volume continuous production for potato chips, French fries, and other produce applications, with water conservation features that reduce usage up to 90%.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Water usage reduction up to 90% with Water Reclamation System
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• The Grote CompanycoreStrategic or Co-development PartnerVanmark is part of The Grote Company family of brands, providing food processing equipment, parts, and services. The family collaborates to offer more complete solutions to food manufacturers with shared expertise and history in the industry.
• PFI ConveyorssupportingTechnology or IntegrationPart of the Grote Company family of brands, PFI Conveyors provides conveyor solutions that complement Vanmark's processing equipment for complete food processing lines.
• ProfabsupportingTechnology or IntegrationPart of the Grote Company family of brands, Profab provides additional manufacturing capabilities and equipment solutions for the food processing industry.
• SPI AutomationsupportingTechnology or IntegrationPart of the Grote Company family of brands, SPI Automation provides automation solutions that integrate with Vanmark's processing equipment.
• McCabes MechanicalsupportingTechnology or IntegrationPart of the Grote Company family of brands, McCabes Mechanical provides mechanical engineering and integration services for food processing applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Urschel Laboratories: Urschel is a U.S.-based manufacturer of industrial cutting, slicing, dicing, and shredding equipment for the food industry. Direct overlap with Vanmark's Lamina Hydrocutting and cutting line, and similar custom-configured, direct-to-processor selling motion.
• Heat and Control: Heat and Control manufactures integrated food processing and packaging equipment for snacks, french fries, and produce — directly serving the same potato chip, french fry, and produce processing customers as Vanmark with washing, peeling, conveying, frying, and packaging systems.
• Idaho Steel Products: Idaho Steel Products designs and builds potato processing equipment — receiving, washing, peeling, slicing, blanching, and drying systems. Operates from the same Idaho potato belt and competes for the same french fry processor capex budgets as Vanmark.
• Kiremko: Kiremko (Netherlands) is a specialist manufacturer of potato processing equipment covering washing, peeling, cutting, blanching, frying, and dewatering. Directly competes with Vanmark in peeling and hydrocutting equipment for global french fry processors.
• Key Technology: Key Technology (now part of Duravant) manufactures optical sorters, vibratory conveyors, and processing equipment for fruits, vegetables, and potatoes. Competes with Vanmark on washing, conveying, and inspection equipment for produce and potato lines.
• FPS Food Process Solutions: FPS Food Process Solutions designs and manufactures industrial food processing equipment — including fryers, freezers, and full french fry production lines. Competes with Vanmark on integrated potato processing systems for global french fry customers.

Broad incumbents

• JBT (John Bean Technologies): JBT is a broad-line food processing and air transport equipment supplier including freezing, cooking, frying, pasteurization, and packaging systems. Overlaps with Vanmark in potato and produce processing but competes from a much larger scale and broader portfolio including full-line turnkey capabilities.
• Marel: Marel is a global full-line food processing equipment provider serving meat, fish, and poultry — with an emerging footprint in produce and prepared foods. Comparable only at the broad "food processing equipment OEM" level, with substantially greater scale and geographic reach than Vanmark.
• TOMRA: TOMRA is a global leader in sorting and sensor-based grading technology for food (and recycling). Overlaps with Vanmark on washing/inspection/sorting stages of potato and produce lines and increasingly addresses produce processors as customers, but operates at far greater scale and across many categories.
• GEA Group: GEA Group is one of the world's largest industrial equipment manufacturers serving food, dairy, beverage, and pharmaceutical end-markets. Overlaps with Vanmark on separation, homogenization, and processing for food applications, including produce and french fry processors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/VanmarkEquipment
• Facebookfacebook.com/VanmarkEquipment
• LinkedInlinkedin.com/company/vanmark-equipment-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanmark