West & Woodall Real Estate

What West & Woodall Real Estate does

West & Woodall Real Estate is a privately held, owner-operated full-service real estate brokerage founded in 2005 and headquartered at 1901 Hillandale Rd, Suite 100, Durham, North Carolina. It is co-owned by REALTORs Bert Woodall and Kirk West and serves Central North Carolina across the Triangle and Triad regions, covering 7+ counties (Durham, Orange, Wake, Person, Alamance, Chatham, Granville) and 20+ named communities including Durham, Chapel Hill, Raleigh, Cary, Apex, Morrisville, Wake Forest, Hillsborough, Pittsboro, Creedmoor, Roxboro, Butner, Rougemont, and lakefront areas such as Hyco Lake and Mayo Lake.

The company operates through three coordinated divisions under a single brand umbrella: West & Woodall Residential Real Estate (buyer and seller representation with 28+ agents), Pickett Sprouse Commercial Real Estate (commercial sales, leasing, and brokerage via pickettsprouse.com), and West & Woodall Property Management (residential, commercial, and HOA/association management with an online tenant/owner portal at westandwoodallpm.com). Underlying technology is conventional brokerage infrastructure — a Craft-CMS-hosted marketing site, Cloudfront CDN for listing media, MLS syndication to Zillow, Realtor.com and social platforms (Facebook, Instagram, YouTube, TikTok), and a differentiated in-house capability in the form of a licensed drone pilot producing aerial listing photography/video. The firm also runs an educational blog, a recurring 'West & Woodall in Action' YouTube series, and an annual Fall Festival, and maintains co-marketing referral partnerships with Roxboro Savings Bank, Renewal by Andersen, Collins Design-Build, Live Oak Title, and McFarland Septic.

West & Woodall makes money primarily through residential and commercial real estate brokerage commissions (typically 5%-6% of sale price, negotiable, split between listing and buyer's agents) layered on top of recurring property-management and HOA/association management fees billed monthly or annually per engagement. Customer segments span residential buyers and sellers, commercial owners and tenants, residential and commercial landlords and tenants, and HOA/community associations. The go-to-market is agent-led, relationship-driven, and locally embedded — combining content marketing, SEO neighborhood pages, community events, school sponsorships, and a referral network — with no disclosed external funding, no public revenue figures, and no AI/ML capabilities evidenced in the source data.

Name

West & Woodall Real Estate

Legal name

West & Woodall Real Estate

Website

https://westandwoodall.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

West & Woodall Real Estate is a privately held, owner-operated full-service brokerage founded in 2005 and based in Durham, NC, serving buyers, sellers, landlords, commercial clients, and HOAs across the Triangle and Triad regions of Central North Carolina through residential brokerage, commercial brokerage (Pickett Sprouse), and property management divisions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Title Abstract and Settlement Offices (541191)

SIC

Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Commercial real estate brokerage
• Property management services
• HOA association management
• Buyer and seller representation

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential real estate brokerage commission: Buyer- and seller-side real estate agent commissions on closed residential transactions in North Carolina. Typical agent compensation is around 5%-6% of the sale price (negotiable), split between buyer's agent and listing agent. Revenue is transaction-based and one-time per closing.
2. Property management and HOA management fees: Recurring fees from West & Woodall Property Management for residential, commercial, and association/HOA management (rent collection, vendor coordination, maintenance, board support). Often billed monthly or annually depending on services and amenities.
3. Commercial real estate brokerage commission: Commissions earned by Pickett Sprouse Commercial Real Estate on commercial property sales, leasing, and broker services for owners, tenants, and developers. Transaction-based and project-based.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

West & Woodall Real Estate is a full-service real estate brokerage serving Central North Carolina since 2005. It provides residential buyer and seller representation, commercial real estate brokerage (through Pickett Sprouse Commercial Real Estate), and property and HOA management services (through West & Woodall Property Management). All services are delivered by in-house licensed REALTORs and brokers operating from a single Durham office.

Product overview

West & Woodall Real Estate operates as a single integrated brokerage brand composed of three coordinated service lines rather than a modular software platform. The core offering is West & Woodall Residential Real Estate (buyer/seller representation across Central North Carolina since 2005), which is paired with two sub-brands: Pickett Sprouse Commercial Real Estate (commercial brokerage and property management) and West & Woodall Property Management (residential, commercial, and HOA/association rentals). All three are unified under the company website at westandwoodall.com, which provides property search, community pages, an agent directory, blog content, and lead capture. The shared marketing site (built on Craft CMS) ties the three service lines together and routes visitors to the appropriate sub-brand site for rentals and commercial needs.

Differentiator

Problem solved

Functional benefit

Brands

• West & Woodall Residential Real Estate: Residential real estate brokerage arm of West & Woodall, serving buyers and sellers of homes in the Triangle area.
• Pickett Sprouse Commercial Real Estate
• West & Woodall Property Management

Products and services

• West & Woodall Residential Real Estate Full-service residential real estate brokerage providing buyer and seller representation, home search, CMA-based pricing, listing marketing, and full transaction handling across Central North Carolina (Triangle and Triad). Includes specialized segments such as luxury, historic, lakefront, first-time buyer, and relocation.
• Pickett Sprouse Commercial Real Estate Commercial real estate brokerage offering sales, leasing, and broker services for office, retail, and investment properties across North Carolina, delivered under a dedicated sub-brand with its own website and broker roster.
• West & Woodall Property Management Full-service property management for residential, commercial, and HOA/association clients, including tenant screening, rent collection, maintenance and vendor coordination, lease administration, and an online tenant/owner portal.
• HOA and Community Association Management Ongoing HOA and community association management service including board governance support, vendor and contract management, budgeting, reserve studies, CC&R enforcement, and amenity upkeep, delivered under the West & Woodall Property Management brand.

Quantifiable outcome

• Real estate agent compensation typically 5%-6% of sale price (negotiable), split between listing and buyer's agents.
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Renewal by Andersen of Central NC, Coastal NC & SCcoreStrategic or Co-development PartnerCOO Darryl Hodge of Renewal by Andersen is featured in West & Woodall's 'Ask a REALTOR/Ask a Broker' educational content on window replacement, energy efficiency, and resale value. Co-branded home-improvement education used to refer clients between the two firms.
• Collins Design-BuildcoreStrategic or Co-development PartnerAccredited Master Builder and Master Certified Green Professional Chad Collins with Collins Design-Build is featured in West & Woodall's content on energy-efficient home improvements, providing expert commentary and a referral channel for new-construction and green-building clients.
• Live Oak TitleminorImplementation/ SI/ Consulting PartnerLive Oak Title is featured as the title-insurance expert in West & Woodall's educational blog content and serves as a referral partner for buyers/sellers requiring title services during closing.
• McFarland SepticminorImplementation/ SI/ Consulting PartnerBob McDonald, Senior Inspector with McFarland Septic (Durham), is featured in West & Woodall blog content on septic-system maintenance, providing an inspection referral channel for rural-property buyers.
• Pickett Sprouse Commercial Real EstateflagshipOEM/ Whitelabel/ Licensing PartnerSister brand under the West & Woodall umbrella, operating commercial sales, leasing, and brokerage from the same Durham HQ and sharing the parent brand identity. Operates pickettsprouse.com as a dedicated channel for commercial listings and brokers.
• West & Woodall Property ManagementflagshipOEM/ Whitelabel/ Licensing PartnerSister brand under the West & Woodall umbrella, delivering residential, commercial, and HOA/association property management, plus an online tenant/owner portal at westandwoodallpm.com. Chris Hawkes serves as President of this division.
• Northern High School Booster Club (Durham)minorOthersWest & Woodall is a platinum corporate sponsor of the Northern High School Booster Club, funding uniforms, equipment, and travel for student athletes. Co-Owner Kirk West serves as President of the Booster Club.
• Lyons Farm Elementary School Garden (The Lyons Farmers)minorOthersWest & Woodall is a Southern Magnolia Sponsor of the school garden at Lyons Farm Elementary School in Durham; Co-Owner Bert Woodall is the parent of a student there and championed the sponsorship.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WestandWoodall

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West & Woodall Real Estate