Pickett Sprouse Commercial Real Estate

What Pickett Sprouse Commercial Real Estate does

Pickett Sprouse Commercial Real Estate is a Durham, North Carolina-based full-service commercial real estate brokerage serving the Triangle and Triad regions of North Carolina. Founded in 1968 by Judson Pickett and Robert Sprouse, the firm operates as a commercial division of West and Woodall Real Estate and offers integrated services across commercial sales, leasing, development, commercial property management, business brokerage (including a dedicated restaurant brokerage practice), land services, and retail services. Its customer base spans enterprise tenants (e.g., Airspeed, Goodwill Industries of Eastern North Carolina, Movement Mortgage, Golden Ticket Cinemas), SMB businesses (restaurant operators such as Joe Van Gogh, Heavenly Buffaloes), government entities (Orange County ABC Board), and land sellers/developers, with a horizontal segmentation approach across use cases rather than verticals.

The firm's delivery model is a direct, broker-led sales motion carried out by a team of more than 15 commercial brokers, several holding CCIM designations and one MAI appraiser, supported by additional Placer.ai–enabled demographic, traffic-count (AADT), and population-trend analytics used primarily in retail and land site-selection engagements. Revenue is generated through two streams: transaction commissions on commercial sales and lease transactions and recurring/professional-services fees from commercial property management. Pricing is quote-based per engagement; no public fee schedules exist.

The firm operates from two offices — a Triangle headquarters in Durham (1901 Hillandale Rd, Suite 100) and a Triad office opened in May 2023 in Greensboro (822 N Elm St, Suite 106). Strategic activity has centered on geographic extension (Triad), product specialization (Restaurant Brokerage division), and data integration (Placer.ai), with operational leadership at the owner/broker level (Bert Woodall as co-owner; Brad Gregory as Broker in Charge, Triad; an in-house Marketing Director supporting content and referral channels). Headcount is in the 11–50 range, and revenue is not publicly disclosed.

Name

Pickett Sprouse Commercial Real Estate

Legal name

Pickett Sprouse Commercial Real Estate

Website

https://pickettsprouse.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Pickett Sprouse Commercial Real Estate is a full-service Durham, NC-based commercial real estate brokerage serving the Triangle and Triad regions of North Carolina with commercial sales, leasing, development, property management, land, and business brokerage services.

Ownership category

akta.pro rank

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Real Estate Brokerage Commissions: The company earns commissions on commercial property sales and lease transactions. Brokers represent buyers, sellers, landlords, and tenants in transactions involving commercial, industrial, retail, office, and land properties.
2. Commercial Property Management: Full-service property management including rent collection, maintenance coordination, and tenant relations for commercial properties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pickett Sprouse Commercial Real Estate is a full-service North Carolina commercial real estate brokerage serving the Triangle and Triad areas. The company represents buyers, sellers, tenants, and landlords in commercial property sales, leasing, development, land transactions, business brokerage, and commercial property management engagements.

Product overview

Pickett Sprouse Commercial Real Estate is a full-service commercial real estate brokerage company serving the Triangle and Triad areas of North Carolina since 1968. The company offers a unified platform of commercial real estate services including Commercial Sales, Commercial Leasing, Development, Commercial Management (Property Management), Business Brokerage (including specialized Restaurant Brokerage), Land Services, and Retail Services. These services work together as an integrated commercial real estate offering, allowing the company to handle all aspects of buying, selling, leasing, and managing commercial properties. The company uses advanced market data tools like Placer.ai to provide data-driven insights for site selection and market analysis.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Successfully managed transactions involving over 131,000 acres in the Triangle and Triad areas over the past decade
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foundry Commercial: North Carolina-headquartered commercial real estate services firm offering brokerage, property management, and advisory across the Southeast. Closely comparable regional CRE peer competing with Pickett Sprouse across the Carolinas.
• Avison Young: Commercial real estate services firm offering brokerage, management, and advisory across office, industrial, retail, and land. Closely comparable mid-to-large CRE platform competing in Carolinas submarkets on tenant representation and investment sales.
• NAI Global / NAI Southern Real Estate: Network of independently owned commercial real estate firms providing brokerage, property management, and advisory. NAI Southern Real Estate operates across North Carolina and competes directly with Pickett Sprouse across office, industrial, retail, and land.
• Lee & Associates: National commercial real estate brokerage network with office, industrial, retail, and investment specialists. Comparable brokerage model competing for similar tenant rep and landlord rep assignments in Carolinas markets.
• Trinity Commercial Advisors: Raleigh-based commercial real estate brokerage providing sales, leasing, and tenant/landlord representation across the Triangle. Direct submarket competitor to Pickett Sprouse in core geographies.

Regional players

• Karnes Research & Trading Company: Carolina-focused commercial real estate and research firm with deep regional market data and brokerage services. Overlaps with Pickett Sprouse on land, retail, and investment advisory in the Carolinas with similar regional specialization.

Broad incumbents

• Colliers International: Global commercial real estate services and investment management company with a strong Carolinas presence. Competes head-to-head with Pickett Sprouse on office, industrial, and retail leasing and sales in the Triangle and Triad regions.
• CBRE Group: Global commercial real estate services firm with full-service brokerage, leasing, valuation, and property management across all asset classes including a significant Carolinas presence. Directly competes with Pickett Sprouse on tenant/landlord representation and investment sales in the Triangle and Triad markets.
• JLL: Worldwide real estate services company offering brokerage, property management, capital markets, and advisory. Competes with Pickett Sprouse for office, industrial, and retail mandates in North Carolina with a much larger platform and research function.
• Cushman & Wakefield: Global commercial real estate services firm with brokerage, valuation, and property management across office, industrial, and retail. Active in the Research Triangle and broader Carolinas markets, competing directly with Pickett Sprouse for tenant rep and investment sales assignments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WestWoodallCRE
• Facebookfacebook.com/WestandWoodallCRE
• LinkedInlinkedin.com/company/pickett-sprouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickett Sprouse Commercial Real Estate